Vice-President, Communication and Public Affairs
Sylvain has 30 years of experience in marketing and social research. He has conducted many large-scale studies that have allowed him to develop strong expertise in strategic analysis and research methodology at various sectors, such as evaluating communication campaigns, corporate positioning, brand strategies, customer segmentation, as well as issues related to intellectual property and public opinion. To date, he has moderated over 1,200 group discussions. Since 2008, Sylvain has also been teaching the master’s program in market communications research at the Université de Sherbrooke. He has also given several conferences and seminars on social observations and consumption trends in the fields of communications, energy, retail trade, culture, financial services and professional corporations.