Leger is the largest Canadian-owned polling, research and strategic marketing firm with over 600 employees in Montreal, Quebec City, Toronto, Edmonton and Calgary in Canada as well as Philadelphia in the United States. Our firm distinguishes itself through its marketing intelligence and strategic advice.
- Who we are
- Our 360° Approach
- Academic Committee
- Board of Directors
- Research Association
- International Research
- Our Offices
Our Prestigious Clients
Over the last few years, prestigious clients such as AT&T, ATB Financial, AXA Insurance, BlackBerry, Bank of Montreal, Celgene, Johnson & Johnson, LG, L'Oreal, Mastercard, Merck, Microsoft, Migros, Nestle, Pfizer, Quebecor, Samsung, Sears, Staples, Westjet and Zicam have benefited from the high level of quality of our services.
A Credible Partner
Founded in 1986, Leger has gained an impressive knowledge base, which provides clients access to credible and reliable data and twenty-six years of experience, all of which contribute to making Leger your strategic partner. Whether you are a business, institution, civic organization, government agency or in the media, Leger can not only take the pulse of Canadian public opinion on a wide array of subjects, but can also gauge public opinion worldwide with the help of its network of partners. The expertise and experience of its specialists in marketing, communications and public affairs make it an indispensable strategic adviser.
Advanced and Up-to-Date Technology
The Canadian leader in polling, research and strategic marketing, Leger has the latest technology to conduct telephone and Internet surveys. This enables us to offer data collection services, analysis, and advanced statistical and data processing in compliance with the highest standards of quality. Its Web panel, the largest in Canada with over 400,000 members, allows Leger to achieve results more effectively, faster and with greater accuracy, results that were impossible to achieve only a few years ago.
A Unique Experience
Leger also has more than 100 senior professionals specialized in key sectors such as technology, finances, lottery, communication, transport, travel & leisure, energy, telecom, analytics, retail, governmental affairs, public affairs and healthcare. These professionals contribute to the success of thousands of mandates entrusted to them each year in Canada and the United States.
Recognized for Accuracy
Its reputation and credibility are Leger’s most recognized assets in Canada. Public awareness of the firm allows for a relationship of trust with respondents, which significantly increases response rates and facilitates interaction with Canadian households and businesses. With more than 1 million completed interviews each year, Leger can guarantee that your goals will be met.
Its unique ability for data collection, carrying out strategic data analysis, providing tailored marketing advice and creating customized communication or public affairs strategies, make Leger one of the few Canadian firms able to offer clients a fully integrated approach. Multidisciplinary teams can clearly identify your needs, goals and expectations. A project conducted by Leger provides a better understanding of your customers' requirements, enabling you to better target their needs and to establish more effective strategies.
An Effective Global Network
Since the know-how of Quebec and Canada shines internationally and because local companies do business around the world, Leger's strict precision and expertise are also there for you in the United States. Leger - The Research Intelligence Group, has offices in Philadelphia, Denver, and Tampa. To support you in your conquest of the world, Leger and its partners have set up the Worldwide Independent Network of Market Research (WIN), an international network of the 77 largest firms, covering 89% of global markets. Our world is yours!
Accurate results, experience, technology, rigorous analyses, and innovative strategies, these are the qualities of Leger’s unique approach.Leger is the Canadian partner of WIN (Worldwide Independent Network), the largest association of independent market research and polling firms in the world, presided by Jean-Marc Leger, CEO of Leger. The network brings together 72 independent market research and polling firms covering 89% of the world’s global market. This international expertise is combined with the extensive local insight of the selected institutes of our network that will conduct the survey in the different countries. At Leger, we pride ourselves on the high quality of our work, and the Members of our international network adhere to the same strict ICC/ESOMAR industry standards as we do. This combination of local and international excellence makes Leger the logical choice for international research needs.
The MRIA presents a unified voice for the industry; pulling together all of the products and services formerly offered to the public and the respective members of the now dissolved Canadian Association of Market Research Organizations (CAMRO), the Canadian Survey Research Council (CSRC) and the Professional Marketing Research Society (PMRS).ESOMAR is the World Association of Opinion and Marketing Research Professionals. European by origin, global by nature, ESOMAR, founded in 1948 as the European Society for Opinion and Marketing Research, unites over 4000 members in 100 countries, both users and providers of research. ESOMAR’s mission is to promote the use of Opinion and Marketing Research, for improving decision making in business and society, worldwide. Its Codes of Conduct are constantly reviewed to ensure that researchers guarantee respondents’ privacy irrespective of the techniques or the technologies used to carry out research.The World Association of Public Opinion Research is a professional society of more than 400 individuals from academic and business professions from over 50 countries. The annual conferences organized by the organization give members the opportunity to discuss new research methods through the sharing of information on public opinion research and the exchange of publications.The American Resort Development Association (ARDA) is the Washington D.C.-based trade association representing the vacation ownership and resort development industries (timeshares). ARDA has almost 1,000 corporate members ranging from privately held firms to publicly traded corporations with extensive experience in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, industry vendors, suppliers, and consultants; as well as owners through the ARDA Resort Owners Coalition (ARDA-ROC).Founded in 1975, the Council of American Survey Research Organizations (CASRO) represents over 300 companies and market research operations in the United States and abroad.CASRO is the “Voice and Values” of the survey research industry.• They promote a rigorous code of conduct that enhances the image of survey research and
protects the public's rights and privacy
• They advocate our industry's effective self-regulation when legislators propose bills that
threaten legitimate survey research
• They champion legitimate research companies and marginalize disreputable research
"pretenders" who threaten to tarnish the industry's reputation and alienate respondentsCASRO requires members to adhere to the CASRO Code of Standards and Ethics for Survey Research, a tough, internationally-cited set of standards, which has long been the benchmark for the industry.
Mr. Jean-Marc Léger is an economist and founding President of Leger. Under his leadership, Léger has experienced strong growth and has become the largest Canadian owned marketing and research firm.
Mr. Léger is also President of WIN (Worldwide Independent Network) International, gathering the largest marketing and research firms in the world. In 2013 Mr. Léger was also elected Chairman of the Board of the Board of Trade of Metropolitan Montreal.
He is a Board member of TVA television station, the Raoul Dandurand Chair on American politics, of the Fondation de l’entrepreneurship and serves on numerous Boards of Directors. He was also Chairman of the Board of Université du Québec à Montréal and President of the Publicité Club de Montréal.
Mr. Léger advised Presidents of many countries and the heads of major Canadian and U.S. companies.* WIN brings together the most important research firms and their leaders around the world. These companies have come together to create a global platform for international business exchange, while providing the highest quality, expertise and professionalism to customers.With her extensive experience in the development of Internet technologies, Anne-Marie Marois' current priority is to develop online research tools to ensure that Leger remains the dominant player in Canada, the US and Switzerland when it comes to all aspects pertaining to online research, from design and operations, to data collection and panel management.514-982-2464
Senior Executive Vice-PresidentJacques Nantel has been working at the HEC Montréal since 1981 and is currently full professor of marketing studies. He is also Leger’s Head of Market Intelligence. He is among the most consulted specialists in retail trade in Canada and Europe. From 1994 to 1996, he held the Omer DeSerres Chair of Retail Trade. In 2002, he became one of the first chairholders and founders of the RBC Financial Group’s Chair in e-Commerce. He was also one of the first researchers to publish on the impact of new technologies on conventional retail trade. One of his articles, published in the prestigious scientific Journal of Retailing, is now one of the ten most cited articles on this topic.514-982-2464Mr. Scholz is the Chief Marketing Officer and a partner at Leger. He specializes in communication research and holds an M.A. in Cognitive Psychology. He is a leading authority in reputation and crisis preparedness research. He publishes an annual report in Marketing Magazine of the top 100 most reputable companies in Canada and regularly consults with Canada’s largest companies on their current and potential reputation. As well, Dave is an Adjunct Professor in McMaster University’s Masters in Communication management program and a regular presenter at national conferences. He was also named by Marketing Magazine as one of the Top 100 Marketers in Canada in their 100th anniversary edition.416-815-0330
Dr. Chuck Chakrapani is President of Leger Analytics, a Distinguished Visiting Professor at Ted Rogers School of Management, Ryerson University and past President of the Professional Marketing Research Society (forerunner of MRIA)). A former Editor-in-Chief of the Canadian Journal of Marketing Research and of Marketing Research, Chuck is a member of the Board of Directors of the Marketing Research Institute International, which operates in conjunction with the University of Georgia. He was formerly the CEO of Millward Brown Canada and has held academic appointments at the London Business School in England and at the University of Liverpool. He is a Fellow of the Royal Statistical Society and was elected as the Fellow of the Marketing and Intelligence Association for his "outstanding contributions to research in Canada". He is the author of more than 10 books and 500 articles on marketing research and investments.416-815-0330Ian Large is responsible for the management and day-to-day operations of Leger's offices in Alberta. Ian is a seasoned marketing researcher with more than 20 years of experience in a wide variety of organizations in Canada and abroad. In addition to his multifaceted Canadian experience, Ian has spent 5 years doing market research in Hong Kong and the Middle East.780-423-0708Caroline has been the Vice-President of Leger’s Quebec City office since 2006 and has considerable experience in managing large-scale studies. Her expertise lies in the sectors of municipal and provincial management, as well as social marketing. She has contributed to the development and creation of the Municipal Indicator, a research model that measures the citizens' level of satisfaction with the different services offered by their municipality.418-522-7467Mr. Bourque is responsible for the Montreal office (Leger's headquarters) research team. He has developed extensive expertise in communications, marketing, customer segmentation, product launches, public affairs and media development. He is also the company's media spokesperson and speaker at various conferences and congresses.514-982-2464
Vice-President OperationsJean-Sébastien has been in charge of operations since 1991. Having been actively involved in major mandates such as TNS, AMT, Loblaw, Fido, Pfizer, to name just a few, he has developed proven expertise in project management, human resources, quality control and costing. During his career, he has acquired outstanding expertise in cost estimates, strategies and methodologies pertaining to projects and call centre management. Indisputably, Mr. Simard has become one of the best operations managers in Canada. His knowledge (Web, outsourcing) has made him an indispensable reference. As Vice-President Operations, he is now responsible for a team of 12 permanent employees and 300 part-time employees. Jean-Sébastien is primarily in charge of overseeing the management of all research projects (telephone, face-to-face, Web and focus groups), thus ensuring their profitability, quality and timely delivery.514-982-2464
Dr. Chuck Chakrapani is President of Leger Analytics, a Distinguished Visiting Professor at Ted Rogers School of Management, Ryerson University and past President of the Professional Marketing Research Society (forerunner of MRIA)). A former Editor-in-Chief of the Canadian Journal of Marketing Research and of Marketing Research, Chuck is a member of the Board of Directors of the Marketing Research Institute International, which operates in conjunction with the University of Georgia. He was formerly the CEO of Millward Brown Canada and has held academic appointments at the London Business School in England and at the University of Liverpool. He is a Fellow of the Royal Statistical Society and was elected as the Fellow of the Marketing and Intelligence Association for his "outstanding contributions to research in Canada". He is the author of more than 10 books and 500 articles on marketing research and investments.Dr. Terry Flynn is one of Canada’s leading public relations and communications management scholars. Terry is also an expert media, risk and crisis communication trainer. During his 20-year professional career, Terry's work has been internationally recognized by the Canadian Public Relations Society, the International Association of Business Communicators, the Community Relations Awards program and the Apex Awards for Publication Excellence.Dr. Guy Lachapelle has been a professor in the Department of Political Science at Concordia University since 1984. In 1986, he obtained his Ph.D. in Political Science from Northwestern University in Illinois (USA). His recent work focused more particularly on public opinion theory, comparative voting behaviour, and Quebec public policy.Alan has 25 years as a marketing practitioner and 15 years as an academic holder of a PhD from the Schulich School of Business at York University in Toronto. He has worked in the UK, Norway, USA, Japan, China and Canada and taught for extended periods in Argentina, China, India, Russia and Thailand. In 2005 he was the first inductee into the Mentor category of the Canadian Marketing Hall of Legends. In 2012 he received the ACA Gold Medal for contributions to marketing and the Queen Elizabeth II Diamond Jubilee Medal for services to the Literacy field.Dr. Kyle B. Murray is a Marketing Professor, Winspear Senior Faculty Fellow and the Director of the School of Retailing at the Alberta School of Business. Prior to joining the University of Alberta, he was a Professor at the Richard Ivey School of Business and a Visiting Professor at INSEAD (France). Dr. Murray’s research on consumer behavior, shopper marketing and electronic commerce has been published in leading academic journals and was recently recognized with the prestigious interdisciplinary Petro-Canada Young Innovator’s Award. His new book The Retail Value Proposition examines the process by which successful retailers craft unique customer experiences at compelling prices.Full professor at HEC Montreal since 1994, Dr. Jacques Nantel holds a DBA (Doctor in Business Administration) from Indiana University (USA). From February 2002 to 2007, he was the Chairholder of the RBC Financial Group Chair in E-Commerce, and since then was appointed General Secretary of the HEC from 2007 to 2012. Mr. Nantel received the prestigious Leadership in Management Education Award conferred in 2000 by the National Post, a prize given to the best teachers of Canadian management schools. He has published more than fifty articles in scientific periodicals as prestigious as the International Journal of Electronic Commerce, the Journal of Retailing and the Journal of Business Research (JBR). He is a member or has been a member of the Board of Directors of several companies and organizations, such as: Groupe Germain, La chambre immobilière du grand Montréal, Groupe Vidéotron, PLB international, Groupe Renaud-Bray, Pierre Belvédère, as well as the Fondation du maire de Montréal pour la jeunesse and Centraide.Dr. Olsen is an Associate Professor of Marketing for the W.P. Carey School of Business at Arizona State University. Prior to joining ASU, he served both as a professor and as the Associate Dean of MBA Programs at the University of Alberta. Douglas has been active in both graduate and undergraduate programs and teaches marketing strategy, research methodology and marketing communication. He has been an instructor in a broad range of executive development programs related to business strategy as well as public consultation. On a pragmatic level, Douglas has been actively involved in providing consulting services to both government and private enterprise. Current academic work focuses on factors limiting and enhancing the success of innovation and technology commercialization, which is the basis of his recent book, The Five Laws of Innovation Success: Generating Critical Momentum for Products, Services and Ideas. Additional work examines issues related to advertising effectiveness. His academic research has been published many times and has been presented at over 30 conferences in Canada, the United States, Europe, South America and Australia.Associate professor, Chairholder of the RBC Financial Group Chair of E-Commerce and co-director of Tech3Lab at HEC Montreal, Sylvain Senecal holds a Ph.D. in Business Administration from HEC Montreal. His research has been presented at several international conferences and published in journals such as the Journal of Retailing and the International Journal of Electronic Commerce. In addition to his teaching experience in Austria, Korea, the United States and France, he carried out consulting assignments and provided training for several national and international companies. He is president of imarklab, a consulting firm in interactive marketing.At Leger, we conduct research everywhere in the world. As the Canadian partner of WIN (Worldwide Independent Network), the largest association of the leading independent market research and polling firms in the world, our international expertise is combined with the extensive local insight of the network's selected institutes to conduct surveys all over the globe. By working with us on your multi-country studies, you will benefit from working with only one international research expert, who will be dedicated to your project and who will assume the role of project manager and handle and coordinate the development of the project in all the other countries involved. We will guide you in choosing the best strategies in each country to achieve the survey’s goals and negotiate, on your behalf, the best possible price.Presided by Jean-Marc Leger, CEO of Leger, WIN brings together the 78 leading independent market research and polling firms in their respective countries, covers 95% of the world’s global market and has a combined revenue of over 600 million dollars.Research anywhere in the world.
Economist – Founder and President of Leger – President of WINUnder his leadership, Leger has grown significantly and has become the largest Canadian-owned market research and strategy company. His insightful comments on consumer trends and his strategic analyses have helped thousands of business people in the country. Jean-Marc Léger has become one of the most respected marketing consultants by predicting the era of micro-marketing.
* WIN brings together the most important research firms and their leaders around the world. These companies have come together to create a global platform for international business exchange, while providing the highest quality, expertise and professionalism to customers.
Chairman/CEO, Pierre Weill Consulting & JPW MediaPierre Weill is the former head of a French company specializing in public opinion research. He is the founder of the TNS Sofres polling institute, a company that he led until November 2001, and for which he still acts as Chairman of the Supervisory Board. He is also a member of the Board of Directors of Air France. In the 1980s and 1990s, he was a leading figure during election night on French television. He has since co-signed occasional articles or opinion pieces in newspapers, on various subjects, in particular articles concerning international politics. He was also promoted to the rank of Grand Officer of the National Order of the Legion of Honour on July 13, 2012. He is currently director of the Régions Magazine publication, a newspaper for elected officials and local public authorities.
Portefolio Manager, Fonds de solidarité FTQClaude Jarret joined the Fonds de solidarité FTQ in 1990 as a Business Investment Advisor, evaluating investments in partner companies. In 2001, he became Portfolio Manager for the Culture and Service Businesses sectors. Mr. Jarret has in-depth experience in the financial field acquired as a financial planner for an accounting firm and later for a public company. He also serves on the boards of partner companies. Member of the Ordre des comptables généraux accrédités du Québec (CGA) and the Canadian Institute of Chartered Business Valuators (CBV), Mr. Jarret holds a certificate in administration from UQÀM.
Maureen McCawMaureen McCaw was elected to Suncor’s Board of Directors in 2009 and is a member of the human resources and compensation committee and of the environment, health, safety and sustainable development committee.
Ms. McCaw was a director of Petro-Canada and is past president of Edmonton-based marketing research firm, Leger Marketing, formerly Criterion Research Corp., a company she founded in 1986.In addition to being president of Tinnakilly Inc. and a director of the Edmonton International Airport, Women Building Futures, Nature Conservancy of Canada and the Alberta chapter of the Royal Alexandra Hospital, Ms. McCaw is also a member of the Alberta Securities Commission and managing partner at Prism Ventures.Ms. McCaw holds a bachelor of arts from the University of Alberta and an Institute of Corporate Directors certification (ICD.D). She is a past chair of the Edmonton Chamber of Commerce and also serves on a number of Alberta boards and advisory committees.
Chief Operations Officer, Leger
M.B.A. in CommunicationsWith her extensive experience in the development of Internet technologies, Anne-Marie Marois' current priority is to develop online research tools to ensure that Leger remains the dominant player in Canada, the US and Switzerland when it comes to all aspects pertaining to online research, from design and operations, to data collection and panel management.
Dr. Chuck Chakrapani
President Leger Analytics, Leger
MA, MSC., PHD., CMRP, CIM, MMRS, FSS, FMRIADr. Chuck Chakrapani is an Executive Vice-President at Leger Marketing and a Distinguished Visiting Professor at Ted Rogers School of Management, Ryerson University and past President of the Professional Marketing Research Society. A former Editor-in-Chief of the Canadian Journal of Marketing Research, he currently edits Marketing Research, a quarterly publication of the American Marketing Association.
He is a member of the Board of Directors of the Marketing Research Institute International, which operates in conjunction with the University of Georgia, and is Master Editor for the Principles of Marketing Research Course.
Stéphane Le Bouyonnec
Founder and President, Synergis CapitalStéphane Le Bouyonnec is the founder and President of Synergis Capital, he is also currently the Chairman of the Board of Adventure Gold (AGE.V), the Chairman of the Board of Systemex Communications and has been appointed by the Federal Minister of Finance, as a member of the Task Force for the Canadian Payments Systems Review. Stephane possesses a strong background in corporate strategic planning, M&A activities and financing initiatives.
(Observer) Chief Financial Officer, Leger
Mr. Bélanger has been practicing tax accounting and auditing for many years for a number of firms, he also acts in the capacity of management and insolvency consultant. He has acquired his expertise working on audit mandates for both public and private companies, as well as projects that required his services as a consultant. Mr. Bélanger has also been a lecturer for Accounting and Finance courses at HEC and UQAM. He has been working for Leger as Chief Financial Officer since 2003 and is actively involved in the company acquisition process.
(Observer) Vice-President of Financial Resources, LegerPartner and Vice-President of Financial Resources at Leger for the past 25 years, Ms. Léger is responsible for the company’s overall financial management and its subsidiaries. She is at the head of the administrative team, and is in charge of all financial processes and project profitability.Montreal700-507 place d'ArmesMontreal, QC H2Y 2W8T 514-982-2464F 514-987-1960EdmontonMontreal Leger Metrics700-507 place d'ArmesMontreal, QC H2Y 2W8T 514-336-0207F 866-226-7474
email@example.comQuebec City580-580 Grande Allée EstQuebec, QC G1R 2K2T 418-522-7467F 418-522-7977ZurichLéger SwitzerlandRingstrasse 7CH-8603 SchwerzenbachT +41 (0)44 806 66 66
Leger's New 360° ApproachLeger provides consulting insight into your industry, your issues, your competitive mix and uses intelligent research approaches and innovative technological solutions to help you address your current and future needs in North America, Europe and around the world through our international offices and partners.Contact one of our offices to understand how we can help you.
- Who we are