Social Media and Online UX Research
New technologies mean that the number of contact points with consumers and citizens has multiplied. Your websites and mobile applications have become valuable and strategic assets. Moreover, the ubiquity of social media has resulted in consumers and citizens who are more powerful than ever, and they are not shy about voicing their opinions.
Building on its strong, strategic partnership with imarklab, Leger has the intelligence, expertise and technology to help you maximize the value of your online presence.
Your interactive presence gives you privileged contact with your target. So be sure to offer them a positive experience. Our user research experts can help you improve the performance of your interactive presence, from your website to your mobile app.
We specialize in several testing tools and methodologies, including:
- User testing
- Eye tracking
- Web analytics
- Ergonomic analysis
Social media is a gold mine of information for organizations. Even so, this information has to be collected, and above all analyzed and interpreted.
We can help you by offering you real-time social media monitoring. This allows us to do the following:
- Identify and resolve crisis situations before they escalate.
- Gauge attitudes towards your brand and your competitors’ brands.
- Better understand the needs, attitudes and expectations of citizens and consumers.
Get a jump on the competition by working with our social media experts.
Boost your interactive performance by working with our experts in user research.