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Surveys gather quantitative data based on a sample of the population and make generalizations about the entire population. Using a representative sample, data on a specific topic are collected in order to gain insights on opinions, behaviours and needs of those surveyed. In other words, surveying translates numbers into results that we can analyze and use to better understand our society.
Kelsey Lander works as a Research Analyst on Leger’s Consumer Insights team. With 2+ years experience in market research, Kelsey’s expertise sits with concept testing, usage & attitude and in-home use tests. She is always looking for new and unique ways to visualize data. Her main focus is always our clients – building strong and transparent relationships; and delivering quality service.