Retail and Consumer Packaged Goods
The retail industry is undergoing tremendous changes. For several years, retail sales have been showing sluggish growth, and maintaining market share has become a daily battle. Yet some manage to do so and even succeed in boosting their sales. Why do some retailers thrive while others fail? How do you convince increasingly savvy, demanding, time-constrained and indebted consumers to spend more in your stores and to keep coming back? How do you reach and engage them wherever they are, whether it’s in your store, online or on their mobiles?
With extensive experience in retailing and mass consumer goods, Leger has developed multiple approaches covering a comprehensive set of measures and issues related to this sector.
- Usage & Attitude (U&A) studies
- Customer experience measurement using the WOW Retail Monitor
- Real-time VoC satisfaction measurement with Leger Metrics
- Measurement of omni-channel touch points