Leger is proud to be a part of the Worldwide Independent Network of Market Research (WIN), an organization of different market researchers around the world that develops quality insights around the world. Multiple times a year, all WIN members conduct research on various subjects that interest the global population.
In recognition of the WIN Climate Change Report, Leger is highlighting key findings from the United States—and how they compare to global attitudes. The results offer an important lens into how Americans perceive personal responsibility, government action, and corporate accountability on environmental issues.
Leger conducted the study in the United States and Canada.
Personal Responsibility Matters
82% of Americans believe their personal actions can positively impact the environment, matching the global average of 82%. North of the border, Canadians feel slightly more empowered: 86% believe their personal actions can make a difference. This puts Canada in the top third of countries globally, and slightly ahead of the U.S. in individual climate engagement.
Compared globally, both countries trail nations like Vietnam (99%), India (95%), and Mexico (94%)—where belief in personal impact is near-universal.
Government Action—Americans Are Skeptical
Only 38% of Americans agree that their government is taking the necessary actions to protect the environment—well below the global average of 52%. With 62% of Americans disagreeing, the U.S. ranks among some of the more skeptical countries surveyed.
Canadians show slightly more confidence than Americans: 50% believe their government is acting appropriately, while 46% disagree. Still, both countries lag behind Asian countries like Thailand, Vietnam, and Indonesia where their governments receive the most praise.
Corporate Sustainability—Americans Are Doubtful
Just 16% of Americans believe most companies are seriously operating with sustainability and corporate social responsibility (CSR) in mind—slightly below the global average of 22%. 39% of Americans say CSR efforts are mostly for show, and 26% believe companies don’t care at all and focus purely on profit.
By contrast, countries like China (61%), India (49%), and Vietnam (47%) report significantly higher levels of trust in corporate environmental efforts and believe corporations are acting seriously —once again, suggesting a substantial perception gap between American and Asian countries.
As concern about climate change continues to rise, Americans show strong support for personal action. At the same time, many express uncertainty about the role of the government and corporations.
At Leger USA, we help organizations understand public expectations and perceptions. As conversations around climate evolve, clear communication and credible action remain important to building trust.
