Leger is proud to be a part of the Worldwide Independent Network of Market Research (WIN), an organization of different market researchers around the world that develops quality insights around the world. Multiple times a year, all WIN members conduct research on various subjects that interest the global population.
The WIN World Sleep Day Report, as presented by Leger, offers valuable insights into global sleep patterns and perceptions, with specific data highlighting the United States.
Leger conducted the study in the United States and Canada.
Sleep is a cornerstone of good health, yet recent data from the WIN World Sleep Day Report suggests that Americans might not be getting the rest they need.
Declining Sleep Quality in the U.S.
Only 51% of Americans reported sleeping well (a lot/very often/moderately/fairly often), in 2025—a drop from 59% in 2021. This places the U.S. below the global average of 62% and behind countries like Finland (70%) and India (85%), where sleep quality appears to be significantly higher.
The Digital Disruption: Late-Night Screen Time
One major factor affecting sleep in the U.S. is excessive screen use before bed. The survey found that 40% of Americans (a lot/very often/moderately/fairly often) frequently stay up late using their phones or computers, leading to insufficient rest. This is notably higher than the global average of 27%, highlighting how digital habits may be playing a more significant role in sleep disruption in the U.S. than in other parts of the world.
What This Means for Sleep Health in America
The decline in sleep quality raises concerns about long-term health implications, including increased stress, reduced cognitive function, and a higher risk of chronic conditions like obesity and heart disease. As awareness of sleep hygiene grows, experts recommend:
- Limiting screen time before bed to reduce blue light exposure.
- Creating a consistent sleep schedule to regulate the body’s internal clock.
- Practicing relaxation techniques like meditation or reading before sleep.
With sleep health gaining recognition as a critical component of overall well-being, the findings from the WIN Worldviews Sleep Day Report emphasize the importance of prioritizing better sleep habits in America.
