{"id":19660,"date":"2024-03-27T12:08:00","date_gmt":"2024-03-27T16:08:00","guid":{"rendered":"https:\/\/leger360.com\/newcomer-study\/"},"modified":"2026-01-09T15:48:54","modified_gmt":"2026-01-09T20:48:54","slug":"newcomer-study","status":"publish","type":"page","link":"https:\/\/leger360.com\/en\/newcomer-study\/","title":{"rendered":"Newcomer Study"},"content":{"rendered":"

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Gain deeper insights into newcomers’ <\/span>unique needs<\/span><\/h1>\n

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Delve into newcomers’ journeys to gain insights into their consumer behaviors and the challenges they face during integration.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dsm_card button_css=”hs-cta-trigger-button hs-cta-trigger-button-197377160717″ title=”Cracking the Newcomer Code 2025: Webinar on November 19 12PM ET” image_as_background=”off” content_padding=”35px|35px|35px|35px|true|true” button_text=”Register for the Canadian webinar” button_url_new_window=”1″ content_padding_tablet=”” content_padding_phone=”” content_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Aptos|600|||||||” header_font_size=”20px” background_color=”#C8E1F4″ custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_color=”RGBA(255,255,255,0)” button_font=”Aptos Bold||||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_alignment=”left” button_custom_margin=”20px|||0px|false|false” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_custom_padding=”||||false|false” button_custom_padding_tablet=”|||0px|false|false” button_custom_padding_phone=”|||0px|false|false” button_custom_padding_last_edited=”on|desktop” custom_margin=”75px||3px||false|false” custom_margin_tablet=”75px||3px||false|false” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|desktop” sticky_enabled=”0″]<\/p>\n

Exclusive first access to key findings on newcomers\u2019 financial needs, banking choices, and how they perceive welcome and safety in Canada.<\/span><\/p>\n

[\/dsm_card][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.3″ _module_preset=”default” background_color=”#2E2E30″ custom_margin=”0px||0px||true|false” custom_margin_tablet=”0px||0px||true|false” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px||0px||true|false” custom_padding_phone=”20px||20px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.23.3″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_line_height=”1.3em” custom_margin=”||||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][dsm_icon_list_child text=”An analysis of newcomers\u2019 perceptions of welcome and safety” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”20px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_line_height=”1.3em” custom_margin=”||||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][dsm_icon_list_child text=”An overview of their financial behaviours and investment choices” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”20px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_line_height=”1.3em” custom_margin=”||||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][dsm_icon_list_child text=”Data to guide the strategies of public and financial institutions” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”20px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” background_color=”#EEEEEF” custom_padding=”30px||50px||false|” custom_padding_tablet=”30px||50px||false|” custom_padding_phone=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”500a6429-ae24-487e-8201-265bdf91927e” header_font=”Aptos Bold|700|||||||” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_font=”Aptos||||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” header_2_line_height=”1em” width=”35%” width_tablet=”68%” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||17px|||” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

About the study<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||6px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][dsm_card title=”What needs do newcomers consider essential, and how can institutions and brands respond to them?” image_as_background=”off” image_width=”50%” badge_background_color=”#2E2E30″ content_padding=”20px|20px|20px|10px|false|false” button_url_new_window=”1″ content_padding_tablet=”” content_padding_phone=”” content_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” badge_text_color=”#FFFFFF” header_font=”Aptos Semi Bold||||||||” header_font_size=”24px” header_line_height=”1.1em” background_color=”#FFFFFF” custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”1px” button_font=”Aptos|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_custom_padding=”10px||10px||true|false” custom_margin=”0px||||false|false” custom_padding=”25px|25px|25px|25px|true|true” custom_padding_tablet=”25px|25px|25px|25px|true|true” custom_padding_phone=”25px|25px|25px|25px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”24px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|hover” button_border_width__hover=”1px” button_border_width__hover_enabled=”on|hover” button_border_color__hover=”#ED1C24″ button_border_color__hover_enabled=”on|hover” button_icon_color__hover=”#000000″ button_icon_color__hover_enabled=”on|hover” button_text_color__hover=”#ED1C24″ button_text_color__hover_enabled=”on|hover”]<\/p>\n

Cracking the Newcomer Code aims to amplify the voices of Canadian newcomers, building bridges with government institutions, service sectors and brands.<\/p>\n

The study surveyed hundreds of individuals who arrived in the country within the last 10 years, regardless of their immigration status.<\/p>\n

Each edition focuses on one or two specific themes. This year, the study highlights safety and financial needs: banking choices, attitudes toward money, saving, and investing.<\/p>\n

While waiting for this year’s webinar, watch last year\u2019s webinar<\/a> to revisit the themes already covered, such as integration, shopping habits, and housing challenges.<\/span><\/p>\n

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Custom data for your organization<\/span><\/h2>\n

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Looking for information tailored to your needs? Take advantage of our exclusive newcomer panel to conduct customized research and gain the data you need to inform your strategies, policies, and decisions.<\/span><\/p>\n

[\/et_pb_text][et_pb_button url_new_window=”on” button_text=”Learn more about our Canadian newcomers’ panel” module_class=”hs-cta-trigger-button hs-cta-trigger-button-152654486603″ _builder_version=”4.27.4″ _module_preset=”default” button_text_color=”#FFFFFF” button_border_width=”0px” custom_margin=”||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||5px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px|0px|0px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” button_bg_color__hover=”” button_bg_color__hover_enabled=”on|desktop” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_custom_padding_tablet=”|||0px|false|false” button_custom_padding_phone=”|||0px|false|false” button_custom_padding_last_edited=”on|desktop” button_border_width__hover=”0px” button_border_color__hover=”RGBA(255,255,255,0)” button_icon_color__hover=”#FFFFFF” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” custom_padding=”28px||2px|||” locked=”off” global_colors_info=”{}” disabled=”on”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”10px||||false|false” custom_padding_tablet=”10px||||false|false” custom_padding_phone=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”||||||||” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Aptos|300|||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” header_2_line_height=”1.1em” width=”90%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|desktop” custom_margin=”||||false|false” custom_padding=”||||false|false” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” header_2_font_size_tablet=”30px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” border_color_all=”#1a0a38″ border_color_bottom=”#000000″ locked=”off” global_colors_info=”{}”]<\/p>\n

Some key findings<\/span> from the March 2024 edition<\/h2>\n

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\u201cAs Canada welcomes half a million newcomers yearly, the Cracking the Newcomer Code study reveals a complex picture. It underscores the need for decision-makers to ensure success for Canada and its new residents. The substantial challenges newcomers face in establishing themselves professionally and personally underscore significant opportunities for government, public, and businesses to facilitate their journey.\u201d<\/p>\n

Lisa Covens, Senior Vice-President<\/strong><\/p>\n

[\/et_pb_slide][et_pb_slide admin_title=”Heather” _builder_version=”4.27.2″ _module_preset=”default” body_font=”Aptos||||||||” body_line_height=”1.3em” locked=”off” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

\u201cI am excited to share our Cracking the Newcomer Code study. Our approach reflects our commitment to DEI – this study is not just about quality data; it’s a step toward a more inclusive society where every voice is heard and valued. Embracing this study underlines our collective role in nurturing inclusion by deepening our understanding of diverse experiences.\u201d<\/p>\n

Heather Owens, GM, Executive Champion DEI<\/strong><\/p>\n

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Strengthen your support for Canadian newcomers <\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#FFFFFF” text_font_size=”28px” text_line_height=”1.3em” text_orientation=”center” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||35px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Get the complete study or conduct customized research using our newcomer panel. <\/p>\n

[\/et_pb_text][et_pb_button button_text=”Speak with an expert” button_alignment=”center” module_class=”hs-cta-trigger-button hs-cta-trigger-button-152654486603″ _builder_version=”4.24.2″ _module_preset=”default” button_text_color=”#FFFFFF” button_bg_color=”#ED1C24″ button_border_color=”#ED1C24″ button_icon_color=”#FFFFFF” custom_margin=”|||5px|false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”10px|30px|10px|15px|false|false” custom_padding_tablet=”10px|30px|10px|15px|false|false” custom_padding_phone=”10px|30px|10px|15px|false|false” custom_padding_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_bg_color__hover=”#C8E1F4″ button_bg_enable_color__hover=”on” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop” button_border_color__hover=”#C8E1F4″ button_text_color__hover=”#000000″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Gain deeper insights into newcomers’ unique needsDelve into newcomers’ journeys to gain insights into their consumer behaviors and the challenges they face during integration.

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Cracking the Newcomer Code 2025: Webinar on November 19 12PM ET<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t
Exclusive first access to key findings on newcomers\u2019 financial needs, banking choices, and how they perceive welcome and safety in Canada.<\/div>\n\t\t\t\t\t
Register for the Canadian webinar<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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  • \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t^<\/span><\/span>An analysis of newcomers\u2019 perceptions of welcome and safety<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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    • \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t^<\/span><\/span>An overview of their financial behaviours and investment choices<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
      \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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      • \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t^<\/span><\/span>Data to guide the strategies of public and financial institutions<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>About the study
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        ”What<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-19660","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDiscover the Newcomer Study - Leger<\/title>\n<meta name=\"description\" content=\"Foster successful integration of Canadian newcomers and their journeys to gain insights from their unique experiences and perspectives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/newcomer-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newcomer Study\" \/>\n<meta property=\"og:description\" content=\"Foster successful integration of Canadian newcomers and their journeys to gain insights from their unique experiences and perspectives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/newcomer-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T20:48:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/newcomer-study\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/newcomer-study\\\/\",\"name\":\"Discover the Newcomer Study - 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