{"id":26434,"date":"2025-11-19T09:00:00","date_gmt":"2025-11-19T14:00:00","guid":{"rendered":"https:\/\/leger360.com\/ad-testing\/"},"modified":"2026-06-02T15:25:52","modified_gmt":"2026-06-02T19:25:52","slug":"ad-testing","status":"publish","type":"page","link":"https:\/\/leger360.com\/en\/ad-testing\/","title":{"rendered":"Ad testing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#ffffff 0%|rgba(255,255,255,0.72) 50%|#ffffff 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2023\/10\/gradient_gris_01.png&#8221; background_position=&#8221;top_center&#8221; background_vertical_offset=&#8221;41%&#8221; custom_padding=&#8221;50px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|desktop&#8221; min_height=&#8221;461px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;5px||5px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/11\/LegerE54_Logo.png&#8221; alt=&#8221;Logo LegerxElement54&#8243; title_text=&#8221;LegerE54_Logo&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;19%&#8221; width_tablet=&#8221;25%&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;|||3px|false|false&#8221; custom_margin_tablet=&#8221;|||-5px|false|false&#8221; custom_margin_phone=&#8221;|||-5px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text content_tablet=&#8221;<\/p>\n<p>Discover the future of ad testing and optimisation<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>Discover the future of ad testing and optimisation<\/p>\n<p>&#8221; content_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;7a0247b5-e47a-4d0c-97aa-48d6e8e7ca05&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Discover the future of <span style=\"color: #ed1c2f;\">ad testing and optimisation<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Speak with an expert&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-152654486603&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/11\/Academic-campaign-phase-2-13.png&#8221; title_text=&#8221;Academic campaign phase 2 (13)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;0px|-70px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; width=&#8221;91%&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2E2E30&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_margin_tablet=&#8221;0px||0px||true|false&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;20px||20px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;15px||15px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_icon_list _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][dsm_icon_list_child text=&#8221;Leverage biometric data&#8221; font_icon=&#8221;&#x5e;||divi||400&#8243; icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_icon_list _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][dsm_icon_list_child text=&#8221;Gain AI-powered insights&#8221; font_icon=&#8221;&#x5e;||divi||400&#8243; icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_icon_list _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][dsm_icon_list_child text=&#8221;Measure true ad impact&#8221; font_icon=&#8221;&#x5e;||divi||400&#8243; icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#EEEEEF&#8221; custom_padding=&#8221;30px||50px||false|&#8221; custom_padding_tablet=&#8221;30px||50px||false|&#8221; custom_padding_phone=&#8221;30px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;500a6429-ae24-487e-8201-265bdf91927e&#8221; header_font=&#8221;Aptos Bold|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Aptos||||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||17px|||&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #ed1c24;\"><span data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW215264430 BCX8\"><span class=\"NormalTextRun SCXW215264430 BCX8\"><span style=\"color: #000000;\">Learn what <\/span><\/span><\/span><\/span><span style=\"color: #ed1c24;\"><span data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW215264430 BCX8\"><span class=\"NormalTextRun SCXW215264430 BCX8\">truly moves <\/span><\/span><\/span><span style=\"color: #ed1c24;\"><span data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW215264430 BCX8\"><span class=\"NormalTextRun SCXW215264430 BCX8\"><span style=\"color: #000000;\">your<\/span> <span style=\"color: #000000;\">audience<\/span><\/span><\/span><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||6px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card button_css=&#8221;hs-cta-trigger-button hs-cta-trigger-button-152654486603&#8243; title=&#8221;Maximize your advertising impact&#8221; image_as_background=&#8221;off&#8221; image_width=&#8221;50%&#8221; badge_background_color=&#8221;#2E2E30&#8243; content_padding=&#8221;20px|20px|20px|10px|false|false&#8221; button_text=&#8221;Contact us&#8221; button_url_new_window=&#8221;1&#8243; content_padding_tablet=&#8221;&#8221; content_padding_phone=&#8221;&#8221; content_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; badge_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Aptos Semi Bold||||||||&#8221; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.1em&#8221; background_color=&#8221;#FFFFFF&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;1px&#8221; button_font=&#8221;Aptos|700|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ED1C24&#8243; button_on_hover=&#8221;off&#8221; button_custom_padding=&#8221;10px||10px||true|false&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;25px|25px|25px|25px|true|true&#8221; custom_padding_tablet=&#8221;25px|25px|25px|25px|true|true&#8221; custom_padding_phone=&#8221;25px|25px|25px|25px|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;RGBA(255,255,255,0)&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_border_width__hover=&#8221;1px&#8221; button_border_width__hover_enabled=&#8221;on|hover&#8221; button_border_color__hover=&#8221;#ED1C24&#8243; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_icon_color__hover=&#8221;#000000&#8243; button_icon_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ED1C24&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p><span class=\"NormalTextRun SCXW230674125 BCX8\">Unlock the full potential of your marketing<\/span><span class=\"NormalTextRun SCXW230674125 BCX8\"> efforts<\/span><span class=\"NormalTextRun SCXW230674125 BCX8\"> with our <\/span><span class=\"NormalTextRun SCXW230674125 BCX8\">comprehensive suite of ad testing and insights solutions that <\/span><span class=\"NormalTextRun SCXW230674125 BCX8\">combine<\/span><span class=\"NormalTextRun SCXW230674125 BCX8\"> market research, advanced analytics, and AI-powered intelligence.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"ewa-rteLine\"><strong>Our services include : <\/strong><strong><\/strong><\/div>\n<div class=\"ewa-rteLine\"><\/div>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"ewa-rteLine\">Ad Pre-Testing<\/li>\n<li class=\"ewa-rteLine\">Brand &amp; Ad Tracking<\/li>\n<li class=\"ewa-rteLine\">Concept Testing<\/li>\n<li class=\"ewa-rteLine\">Brand Positioning &amp; Creative Territory Testing<\/li>\n<li class=\"ewa-rteLine\">Price Optimization<\/li>\n<li class=\"ewa-rteLine\">And much more!<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Our data helps you identify the moments that matter, measure emotional and behavioral impact, and optimize creative performance, so every campaign works harder to drive acquisition, retention, and brand growth.<\/p>\n<p>[\/dsm_card][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(46,46,48,0.85) 41%|rgba(46,46,48,0.5) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2024\/05\/heatmap-bg-cube-ai.png&#8221; background_position=&#8221;top_center&#8221; background_vertical_offset=&#8221;20%&#8221; custom_padding=&#8221;35px|35px|35px|35px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;500a6429-ae24-487e-8201-265bdf91927e&#8221; header_font=&#8221;Aptos Bold|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Aptos||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1em&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||17px||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_phone=&#8221;36px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Curious about our tools?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&#8243; text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-2px||18px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Watch the Canadian webinar on <a href=\"https:\/\/leger360.com\/en\/advertising-testing\/\">Cube AI<\/a>, a solution that combines market research, biometrics, and AI to reveal what truly drives ad performance.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/youtu.be\/k1iGFcNIt2M&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Learn more&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;0px&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_custom_margin_tablet=&#8221;0px||||false|false&#8221; button_custom_margin_phone=&#8221;0px||||false|false&#8221; button_custom_margin_last_edited=&#8221;on|desktop&#8221; button_custom_padding_tablet=&#8221;|||0px|false|false&#8221; button_custom_padding_phone=&#8221;|||0px|false|false&#8221; button_custom_padding_last_edited=&#8221;on|desktop&#8221; button_border_width__hover=&#8221;0px&#8221; button_border_color__hover=&#8221;RGBA(255,255,255,0)&#8221; button_icon_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;500a6429-ae24-487e-8201-265bdf91927e&#8221; text_text_color=&#8221;#000000&#8243; header_font=&#8221;Aptos Bold|700|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Aptos||||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;30px||0px||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_phone=&#8221;36px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Explore our <span style=\"color: #ff0000;\">blogs<\/span><\/h2>\n<p>[\/et_pb_text][dsm_image_accordion image_accordion_animation=&#8221;push_right&#8221; image_accordion_animation_sequence=&#8221;on&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; hover_enabled=&#8221;0&#8243; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][dsm_image_accordion_child image_accordion_src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/07\/George-Clooney-Nespresso.png&#8221; alt=&#8221;George Clooney en d\u00e9tective&#8221; title_text=&#8221;George Clooney &#8211; Nespresso&#8221; image_accordion_title=&#8221;Craft Advertising That Leaves a Mark, No Matter the Market&#8221; image_accordion_desc=&#8221;A common flaw in global marketing: international ads are often launched in new markets with little more than a translated voiceover or subtitles, leaving the core creative unchanged.&#8221; ia_align_horizontal=&#8221;left&#8221; ia_align_vertical=&#8221;bottom&#8221; overlay_content_padding=&#8221;10px|10px|10px||false|false&#8221; overlay_color=&#8221;rgba(46,46,48,0.5)&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;ia_button_link&#8221; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;28px&#8221; desc_text_color=&#8221;#FFFFFF&#8221; desc_font_size=&#8221;16px&#8221; background_enable_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_use_icon=&#8221;on&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ED1C24&#8243; button_on_hover=&#8221;off&#8221; button_custom_padding=&#8221;||||false|false&#8221; button_custom_padding_tablet=&#8221;||||false|false&#8221; button_custom_padding_phone=&#8221;||||false|false&#8221; button_custom_padding_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;35px|25px|35px||true|false&#8221; custom_padding=&#8221;|95px|15px|35px|false|false&#8221; link_option_url=&#8221;https:\/\/leger360.com\/market-intelligence-craft-advertising-that-leaves-a-mark-no-matter-the-market\/&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; border_color_all=&#8221;#FFFFFF&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;RGBA(255,255,255,0)&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221;][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/08\/Image-blogue-Cube-AI.png&#8221; alt=&#8221;Homme de course qui regarde vers la droite&#8221; title_text=&#8221;Image blogue &#8211; Cube AI&#8221; image_accordion_title=&#8221;How Rebirth Storylines Reveal Themselves in Emotional Journeys&#8221; image_accordion_desc=&#8221;In advertising, Rebirth is often used to inspire: showing us that struggle can lead to breakthrough. But inspiration is not automatic, it depends on how audiences emotionally experience the story.&#8221; ia_align_horizontal=&#8221;left&#8221; ia_align_vertical=&#8221;bottom&#8221; overlay_content_padding=&#8221;10px|10px|10px||false|false&#8221; overlay_color=&#8221;rgba(46,46,48,0.5)&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;ia_button_link&#8221; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;28px&#8221; desc_text_color=&#8221;#FFFFFF&#8221; desc_font_size=&#8221;16px&#8221; background_color=&#8221;#000000&#8243; background_enable_color=&#8221;on&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_use_icon=&#8221;on&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ED1C24&#8243; button_on_hover=&#8221;off&#8221; button_custom_padding=&#8221;||||false|false&#8221; button_custom_padding_tablet=&#8221;||||false|false&#8221; button_custom_padding_phone=&#8221;||||false|false&#8221; button_custom_padding_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;35px|25px|35px||true|false&#8221; custom_padding=&#8221;|95px|15px|35px|false|false&#8221; link_option_url=&#8221;https:\/\/leger360.com\/market-intelligence-how-rebirth-storylines-reveal-themselves-in-emotional-journeys\/&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; border_color_all=&#8221;#FFFFFF&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;RGBA(255,255,255,0)&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221;][\/dsm_image_accordion_child][dsm_image_accordion_child expanded_item=&#8221;on&#8221; image_accordion_src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2026\/06\/storytelling-and-ROI-image-blogue-EN.png&#8221; alt=&#8221;A person standing on top of a mountain with their arms raised&#8221; title_text=&#8221;storytelling-and-ROI-image-blogue-EN&#8221; image_accordion_title=&#8221;The ROI of Storytelling \u2013 How the 7 Plots Drive Sales&#8221; image_accordion_desc=&#8221;In a crowded market, the ads that stand out do more than communicate\u2014they tell stories that connect through shared human emotions.&#8221; ia_align_horizontal=&#8221;left&#8221; ia_align_vertical=&#8221;bottom&#8221; overlay_content_padding=&#8221;10px|10px|10px||false|false&#8221; overlay_color=&#8221;rgba(46,46,48,0.5)&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;ia_button_link&#8221; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;28px&#8221; desc_text_color=&#8221;#FFFFFF&#8221; desc_font_size=&#8221;16px&#8221; background_color=&#8221;#ED1C24&#8243; background_enable_color=&#8221;on&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_font=&#8221;Aptos Semi Bold||||||||&#8221; button_use_icon=&#8221;on&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ED1C24&#8243; button_on_hover=&#8221;off&#8221; button_custom_padding=&#8221;||||false|false&#8221; button_custom_padding_tablet=&#8221;||||false|false&#8221; button_custom_padding_phone=&#8221;||||false|false&#8221; button_custom_padding_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;35px|25px|35px||true|false&#8221; custom_padding=&#8221;|95px|15px|35px|false|false&#8221; link_option_url=&#8221;https:\/\/leger360.com\/market-intelligence-the-roi-of-storytelling-how-the-7-plots-drive-sales\/&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|25px|25px|25px|25px&#8221; border_color_all=&#8221;#FFFFFF&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;RGBA(255,255,255,0)&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; sticky_enabled=&#8221;0&#8243;][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/08\/Image-blogue-Cube-AI.jpg&#8221; alt=&#8221;ordinateur avec advertizing dans le milieu&#8221; title_text=&#8221;Image blogue &#8211; Cube AI&#8221; image_accordion_title=&#8221;Cube AI Insights: You Bought 30 Seconds. You Got 2.&#8221; image_accordion_desc=&#8221;Cube AI reveals why advertisers have just 2 seconds to grab attention\u2014spark curiosity, build trust, and make ads memorable before viewers scroll away.&#8221; ia_align_horizontal=&#8221;left&#8221; ia_align_vertical=&#8221;bottom&#8221; overlay_content_padding=&#8221;10px|10px|10px||false|false&#8221; overlay_color=&#8221;rgba(46,46,48,0.5)&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;28px&#8221; desc_text_color=&#8221;#FFFFFF&#8221; desc_font_size=&#8221;16px&#8221; background_enable_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_use_icon=&#8221;on&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ED1C24&#8243; button_on_hover=&#8221;off&#8221; button_custom_padding=&#8221;||||false|false&#8221; button_custom_padding_tablet=&#8221;||||false|false&#8221; button_custom_padding_phone=&#8221;||||false|false&#8221; button_custom_padding_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;35px|25px|35px||true|false&#8221; custom_padding=&#8221;|95px|15px|35px|false|false&#8221; link_option_url=&#8221;https:\/\/leger360.com\/market-intelligence-cube-ai-insights-you-bought-30-seconds-you-got-2\/&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|25px|25px|25px|25px&#8221; border_color_all=&#8221;#FFFFFF&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;RGBA(255,255,255,0)&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; sticky_enabled=&#8221;0&#8243;][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2026\/06\/Cube-AI-Blog-EN-1.png&#8221; title_text=&#8221;Cube-AI-Blog-EN&#8221; image_accordion_title=&#8221;Measuring Advertising Effectiveness With Artificial Intelligence&#8221; image_accordion_desc=&#8221;Every day, more than 4,000 ads compete for consumers\u2019 attention. In this crowded landscape, brands must do more than be seen\u2014they must be remembered.&#8221; ia_align_horizontal=&#8221;left&#8221; ia_align_vertical=&#8221;bottom&#8221; overlay_content_padding=&#8221;10px|10px|10px||false|false&#8221; overlay_color=&#8221;rgba(46,46,48,0.5)&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;28px&#8221; desc_text_color=&#8221;#FFFFFF&#8221; desc_font_size=&#8221;16px&#8221; background_enable_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_use_icon=&#8221;on&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ED1C24&#8243; button_on_hover=&#8221;off&#8221; button_custom_padding=&#8221;||||false|false&#8221; button_custom_padding_tablet=&#8221;||||false|false&#8221; button_custom_padding_phone=&#8221;||||false|false&#8221; button_custom_padding_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;35px|25px|35px||true|false&#8221; custom_padding=&#8221;|95px|15px|35px|false|false&#8221; link_option_url=&#8221;https:\/\/leger360.com\/market-intelligence-measuring-advertising-effectiveness\/&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|25px|25px|25px|25px&#8221; border_color_all=&#8221;#FFFFFF&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;RGBA(255,255,255,0)&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; alt=&#8221;Cube AI: A person looks at their smartphone while an AI interface featuring facial recognition and data visualization is superimposed over the image, illustrating advanced analytics and AI technologies.&#8221; sticky_enabled=&#8221;0&#8243;][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/01\/Cube-AI-Nikola-Ad-Screenshot-1.png&#8221; title_text=&#8221;Cube AI Nikola Ad &#8211; Screenshot 1&#8243; image_accordion_title=&#8221;Pre-Launch Testing with Cube AI&#8221; image_accordion_desc=&#8221;Pre-launch testing with Cube AI helps maximize your ad\u2019s impact before it goes live. Using our three principles\u2014Get Attention, Keep Attention, and Drive Emotion\u2014we identify what captures viewers and what needs improvement.&#8221; ia_align_horizontal=&#8221;left&#8221; ia_align_vertical=&#8221;bottom&#8221; overlay_content_padding=&#8221;10px|10px|10px||false|false&#8221; overlay_color=&#8221;rgba(46,46,48,0.5)&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;28px&#8221; desc_text_color=&#8221;#FFFFFF&#8221; desc_font_size=&#8221;16px&#8221; background_enable_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_use_icon=&#8221;on&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ED1C24&#8243; button_on_hover=&#8221;off&#8221; button_custom_padding=&#8221;||||false|false&#8221; button_custom_padding_tablet=&#8221;||||false|false&#8221; button_custom_padding_phone=&#8221;||||false|false&#8221; button_custom_padding_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;35px|25px|35px||true|false&#8221; custom_padding=&#8221;|95px|15px|35px|false|false&#8221; link_option_url=&#8221;https:\/\/leger360.com\/market-intelligence-pre-launch-testing-with-cube\/&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; border_color_all=&#8221;#FFFFFF&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;RGBA(255,255,255,0)&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221;][\/dsm_image_accordion_child][\/dsm_image_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Testimonials&#8221; module_class=&#8221;snap&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;41px||41px||true|&#8221; custom_padding=&#8221;2vw||0vw||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;3vw||||false|false&#8221; custom_padding_phone=&#8221;0vw||||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x7b;||divi||400&#8243; icon_color=&#8221;#ED1C24&#8243; icon_width=&#8221;65px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_slider arrows_custom_color=&#8221;#2E2E30&#8243; dot_nav_custom_color=&#8221;#ED1C24&#8243; admin_label=&#8221;testomonials&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;679c0b7a-4c7d-46b2-9661-792260f5809b&#8221; body_font=&#8221;Aptos||||||||&#8221; body_text_color=&#8221;#2E2E30&#8243; body_font_size=&#8221;20px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-40px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-bfa7fe62-254b-41c2-9e7c-1655cf29ea48%22:%91%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_slide admin_title=&#8221;neil&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Aptos||||||||&#8221; body_line_height=&#8221;1.3em&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>&#8220;<span data-olk-copy-source=\"MessageBody\">Jean-Marc and his team have built an extraordinary organisation \u2014 one that we are proud to now call home. By joining Leger, our clients will gain access to a wider range of research professionals across Canada and the US, advanced analytics powered by cutting-edge AI and data science capabilities, expanded UX, CX and HX research technologies, and robust online panels and operational infrastructure. This partnership strengthens our ability to deliver rigorous, human-centred insights at scale <\/span>\u201d<\/p>\n<p><strong>Bernie Malinoff, Executive Vice-President, Consumer Insights, North America<\/strong><\/p>\n<p>[\/et_pb_slide][et_pb_slide admin_title=&#8221;steve&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Aptos||||||||&#8221; body_line_height=&#8221;1.3em&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">&#8220;For my entire career, I\u2019ve worked for research companies that have evaluated advertising recall and diagnostics through stated consumer preferences via traditional surveys. The Leger <strong>Cube AI<\/strong> solution leverages biometrics enhanced with traditional survey outputs to give clients a much more powerful and comprehensive measure of consumer responses to advertising, providing insights that weren\u2019t possible via survey metrics alone.&#8221; <\/span><\/p>\n<p><strong>Steve Mossop, EVP Western Canada, Leger<\/strong><\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;demo&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2E2E30&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Aptos||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;50px&#8221; custom_margin=&#8221;10px||20px||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">See the powerful results for yourself<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&#8243; text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||35px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our team of experts will share the process and success stories to get you started.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Start testing today&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-168066321506&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ED1C24&#8243; button_border_color=&#8221;#ED1C24&#8243; button_icon_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;|||5px|false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px|30px|10px|15px|false|false&#8221; custom_padding_tablet=&#8221;10px|30px|10px|15px|false|false&#8221; custom_padding_phone=&#8221;10px|30px|10px|15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_custom_margin_tablet=&#8221;0px||||false|false&#8221; button_custom_margin_phone=&#8221;0px||||false|false&#8221; button_custom_margin_last_edited=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#C8E1F4&#8243; button_bg_enable_color__hover=&#8221;on&#8221; transform_styles__hover_enabled=&#8221;off|desktop&#8221; transform_scale__hover_enabled=&#8221;off|desktop&#8221; transform_translate__hover_enabled=&#8221;off|desktop&#8221; transform_rotate__hover_enabled=&#8221;off|desktop&#8221; transform_skew__hover_enabled=&#8221;off|desktop&#8221; transform_origin__hover_enabled=&#8221;off|desktop&#8221; button_border_color__hover=&#8221;#C8E1F4&#8243; button_text_color__hover=&#8221;#000000&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the future of ad testing and optimisation<div class=\"et_pb_module dsm_icon_list dsm_icon_list_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<ul class=\"dsm_icon_list_items dsm_icon_list_ltr_direction dsm_icon_list_layout_vertical\"><li class=\"dsm_icon_list_child dsm_icon_list_child_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"dsm_icon_list_wrapper\"><span class=\"dsm_icon_list_icon\">^<\/span><\/span><span class=\"dsm_icon_list_text\">Leverage biometric data<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module dsm_icon_list dsm_icon_list_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<ul class=\"dsm_icon_list_items dsm_icon_list_ltr_direction dsm_icon_list_layout_vertical\"><li class=\"dsm_icon_list_child dsm_icon_list_child_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"dsm_icon_list_wrapper\"><span class=\"dsm_icon_list_icon\">^<\/span><\/span><span class=\"dsm_icon_list_text\">Gain AI-powered insights<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module dsm_icon_list dsm_icon_list_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<ul class=\"dsm_icon_list_items dsm_icon_list_ltr_direction dsm_icon_list_layout_vertical\"><li class=\"dsm_icon_list_child dsm_icon_list_child_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"dsm_icon_list_wrapper\"><span class=\"dsm_icon_list_icon\">^<\/span><\/span><span class=\"dsm_icon_list_text\">Measure true ad impact<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Learn what truly moves your audience<div class=\"et_pb_module dsm_card dsm_card_0 et_pb_bg_layout_light  dsm_card_layout_stacked\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"et_pb_module dsm_card_wrapper et_pb_text_align_left\">\n\t\t\t\t\t\n\t\t\t\t\t<h4 class=\"dsm_card_title et_pb_module_header\">Maximize your advertising impact<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"dsm_card_description\">Unlock the full potential of your marketing efforts with our comprehensive suite of ad testing and insights solutions that combine market research, advanced analytics, and AI-powered intelligence. &nbsp; Our services include : Ad Pre-Testing Brand &amp; Ad Tracking Concept Testing Brand Positioning &amp; Creative Territory Testing Price Optimization And much more! Our data helps you identify the moments that matter, measure emotional and behavioral impact, and optimize creative performance, so every campaign works harder to drive acquisition, retention, and brand growth.<\/div>\n\t\t\t\t\t<div class=\"et_pb_button_wrapper\"><a class=\"et_pb_button et_pb_more_button hs-cta-trigger-button hs-cta-trigger-button-152654486603\" href=\"\" data-icon=\"$\">Contact us<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>Curious about our tools?Watch the Canadian [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-26434","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad testing - Leger<\/title>\n<meta name=\"description\" content=\"Our ad testing service leverages biometric data and AI-powered insights to measure true ad impact, helping you understand your audience and maximize marketing results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/ad-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad testing\" \/>\n<meta property=\"og:description\" content=\"Our ad testing service leverages biometric data and AI-powered insights to measure true ad impact, helping you understand your audience and maximize marketing results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/ad-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T19:25:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/ad-testing\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/ad-testing\\\/\",\"name\":\"Ad testing - Leger\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#website\"},\"datePublished\":\"2025-11-19T14:00:00+00:00\",\"dateModified\":\"2026-06-02T19:25:52+00:00\",\"description\":\"Our ad testing service leverages biometric data and AI-powered insights to measure true ad impact, helping you understand your audience and maximize marketing results.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/ad-testing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leger360.com\\\/en\\\/ad-testing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/ad-testing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leger360.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad testing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/\",\"name\":\"Leger\",\"description\":\"Market Research | Data Analytics\",\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leger360.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\",\"name\":\"Leger\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"contentUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"width\":1195,\"height\":686,\"caption\":\"Leger\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/leger360\\\/\",\"https:\\\/\\\/x.com\\\/leger360\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/leger360\\\/\"],\"description\":\"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ad testing - Leger","description":"Our ad testing service leverages biometric data and AI-powered insights to measure true ad impact, helping you understand your audience and maximize marketing results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leger360.com\/en\/ad-testing\/","og_locale":"en_US","og_type":"article","og_title":"Ad testing","og_description":"Our ad testing service leverages biometric data and AI-powered insights to measure true ad impact, helping you understand your audience and maximize marketing results.","og_url":"https:\/\/leger360.com\/en\/ad-testing\/","og_site_name":"Leger","article_publisher":"https:\/\/www.facebook.com\/leger360\/","article_modified_time":"2026-06-02T19:25:52+00:00","og_image":[{"width":1354,"height":872,"url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@leger360","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/leger360.com\/en\/ad-testing\/","url":"https:\/\/leger360.com\/en\/ad-testing\/","name":"Ad testing - Leger","isPartOf":{"@id":"https:\/\/leger360.com\/en\/#website"},"datePublished":"2025-11-19T14:00:00+00:00","dateModified":"2026-06-02T19:25:52+00:00","description":"Our ad testing service leverages biometric data and AI-powered insights to measure true ad impact, helping you understand your audience and maximize marketing results.","breadcrumb":{"@id":"https:\/\/leger360.com\/en\/ad-testing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leger360.com\/en\/ad-testing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/leger360.com\/en\/ad-testing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leger360.com\/en\/"},{"@type":"ListItem","position":2,"name":"Ad testing"}]},{"@type":"WebSite","@id":"https:\/\/leger360.com\/en\/#website","url":"https:\/\/leger360.com\/en\/","name":"Leger","description":"Market Research | Data Analytics","publisher":{"@id":"https:\/\/leger360.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leger360.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/leger360.com\/en\/#organization","name":"Leger","url":"https:\/\/leger360.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leger360.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","contentUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","width":1195,"height":686,"caption":"Leger"},"image":{"@id":"https:\/\/leger360.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/leger360\/","https:\/\/x.com\/leger360","https:\/\/www.linkedin.com\/company\/leger360\/"],"description":"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies."}]}},"_links":{"self":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/pages\/26434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/comments?post=26434"}],"version-history":[{"count":0,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/pages\/26434\/revisions"}],"wp:attachment":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/media?parent=26434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}