{"id":28117,"date":"2026-04-24T11:02:09","date_gmt":"2026-04-24T15:02:09","guid":{"rendered":"https:\/\/leger360.com\/?page_id=28117"},"modified":"2026-04-24T11:36:46","modified_gmt":"2026-04-24T15:36:46","slug":"market-research-online-communities-mrocs-2","status":"publish","type":"page","link":"https:\/\/leger360.com\/en\/market-research-online-communities-mrocs-2\/","title":{"rendered":"Market Research Online Communities (MROCs)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;elliptical&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0.75) 47%|#ffffff 83%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2023\/10\/gradient_gris_02.png&#8221; custom_padding=&#8221;35px||0px||false|false&#8221; scroll_fade=&#8221;0|30|30|77|100%|100%|0%&#8221; motion_trigger_start=&#8221;bottom&#8221; background_last_edited=&#8221;on|phone&#8221; use_background_color_gradient_phone=&#8221;on&#8221; background_color_gradient_stops_phone=&#8221;rgba(255,255,255,0.75) 47%|#ffffff 83%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;2%|auto|0px|auto|false|false&#8221; custom_margin_tablet=&#8221;6%|auto||auto|false|false&#8221; custom_margin_phone=&#8221;6%|auto||auto|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||80px||false|false&#8221; custom_padding_tablet=&#8221;||30px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; scroll_fade=&#8221;0|50|50|70|100%|100|0%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||5px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Aptos Semi Bold||||||||&#8221; text_text_color=&#8221;#2E2E30&#8243; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1em&#8221; header_font=&#8221;Aptos Semi Bold||||||||&#8221; header_font_size=&#8221;28px&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;35px||20px||false|false&#8221; custom_margin_tablet=&#8221;0px||20px||false|false&#8221; custom_margin_phone=&#8221;0px||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;28px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;28px&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Smart Persona, Powered by Leger<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;7a0247b5-e47a-4d0c-97aa-48d6e8e7ca05&#8243; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;65px&#8221; header_font_size=&#8221;65px&#8221; width=&#8221;96.6%&#8221; text_font_size_tablet=&#8221;65px&#8221; text_font_size_phone=&#8221;65px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Turn your data into <span style=\"color: #ed1c2f;\">conversations <\/span>that drive <span style=\"color: #ed1c2f;\">smarter decisions<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&#8243; text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;gcid-28366106-ecf8-496b-97f0-6a9be6882356&#8243; text_line_height=&#8221;1.5em&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-28366106-ecf8-496b-97f0-6a9be6882356%22:%91%22text_text_color%22,%22text_text_color%22%93}&#8221;]<\/p>\n<p>Chat directly with your personas to accelerate decision-making, explore more strategic possibilities, and scale customer insight across your team.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Code&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px||20px||false|false&#8221; custom_padding_tablet=&#8221;50px||20px||false|false&#8221; custom_padding_phone=&#8221;10px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->hbspt.forms.create({<!-- [et_pb_line_break_holder] -->portalId: \"5233025\",<!-- [et_pb_line_break_holder] -->formId: \"da587482-4114-4be5-a8d5-b76012cb689a\",<!-- [et_pb_line_break_holder] -->region: \"na1\"<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#EEEEEF&#8221; custom_padding=&#8221;30px||50px||false|&#8221; custom_padding_tablet=&#8221;30px||50px||false|&#8221; custom_padding_phone=&#8221;30px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;500a6429-ae24-487e-8201-265bdf91927e&#8221; header_font=&#8221;Aptos Bold|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Aptos||||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1em&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||17px|||&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What is <span style=\"color: #ed1c24;\">Smart Persona<\/span>?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||6px|||&#8221; custom_padding_tablet=&#8221;||6px|||&#8221; custom_padding_phone=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card title=&#8221;An AI-powered audience intelligence solution&#8221; image_as_background=&#8221;off&#8221; image_width=&#8221;50%&#8221; badge_background_color=&#8221;#2E2E30&#8243; content_padding=&#8221;20px|20px|20px|10px|false|false&#8221; button_url_new_window=&#8221;1&#8243; content_padding_tablet=&#8221;&#8221; content_padding_phone=&#8221;&#8221; content_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; badge_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Aptos Semi Bold||||||||&#8221; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.1em&#8221; background_color=&#8221;#FFFFFF&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;1px&#8221; button_font=&#8221;Aptos|700|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ED1C24&#8243; button_on_hover=&#8221;off&#8221; button_custom_padding=&#8221;10px||10px||true|false&#8221; min_height=&#8221;440px&#8221; custom_margin=&#8221;0px||38px||false|false&#8221; custom_padding=&#8221;25px|20px|25px|20px|true|true&#8221; custom_padding_tablet=&#8221;25px|25px|25px|25px|true|true&#8221; custom_padding_phone=&#8221;25px|25px|25px|25px|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;RGBA(255,255,255,0)&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_border_width__hover=&#8221;1px&#8221; button_border_width__hover_enabled=&#8221;on|hover&#8221; button_border_color__hover=&#8221;#ED1C24&#8243; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_icon_color__hover=&#8221;#000000&#8243; button_icon_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ED1C24&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<div class=\"ewa-rteLine\">\n<p>Smart Persona enables real-time conversations with tailored synthetic personas built from validated audience data. Rather than treating personas as static deliverables, it turns them into an active decision-making tool that your team can use every day. By making customer understanding interactive, Smart Persona helps organizations move faster from question to insight to action.<\/p>\n<p>From validating positioning and messaging to simulating audience reactions and preparing for <strong>qualitative<\/strong> work, Smart Persona expands what teams can do with research by giving them faster, more flexible access to insight that is easier to apply and scale across use cases.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"ewa-rteLine\"><strong>Unlike generic AI tools, Smart Persona is built on real data (Leger segmentation) and a representative synthetic population.\u00a0<\/strong><\/div>\n<p>[\/dsm_card][et_pb_button button_url=&#8221;#form-expert&#8221; button_text=&#8221;Speak with an expert&#8221; module_class=&#8221;divi-js-popup&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2026\/04\/Brochure_Visuels-webinaire_SmartPersona_HowItWorks_EN_.png&#8221; alt=&#8221;Smart Persona&#8221; title_text=&#8221;Brochure_Visuels webinaire_SmartPersona_HowItWorks_EN_&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section Pop Up&#8221; module_id=&#8221;form-expert&#8221; module_class=&#8221;divi-form-wrap divi-popup&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Code&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/pee>\n<div class=\"form-wrap\"><!-- [et_pb_line_break_holder] -->  <span class=\"js-close form-wrap__close\"><\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\t<\/pee>\n<div class=\"form-wrap__inner\"><!-- [et_pb_line_break_holder] -->\t\t<\/pee>\n<div class=\"form-wrap__actions\"><!-- [et_pb_line_break_holder] -->\t\t\t<span class=\"js-close\"><!-- [et_pb_line_break_holder] -->\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\" style=\"color: rgba(124, 152, 182, 1); height: 20px; width: 20px; stroke-width: 4px;\"><!-- [et_pb_line_break_holder] -->\t\t\t\t\t<path d=\"M4 4 L28 28 M28 4 L4 28\" stroke=\"currentColor\" stroke-linecap=\"round\"><\/path><!-- [et_pb_line_break_holder] -->\t\t\t\t<\/svg><!-- [et_pb_line_break_holder] -->\t\t\t<\/span><!-- [et_pb_line_break_holder] -->\t\t<\/div>\n<pee><!-- \/.form-wrap__actions --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\t\t<\/pee>\n<div class=\"form-wrap__body\">  <!-- [et_pb_line_break_holder] -->\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] -->\t\t\t<script><!-- [et_pb_line_break_holder] -->\t\t\thbspt.forms.create({<!-- [et_pb_line_break_holder] -->\t\t\tportalId: \"5233025\",<!-- [et_pb_line_break_holder] -->\t\t\tformId: \"ab5ca111-a853-4955-a907-8c4fdf5c16a2\",<!-- [et_pb_line_break_holder] -->\t\t\tregion: \"na1\"<!-- [et_pb_line_break_holder] -->\t\t\t});<!-- [et_pb_line_break_holder] -->\t\t\t<\/script><!-- [et_pb_line_break_holder] -->\t\t<\/div>\n<pee><!-- \/.form-wrap__body --><!-- [et_pb_line_break_holder] -->\t<\/div>\n<pee><!-- \/.form-wrap__inner --><!-- [et_pb_line_break_holder] --><\/div>\n<pee>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;bottom_center&#8221; custom_padding=&#8221;29px||30px|||&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;30px||0px||false|false&#8221; custom_padding_tablet=&#8221;30px|20px|0px|20px|false|true&#8221; custom_padding_phone=&#8221;|0px||0px|true|true&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;off|desktop&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;500a6429-ae24-487e-8201-265bdf91927e&#8221; text_text_color=&#8221;#000000&#8243; header_font=&#8221;Aptos Bold|700|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Aptos||||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;1px||25px||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-28366106-ecf8-496b-97f0-6a9be6882356%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Make faster, <span style=\"color: #ed1c24;\">smarter decisions<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&#8243; text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-2px||21px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"et_pb_text_inner\">\n<div data-shortcode-id=\"0.4.0.0-1775565752219\" data-quickaccess-editable=\"yes\" class=\"et-fb-popover-tinymce\">\n<div class=\"mce-content-body\" contenteditable=\"true\" style=\"position: relative;\">\n<p>From early-stage ideas to campaign development and strategic planning, Smart Persona helps teams explore a wide range of use cases with greater speed and flexibility. It helps your team validate directions, assess reactions, and bring customer-informed thinking into more everyday decisions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et-fb-mousetrap et-fb-mousetrap--module et-fb-mousetrap-move\" style=\"background: 0px center; pointer-events: none; top: -12px; bottom: -41px;\"><\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2026\/04\/Visuel_Brochure_EN-scaled.png&#8221; alt=&#8221;Smart Persona&#8221; title_text=&#8221;Visuel_Brochure_EN&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;|auto|30px|auto|false|false&#8221; custom_margin_tablet=&#8221;-90px||||false|false&#8221; custom_margin_phone=&#8221;-30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;30px||0px||false|false&#8221; custom_padding_tablet=&#8221;30px|20px|30px|20px|true|true&#8221; custom_padding_phone=&#8221;20px|0px|20px|0px|true|true&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;off|desktop&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; toggle_icon=&#8221;&#x50;||divi||400&#8243; icon_color=&#8221;#22434A&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; toggle_text_color=&#8221;#000000&#8243; toggle_font=&#8221;Aptos Bold|700|||||||&#8221; toggle_font_size=&#8221;20px&#8221; toggle_line_height=&#8221;1.2em&#8221; body_font=&#8221;Aptos||||||||&#8221; body_text_color=&#8221;#000000&#8243; toggle_font_size_tablet=&#8221;16px&#8221; toggle_font_size_phone=&#8221;16px&#8221; toggle_font_size_last_edited=&#8221;on|desktop&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(46,91,97,0.2)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;BLANK &#8211; DO NOT DELETE&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display:none;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Quickly test hypotheses&#8221; icon_color=&#8221;#ED1C24&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Pre-validate ideas before production, launch, or deeper investment.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Test creative concepts&#8221; icon_color=&#8221;#ED1C24&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Evaluate campaign ideas, digital creatives such as Facebook ads, and messaging across audience segments before launch.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Simulate brand repositioning&#8221; icon_color=&#8221;#ED1C24&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Explore how different audiences may respond to a new positioning or brand direction.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; closed_toggle_background_color=&#8221;RGBA(255,255,255,0)&#8221; toggle_icon=&#8221;&#x50;||divi||400&#8243; icon_color=&#8221;#22434A&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; toggle_text_color=&#8221;#000000&#8243; toggle_font=&#8221;Aptos Bold|700|||||||&#8221; toggle_font_size=&#8221;20px&#8221; toggle_line_height=&#8221;1.2em&#8221; body_font=&#8221;Aptos||||||||&#8221; body_text_color=&#8221;#000000&#8243; toggle_font_size_tablet=&#8221;16px&#8221; toggle_font_size_phone=&#8221;16px&#8221; toggle_font_size_last_edited=&#8221;on|desktop&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(46,91,97,0.2)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;BLANK &#8211; DO NOT DELETE&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display:none;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Evaluate concepts and offers&#8221; icon_color=&#8221;#ED1C24&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p data-start=\"2222\" data-end=\"2362\">Assess product ideas, value propositions, pricing approaches, or promotional offers to identify the most promising opportunities.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Anticipate risks and objections&#8221; icon_color=&#8221;#ED1C24&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p data-start=\"2364\" data-end=\"2476\">Surface potential concerns, friction points, or sensitive reactions early.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Prepare a focus group&#8221; icon_color=&#8221;#ED1C24&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Use Smart Persona to help shape discussion guides, refine hypotheses, and identify themes to explore in qualitative research.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_id=&#8221;health&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#EEEEEF&#8221; custom_padding=&#8221;30px||50px||false|&#8221; custom_padding_tablet=&#8221;30px||50px||false|&#8221; custom_padding_phone=&#8221;30px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;500a6429-ae24-487e-8201-265bdf91927e&#8221; header_font=&#8221;Aptos Bold|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Aptos||||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||17px|||&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How it works in <span style=\"color: #ed1c24;\">practice<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&#8243; text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.5em&#8221; width=&#8221;60%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-2px||21px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>See how Smart Persona turns audience insight into practical action across real-world scenarios.<\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2026\/04\/Leger_Campagne_Smart_Persona_Landing_EN_Video_1.mp4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Smart Persona Video EN&#8221; image_src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2026\/04\/Smart-Persona-Video-EN-1.png&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; module_id=&#8221;contact&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2E2E30&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Aptos||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;50px&#8221; custom_margin=&#8221;10px||20px||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Unlock new possibilities with Smart Persona<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&#8243; text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;30%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||35px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>See how your team can test ideas, explore reactions, and act with greater confidence.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#form-demo&#8221; button_text=&#8221;Request a free demo&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;divi-js-popup&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ED1C24&#8243; button_border_color=&#8221;#ED1C24&#8243; button_icon_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;|||5px|false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px|30px|10px|15px|false|false&#8221; custom_padding_tablet=&#8221;10px|30px|10px|15px|false|false&#8221; custom_padding_phone=&#8221;10px|30px|10px|15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_custom_margin_tablet=&#8221;0px||||false|false&#8221; button_custom_margin_phone=&#8221;0px||||false|false&#8221; button_custom_margin_last_edited=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#C8E1F4&#8243; button_bg_enable_color__hover=&#8221;on&#8221; transform_styles__hover_enabled=&#8221;off|desktop&#8221; transform_scale__hover_enabled=&#8221;off|desktop&#8221; transform_translate__hover_enabled=&#8221;off|desktop&#8221; transform_rotate__hover_enabled=&#8221;off|desktop&#8221; transform_skew__hover_enabled=&#8221;off|desktop&#8221; transform_origin__hover_enabled=&#8221;off|desktop&#8221; button_border_color__hover=&#8221;#C8E1F4&#8243; button_text_color__hover=&#8221;#000000&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section Pop Up&#8221; module_id=&#8221;form-demo&#8221; module_class=&#8221;divi-form-wrap divi-popup&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/pee>\n<div class=\"form-wrap\"><!-- [et_pb_line_break_holder] -->  <span class=\"js-close form-wrap__close\"><\/span><!-- [et_pb_line_break_holder] -->\t<!-- [et_pb_line_break_holder] -->\t<\/pee>\n<div class=\"form-wrap__inner\"><!-- [et_pb_line_break_holder] -->\t\t<\/pee>\n<div class=\"form-wrap__actions\"><!-- [et_pb_line_break_holder] -->\t\t\t<span class=\"js-close\"><!-- [et_pb_line_break_holder] -->\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\" style=\"color: rgba(124, 152, 182, 1); height: 20px; width: 20px; stroke-width: 4px;\"><!-- [et_pb_line_break_holder] -->\t\t\t\t\t<path d=\"M4 4 L28 28 M28 4 L4 28\" stroke=\"currentColor\" stroke-linecap=\"round\"><\/path><!-- [et_pb_line_break_holder] -->\t\t\t\t<\/svg><!-- [et_pb_line_break_holder] -->\t\t\t<\/span><!-- [et_pb_line_break_holder] -->\t\t<\/div>\n<pee><!-- \/.form-wrap__actions --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\t\t<\/pee>\n<div class=\"form-wrap__body\">  <!-- [et_pb_line_break_holder] -->      <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] -->      <script><!-- [et_pb_line_break_holder] -->        hbspt.forms.create({<!-- [et_pb_line_break_holder] -->          portalId: \"5233025\",<!-- [et_pb_line_break_holder] -->          formId: \"08d3b764-dc44-402f-91dd-2b98a8d0d681\",<!-- [et_pb_line_break_holder] -->          region: \"na1\"<!-- [et_pb_line_break_holder] -->        });<!-- [et_pb_line_break_holder] -->      <\/script><!-- [et_pb_line_break_holder] -->\t\t<\/div>\n<pee><!-- \/.form-wrap__body --><!-- [et_pb_line_break_holder] -->\t<\/div>\n<pee><!-- \/.form-wrap__inner --><!-- [et_pb_line_break_holder] --><\/div>\n<pee>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart Persona, Powered by Leger Turn your data into conversations that drive smarter decisions Chat directly with your personas to accelerate decision-making, explore more strategic possibilities, and scale customer insight across your team. What is Smart Persona? <div class=\"et_pb_module dsm_card dsm_card_0 et_pb_bg_layout_light  dsm_card_layout_stacked\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"et_pb_module dsm_card_wrapper et_pb_text_align_left\">\n\t\t\t\t\t\n\t\t\t\t\t<h4 class=\"dsm_card_title et_pb_module_header\">An AI-powered audience intelligence solution<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div> Smart Persona enables real-time conversations with tailored synthetic personas built from validated audience data. Rather than treating personas as static deliverables, it turns them into an active decision-making tool that your team can use every day. By making customer understanding interactive, Smart Persona helps organizations move faster from question to insight to action. From validating positioning and messaging to simulating audience reactions and preparing for qualitative work, Smart Persona expands what teams can do with research by giving them faster, more flexible access to insight that is easier to apply and scale across use cases. &nbsp; Unlike generic AI tools, Smart Persona is built on real data (Leger [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-28117","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Market Research Online Communities (MROCs) in the U.S. - Leger<\/title>\n<meta name=\"description\" content=\"Gain deeper customer insights by engaging in rich, continuous conversations through private, tailored dialogue with your target audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/market-research-online-communities-mrocs-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Research Online Communities (MROCs)\" \/>\n<meta property=\"og:description\" content=\"Gain deeper customer insights by engaging in rich, continuous conversations through private, tailored dialogue with your target audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/market-research-online-communities-mrocs-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-24T15:36:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-research-online-communities-mrocs-2\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-research-online-communities-mrocs-2\\\/\",\"name\":\"Market Research Online Communities (MROCs) in the U.S. - Leger\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#website\"},\"datePublished\":\"2026-04-24T15:02:09+00:00\",\"dateModified\":\"2026-04-24T15:36:46+00:00\",\"description\":\"Gain deeper customer insights by engaging in rich, continuous conversations through private, tailored dialogue with your target audience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-research-online-communities-mrocs-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leger360.com\\\/en\\\/market-research-online-communities-mrocs-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-research-online-communities-mrocs-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leger360.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Research Online Communities (MROCs)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/\",\"name\":\"Leger\",\"description\":\"Market Research | Data Analytics\",\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leger360.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\",\"name\":\"Leger\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"contentUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"width\":1195,\"height\":686,\"caption\":\"Leger\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/leger360\\\/\",\"https:\\\/\\\/x.com\\\/leger360\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/leger360\\\/\"],\"description\":\"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Market Research Online Communities (MROCs) in the U.S. - Leger","description":"Gain deeper customer insights by engaging in rich, continuous conversations through private, tailored dialogue with your target audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leger360.com\/en\/market-research-online-communities-mrocs-2\/","og_locale":"en_US","og_type":"article","og_title":"Market Research Online Communities (MROCs)","og_description":"Gain deeper customer insights by engaging in rich, continuous conversations through private, tailored dialogue with your target audience.","og_url":"https:\/\/leger360.com\/en\/market-research-online-communities-mrocs-2\/","og_site_name":"Leger","article_publisher":"https:\/\/www.facebook.com\/leger360\/","article_modified_time":"2026-04-24T15:36:46+00:00","og_image":[{"width":1354,"height":872,"url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@leger360","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/leger360.com\/en\/market-research-online-communities-mrocs-2\/","url":"https:\/\/leger360.com\/en\/market-research-online-communities-mrocs-2\/","name":"Market Research Online Communities (MROCs) in the U.S. - Leger","isPartOf":{"@id":"https:\/\/leger360.com\/en\/#website"},"datePublished":"2026-04-24T15:02:09+00:00","dateModified":"2026-04-24T15:36:46+00:00","description":"Gain deeper customer insights by engaging in rich, continuous conversations through private, tailored dialogue with your target audience.","breadcrumb":{"@id":"https:\/\/leger360.com\/en\/market-research-online-communities-mrocs-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leger360.com\/en\/market-research-online-communities-mrocs-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/leger360.com\/en\/market-research-online-communities-mrocs-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leger360.com\/en\/"},{"@type":"ListItem","position":2,"name":"Market Research Online Communities (MROCs)"}]},{"@type":"WebSite","@id":"https:\/\/leger360.com\/en\/#website","url":"https:\/\/leger360.com\/en\/","name":"Leger","description":"Market Research | Data Analytics","publisher":{"@id":"https:\/\/leger360.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leger360.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/leger360.com\/en\/#organization","name":"Leger","url":"https:\/\/leger360.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leger360.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","contentUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","width":1195,"height":686,"caption":"Leger"},"image":{"@id":"https:\/\/leger360.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/leger360\/","https:\/\/x.com\/leger360","https:\/\/www.linkedin.com\/company\/leger360\/"],"description":"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies."}]}},"_links":{"self":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/pages\/28117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/comments?post=28117"}],"version-history":[{"count":0,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/pages\/28117\/revisions"}],"wp:attachment":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/media?parent=28117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}