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This Privacy Policy (\u201cPrivacy Policy\u201d) discloses the Leger Marketing Inc. and its subsidiaries (\u201cLeger\u201d) privacy practices for our survey respondents, panel members, market research study participants and market research consultants.\u00a0 On a global basis, Leger will, and will cause its affiliates to, establish and maintain business procedures that are consistent with this Privacy Policy.<\/span>\u00a0<\/span><\/p>\n The purpose of this Privacy Policy is to inform you about the Personal Information (\u201cPersonal Information\u201d) we collect about you. It outlines how we collect, use and disclose that information when you participate in one of our surveys or research. This Privacy Policy will also explain you how you can verify the accuracy of your information submitted to and how you may correct that information.\u00a0<\/span>\u00a0<\/span><\/p>\n When you participate in our market research surveys and events, your personal privacy will be protected. You can be assured of the following:<\/span>\u00a0<\/span><\/p>\n We have developed our Privacy Policy based on industry guidelines and standards, and local, national, and international laws, including the California Consumer Privacy Act of 2018 (CCPA), and requirements, and the privacy practices and methods described in this statement are designed to be compliant with the applicable standards, laws and requirements.\u00a0<\/span>In North America, Leger is a member of the\u00a0<\/span>Insights Association<\/span><\/b>\u00a0(in the USA)<\/span>\u00a0and the<\/span>\u00a0<\/span>Canadian Research Insights Council (CRIC),\u00a0<\/span><\/b>in Canada<\/span>, the professional trade association of survey research companies that sets industry standards to which member companies must adhere, and which also protect your privacy.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n We are also demonstrating our commitment to your privacy, by complying with the laws and regulations under applicable privacy laws in Canada, including the\u00a0<\/span>Personal Information Protection and Electronic Documents Act<\/span><\/i>\u00a0(\u201cPIPEDA\u201d).<\/span>\u00a0<\/span><\/p>\n The scope and application of the Privacy Policy are as follows:\u00a0<\/span>\u00a0<\/span><\/p>\n Personal Information means any information that can specifically identify you during a survey and\/or enrollment process.\u00a0 This information may include but is not limited to, your first and last name, mailing address, phone number(s), e-mail address and in, certain circumstances, your opinions and individual preferences. This information is used to contact you regarding market research opportunities, as well as to send incentive rewards.\u00a0<\/span>\u00a0<\/span><\/p>\n In most research surveys, we also collect demographic and professional information, some of which may be considered sensitive in nature, such as your age, gender, occupation, income range, racial or ethnic origin, household composition, language preference, employment status, etc. We ask these questions to\u00a0<\/span>help ensure that the demographic profiles of individuals who kindly participate in our surveys accurately reflect the target population that we are trying to approximate.<\/span>\u00a0<\/span><\/p>\n When participating in Cube AI tests, with your consent, we may also collect and analyze your activities through Cube AI\u2019s technology, including any or all of the following: face recordings, voice recordings, screen\/browser content\/interactions including mouse movement and clicking, text input, device configurations, and any background audio or video content. We may also collect sensitive information that may include but is not limited to health-related information (disease, conditions and treatment) or financial information. We will never ask you for sensitive Personal Information that could give rise to economic crimes if it were lost, misused or<\/span>\u00a0disclosed to an unauthorized party, such as credit card numbers, social insurance numbers, bank account information, passport numbers or driver\u2019s licence numbers.<\/span>\u00a0<\/span><\/p>\n Personal Information, however, does not include (i) your name, business title or business address and business telephone number and fax in your capacity as an employee of an organization; and (ii) depending on the jurisdiction, publicly available information.\u202fHowever, if in your capacity as an employee of an organization you participate in one of our surveys, your responses will be treated as Personal Information.<\/span>\u00a0<\/span><\/p>\n We may collect Personal Information about other members of your household. This information may include but is not limited to the age and gender of the other household members. We use this information to determine if certain surveys are relevant to you based on the composition of your household. Sometimes we use this information to invite other members of your household to participate in our surveys.<\/span>\u00a0<\/span><\/p>\n We offer you the option of inviting friends, family or even co-workers to join our LEO to participate in surveys or any type of event organized with the panel. After having referred the email address of the person you know, we will send him or her a link to register with the LEO and mention that this invitation comes from you.\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/span><\/p>\n We will always collect your Personal Information by fair and lawful means. We collect your Personal Information where we have obtained your consent to do so or as otherwise<\/span>\u202fpermitted\u202f<\/span>by law.<\/span>\u00a0<\/span><\/p>\n We may collect Personal Information directly from you or we may obtain Personal Information from clients or research firms who commission us to provide research services on their behalf.\u202f\u202fWe may also obtain Personal Information from list providers who have assured us that their lists comprise only individuals who have consented to be listed (\u201copt-in\u201d lists).\u202fFinally, we may collect and use Personal Information obtained from publicly-available sources, such as telephone directories.<\/span>\u00a0<\/span><\/p>\n With your consent, we may collect Personal Information via the use of Cube AI automated technology to allow our clients to understand how to optimize their advertising through attention and behavior insights.\u00a0<\/span>\u00a0<\/span><\/p>\n We may use a third-party agent to host surveys or panel events to collect Personal Information, including email address. That information is delivered to Leger directly. Contractual agreements between Leger and third-party vendors ensure that your Personal Information will not be shared with anyone and will not be used for any other purpose without your consent.\u00a0<\/span>\u00a0<\/span><\/p>\n The LEO App obtains the information you provide when you download and register the LEO App.\u00a0\u00a0 Registration with us is mandatory in order to be able to use the basic features of the application. When you register with us and use the LEO App, you generally provide\u202f(a) your name, email address, age, user name, password and other registration information; (b) transaction-related information, such as when you complete a survey; and (c) information you provide us when you contact us for help.\u00a0 We may also use the information you provided us to contact your from time to time to provide you with important information, required notices and Leger promotions.<\/span>\u00a0<\/span><\/p>\n In addition, the application may collect certain information automatically, necessary for the prevention and detection of fraud or the evaluation and improvement of protection and security measures, including, but not limited to, the type of mobile device you use, your mobile devices unique device ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use the LEO App.\u202f<\/span>\u00a0<\/span><\/p>\n When you visit the LEO App, following your explicit consent, we may use GPS technology (or other similar technology) to determine your current location in order to determine the city you are located within and display a location map with relevant messages. All data relevant to your Personal Information will be anonymized before it is used for research purposes. If at a later date you wish to turn on or off the location services for the LEO App, you can modify your account settings within the LEO App or (and) modify the location settings of your mobile device.<\/span>\u00a0<\/span><\/p>\n Leger will give notice when Personal Information is collected or when any collected information is later to be provided to third parties. All notices will explain the need for the information and describe how the information will be used. Personal Information will not be used to directly market any products or services to identifiable persons unless that possibility has been disclosed in advance and the opportunity not to participate has been given.<\/span>\u00a0<\/span><\/span><\/p>\n We\u00a0<\/span><\/span>identify<\/span>\u00a0<\/span>the purposes for which we use your Personal Information at the time we collect such information from you and obtain your consent, in any case, prior to such use.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n We collect your Personal Information for the following purposes:<\/span><\/p>\n\n
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2.0\u00a0<\/span><\/strong>SCOPE AND APPLICATION<\/span><\/b>\u00a0<\/span><\/h2>\n
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3.0\u00a0 Definition<\/strong><\/h2>\n
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4.0 Privacy Policy<\/strong><\/strong><\/h2>\n
4.1\u00a0 The Personal Information We Collect<\/h4>\n
4.2\u00a0 How We Collect Personal Information<\/h4>\n
4.3\u00a0 How We Use Personal Information<\/h4>\n
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