{"id":3722,"date":"2023-11-20T23:46:55","date_gmt":"2023-11-20T23:46:55","guid":{"rendered":"https:\/\/leger360.com\/?page_id=3722"},"modified":"2025-07-22T11:09:46","modified_gmt":"2025-07-22T15:09:46","slug":"jean-marc-leger","status":"publish","type":"page","link":"https:\/\/leger360.com\/en\/jean-marc-leger\/","title":{"rendered":"Jean-Marc L\u00e9ger"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Team&#8221; _builder_version=&#8221;4.23.1&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0.75) 45%|#ffffff 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2023\/10\/gradient_gris_02.png&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;54px|0px|50px|0px||&#8221; custom_padding_tablet=&#8221;54px|0px|100px|0px||&#8221; custom_padding_phone=&#8221;54px|0px|50px|0px|false|false&#8221; 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_module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;#2E2E30&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1em&#8221; header_font_size=&#8221;50px&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||15px||false|false&#8221; custom_margin_tablet=&#8221;0px||20px||false|false&#8221; custom_margin_phone=&#8221;0px||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;30px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Jean-Marc L\u00e9ger &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14337,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">Jean-Marc L\u00e9ger\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&#8243; text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.5em&#8221; width=&#8221;35%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;President\/CEO&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:12289,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">President\/CEO<\/span><\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/jean-marc-leger-82261253&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2E2E30&#8243; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#ED1C24&#8243; background_enable_color__hover=&#8221;on&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&#8243; text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||25px||false|false&#8221; custom_padding=&#8221;50px||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Jean-Marc is an economist who founded Leger in 1986 with his father, Marcel L\u00e9ger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under his leadership, the company has become the largest Canadian-owned market research and analytics company, with more than 300 employees in its eight offices in Canada (Montreal, Quebec City, Toronto, Winnipeg, Edmonton, Calgary and Vancouver) and the United States (New York). In recent years, the company has made a major technological shift with more than a dozen acquisitions (including Ressac, a digital agency), the creation of the Leger Analytics (LEA) division and the development of the largest proprietary panel in Canada, Leger Opinion (LEO).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jean-Marc also founded WIN (the Worldwide Independent Network), which includes the largest independent survey and market research firms in 75 countries. He was the president of WIN from 2010 to 2016.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jean-Marc was successively chairman of the Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al\u2019s (UQAM) Board of Directors, the Publicit\u00e9-Club de Montr\u00e9al, the Board of Trade of Metropolitan Montreal (CCMM), and TVA. Currently, he is a board member for HEC Montr\u00e9al\u2019s P\u00f4le D, the Canadian Research Insights Council (CRIC), and the community organization Capsana.<\/span><\/p>\n<p>Jean-Marc is recognized as Canada\u2019s leading expert on consumer behaviour and millennials. He is also the author of the best-selling book The Quebec Code, and producer of the Quebec Code series on T\u00e9l\u00e9-Qu\u00e9bec and the Quebec Code podcast on TVA+. He is a regular contributor to The Canadian Press, Le Journal de Montr\u00e9al, Le Devoir, the National Post, TVA and The Atlantic.<\/p>\n<p><span style=\"font-weight: 400;\">Jean-Marc has advised numerous prime ministers and business leaders in Quebec, Canada and abroad, notably in France, Gabon and Morocco.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3MDEifX0=@&#8221; button_text=&#8221;Back to Our Team&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.24.3&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;23e0c1f6-a6f5-4637-87d8-5c62b045dcaf&#8221; button_icon=&#8221;&#x23;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_custom_margin_tablet=&#8221;0px||||false|false&#8221; button_custom_margin_phone=&#8221;0px||||false|false&#8221; button_custom_margin_last_edited=&#8221;on|desktop&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jean-Marc L\u00e9ger\u00a0President\/CEOJean-Marc is an economist who founded Leger in 1986 with his father, Marcel L\u00e9ger. Under his leadership, the company has become the largest Canadian-owned market research and analytics company, with more than 300 employees in its eight offices in Canada (Montreal, Quebec City, Toronto, Winnipeg, Edmonton, Calgary and Vancouver) and the United States (New York). In recent years, the company has made a major technological shift with more than a dozen acquisitions (including Ressac, a digital agency), the creation of the Leger Analytics (LEA) division and the development of the largest proprietary panel in Canada, Leger Opinion (LEO). Jean-Marc also founded WIN (the Worldwide Independent Network), which includes the largest independent survey and market research firms in 75 countries. He was the president of WIN from 2010 to 2016. Jean-Marc was successively chairman of the Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al\u2019s (UQAM) Board of Directors, the Publicit\u00e9-Club de Montr\u00e9al, the Board of Trade of Metropolitan Montreal (CCMM), and TVA. Currently, he is a board member for HEC Montr\u00e9al\u2019s P\u00f4le D, the Canadian Research Insights Council (CRIC), and the community organization Capsana. Jean-Marc is recognized as Canada\u2019s leading expert on consumer behaviour and millennials. He is also the author of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-3722","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meet Jean-Marc L\u00e9ger - Leger<\/title>\n<meta name=\"description\" content=\"Jean-Marc L\u00e9ger, founder of Leger, is an expert on consumer behavior, who built the largest Canadian-owned market research company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/jean-marc-leger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jean-Marc L\u00e9ger\" \/>\n<meta property=\"og:description\" content=\"Jean-Marc L\u00e9ger, founder of Leger, is an expert on consumer behavior, who built the largest Canadian-owned market research company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/jean-marc-leger\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T15:09:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/jean-marc-leger\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/jean-marc-leger\\\/\",\"name\":\"Meet Jean-Marc L\u00e9ger - 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