{"id":3746,"date":"2023-11-21T01:25:53","date_gmt":"2023-11-21T01:25:53","guid":{"rendered":"https:\/\/leger360.com\/?page_id=3746"},"modified":"2025-08-08T07:26:56","modified_gmt":"2025-08-08T11:26:56","slug":"patricia-depietto","status":"publish","type":"page","link":"https:\/\/leger360.com\/en\/patricia-depietto\/","title":{"rendered":"Patricia DePietto"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Team” _builder_version=”4.23.1″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0.75) 45%|#ffffff 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/leger360.com\/wp-content\/uploads\/2023\/10\/gradient_gris_02.png” custom_margin=”|||” custom_padding=”54px|0px|50px|0px||” custom_padding_tablet=”54px|0px|100px|0px||” custom_padding_phone=”54px|0px|50px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ custom_padding_last_edited=”on|tablet” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” custom_padding=”54px|54px|54px|54px|true|true” custom_padding_tablet=”54px|54px|54px|54px|true|true” custom_padding_phone=”0px|35px|25px|35px|false|true” border_radii=”on|15px|15px|15px|15px” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2023\/11\/Patricia_DePietto-1.png” title_text=”Patricia_DePietto” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”d5e3a51d-fa3a-487e-9745-43d4b2b47c37″ global_colors_info=”{}” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Patricia DePietto <\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#000000″ text_line_height=”1.5em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||15px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Executive Vice-President, U.S.<\/span><\/p>\n

[\/et_pb_text][et_pb_social_media_follow _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/in\/patdepietto\/” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#2E2E30″ background_enable_color=”on” global_colors_info=”{}” background__hover_enabled=”on|desktop” background_color__hover=”#ED1C24″ background_enable_color__hover=”on” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#000000″ text_line_height=”1.5em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||25px||false|false” custom_padding=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Patricia (Pat) DePietto joined Leger as part of the acquisition of 360 Market Reach in 2022. She leads and mentors the U.S. team of research experts. She is a true leader who is passionate about helping brands grow and become more relevant to consumers through custom research solutions and industry insights.<\/span><\/p>\n

Prior to Leger, Pat co-founded and managed 360 Market Reach and\u00a0led teams at Ipsos, NPD and Insight Express. Pat is highly skilled in both quantitative and qualitative research. She is recognized as an expert in a wide array of research methodologies including choice modeling, brand building & loyalty, innovation, product development and trend definition and evaluation. Pat has extensive experience in both CPG and health & wellness.<\/span><\/p>\n

Pat is dedicated to evaluating and improving the latest technology to advance modern research methods. In 2021, she developed Ideavate360, a custom innovation solution that solidifies the process of identifying white space for brands to test, validate and develop new ideas and opportunities. Through this research solution, brands can go from ideation to market with the confidence of research-validated concepts. Pat is passionate about developing new offerings to strengthen clients\u2019 ability to adapt to a rapidly changing environment.<\/span><\/p>\n

Pat is committed to mentoring our next generation of researchers. She ensures that diversity, equity and inclusion is a priority, and she is an active participant in the Women\u2019s Business Enterprise National Council (WBENC) and WIRE (Women in Research).<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3MDEifX0=@” button_text=”Back to Our Team” button_alignment=”center” _builder_version=”4.23.1″ _dynamic_attributes=”button_url” _module_preset=”default” button_border_width=”0px” button_icon=”#||divi||400″ button_icon_placement=”left” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Patricia DePietto Executive Vice-President, U.S.Patricia (Pat) DePietto joined Leger as part of the acquisition of 360 Market Reach in 2022. She leads and mentors the U.S. team of research experts. She is a true leader who is passionate about helping brands grow and become more relevant to consumers through custom research solutions and industry insights. Prior to Leger, Pat co-founded and managed 360 Market Reach and\u00a0led teams at Ipsos, NPD and Insight Express. Pat is highly skilled in both quantitative and qualitative research. She is recognized as an expert in a wide array of research methodologies including choice modeling, brand building & loyalty, innovation, product development and trend definition and evaluation. Pat has extensive experience in both CPG and health & wellness. Pat is dedicated to evaluating and improving the latest technology to advance modern research methods. In 2021, she developed Ideavate360, a custom innovation solution that solidifies the process of identifying white space for brands to test, validate and develop new ideas and opportunities. Through this research solution, brands can go from ideation to market with the confidence of research-validated concepts. Pat is passionate about developing new offerings to strengthen clients\u2019 ability to adapt to a rapidly changing environment. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-3746","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPatricia DePietto - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/patricia-depietto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patricia DePietto\" \/>\n<meta property=\"og:description\" content=\"Patricia DePietto Executive Vice-President, U.S.Patricia (Pat) DePietto joined Leger as part of the acquisition of 360 Market Reach in 2022. She leads and mentors the U.S. team of research experts. She is a true leader who is passionate about helping brands grow and become more relevant to consumers through custom research solutions and industry insights. Prior to Leger, Pat co-founded and managed 360 Market Reach and\u00a0led teams at Ipsos, NPD and Insight Express. Pat is highly skilled in both quantitative and qualitative research. She is recognized as an expert in a wide array of research methodologies including choice modeling, brand building & loyalty, innovation, product development and trend definition and evaluation. Pat has extensive experience in both CPG and health & wellness. Pat is dedicated to evaluating and improving the latest technology to advance modern research methods. In 2021, she developed Ideavate360, a custom innovation solution that solidifies the process of identifying white space for brands to test, validate and develop new ideas and opportunities. Through this research solution, brands can go from ideation to market with the confidence of research-validated concepts. Pat is passionate about developing new offerings to strengthen clients\u2019 ability to adapt to a rapidly changing environment. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/patricia-depietto\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T11:26:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/patricia-depietto\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/patricia-depietto\\\/\",\"name\":\"Patricia DePietto - Leger\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#website\"},\"datePublished\":\"2023-11-21T01:25:53+00:00\",\"dateModified\":\"2025-08-08T11:26:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/patricia-depietto\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leger360.com\\\/en\\\/patricia-depietto\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/patricia-depietto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leger360.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Patricia DePietto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/\",\"name\":\"Leger\",\"description\":\"Market Research | Data Analytics\",\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leger360.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\",\"name\":\"Leger\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"contentUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"width\":1195,\"height\":686,\"caption\":\"Leger\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/leger360\\\/\",\"https:\\\/\\\/x.com\\\/leger360\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/leger360\\\/\"],\"description\":\"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Patricia DePietto - Leger","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leger360.com\/en\/patricia-depietto\/","og_locale":"en_US","og_type":"article","og_title":"Patricia DePietto","og_description":"Patricia DePietto Executive Vice-President, U.S.Patricia (Pat) DePietto joined Leger as part of the acquisition of 360 Market Reach in 2022. She leads and mentors the U.S. team of research experts. She is a true leader who is passionate about helping brands grow and become more relevant to consumers through custom research solutions and industry insights. Prior to Leger, Pat co-founded and managed 360 Market Reach and\u00a0led teams at Ipsos, NPD and Insight Express. Pat is highly skilled in both quantitative and qualitative research. She is recognized as an expert in a wide array of research methodologies including choice modeling, brand building & loyalty, innovation, product development and trend definition and evaluation. Pat has extensive experience in both CPG and health & wellness. Pat is dedicated to evaluating and improving the latest technology to advance modern research methods. In 2021, she developed Ideavate360, a custom innovation solution that solidifies the process of identifying white space for brands to test, validate and develop new ideas and opportunities. Through this research solution, brands can go from ideation to market with the confidence of research-validated concepts. Pat is passionate about developing new offerings to strengthen clients\u2019 ability to adapt to a rapidly changing environment. […]","og_url":"https:\/\/leger360.com\/en\/patricia-depietto\/","og_site_name":"Leger","article_publisher":"https:\/\/www.facebook.com\/leger360\/","article_modified_time":"2025-08-08T11:26:56+00:00","og_image":[{"width":1354,"height":872,"url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@leger360","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/leger360.com\/en\/patricia-depietto\/","url":"https:\/\/leger360.com\/en\/patricia-depietto\/","name":"Patricia DePietto - Leger","isPartOf":{"@id":"https:\/\/leger360.com\/en\/#website"},"datePublished":"2023-11-21T01:25:53+00:00","dateModified":"2025-08-08T11:26:56+00:00","breadcrumb":{"@id":"https:\/\/leger360.com\/en\/patricia-depietto\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leger360.com\/en\/patricia-depietto\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/leger360.com\/en\/patricia-depietto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leger360.com\/en\/"},{"@type":"ListItem","position":2,"name":"Patricia DePietto"}]},{"@type":"WebSite","@id":"https:\/\/leger360.com\/en\/#website","url":"https:\/\/leger360.com\/en\/","name":"Leger","description":"Market Research | Data Analytics","publisher":{"@id":"https:\/\/leger360.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leger360.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/leger360.com\/en\/#organization","name":"Leger","url":"https:\/\/leger360.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leger360.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","contentUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","width":1195,"height":686,"caption":"Leger"},"image":{"@id":"https:\/\/leger360.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/leger360\/","https:\/\/x.com\/leger360","https:\/\/www.linkedin.com\/company\/leger360\/"],"description":"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies."}]}},"_links":{"self":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/pages\/3746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/comments?post=3746"}],"version-history":[{"count":0,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/pages\/3746\/revisions"}],"wp:attachment":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/media?parent=3746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}