{"id":3995,"date":"2023-12-05T14:44:52","date_gmt":"2023-12-05T14:44:52","guid":{"rendered":"https:\/\/leger360.com\/?page_id=3995"},"modified":"2025-08-08T03:25:31","modified_gmt":"2025-08-08T07:25:31","slug":"market-research","status":"publish","type":"page","link":"https:\/\/leger360.com\/en\/market-research\/","title":{"rendered":"Market Research"},"content":{"rendered":"

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Market Research<\/h1>\n

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Insights <\/span>you can count on<\/h1>\n

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Whether you want to conduct traditional market research or push the envelope, our team of experts has you covered in Canada, the United States, or internationally.<\/span><\/p>\n

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Ignite your path with market research<\/span><\/h2>\n

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Unique solutions<\/h2>\n

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Your organization is unique, and we specialize in designing research solutions that incorporate the right tools and methodologies for your strategies, growth, and success.<\/span><\/p>\n

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Customized approach<\/h2>\n

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Your brand can\u2019t thrive with cookie-cutter or one-size-fits-all approaches. We dive deep into your organization to design unique solutions that provide strategic, actionable insights.<\/span><\/p>\n

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In-house operations experts<\/h2>\n

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Experience seamless communication and higher quality data with our project managers, programmers, statisticians, coders, translators, quality control agents, and more.<\/span><\/p>\n

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End-to-end research solutions<\/span><\/h2>\n

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For nearly four decades, we\u2019ve been delivering data-driven intelligence to clients in virtually all sectors<\/a> across all methodologies. Take advantage of the latest technologies and gain better insights. Need more? Our dedicated internal teams can help with all your<\/span>\u00a0analytics<\/a>, CX<\/a>, and digital marketing<\/a> needs.<\/p>\n

[\/et_pb_text][dsm_image_accordion image_accordion_animation=”push_down” image_accordion_animation_sequence=”on” disabled_on=”on|on|off” _builder_version=”4.24.2″ _module_preset=”default” title_font_size=”28px” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|desktop” title_font_size_tablet=”28px” title_font_size_phone=”28px” title_font_size_last_edited=”on|desktop” desc_font_size_tablet=”” desc_font_size_phone=”” desc_font_size_last_edited=”on|desktop” border_color_all=”RGBA(255,255,255,0)” global_colors_info=”{}”][dsm_image_accordion_child admin_title=”Qualitative Research” image_accordion_title=”Discover thoughts, emotions, and opinions” image_accordion_desc=”Get to the heart of your target audience\u2019s thoughts, emotions, and opinions with qualitative research. With a focus on exploratory and interpretive analysis, this method goes beyond numbers and provides a rich understanding of your audience. 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Rely on our expert guidance and powerful online panel (LEO) to cover all your survey and statistical analysis needs.” show_ia_button=”on” ia_button_text=”Learn more” ia_button_link=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM5ODQifX0=@” ia_button_link_target=”on” ia_align_horizontal=”left” ia_align_vertical=”bottom” image_accordion_overlay_title=”Quantitative” overlay_content_padding=”10px|10px|10px||false|false” overlay_color=”RGBA(255,255,255,0)” _builder_version=”4.24.2″ _dynamic_attributes=”ia_button_link” _module_preset=”default” title_level=”h3″ title_text_color=”#FFFFFF” title_font_size=”28px” desc_text_color=”#FFFFFF” desc_font_size=”16px” overlay_title_font_size=”28px” background_color=”#2E2E30″ background_enable_color=”on” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_border_color=”RGBA(255,255,255,0)” button_use_icon=”on” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_custom_padding=”||||false|false” button_custom_padding_tablet=”||||false|false” button_custom_padding_phone=”||||false|false” button_custom_padding_last_edited=”on|desktop” custom_margin=”35px||35px||true|false” custom_padding=”|75px|25px|35px|false|false” custom_padding_tablet=”|75px|25px|35px|false|false” custom_padding_phone=”|75px|25px|35px|false|false” custom_padding_last_edited=”on|desktop” overlay_title_font_size_tablet=”28px” overlay_title_font_size_phone=”16px” overlay_title_font_size_last_edited=”on|desktop” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ global_colors_info=”{}” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|hover”][\/dsm_image_accordion_child][dsm_image_accordion_child admin_title=”Hybrid” image_accordion_title=”Get the best of both worlds” image_accordion_desc=”Hybrid research seamlessly blends qualitative and quantitative approaches to help you make nuanced, data-informed decisions. This approach measures trends and patterns while going beyond numbers to uncover subjective motivations and experiences. Our experts can help you leverage diverse hybrid approaches, like online communities, sensory testing (IHUTs, CLTs), and more.
\n” ia_align_horizontal=”left” ia_align_vertical=”bottom” image_accordion_overlay_title=”Hybrid” overlay_content_padding=”10px|10px|10px||false|false” overlay_color=”RGBA(255,255,255,0)” _builder_version=”4.24.0″ _dynamic_attributes=”ia_button_link” _module_preset=”default” title_level=”h3″ title_text_color=”#000000″ title_font_size=”28px” desc_text_color=”#000000″ desc_font_size=”16px” overlay_title_text_color=”#000000″ overlay_title_font_size=”28px” background_color=”#C8E1F4″ background_enable_color=”on” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_border_color=”RGBA(255,255,255,0)” button_use_icon=”on” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_custom_padding=”||||false|false” button_custom_padding_tablet=”||||false|false” button_custom_padding_phone=”||||false|false” button_custom_padding_last_edited=”on|desktop” custom_margin=”35px|25px|35px||true|false” custom_padding=”|75px|25px|35px|false|false” custom_padding_tablet=”|75px|25px|35px|false|false” custom_padding_phone=”|75px|25px|35px|false|false” custom_padding_last_edited=”on|desktop” overlay_title_font_size_tablet=”28px” overlay_title_font_size_phone=”16px” overlay_title_font_size_last_edited=”on|desktop” border_radii=”off||25px|25px|” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ global_colors_info=”{}” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|hover”][\/dsm_image_accordion_child][\/dsm_image_accordion][et_pb_text disabled_on=”on|on|off” _builder_version=”4.24.3″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos|700|||||||” text_text_color=”#000000″ text_line_height=”1.5em” header_text_color=”#FFFFFF” width=”80%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||5px||false|false” custom_margin_tablet=”0px||5px||false|false” custom_margin_phone=”0px||5px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Need insights now? Explore our specialized studies<\/a> which offer targeted insights on markets, trends, and consumer behavior.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.23.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”0px||25px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.4″ _module_preset=”default” background_color=”#EEEEEF” transform_translate_linked=”off” custom_padding=”25px|25px|25px|25px|true|true” border_radii=”on|15px|15px|15px|15px” border_radii_tablet=”on|15px|15px|15px|15px” border_radii_phone=”on|15px|15px|15px|15px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_translate__hover=”0px|-5px”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” header_2_font=”Aptos||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”28px” custom_margin=”||20px||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Qualitative<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#000000″ text_line_height=”1.5em” header_text_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||25px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Get to the heart of your target audience\u2019s thoughts, emotions, and opinions with qualitative research. With a focus on exploratory and interpretive analysis, this method goes beyond numbers and provides a rich understanding of your audience. Our experts excel in uncovering in-depth insights and perspectives through interviews, focus groups, observations, and more.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.4″ _module_preset=”default” background_color=”#2E2E30″ transform_translate_linked=”off” custom_padding=”25px|25px|25px|25px|true|true” border_radii=”on|15px|15px|15px|15px” border_radii_tablet=”on|15px|15px|15px|15px” border_radii_phone=”on|15px|15px|15px|15px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” transform_translate__hover_enabled=”on|hover” transform_translate__hover=”0px|-5px” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” header_2_font=”Aptos||||||||” header_2_text_align=”left” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” custom_margin=”||20px||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Quantitative<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#FFFFFF” text_line_height=”1.5em” header_text_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||25px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Get concrete, numerical insights for data-driven decision-making with quantitative research. This approach emphasizes quantifiable metrics you can leverage to measure and analyze trends and patterns objectively. Rely on our expert guidance and powerful online panel (LEO)<\/span> \u00a0to cover all your survey and statistical analysis needs.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.4″ _module_preset=”default” background_color=”#C8E1F4″ transform_translate_linked=”off” custom_padding=”25px|25px|25px|25px|true|true” border_radii=”on|15px|15px|15px|15px” border_radii_tablet=”on|15px|15px|15px|15px” border_radii_phone=”on|15px|15px|15px|15px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” transform_translate__hover_enabled=”on|hover” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_translate__hover=”0px|-5px”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” header_2_font=”Aptos||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”28px” custom_margin=”||20px||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Hybrid<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#000000″ text_line_height=”1.5em” header_text_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||25px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Get the best of both worlds. <\/span>Hybrid research seamlessly blends qualitative and quantitative approaches to help you make nuanced, data-informed decisions. This approach measures trends and patterns while going beyond numbers to uncover subjective motivations and experiences. Our experts can help you leverage diverse hybrid approaches, like online communities, sensory testing (IHUTs, CLTs), and more.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos|700|||||||” text_text_color=”#000000″ text_line_height=”1.5em” header_text_color=”#FFFFFF” width=”80%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||5px||false|false” custom_margin_tablet=”0px||5px||false|false” custom_margin_phone=”0px||5px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Need insights now? Explore our specialized studies<\/a> which offer targeted insights on markets, trends, and consumer behavior.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.4″ _module_preset=”default” background_color=”#2E2E30″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” background_position=”top_center” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” header_text_align=”center” header_2_font=”Aptos||||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” custom_margin=”10px||20px||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Optimize your market strategies<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#FFFFFF” text_font_size=”28px” text_line_height=”1.3em” text_orientation=”center” width=”100%” width_tablet=”30%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||35px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Fine-tune your impact with our market research specialists.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_text=”Speak with an expert” button_alignment=”center” module_class=”hs-cta-trigger-button hs-cta-trigger-button-152654486603″ _builder_version=”4.24.1″ _module_preset=”default” button_text_color=”#FFFFFF” button_bg_color=”#ED1C24″ button_border_color=”#ED1C24″ button_icon_color=”#FFFFFF” custom_margin=”|||5px|false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”10px|30px|10px|15px|false|false” custom_padding_tablet=”10px|30px|10px|15px|false|false” custom_padding_phone=”10px|30px|10px|15px|false|false” custom_padding_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_bg_color__hover=”#C8E1F4″ button_bg_enable_color__hover=”on” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop” button_border_color__hover=”#C8E1F4″ button_text_color__hover=”#000000″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Market ResearchInsights you can count onWhether you want to conduct traditional market research or push the envelope, our team of experts has you covered in Canada, the United States, or internationally.Ignite your path with market researchUnique solutionsYour organization is unique, and we specialize in designing research solutions that incorporate the right tools and methodologies for your strategies, growth, and success.Customized approachYour brand can\u2019t thrive with cookie-cutter or one-size-fits-all approaches. We dive deep into your organization to design unique solutions that provide strategic, actionable insights.In-house operations expertsExperience seamless communication and higher quality data with our project managers, programmers, statisticians, coders, translators, quality control agents, and more.End-to-end research solutionsFor nearly four decades, we\u2019ve been delivering data-driven intelligence to clients in virtually all sectors across all methodologies. Take advantage of the latest technologies and gain better insights. Need more? Our dedicated internal teams can help with all your\u00a0analytics, CX, and digital marketing needs.

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”Discover<\/h3>\n\t\t\t\t\t\t
”Get<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-3995","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMarket Research - Leger<\/title>\n<meta name=\"description\" content=\"From traditional research to innovative solutions, Leger\u2019s experts deliver insights tailored to your business goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Research\" \/>\n<meta property=\"og:description\" content=\"From traditional research to innovative solutions, Leger\u2019s experts deliver insights tailored to your business goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T07:25:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-research\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-research\\\/\",\"name\":\"Market Research - 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