{"id":4020,"date":"2023-12-07T19:57:28","date_gmt":"2023-12-07T19:57:28","guid":{"rendered":"https:\/\/leger360.com\/?page_id=4020"},"modified":"2026-01-09T16:10:35","modified_gmt":"2026-01-09T21:10:35","slug":"market-research-online-communities-mrocs","status":"publish","type":"page","link":"https:\/\/leger360.com\/en\/market-research-online-communities-mrocs\/","title":{"rendered":"Market Research Online Communities (MROCs)"},"content":{"rendered":"

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Market Research Online Communities<\/h1>\n

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Authentic dialogue for deeper insights<\/span><\/h1>\n

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Engage in rich, continuous conversations with your target audience.<\/p>\n

[\/et_pb_text][et_pb_button button_text=”Speak with an expert” module_class=”hs-cta-trigger-button hs-cta-trigger-button-152654486603″ _builder_version=”4.24.1″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”10px|30px|10px|15px|false|false” custom_padding_tablet=”10px|30px|10px|15px|false|false” custom_padding_phone=”10px|30px|10px|15px|false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_bg_enable_color__hover=”on” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/20240115-Website-Online-Communities.png” title_text=”20240115-Website-Online Communities” _builder_version=”4.23.4″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”0px|-70px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width=”80%” width_tablet=”50%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#EEEEEF” custom_padding=”30px||50px||false|” custom_padding_tablet=”30px||50px||false|” custom_padding_phone=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”500a6429-ae24-487e-8201-265bdf91927e” header_font=”Aptos Bold|700|||||||” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_font=”Aptos||||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” header_2_line_height=”1em” width=”50%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|desktop” custom_margin=”||17px|||” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Keep the conversation moving forward<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.4″ _module_preset=”default” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||6px|||” custom_padding_tablet=”||6px|||” custom_padding_phone=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][dsm_card title=”Are you looking for a deeper way to connect with your target audience?” image_as_background=”off” image_width=”50%” badge_background_color=”#2E2E30″ content_padding=”20px|20px|20px|10px|false|false” button_url_new_window=”1″ content_padding_tablet=”” content_padding_phone=”” content_padding_last_edited=”on|desktop” _builder_version=”4.24.0″ _module_preset=”default” badge_text_color=”#FFFFFF” header_font=”Aptos Semi Bold||||||||” header_font_size=”24px” header_line_height=”1.1em” background_color=”#FFFFFF” custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”1px” button_font=”Aptos|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_custom_padding=”10px||10px||true|false” custom_margin=”0px||||false|false” custom_padding=”25px|25px|25px|25px|true|true” custom_padding_tablet=”25px|25px|25px|25px|true|true” custom_padding_phone=”25px|25px|25px|25px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”24px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|hover” button_border_width__hover=”1px” button_border_width__hover_enabled=”on|hover” button_border_color__hover=”#ED1C24″ button_border_color__hover_enabled=”on|hover” button_icon_color__hover=”#000000″ button_icon_color__hover_enabled=”on|hover” button_text_color__hover=”#ED1C24″ button_text_color__hover_enabled=”on|hover”]<\/p>\n

A market research online research community (MROC) could be the answer: it\u2019s a private social network made up of members who share a common interest in a given topic or theme. Having your own MROC empowers you to engage in an ongoing conversation with your target audience, conduct custom qualitative and quantitative research, and \u201clisten\u201d in on member generated discussions\u2014all in a single platform. It\u2019s the perfect solution to get the data-driven intelligence you need.<\/span><\/p>\n

Our experts can help you design and build a custom MROC among almost any B2B or B2C audience\u2014even niche audiences that can be difficult to reach. We also maintain our own on-demand <\/span>h<\/span>ealth & <\/span>w<\/span>ellness and <\/span>t<\/span>ravel & <\/span>t<\/span>ourism communities that our clients can access for quick insights.<\/span><\/p>\n

[\/dsm_card][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][dsm_card title=”What is the difference between online panels and MROCs?” image_as_background=”off” image_width=”50%” badge_background_color=”#2E2E30″ content_padding=”20px|20px|20px|10px|false|false” button_url_new_window=”1″ content_padding_tablet=”” content_padding_phone=”” content_padding_last_edited=”on|desktop” _builder_version=”4.23.4″ _module_preset=”default” badge_text_color=”#FFFFFF” header_font=”Aptos Semi Bold||||||||” header_font_size=”24px” header_line_height=”1.1em” background_color=”#FFFFFF” custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”1px” button_font=”Aptos|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_custom_padding=”10px||10px||true|false” custom_margin=”0px||||false|false” custom_padding=”25px|25px|25px|25px|true|true” custom_padding_tablet=”25px|25px|25px|25px|true|true” custom_padding_phone=”25px|25px|25px|25px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”24px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|hover” button_border_width__hover=”1px” button_border_width__hover_enabled=”on|hover” button_border_color__hover=”#ED1C24″ button_border_color__hover_enabled=”on|hover” button_icon_color__hover=”#000000″ button_icon_color__hover_enabled=”on|hover” button_text_color__hover=”#ED1C24″ button_text_color__hover_enabled=”on|hover”]<\/p>\n

Online panels and MROCs differ in their approach and level of engagement, with the latter offering a more holistic understanding of your target audience\u2019s perspective, enabling you to get deeper insights.<\/p>\n

Online panels are made up of pre-recruited panelists who participate in research studies at a specific point in time. In contrast, MROCs are specialized platforms for continuous and in-depth discussions.<\/p>\n

Unlike the one-way interaction in online panel studies (from researcher to panelists), MROCs facilitate two-way communication (between researchers and members and among members), resulting in a more member-driven, authentic dynamic.<\/p>\n

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MROC benefits<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#000000″ text_line_height=”1.5em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”-2px||21px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Leverage an MROC to put your customers and prospective customers at the center of your decision-making. Unlike social media and other free online platforms, your MROC is private from the outside world, enabling you to conduct research on sensitive topics, test confidential concepts\/products, and understand competitive offerings.<\/span><\/p>\n

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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Access your audience immediately” icon_color=”#ED1C24″ toggle_icon=”L||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Need quick insights from niche audiences? With an MROC, you\u2019ll have access to members 24\/7 to help you answer urgent questions that need a quick response.\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Qualitative and quantitative research in one platform” icon_color=”#ED1C24″ toggle_icon=”L||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Uncover valuable insights using surveys, online focus groups, discussion boards, journals, sensory research methodologies, video ethnographies, and more.\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Get new ideas” icon_color=”#ED1C24″ toggle_icon=”L||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Sometimes, the best ideas come from the people using your products or services. Leverage your MROC to support your brand development or explore new possibilities.<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#000000″ open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_background_color=”RGBA(255,255,255,0)” toggle_icon=”P||divi||400″ icon_color=”#22434A” _builder_version=”4.24.0″ _module_preset=”default” toggle_text_color=”#000000″ toggle_font=”Aptos Bold|700|||||||” toggle_font_size=”20px” toggle_line_height=”1.2em” body_font=”Aptos||||||||” body_text_color=”#000000″ toggle_font_size_tablet=”16px” toggle_font_size_phone=”16px” toggle_font_size_last_edited=”on|desktop” body_font_size_tablet=”16px” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” border_width_all=”0px” border_width_bottom=”1px” border_color_bottom=”rgba(46,91,97,0.2)” locked=”off” global_colors_info=”{}”][et_pb_accordion_item title=”BLANK – DO NOT DELETE” open=”on” _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display:none;” global_colors_info=”{}”]<\/p>\n

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Explore sensitive topics with ease” icon_color=”#ED1C24″ toggle_icon=”L||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Understand your target audience better with the ability to ask follow-up questions and probe for more detail. You can also enable members to share private feedback with your research team.\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Reduce costs” icon_color=”#ED1C24″ toggle_icon=”L||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Your MROC helps you get continuous feedback from your target audience with cost and time efficiencies compared to an ad hoc project.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Learn continuously” icon_color=”#ED1C24″ toggle_icon=”L||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

An MROC is an excellent way to monitor changing perspectives, helping you stay ahead of trends and be ready to respond to what\u2019s next as the world changes.<\/span><\/p>\n

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Proprietary online communities<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#000000″ text_line_height=”1.5em” width=”60%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”-2px||21px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Answer all your health <\/span>&<\/span> wellness or travel <\/span>&<\/span> tourism questions with our on-demand established proprietary communities, only available in the U.S.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.4″ _module_preset=”default” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”||-50px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||6px|||” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”display: flex;||flex-wrap: wrap;”][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” background_enable_image=”off” custom_css_main_element=”order: 2;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”order: 2;” custom_css_main_element_phone=”order: 2;”][dsm_card title=”Health & wellness” image_as_background=”off” image_width=”50%” badge_background_color=”#2E2E30″ content_padding=”20px|20px|0px|10px|false|false” button_url_new_window=”1″ content_padding_tablet=”” content_padding_phone=”” content_padding_last_edited=”on|desktop” _builder_version=”4.24.2″ _module_preset=”default” badge_text_color=”#FFFFFF” header_font=”Aptos Semi Bold||||||||” header_font_size=”28px” header_line_height=”1.1em” body_ul_item_indent=”50px” background_color=”#FFFFFF” custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”1px” button_font=”Aptos|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_custom_padding=”10px||10px||true|false” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”50px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”25px|25px|0px|25px|false|true” custom_padding_tablet=”25px|25px|25px|25px|true|true” custom_padding_phone=”25px|25px|0px|25px|false|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”24px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” body_ul_item_indent_tablet=”50px” body_ul_item_indent_phone=”35px” body_ul_item_indent_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|hover” button_border_width__hover=”1px” button_border_width__hover_enabled=”on|hover” button_border_color__hover=”#ED1C24″ button_border_color__hover_enabled=”on|hover” button_icon_color__hover=”#000000″ button_icon_color__hover_enabled=”on|hover” button_text_color__hover=”#ED1C24″ button_text_color__hover_enabled=”on|hover”]<\/p>\n

Our health <\/span>&<\/span> wellness online research community is made up of diverse U.S. consumers who take their health and well-being to heart.<\/span><\/p>\n

Conduct research on consumer goods, beauty and personal care, food and beverage, and explore topics like CBD\/natural ingredients, plant-based products, meatless alternatives, eco-consciousness, and more.<\/span><\/p>\n

With our health & wellness community, you can:<\/p>\n

    \n
  • Understand how and why consumers make their choices<\/li>\n
  • Access audiences across categories and niches<\/li>\n
  • Segment the community by demographic variables:\n
      \n
    • Involvement in product categories<\/li>\n
    • Attitude and usage information<\/li>\n
    • And more<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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button_font=”Aptos|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_custom_padding=”10px||10px||true|false” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”35px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”25px|25px|0px|25px|false|true” custom_padding_tablet=”25px|25px|25px|25px|true|true” custom_padding_phone=”25px|25px|0px|25px|false|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”24px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” body_ul_item_indent_tablet=”50px” body_ul_item_indent_phone=”35px” body_ul_item_indent_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|hover” button_border_width__hover=”1px” button_border_width__hover_enabled=”on|hover” button_border_color__hover=”#ED1C24″ button_border_color__hover_enabled=”on|hover” button_icon_color__hover=”#000000″ button_icon_color__hover_enabled=”on|hover” button_text_color__hover=”#ED1C24″ button_text_color__hover_enabled=”on|hover”]<\/p>\n

      This online research community is made up of a wide variety of U.S. travelers who are passionate about tourism and exploration.<\/span><\/p>\n

      Our clients have used it to conduct research on travel plans, travel experiences, hotels, traveling during the pandemic, and more.<\/span><\/p>\n

      With our travel <\/span>&<\/span> tourism community, you can:<\/span><\/p>\n

        \n
      • Understand <\/span>the<\/span> experiences people are seeking in a crowded market<\/span><\/li>\n
      • Learn what truly matters, from planning trips to getting back home<\/li>\n
      • Reach a wide variety of travelers<\/span>, segmented by<\/span>:<\/span>\n
          \n
        • Demographic<\/span> variables<\/span><\/li>\n
        • Traveler type (business, leisure, both)<\/li>\n
        • Travel motivations<\/li>\n
        • And more<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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          Get connected with your communities<\/h2>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#FFFFFF” text_font_size=”28px” text_line_height=”1.3em” text_orientation=”center” width=”100%” width_tablet=”30%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||35px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

          Reach your target audience with expertly designed and managed MROCs.<\/p>\n

          [\/et_pb_text][et_pb_button button_text=”Speak with an expert” button_alignment=”center” module_class=”hs-cta-trigger-button hs-cta-trigger-button-152654486603″ _builder_version=”4.24.1″ _module_preset=”default” button_text_color=”#FFFFFF” button_bg_color=”#ED1C24″ button_border_color=”#ED1C24″ button_icon_color=”#FFFFFF” custom_margin=”|||5px|false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”10px|30px|10px|15px|false|false” custom_padding_tablet=”10px|30px|10px|15px|false|false” custom_padding_phone=”10px|30px|10px|15px|false|false” custom_padding_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_bg_color__hover=”#C8E1F4″ button_bg_enable_color__hover=”on” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop” button_border_color__hover=”#C8E1F4″ button_text_color__hover=”#000000″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

          Market Research Online CommunitiesAuthentic dialogue for deeper insightsEngage in rich, continuous conversations with your target audience.Keep the conversation moving forward

          \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
          \n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t
          \n\t\t\t\t\t\n\t\t\t\t\t

          Are you looking for a deeper way to connect with your target audience?<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>A market research online research community (MROC) could be the answer: it\u2019s a private social network made up of members who share a common interest in a given topic or theme. Having your own MROC empowers you to engage in an ongoing conversation with your target audience, conduct custom qualitative and quantitative research, and \u201clisten\u201d in on member generated discussions\u2014all in a single platform. It\u2019s the perfect solution to get the data-driven intelligence you need. Our experts can help you design and build a custom MROC among almost any B2B or B2C audience\u2014even niche audiences that can be difficult to reach. We also maintain our own on-demand health & wellness and travel & tourism communities that our clients can access […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-4020","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMarket Research Online Communities (MROCs) in the U.S. - Leger<\/title>\n<meta name=\"description\" content=\"Gain deeper customer insights by engaging in rich, continuous conversations through private, tailored dialogue with your target audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/market-research-online-communities-mrocs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Research Online Communities (MROCs)\" \/>\n<meta property=\"og:description\" content=\"Gain deeper customer insights by engaging in rich, continuous conversations through private, tailored dialogue with your target audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/market-research-online-communities-mrocs\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T21:10:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-research-online-communities-mrocs\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-research-online-communities-mrocs\\\/\",\"name\":\"Market Research Online Communities (MROCs) in the U.S. - 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