{"id":4048,"date":"2023-12-08T04:46:31","date_gmt":"2023-12-08T04:46:31","guid":{"rendered":"https:\/\/leger360.com\/?page_id=4048"},"modified":"2025-11-25T16:09:38","modified_gmt":"2025-11-25T21:09:38","slug":"cpg-consumer-packaged-goods","status":"publish","type":"page","link":"https:\/\/leger360.com\/en\/cpg-consumer-packaged-goods\/","title":{"rendered":"CPG Consumer Packaged Goods"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;elliptical&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0.75) 46%|#ffffff 83%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2023\/10\/gradient_gris_02.png&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;35px||||false|false&#8221; scroll_fade=&#8221;0|30|30|77|100%|100%|0%&#8221; 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text_text_color=&#8221;#2E2E30&#8243; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1em&#8221; header_font_size=&#8221;57px&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;35px||20px||false|false&#8221; custom_margin_tablet=&#8221;0px||20px||false|false&#8221; custom_margin_phone=&#8221;0px||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;28px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Consumer Packaged Goods (CPG)<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;7a0247b5-e47a-4d0c-97aa-48d6e8e7ca05&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"font-weight: 400;\">Navigate evolving <span style=\"color: #ed1c2f;\">market shifts<\/span><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; 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Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Foundational research&#8221; icon_color=&#8221;#ED1C24&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Understand the market landscape, who your customers are, who they could be, and how to reach them. Get a detailed understanding of the different segments that make up your customer base to tailor your marketing messages most effectively.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Optimization&#8221; icon_color=&#8221;#ED1C24&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Set the optimal prices for your products or deep dive into optimizing your packaging, leveraging pre-shelf and post-shelf testing to understand what appeals to consumers most.\u00a0\u00a0<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Brand tracking&#8221; icon_color=&#8221;#ED1C24&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Be certain your product resonates and grows with your core target by better understanding your product awareness and lift.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Product innovation and R&#038;D&#8221; icon_color=&#8221;#ED1C24&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Create optimal products by integrating your audience and their insights into your development process. 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body_text_color_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;RGBA(255,255,255,0)&#8221; button_text_color__hover=&#8221;#ED1C24&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_border_width__hover=&#8221;1px&#8221; button_border_width__hover_enabled=&#8221;on|hover&#8221; button_border_color__hover=&#8221;#ED1C24&#8243; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_icon_color__hover=&#8221;#000000&#8243; button_icon_color__hover_enabled=&#8221;on|hover&#8221; parent_button=&#8221;on&#8221; parent_button_icon=&#8221;$&#8221; parent_header_level=&#8221;h4&#8243; parent_stretch_image=&#8221;off&#8221;]<\/p>\n<blockquote>\n<p><span>Clients rely on me for tailored research that adapts to their unique business questions, whether it\u2019s uncovering unmet needs, shaping brand strategy, or optimizing products. 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button_border_width__hover=&#8221;1px&#8221; button_border_width__hover_enabled=&#8221;on|hover&#8221; button_border_color__hover=&#8221;#ED1C24&#8243; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_icon_color__hover=&#8221;#000000&#8243; button_icon_color__hover_enabled=&#8221;on|hover&#8221; parent_button=&#8221;on&#8221; parent_button_icon=&#8221;$&#8221; parent_header_level=&#8221;h4&#8243; parent_stretch_image=&#8221;off&#8221;]<\/p>\n<blockquote>\n<p><span>At Leger, I work with CPG clients to uncover how consumers shop, what motivates their choices, and how brands can capture attention in today\u2019s crowded marketplace.<\/span><\/p>\n<\/blockquote>\n<p>[\/dsm_card_carousel_child][\/dsm_card_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#EEEEEF&#8221; custom_padding=&#8221;0px||25px||false|false&#8221; 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text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.5em&#8221; header_text_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With expertise across multiple CPG sectors\u2014beauty, personal care, food, beverage, luxury, and more\u2014we ensure your brand benefits from our team\u2019s efficiency and comprehensive knowledge.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Get our newsletter&#8221; module_class=&#8221; hs-cta-trigger-button hs-cta-trigger-button-152654486624&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;||30px||false|false&#8221; 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We can help you reach your targets, no matter how niche.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2E2E30&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Aptos||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;50px&#8221; custom_margin=&#8221;10px||20px||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Stay focused on the future<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&#8243; text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||35px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Enhance your CPG marketing strategies today.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Speak with an expert&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-152654486603&#8243; _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ED1C24&#8243; button_border_color=&#8221;#ED1C24&#8243; button_icon_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;|||5px|false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px|30px|10px|15px|false|false&#8221; custom_padding_tablet=&#8221;10px|30px|10px|15px|false|false&#8221; custom_padding_phone=&#8221;10px|30px|10px|15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_custom_margin_tablet=&#8221;0px||||false|false&#8221; button_custom_margin_phone=&#8221;0px||||false|false&#8221; button_custom_margin_last_edited=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#C8E1F4&#8243; button_bg_enable_color__hover=&#8221;on&#8221; transform_styles__hover_enabled=&#8221;off|desktop&#8221; transform_scale__hover_enabled=&#8221;off|desktop&#8221; transform_translate__hover_enabled=&#8221;off|desktop&#8221; transform_rotate__hover_enabled=&#8221;off|desktop&#8221; transform_skew__hover_enabled=&#8221;off|desktop&#8221; transform_origin__hover_enabled=&#8221;off|desktop&#8221; button_border_color__hover=&#8221;#C8E1F4&#8243; button_text_color__hover=&#8221;#000000&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer Packaged Goods (CPG)Navigate evolving market shiftsThrive amidst uncertainty and embrace the changing consumer.\u00a0Understand your customers&#8217; needs<div class=\"et_pb_module dsm_card dsm_card_0 et_pb_bg_layout_light  dsm_card_layout_stacked\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"et_pb_module dsm_card_wrapper et_pb_text_align_left\">\n\t\t\t\t\t\n\t\t\t\t\t<h4 class=\"dsm_card_title et_pb_module_header\">Emerging and established CPG brands must respond quickly to shifting consumer preferences. <\/h4>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"dsm_card_description\">The attraction of cost-conscious consumers to private and white-label brands is increasing, alongside a rise in direct-to-consumer products and persistent challenges in the supply chain. 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