{"id":4277,"date":"2023-12-13T02:32:25","date_gmt":"2023-12-13T02:32:25","guid":{"rendered":"https:\/\/leger360.com\/?page_id=4277"},"modified":"2025-12-11T10:16:31","modified_gmt":"2025-12-11T15:16:31","slug":"the-nextgen-study","status":"publish","type":"page","link":"https:\/\/leger360.com\/en\/the-nextgen-study\/","title":{"rendered":"The NextGen Study"},"content":{"rendered":"

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Your guide to <\/span>understanding<\/h1>\n

Gen Z and Alpha<\/span><\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#000000″ text_line_height=”1.5em” width=”75%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||7px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Get to know what defines younger generations through their identity, their values, and their dreams for the future.<\/span><\/p>\n

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We explore their online behavior, romantic relationships, life goals, pursuit of well-being and balance, and their social, environmental, and consumer values.<\/p>\n

Discover our key insights in the free report. \ud83d\udc40<\/p>\n

[\/dsm_card][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.3″ _module_preset=”default” background_color=”#2E2E30″ custom_margin=”0px||0px||true|false” custom_margin_tablet=”0px||0px||true|false” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px||0px||true|false” custom_padding_phone=”20px||20px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.23.3″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Tailor your strategies to attract them” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”20px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Reinvent your touchpoints” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”20px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Become a brand they respect” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”20px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#EEEEEF” custom_padding=”30px||50px||false|” custom_padding_tablet=”30px||50px||false|” custom_padding_phone=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”500a6429-ae24-487e-8201-265bdf91927e” header_font=”Aptos Bold|700|||||||” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_font=”Aptos||||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” header_2_line_height=”1em” width=”35%” width_tablet=”68%” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||17px|||” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

About the\u00a0study<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||6px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][dsm_card button_css=”hs-cta-trigger-button hs-cta-trigger-button-152654486603″ title=”Our Youth Study is evolving into the NextGen Study 2025″ image_as_background=”off” image_width=”50%” badge_background_color=”#2E2E30″ content_padding=”20px|20px|20px|10px|false|false” button_text=”Contact our experts” button_url_new_window=”1″ content_padding_tablet=”” content_padding_phone=”” content_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” badge_text_color=”#FFFFFF” header_font=”Aptos Semi Bold||||||||” header_font_size=”24px” header_line_height=”1.1em” background_color=”#FFFFFF” custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”1px” button_font=”Aptos|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_custom_padding=”10px||10px||true|false” custom_margin=”0px||||false|false” custom_padding=”25px|25px|25px|25px|true|true” custom_padding_tablet=”25px|25px|25px|25px|true|true” custom_padding_phone=”25px|25px|25px|25px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”24px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|hover” button_border_width__hover=”1px” button_border_width__hover_enabled=”on|hover” button_border_color__hover=”#ED1C24″ button_border_color__hover_enabled=”on|hover” button_icon_color__hover=”#000000″ button_icon_color__hover_enabled=”on|hover” button_text_color__hover=”#ED1C24″ button_text_color__hover_enabled=”on|hover”]<\/p>\n

<\/div>\n
\n

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Millennials, once at the core of the Youth study, have now passed the torch. Today, Generations Z and Alpha embody youth, set trends, and reshape the brand landscape. It\u2019s only natural for us to shift our focus toward these emerging generations.<\/p>\n

For brands and organizations, understanding young people has never been more crucial. They are the generations of tomorrow\u2014the ones who will shape your growth, your influence, and your relevance.<\/p>\n

Our team knows these generations inside and out and is here to answer your questions.<\/p>\n<\/div>\n

[\/dsm_card][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(46,46,48,0.85) 41%|rgba(46,46,48,0.5) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/leger360.com\/wp-content\/uploads\/2025\/12\/NEXTGEN_WEBINAR_WEBPAGE.png” background_position=”top_center” background_vertical_offset=”20%” custom_padding=”35px|35px|35px|35px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”500a6429-ae24-487e-8201-265bdf91927e” header_font=”Aptos Bold|700|||||||” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_font=”Aptos||||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”30px” header_2_line_height=”1em” width=”80%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|desktop” custom_margin=”||17px||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_phone=”36px” locked=”off” global_colors_info=”{}”]<\/p>\n

(Re)watch the 2025 Webinar<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#FFFFFF” text_line_height=”1.5em” width=”80%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”-2px||18px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Missed the live broadcast of our latest webinar?<\/div>\n
No problem \u2014 you can watch it anytime and learn more about:<\/div>\n

<\/span><\/p>\n

[\/et_pb_text][dsm_icon_list icon_color=”#FFFFFF” _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#FFFFFF” min_height=”16px” custom_margin=”||11px|||” hover_enabled=”0″ text_text_shadow_style=”preset3″ text_text_shadow_horizontal_length=”0.2em” text_text_shadow_color=”rgba(0,0,0,0.56)” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][dsm_icon_list_child text=”Their relationships with social media and AI” font_icon=”^||divi||400″ icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Aptos Semi Bold||||||||” text_font_size=”18px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Their desire for real connections” font_icon=”^||divi||400″ icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Aptos Semi Bold||||||||” text_font_size=”18px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dsm_icon_list_child][dsm_icon_list_child text=”Their economic situation” font_icon=”^||divi||400″ icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Aptos Semi Bold||||||||” text_font_size=”18px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Their body image” font_icon=”^||divi||400″ icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Aptos Semi Bold||||||||” text_font_size=”18px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”And more!” font_icon=”^||divi||400″ icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Aptos Semi Bold||||||||” text_font_size=”18px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][et_pb_button button_url=”https:\/\/youtu.be\/wqNH4hmT4Zs” url_new_window=”on” button_text=”Watch the webinar” _builder_version=”4.27.5″ _module_preset=”default” button_text_color=”#FFFFFF” button_border_width=”0px” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}” button_bg_color__hover=”” button_bg_color__hover_enabled=”on|desktop” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_custom_padding_tablet=”|||0px|false|false” button_custom_padding_phone=”|||0px|false|false” button_custom_padding_last_edited=”on|desktop” button_border_width__hover=”0px” button_border_color__hover=”RGBA(255,255,255,0)” button_icon_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#EEEEEF” custom_padding=”28px||35px|||” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”10px||||false|false” custom_padding_tablet=”10px||||false|false” custom_padding_phone=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”||||||||” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Aptos|300|||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” header_2_line_height=”1.1em” width=”90%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|desktop” custom_margin=”||||false|false” custom_padding=”||||false|false” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” header_2_font_size_tablet=”30px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” border_color_all=”#1a0a38″ border_color_bottom=”#000000″ locked=”off” global_colors_info=”{}”]<\/p>\n

Some key findings<\/span> from this year’s edition<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ make_equal=”on” _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”15px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2025\/12\/NEXTGEN_Highlights_EN_01.png” alt=”Youth is resilient” title_text=”NEXTGEN_Highlights_EN_01″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2025\/12\/NEXTGEN_Highlights_EN_02.png” alt=”Nearly 7 in 10 say they live in the moment” title_text=”NEXTGEN_Highlights_EN_02″ _builder_version=”4.27.5″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2025\/12\/NEXTGEN_Highlights_EN_03.png” alt=”20% say they have found love through a dating app” title_text=”NEXTGEN_Highlights_EN_03″ _builder_version=”4.27.5″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2025\/12\/NEXTGEN_Highlights_EN_07.png” alt=”They say they need a digital break” title_text=”NEXTGEN_Highlights_EN_07″ _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2025\/12\/NEXTGEN_Highlights_EN_05.png” alt=”They are anxious about the future of work in the age of AI” title_text=”NEXTGEN_Highlights_EN_05″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.3″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”50px||50px||true|” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” custom_margin=”|auto||auto|false|false” custom_margin_tablet=”|auto||auto|false|false” custom_margin_phone=”|auto||auto|false|false” custom_margin_last_edited=”on|desktop” custom_padding=”4px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”{||divi||400″ icon_color=”#ED1C24″ icon_width=”65px” _builder_version=”4.23.4″ _module_preset=”default” custom_margin=”||30px|||” locked=”off” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.5″ _module_preset=”d18cfcb3-8088-43ca-ac66-301aac73f95c” header_5_font=”Aptos||||||||” header_5_text_color=”gcid-28366106-ecf8-496b-97f0-6a9be6882356″ header_5_line_height=”1.2em” text_orientation=”center” width=”80%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||27px||false|false” hover_enabled=”0″ header_5_font_size_tablet=”20px” header_5_font_size_phone=”22px” locked=”off” global_colors_info=”{%22gcid-28366106-ecf8-496b-97f0-6a9be6882356%22:%91%22header_5_text_color%22%93}” sticky_enabled=”0″]<\/p>\n

\u201cWith curiosity and conviction, we present to you the NextGen 2025 study. It provides an in-depth look at Generations Z and Alpha \u2014 two cohorts redefining well-being, success, relationships, and resilience. Guided by the intention to move away from the often negative and stereotypical narratives about them, this study offers a nuanced and insightful analysis of their realities. Behind the statistics are young people who are clear-eyed, committed, and aware of the challenges ahead. The NextGen 2025 study invites you to understand their aspirations and grasp the vision of the future they are already shaping \u2014 with intelligence and ambition.\u201d<\/h5>\n

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Charlotte Fortin & Gabrielle Blais, Study Co-Leads<\/strong><\/p>\n

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Get in-depth insights on Gen Z and Gen Alpha<\/h2>\n

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Discover how our team can help you explore emerging trends or design a custom study tailored to your needs.<\/div>\n

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Your guide to understanding Gen Z and AlphaGet to know what defines younger generations through their identity, their values, and their dreams for the future.

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Free Report \u2013 2025 Edition<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t
We explore their online behavior, romantic relationships, life goals, pursuit of well-being and balance, and their social, environmental, and consumer values. Discover our key insights in the free report. \ud83d\udc40<\/div>\n\t\t\t\t\t
Download now<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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