{"id":4859,"date":"2024-01-01T21:37:39","date_gmt":"2024-01-01T21:37:39","guid":{"rendered":"https:\/\/leger360.com\/?page_id=4859"},"modified":"2026-01-22T18:05:46","modified_gmt":"2026-01-22T23:05:46","slug":"wow","status":"publish","type":"page","link":"https:\/\/leger360.com\/en\/wow\/","title":{"rendered":"WOW"},"content":{"rendered":"

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The <\/span>in-store <\/span>customer experience study<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.4″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#000000″ text_line_height=”1.5em” width=”75%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||7px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Dive deep into the in-store market and consumer trends shaping the retail industry.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dsm_card button_css=”hs-cta-trigger-button hs-cta-trigger-button-205495546716″ title=”2026 Full Booklet” image_as_background=”off” content_padding=”35px|35px|35px|35px|true|true” button_text=”Download the booklet” button_url_new_window=”1″ content_padding_tablet=”” content_padding_phone=”” content_padding_last_edited=”on|desktop” _builder_version=”4.27.5″ _module_preset=”default” header_font=”Aptos|600|||||||” header_font_size=”20px” background_color=”#C8E1F4″ custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_color=”RGBA(255,255,255,0)” button_font=”Aptos Bold||||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_alignment=”left” button_custom_margin=”20px|||0px|false|false” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_custom_padding=”||||false|false” button_custom_padding_tablet=”|||0px|false|false” button_custom_padding_phone=”|||0px|false|false” button_custom_padding_last_edited=”on|desktop” custom_margin=”75px||3px||false|false” custom_margin_tablet=”75px||3px||false|false” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|desktop” locked=”off”]<\/p>\n

See the full ranking list in all sectors and regions, how you perform compared to your competitors and get a better understanding of the WOW methodology.<\/span><\/p>\n

[\/dsm_card][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#2E2E30″ custom_margin=”0px||0px||true|false” custom_margin_tablet=”0px||0px||true|false” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px||0px||true|false” custom_padding_phone=”20px||20px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.23.3″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.23.4″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Evaluate 20+ key dimensions” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.23.4″ _module_preset=”default” text_font_size=”20px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.23.4″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Compare yourself to competitors” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.23.4″ _module_preset=”default” text_font_size=”20px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.23.4″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Understand in-store irritants” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.23.4″ _module_preset=”default” text_font_size=”20px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#EEEEEF” custom_padding=”30px||50px||false|” custom_padding_tablet=”30px||50px||false|” custom_padding_phone=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”500a6429-ae24-487e-8201-265bdf91927e” header_font=”Aptos Bold|700|||||||” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_font=”Aptos||||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” header_2_line_height=”1em” width=”35%” width_tablet=”68%” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||17px|||” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

About the\u00a0study<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.4″ _module_preset=”default” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||6px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][dsm_card title=”Are you delivering a WOW in-store customer experience? We\u2019ll help you find out.” image_as_background=”off” image_width=”50%” badge_background_color=”#2E2E30″ content_padding=”20px|20px|20px|10px|false|false” button_text=”Visit the WOW Digital page” button_url=”https:\/\/leger360.com\/wow-digital\/?utm_source=leger360.com&utm_medium=referral&utm_campaign=wow_study&utm_content=2025″ button_url_new_window=”on” content_padding_tablet=”” content_padding_phone=”” content_padding_last_edited=”on|desktop” _builder_version=”4.27.5″ _module_preset=”default” badge_text_color=”#FFFFFF” header_font=”Aptos Semi Bold||||||||” header_font_size=”24px” header_line_height=”1.1em” background_color=”#FFFFFF” custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”0px” button_font=”Aptos|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_custom_padding=”10px||10px||true|false” custom_margin=”0px||||false|false” custom_padding=”25px|25px|25px|25px|true|true” custom_padding_tablet=”25px|25px|25px|25px|true|true” custom_padding_phone=”25px|25px|25px|25px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”24px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|hover” button_border_width__hover=”1px” button_border_width__hover_enabled=”on|hover” button_border_color__hover=”#ED1C24″ button_border_color__hover_enabled=”on|hover” button_icon_color__hover=”#000000″ button_icon_color__hover_enabled=”on|hover” button_text_color__hover=”#ED1C24″ button_text_color__hover_enabled=”on|hover”]<\/p>\n

The WOW In-Store Study 2026 highlights the retailers that excel at delivering an outstanding customer experience and uncovers the key factors that turn a simple visit into a memorable one. This edition examines more than 20 aspects of the customer experience through the eyes of thousands of Ontario and Western Canada consumers.<\/p>\n

And in our evolving world, it’s important to have a 360 view of the retail market, and that includes online. So be sure to check out our WOW Digital Study, which evaluates the online experience.<\/span><\/p>\n

[\/dsm_card][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(46,46,48,0.85) 41%|rgba(46,46,48,0.5) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/wow-thumb.jpg” background_position=”top_center” background_vertical_offset=”20%” custom_padding=”35px|35px|35px|35px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”500a6429-ae24-487e-8201-265bdf91927e” header_font=”Aptos Bold|700|||||||” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_font=”Aptos||||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”30px” header_2_line_height=”1em” width=”80%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|desktop” custom_margin=”||17px||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_phone=”36px” locked=”off” global_colors_info=”{}”]<\/p>\n

The 2026 webinar<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#FFFFFF” text_line_height=”1.5em” width=”80%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”-2px||18px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Missed our webinar? Watch it now to learn which retailers lead in Ontario and Western Canada WOW rankings.\u00a0<\/span><\/p>\n

Here is what is included in the webinar:<\/span><\/p>\n

[\/et_pb_text][dsm_icon_list icon_color=”#FFFFFF” _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#FFFFFF” min_height=”16px” custom_margin=”||11px|||” text_text_shadow_style=”preset3″ text_text_shadow_horizontal_length=”0.2em” text_text_shadow_color=”rgba(0,0,0,0.56)” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”The retailers offering a WOW-level customer experience in 2026″ font_icon=”^||divi||400″ icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Aptos Semi Bold||||||||” text_font_size=”18px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Special features including our new price-experience matrix” font_icon=”^||divi||400″ icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Aptos Semi Bold||||||||” text_font_size=”18px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Insights on WOW champions in each sector” font_icon=”^||divi||400″ icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Aptos Semi Bold||||||||” text_font_size=”18px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”A case study showing our new ShopperFlow analysis ” font_icon=”^||divi||400″ icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Aptos Semi Bold||||||||” text_font_size=”18px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][et_pb_button button_url=”https:\/\/youtu.be\/MlHSaeVheVY?si=KfT1rd1rSlZ-iHHa” url_new_window=”on” button_text=”Watch the webinar” _builder_version=”4.27.5″ _module_preset=”default” button_text_color=”#FFFFFF” button_border_width=”0px” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}” button_bg_color__hover=”” button_bg_color__hover_enabled=”on|desktop” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_custom_padding_tablet=”|||0px|false|false” button_custom_padding_phone=”|||0px|false|false” button_custom_padding_last_edited=”on|desktop” button_border_width__hover=”0px” button_border_color__hover=”RGBA(255,255,255,0)” button_icon_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#EEEEEF” custom_padding=”28px||35px|||” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”10px||||false|false” custom_padding_tablet=”10px||||false|false” custom_padding_phone=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ text_font=”||||||||” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Aptos|300|||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” header_2_line_height=”1.1em” width=”90%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|desktop” custom_margin=”||||false|false” custom_padding=”||||false|false” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” header_2_font_size_tablet=”30px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” border_color_all=”#1a0a38″ border_color_bottom=”#000000″ locked=”off” global_colors_info=”{}”]<\/p>\n

The winners<\/span> from the WOW In-Store Study 2026<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.23.3″ _module_preset=”default” custom_padding=”15px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/WOW_highlights_ONT_EN-1-1.png” alt=”Ontario Ranking” title_text=”WOW_highlights_ONT_EN (1) (1)” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/WOW_highlights_WEST_EN.png” alt=”Western Canada Ranking” title_text=”WOW_highlights_WEST_EN” _builder_version=”4.27.5″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/WOW_highlights_QC_EN-1.png” alt=”Quebec Ranking” title_text=”WOW_highlights_QC_EN (1)” _builder_version=”4.27.5″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.3″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”50px||50px||true|” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” custom_margin=”|auto||auto|false|false” custom_margin_tablet=”|auto||auto|false|false” custom_margin_phone=”|auto||auto|false|false” custom_margin_last_edited=”on|desktop” custom_padding=”4px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”{||divi||400″ icon_color=”#ED1C24″ icon_width=”65px” _builder_version=”4.23.4″ _module_preset=”default” custom_margin=”||30px|||” locked=”off” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.23.4″ _module_preset=”d18cfcb3-8088-43ca-ac66-301aac73f95c” header_5_font=”Aptos||||||||” header_5_text_color=”gcid-28366106-ecf8-496b-97f0-6a9be6882356″ header_5_line_height=”1.2em” text_orientation=”center” width=”80%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||27px||false|false” header_5_font_size_tablet=”20px” header_5_font_size_phone=”22px” locked=”off” global_colors_info=”{%22gcid-28366106-ecf8-496b-97f0-6a9be6882356%22:%91%22header_5_text_color%22%93}”]<\/p>\n

\u201cWOW In-Store is the ideal study for any organization that wants to understand where to invest its resources to improve its customers\u2019 in-store customer experience and get a competitive edge. Your detailed report will help you understand how your recent visitors rank you against other Western Canada or Ontario retailers in your sector and provide personalized recommendations for your business.”<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”500a6429-ae24-487e-8201-265bdf91927e” text_font_size=”20px” header_2_font=”Aptos||||||||” header_2_text_color=”#ED1C24″ header_2_font_size=”20px” text_orientation=”center” custom_margin=”||20px||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_phone=”36px” locked=”off” global_colors_info=”{}”]<\/p>\n

H\u00e9l\u00e8ne Cr\u00e9pin, Senior Vice-President, Consumer Insights (study lead)<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.4″ _module_preset=”default” background_color=”#2E2E30″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” background_position=”top_center” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” header_text_align=”center” header_2_font=”Aptos||||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” custom_margin=”10px||20px||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Level up your in-store experience with WOW<\/h2>\n

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Get more information or your personalized report.<\/p>\n

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The in-store customer experience studyDive deep into the in-store market and consumer trends shaping the retail industry.

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2026 Full Booklet<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t
See the full ranking list in all sectors and regions, how you perform compared to your competitors and get a better understanding of the WOW methodology.<\/div>\n\t\t\t\t\t
Download the booklet<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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