{"id":4864,"date":"2024-01-01T22:09:15","date_gmt":"2024-01-01T22:09:15","guid":{"rendered":"https:\/\/leger360.com\/?page_id=4864"},"modified":"2026-01-22T18:07:54","modified_gmt":"2026-01-22T23:07:54","slug":"wow-digital","status":"publish","type":"page","link":"https:\/\/leger360.com\/en\/wow-digital\/","title":{"rendered":"WOW Digital"},"content":{"rendered":"

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The <\/span>online <\/span>customer experience study<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#000000″ text_line_height=”1.5em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||7px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Dive deep into the online market and consumer trends shaping the retail industry.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dsm_card button_css=”hs-cta-trigger-button hs-cta-trigger-button-205495546716″ title=”2026 Full Booklet” image_as_background=”off” content_padding=”35px|35px|35px|35px|true|true” button_text=”Download the booklet” button_url_new_window=”1″ content_padding_tablet=”” content_padding_phone=”” content_padding_last_edited=”on|desktop” _builder_version=”4.27.5″ _module_preset=”default” header_font=”Aptos|600|||||||” header_font_size=”20px” background_color=”#C8E1F4″ custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_color=”RGBA(255,255,255,0)” button_font=”Aptos Bold||||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_alignment=”left” button_custom_margin=”20px|||0px|false|false” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_custom_padding=”||||false|false” button_custom_padding_tablet=”|||0px|false|false” button_custom_padding_phone=”|||0px|false|false” button_custom_padding_last_edited=”on|desktop” custom_margin=”75px||3px||false|false” custom_margin_tablet=”75px||3px||false|false” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|desktop” locked=”off”]<\/p>\n

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See the full ranking list in all sectors and regions, how you perform compared to your competitors and get a better understanding of the WOW methodology.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/dsm_card][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.3″ _module_preset=”default” background_color=”#2E2E30″ custom_margin=”0px||0px||true|false” custom_margin_tablet=”0px||0px||true|false” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px||0px||true|false” custom_padding_phone=”20px||20px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.23.3″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.23.4″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Evaluate 20+ key dimensions” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.23.4″ _module_preset=”default” text_font_size=”20px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.23.4″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Compare yourself to competitors” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.23.4″ _module_preset=”default” text_font_size=”20px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.23.4″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Understand online irritants” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.23.4″ _module_preset=”default” text_font_size=”20px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#EEEEEF” custom_padding=”30px||50px||false|” custom_padding_tablet=”30px||50px||false|” custom_padding_phone=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”500a6429-ae24-487e-8201-265bdf91927e” header_font=”Aptos Bold|700|||||||” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_font=”Aptos||||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” header_2_line_height=”1em” width=”35%” width_tablet=”68%” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||17px|||” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

About the\u00a0study<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.4″ _module_preset=”default” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||6px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][dsm_card title=”Are you delivering a WOW digital customer experience? We\u2019ll help you find out.” image_as_background=”off” image_width=”50%” badge_background_color=”#2E2E30″ content_padding=”20px|20px|20px|10px|false|false” button_text=”Visit the WOW In-Store page” button_url=”https:\/\/leger360.com\/wow\/?utm_source=leger360.com&utm_medium=referral&utm_campaign=wow_study&utm_content=2025″ button_url_new_window=”1″ content_padding_tablet=”” content_padding_phone=”” content_padding_last_edited=”on|desktop” _builder_version=”4.27.5″ _module_preset=”default” badge_text_color=”#FFFFFF” header_font=”Aptos Semi Bold||||||||” header_font_size=”24px” header_line_height=”1.1em” background_color=”#FFFFFF” custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”1px” button_font=”Aptos|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_custom_padding=”10px||10px||true|false” custom_margin=”0px||||false|false” custom_padding=”25px|25px|25px|25px|true|true” custom_padding_tablet=”25px|25px|25px|25px|true|true” custom_padding_phone=”25px|25px|25px|25px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”24px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|hover” button_border_width__hover=”1px” button_border_width__hover_enabled=”on|hover” button_border_color__hover=”#ED1C24″ button_border_color__hover_enabled=”on|hover” button_icon_color__hover=”#000000″ button_icon_color__hover_enabled=”on|hover” button_text_color__hover=”#ED1C24″ button_text_color__hover_enabled=”on|hover”]<\/p>\n

Leger\u2019s WOW Digital Study 2026 showcases the best online experiences in Canada\u2014as seen through the eyes of consumers.<\/p>\n

Based on more than 20 evaluation dimensions, the study uncovers what truly inspires, engages, and builds loyalty in the digital world.<\/p>\n

This year\u2019s edition highlights how consumers engage with brands and the new expectations shaping the digital customer journey.<\/p>\n

Combined with the WOW In-Store Study, it delivers a complete omnichannel analysis to help you provide a consistent and memorable customer experience across all touchpoints.<\/p>\n

[\/dsm_card][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(46,46,48,0.85) 41%|rgba(46,46,48,0.5) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/wow-digital-webinar.jpg” background_position=”top_center” background_vertical_offset=”20%” custom_padding=”35px|35px|35px|35px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”500a6429-ae24-487e-8201-265bdf91927e” header_font=”Aptos Bold|700|||||||” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_font=”Aptos||||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”30px” header_2_line_height=”1em” width=”80%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|desktop” custom_margin=”||17px||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_phone=”36px” locked=”off” global_colors_info=”{}”]<\/p>\n

The 2026 webinar<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#FFFFFF” text_line_height=”1.5em” width=”80%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”-2px||18px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Missed our webinar? Watch it now to discover:<\/strong><\/span><\/p>\n

[\/et_pb_text][dsm_icon_list icon_color=”#FFFFFF” _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#FFFFFF” min_height=”16px” custom_margin=”||11px|||” text_text_shadow_style=”preset3″ text_text_shadow_horizontal_length=”0.2em” text_text_shadow_color=”rgba(0,0,0,0.56)” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Which retailers deliver the strongest online experiences\u2014and what sets them apart” font_icon=”^||divi||400″ icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Aptos Semi Bold||||||||” text_font_size=”16px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”How to communicate effectively online: optimal frequency, content types that truly resonate, and how to avoid overexposure” font_icon=”^||divi||400″ icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Aptos Semi Bold||||||||” text_font_size=”16px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Why loyalty recognition remains an underestimated yet extremely powerful driver of customer experience” font_icon=”^||divi||400″ icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Aptos Semi Bold||||||||” text_font_size=”16px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”How newsletters, often overlooked, can become a highly strategic lever within a brand\u2019s digital ecosystem” font_icon=”^||divi||400″ icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Aptos Semi Bold||||||||” text_font_size=”16px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][et_pb_button button_url=”https:\/\/youtu.be\/uQ4ZrR7vTnA” url_new_window=”on” button_text=”Watch the webinar” _builder_version=”4.27.5″ _module_preset=”default” button_text_color=”#FFFFFF” button_border_width=”0px” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}” button_bg_color__hover=”” button_bg_color__hover_enabled=”on|desktop” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_custom_padding_tablet=”|||0px|false|false” button_custom_padding_phone=”|||0px|false|false” button_custom_padding_last_edited=”on|desktop” button_border_width__hover=”0px” button_border_color__hover=”RGBA(255,255,255,0)” button_icon_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#EEEEEF” custom_padding=”28px||35px|||” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”10px||||false|false” custom_padding_tablet=”10px||||false|false” custom_padding_phone=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ text_font=”||||||||” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Aptos|300|||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” header_2_line_height=”1.1em” width=”90%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|desktop” custom_margin=”||||false|false” custom_padding=”||||false|false” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” header_2_font_size_tablet=”30px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” border_color_all=”#1a0a38″ border_color_bottom=”#000000″ locked=”off” global_colors_info=”{}”]<\/p>\n

This year’s ranking<\/span><\/h2>\n

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\u201cDiscover where to invest your time and resources to deliver the best online customer experience with the WOW Digital study. It\u2019s an invaluable tool to help you understand your recent online visitors\u2019 needs and expectations, and how you stand out (or don\u2019t) versus your competitors. Your personalized report will deliver an in-depth understanding of your strengths and weaknesses so you can make targeted improvements to wow your online customers!\u201d<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”500a6429-ae24-487e-8201-265bdf91927e” text_font_size=”20px” header_2_font=”Aptos||||||||” header_2_text_color=”#ED1C24″ header_2_font_size=”20px” text_orientation=”center” custom_margin=”||20px||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_phone=”36px” locked=”off” global_colors_info=”{}”]<\/p>\n

H\u00e9l\u00e8ne Cr\u00e9pin, Senior Vice-President, Consumer Insights (study lead)<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.4″ _module_preset=”default” background_color=”#2E2E30″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” background_position=”top_center” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” header_text_align=”center” header_2_font=”Aptos||||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” custom_margin=”10px||20px||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Level up your online experience with WOW Digital<\/h2>\n

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Get more information or your personalized report.<\/span><\/p>\n

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The online customer experience studyDive deep into the online market and consumer trends shaping the retail industry.

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2026 Full Booklet<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t
See the full ranking list in all sectors and regions, how you perform compared to your competitors and get a better understanding of the WOW methodology. <\/div>\n\t\t\t\t\t
Download the booklet<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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