{"id":4884,"date":"2024-01-01T22:47:45","date_gmt":"2024-01-01T22:47:45","guid":{"rendered":"https:\/\/leger360.com\/?page_id=4884"},"modified":"2026-01-09T15:47:36","modified_gmt":"2026-01-09T20:47:36","slug":"dgtl","status":"publish","type":"page","link":"https:\/\/leger360.com\/en\/dgtl\/","title":{"rendered":"The DGTL Study"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#ffffff 0%|rgba(255,255,255,0.72) 50%|#ffffff 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2023\/10\/gradient_gris_01.png&#8221; background_position=&#8221;top_center&#8221; background_vertical_offset=&#8221;41%&#8221; custom_padding=&#8221;75px||50px||false|&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; 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width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;|||3px|false|false&#8221; custom_margin_tablet=&#8221;|||-5px|false|false&#8221; custom_margin_phone=&#8221;|||-5px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;7a0247b5-e47a-4d0c-97aa-48d6e8e7ca05&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>A study on <span style=\"color: #ff0000;\">digital<br \/>platform<\/span> usage<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&#8243; text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.5em&#8221; width=&#8221;75%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||7px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The specialized study that explores the usage, behaviors, and preferences of Canadians and U.S. residents on social media.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card button_css=&#8221;hs-cta-trigger-button hs-cta-trigger-button-196505077932&#8243; title=&#8221;2026 DGTL Study: Download the U.S. Report&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;35px|35px|35px|35px|true|true&#8221; button_text=&#8221;Download the report&#8221; button_url_new_window=&#8221;1&#8243; content_padding_tablet=&#8221;&#8221; content_padding_phone=&#8221;&#8221; content_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Aptos|600|||||||&#8221; header_font_size=&#8221;20px&#8221; background_color=&#8221;#C8E1F4&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_font=&#8221;Aptos Bold||||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ED1C24&#8243; button_on_hover=&#8221;off&#8221; button_alignment=&#8221;left&#8221; button_custom_margin=&#8221;20px|||0px|false|false&#8221; button_custom_margin_tablet=&#8221;0px||||false|false&#8221; button_custom_margin_phone=&#8221;0px||||false|false&#8221; button_custom_margin_last_edited=&#8221;on|desktop&#8221; button_custom_padding=&#8221;||||false|false&#8221; button_custom_padding_tablet=&#8221;|||0px|false|false&#8221; button_custom_padding_phone=&#8221;|||0px|false|false&#8221; button_custom_padding_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;75px||3px||false|false&#8221; custom_margin_tablet=&#8221;75px||3px||false|false&#8221; custom_margin_phone=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;RGBA(255,255,255,0)&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div class=\"ewa-rteLine\">The 2026 DGTL Study explores the key dynamics shaping online consumer presence and decision-making.<\/div>\n<p>[\/dsm_card][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2E2E30&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_margin_tablet=&#8221;0px||0px||true|false&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; 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icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_icon_list _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;|-10px|||false|false&#8221; custom_padding=&#8221;|||0px||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][dsm_icon_list_child text=&#8221;Reach your target audience with more confidence&#8221; font_icon=&#8221;&#x5e;||divi||400&#8243; icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_icon_list _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][dsm_icon_list_child text=&#8221;Optimize your media investments&#8221; font_icon=&#8221;&#x5e;||divi||400&#8243; icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#EEEEEF&#8221; custom_padding=&#8221;30px||50px||false|&#8221; custom_padding_tablet=&#8221;30px||50px||false|&#8221; 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header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;40px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>About the<span style=\"color: #ed1c24;\">\u00a0study<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||6px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card button_css=&#8221;hs-cta-trigger-button hs-cta-trigger-button-194275647093&#8243; title=&#8221;Divided into five key chapters, the DGTL Study offers essential insights into the digital behavior of Canadians and Americans to help shape your strategies for 2026.&#8221; image_as_background=&#8221;off&#8221; image_width=&#8221;50%&#8221; badge_background_color=&#8221;#2E2E30&#8243; content_padding=&#8221;20px|20px|20px|10px|false|false&#8221; button_url_new_window=&#8221;1&#8243; content_padding_tablet=&#8221;&#8221; content_padding_phone=&#8221;&#8221; content_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; badge_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Aptos Semi Bold||||||||&#8221; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.1em&#8221; background_color=&#8221;#FFFFFF&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;1px&#8221; button_font=&#8221;Aptos|700|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ED1C24&#8243; button_on_hover=&#8221;off&#8221; button_custom_padding=&#8221;10px||10px||true|false&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;25px|25px|25px|25px|true|true&#8221; custom_padding_tablet=&#8221;25px|25px|25px|25px|true|true&#8221; custom_padding_phone=&#8221;25px|25px|25px|25px|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;RGBA(255,255,255,0)&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_border_width__hover=&#8221;1px&#8221; button_border_width__hover_enabled=&#8221;on|hover&#8221; button_border_color__hover=&#8221;#ED1C24&#8243; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_icon_color__hover=&#8221;#000000&#8243; button_icon_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ED1C24&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<div class=\"ewa-rteLine\"><span>Understand trends, adapt your content, integrate creators \u2014 whatever your priorities, the DGTL Study gives you the data you need to build strategies that align with today\u2019s digital realities.<\/span><\/div>\n<p>[\/dsm_card][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(46,46,48,0.85) 41%|rgba(46,46,48,0.5) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2024\/11\/LEGERDGTL_Etude_DGTL_site_web_etude_specialisee_GPT-2-scaled.jpeg&#8221; background_position=&#8221;top_center&#8221; background_vertical_offset=&#8221;20%&#8221; custom_padding=&#8221;35px|35px|35px|35px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;500a6429-ae24-487e-8201-265bdf91927e&#8221; header_font=&#8221;Aptos Bold|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Aptos||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1em&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||17px||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_phone=&#8221;36px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span>Watch the 2026 DGTL Study Canadian Webinar<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&#8243; text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-2px||18px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"ewa-rteLine\">\n<p><span>We covered a variety of topics, including:<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][dsm_icon_list icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; min_height=&#8221;16px&#8221; custom_margin=&#8221;||11px|||&#8221; text_text_shadow_style=&#8221;preset3&#8243; text_text_shadow_horizontal_length=&#8221;0.2em&#8221; text_text_shadow_color=&#8221;rgba(0,0,0,0.56)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][dsm_icon_list_child text=&#8221;Platform usage&#8221; font_icon=&#8221;&#x5e;||divi||400&#8243; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Aptos Semi Bold||||||||&#8221; text_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][dsm_icon_list_child text=&#8221;Influencers and content creators&#8221; font_icon=&#8221;&#x5e;||divi||400&#8243; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Aptos Semi Bold||||||||&#8221; text_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][dsm_icon_list_child text=&#8221;Brands&#8221; font_icon=&#8221;&#x5e;||divi||400&#8243; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Aptos Semi Bold||||||||&#8221; text_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][dsm_icon_list_child text=&#8221;Formats and tone&#8221; font_icon=&#8221;&#x5e;||divi||400&#8243; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Aptos Semi Bold||||||||&#8221; text_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][dsm_icon_list_child text=&#8221;Artificial intelligence&#8221; font_icon=&#8221;&#x5e;||divi||400&#8243; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Aptos Semi Bold||||||||&#8221; 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button_border_width__hover=&#8221;0px&#8221; button_border_color__hover=&#8221;RGBA(255,255,255,0)&#8221; button_icon_color__hover=&#8221;#FFFFFF&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;28px||35px|||&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto|30px|auto||&#8221; custom_padding=&#8221;10px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.3&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Aptos|300|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;50px&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;40px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_last_edited=&#8221;off|phone&#8221; border_color_all=&#8221;#1a0a38&#8243; border_color_bottom=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Some <span style=\"color: #ed1c24;\">key findings<\/span> from this year&#8217;s study<\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; 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_builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/08\/LEGERDGTL_Etude_DGTL_2026_site_web_constat_2_EN.png&#8221; title_text=&#8221;LEGERDGTL_Etude_DGTL_2026_site_web_constat_2_EN&#8221; show_in_lightbox=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/08\/LEGERDGTL_Etude_DGTL_2026_site_web_constat_3_EN.png&#8221; title_text=&#8221;LEGERDGTL_Etude_DGTL_2026_site_web_constat_3_EN&#8221; show_in_lightbox=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;50px||50px||true|&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_margin_tablet=&#8221;|auto||auto|false|false&#8221; custom_margin_phone=&#8221;|auto||auto|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;4px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x7b;||divi||400&#8243; icon_color=&#8221;#ED1C24&#8243; icon_width=&#8221;65px&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;d18cfcb3-8088-43ca-ac66-301aac73f95c&#8221; header_5_font=&#8221;Aptos||||||||&#8221; header_5_text_color=&#8221;gcid-28366106-ecf8-496b-97f0-6a9be6882356&#8243; header_5_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||27px||false|false&#8221; header_5_font_size_tablet=&#8221;20px&#8221; header_5_font_size_phone=&#8221;22px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-28366106-ecf8-496b-97f0-6a9be6882356%22:%91%22header_5_text_color%22%93}&#8221;]<\/p>\n<h5>\u201c<span>For us at Leger DGTL, great strategies happen when data and creativity come together. The DGTL Study is designed to inspire new ideas, confirm gut feelings, and give you a strong place to start. We hope you enjoy exploring the results as much as we enjoyed putting this study together!<\/span>\u201d<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;500a6429-ae24-487e-8201-265bdf91927e&#8221; text_font_size=&#8221;20px&#8221; header_2_font=&#8221;Aptos||||||||&#8221; header_2_text_color=&#8221;#ED1C24&#8243; header_2_font_size=&#8221;20px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||20px||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_phone=&#8221;36px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Caroline Fortin, Team leader, Content<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2E2E30&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Aptos||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;50px&#8221; custom_margin=&#8221;10px||20px||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Enhance your digital strategy<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;28cfcf78-1bee-4815-a9d5-6caa8f7a4b47&#8243; text_font=&#8221;Aptos||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||35px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Learn how we can help you explore trends or conduct a custom study.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Speak with an expert&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-152654486603&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ED1C24&#8243; button_border_color=&#8221;#ED1C24&#8243; button_icon_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;|||5px|false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px|30px|10px|15px|false|false&#8221; custom_padding_tablet=&#8221;10px|30px|10px|15px|false|false&#8221; custom_padding_phone=&#8221;10px|30px|10px|15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_custom_margin_tablet=&#8221;0px||||false|false&#8221; button_custom_margin_phone=&#8221;0px||||false|false&#8221; button_custom_margin_last_edited=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#C8E1F4&#8243; button_bg_enable_color__hover=&#8221;on&#8221; transform_styles__hover_enabled=&#8221;off|desktop&#8221; transform_scale__hover_enabled=&#8221;off|desktop&#8221; transform_translate__hover_enabled=&#8221;off|desktop&#8221; transform_rotate__hover_enabled=&#8221;off|desktop&#8221; transform_skew__hover_enabled=&#8221;off|desktop&#8221; transform_origin__hover_enabled=&#8221;off|desktop&#8221; button_border_color__hover=&#8221;#C8E1F4&#8243; button_text_color__hover=&#8221;#000000&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study on digitalplatform usageThe specialized study that explores the usage, behaviors, and preferences of Canadians and U.S. residents on social media.<div class=\"et_pb_module dsm_card dsm_card_0 et_pb_bg_layout_light  dsm_card_layout_stacked\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"et_pb_module dsm_card_wrapper et_pb_text_align_left\">\n\t\t\t\t\t\n\t\t\t\t\t<h4 class=\"dsm_card_title et_pb_module_header\">2026 DGTL Study: Download the U.S. Report<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"dsm_card_description\">The 2026 DGTL Study explores the key dynamics shaping online consumer presence and decision-making.<\/div>\n\t\t\t\t\t<div class=\"et_pb_button_wrapper\"><a class=\"et_pb_button et_pb_more_button hs-cta-trigger-button hs-cta-trigger-button-196505077932\" href=\"\" data-icon=\"$\">Download the report<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module dsm_icon_list dsm_icon_list_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<ul class=\"dsm_icon_list_items dsm_icon_list_ltr_direction dsm_icon_list_layout_vertical\"><li class=\"dsm_icon_list_child dsm_icon_list_child_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"dsm_icon_list_wrapper\"><span class=\"dsm_icon_list_icon\">^<\/span><\/span><span class=\"dsm_icon_list_text\">Refine your content strategy<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module dsm_icon_list dsm_icon_list_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<ul class=\"dsm_icon_list_items dsm_icon_list_ltr_direction dsm_icon_list_layout_vertical\"><li class=\"dsm_icon_list_child dsm_icon_list_child_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"dsm_icon_list_wrapper\"><span class=\"dsm_icon_list_icon\">^<\/span><\/span><span class=\"dsm_icon_list_text\">Reach your target audience with more confidence<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module dsm_icon_list dsm_icon_list_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<ul class=\"dsm_icon_list_items dsm_icon_list_ltr_direction dsm_icon_list_layout_vertical\"><li class=\"dsm_icon_list_child dsm_icon_list_child_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"dsm_icon_list_wrapper\"><span class=\"dsm_icon_list_icon\">^<\/span><\/span><span class=\"dsm_icon_list_text\">Optimize your media investments<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>About the\u00a0study<div class=\"et_pb_module dsm_card dsm_card_1 et_pb_bg_layout_light  dsm_card_layout_stacked\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"et_pb_module dsm_card_wrapper et_pb_text_align_left\">\n\t\t\t\t\t\n\t\t\t\t\t<h4 class=\"dsm_card_title et_pb_module_header\">&#8221;Divided<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-4884","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Leger\u2019s DGTL Study - Leger<\/title>\n<meta name=\"description\" content=\"Understand the trends that shape online behavior and get powerful and actionable digital marketing insights to improve your strategies.\" 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