{"id":4888,"date":"2024-01-01T23:04:30","date_gmt":"2024-01-01T23:04:30","guid":{"rendered":"https:\/\/leger360.com\/?page_id=4888"},"modified":"2026-01-09T15:54:07","modified_gmt":"2026-01-09T20:54:07","slug":"ideavate-360","status":"publish","type":"page","link":"https:\/\/leger360.com\/en\/ideavate-360\/","title":{"rendered":"Ideavate360"},"content":{"rendered":"

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Innovate beyond <\/span>tomorrow<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”b0c9e386-f95e-45ff-859f-4b7a609e6412″ width=”65%” width_tablet=”60%” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||25px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Innovate boldly with IDEAvate360, a modern research solution that unites consume<\/span>r,<\/span> influence<\/span>r,<\/span> and AI insights.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyMDkifX0=@” button_text=”Speak with an expert” module_class=”hs-cta-trigger-button hs-cta-trigger-button-152654486603″ _builder_version=”4.24.1″ _dynamic_attributes=”button_url” _module_preset=”default” locked=”off” global_colors_info=”{}” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_custom_padding_tablet=”|||0px|false|false” button_custom_padding_phone=”|||0px|false|false” button_custom_padding_last_edited=”on|desktop”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/vimeo.com\/908336775″ play_icon_color=”#EEEEEF” font_icon=”E||divi||400″ _builder_version=”4.24.0″ _module_preset=”default” width=”60%” width_tablet=”60%” width_phone=”60%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”-45px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” custom_padding_tablet=”180px||||false|false” custom_padding_phone=”0px||21px||false|false” custom_padding_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.3″ _module_preset=”default” background_color=”#2E2E30″ custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.23.3″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Future-proof your ideas” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”20px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.23.4″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Set new trends ” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.23.4″ _module_preset=”default” text_font_size=”20px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.23.4″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Propel your brand forward” font_icon=”^||divi||400″ icon_font_size=”25px” _builder_version=”4.23.4″ _module_preset=”default” text_font_size=”20px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”35px||35px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.3″ _module_preset=”default” custom_padding=”29px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ header_font=”Aptos Bold|700|||||||” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_font=”Aptos||||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” width=”60%” width_tablet=”68%” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||17px|||” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” border_color_all=”#1a0a38″ border_color_bottom=”#000000″ locked=”off” global_colors_info=”{}”]<\/p>\n

How does IDEAvate360<\/span>\u00a0work?<\/h2>\n

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Custom<\/span>–<\/span>built by researchers and innovation experts, IDEAvat<\/span>e3<\/span>60 leverages feedback from consumers and established social media\/category influencers to understand current trends and see what\u2019s next. Depending on your needs, the system can develop, refine, or validate new ideas at any stage of the innovation process.<\/span><\/p>\n

[\/et_pb_text][et_pb_accordion open_toggle_text_color=”#000000″ open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_background_color=”RGBA(255,255,255,0)” toggle_icon=”P||divi||400″ icon_color=”#22434A” _builder_version=”4.24.0″ _module_preset=”default” toggle_text_color=”#000000″ toggle_font=”Aptos Bold|700|||||||” toggle_font_size=”20px” closed_toggle_line_height=”1em” body_font=”Aptos||||||||” body_text_color=”#000000″ toggle_font_size_tablet=”16px” toggle_font_size_phone=”13px” toggle_font_size_last_edited=”on|desktop” body_font_size_tablet=”16px” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” border_width_all=”0px” border_width_bottom=”1px” border_color_bottom=”rgba(46,91,97,0.2)” locked=”off” global_colors_info=”{}”][et_pb_accordion_item title=”BLANK – DO NOT DELETE” open=”on” _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display:none;” global_colors_info=”{}”]<\/p>\n

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”A fully-integrated team of experts” icon_color=”#ED1C24″ toggle_icon=”L||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}” open=”off”]<\/p>\n

Get well-rounded, successful ideas at every stage of your innovation journey with the help of our collaborative team of qualitative, quantitative, and creative experts.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”A modular approach” icon_color=”#ED1C24″ toggle_icon=”L||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}” open=”off”]<\/p>\n

We offer a tailored experience based on your current ideation phase. Whether you\u2019re testing existing ideas or uncovering new opportunities, our goal is to provide the support you need at every stage.<\/p>\n

 <\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Dedicated partner” icon_color=”#ED1C24″ toggle_icon=”L||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}” open=”off”]<\/p>\n

For a more personal and productive collaboration, the researcher you meet on day one stays with you throughout your innovation journey. This continuity means that your ideas are nurtured and guided by someone who understands your vision.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Proven success” icon_color=”#ED1C24″ toggle_icon=”L||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}” open=”off”]<\/p>\n

IDEAvat<\/span>e3<\/span>60\u2019s idea evaluation model is not just theoretical; it\u2019s validated through real-world success stories. Our portfolio includes case studies from various industries, including food, pet, beauty, and travel.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Influential network” icon_color=”#ED1C24″ toggle_icon=”L||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}” open=”off”]<\/p>\n

IDEAvate<\/span>360 <\/span>includes a vast network of social media influencers ready to provide combined feedback from tens of thousands of followers and be in tune with where your category is heading. By leveraging their insights and reach, we help your brand stay connected to emerging trends and consumer sentiments, ensuring that your ideas are aligned with your target audience\u2019s preferences.<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][dsm_card_carousel slide_to_show=”1″ speed=”800″ autoplay=”off” equal_height=”on” arrow_color=”#ED1C24″ grab=”off” stretch_image=”off” admin_label=”Case study slider” _builder_version=”4.24.3″ _module_preset=”default” badge_font=”Aptos||||||||” header_text_color=”#FFFFFF” body_font=”Aptos||||||||” body_text_color=”#FFFFFF” background_enable_color=”off” custom_button=”on” button_text_size=”16px” button_icon=”$||divi||400″ button_on_hover=”off” custom_margin=”2px||3px||false|false” custom_margin_tablet=”” custom_margin_phone=”30px||60px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|true” header_font_size_tablet=”20px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” border_radii_image=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][dsm_card_carousel_child admin_label=”Discovery & Trend Identification” title=”Discovery & trend identification ” image_width=”100%” image_alignment=”right” badge_custom_position=”on” badge_background_color=”#2E2E30″ badge_padding=”15px|15px|15px|15px|true|false” content_padding=”75px|80px|35px|35px|false|false” button_url_new_window=”1″ image_width_tablet=”100%” image_width_phone=”100%” image_width_last_edited=”on|phone” badge_left_position_tablet=”2.5rem” badge_left_position_phone=”2.5rem” badge_left_position_last_edited=”on|desktop” content_padding_tablet=”” content_padding_phone=”|35px|||false|false” content_padding_last_edited=”on|desktop” _builder_version=”4.24.3″ _module_preset=”default” badge_font=”Aptos||||||||” badge_text_color=”#FFFFFF” header_font=”Aptos|600|||||||” header_font_size=”20px” body_text_color=”#FFFFFF” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(46,46,48,0.75) 40%|rgba(46,46,48,0.6) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/discovery-trend.svg” background_enable_image=”on” custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_color=”RGBA(255,255,255,0)” button_font=”Aptos Bold||||||||” button_use_icon=”on” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_alignment=”left” button_custom_margin=”20px|||0px|false|false” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_custom_padding=”||||false|false” button_custom_padding_tablet=”|||0px|false|false” button_custom_padding_phone=”|||0px|false|false” button_custom_padding_last_edited=”on|desktop” custom_margin=”||||false|false” custom_padding=”||||false|false” link_option_url_new_window=”on” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”RGBA(255,255,255,0)” parent_button=”on” parent_button_icon=”$” parent_header_level=”h4″ parent_stretch_image=”off”]<\/p>\n

This first phase discovers opportunities and identifies themes to guide ideation through AI, consumer, and social media influencer insights.<\/p>\n

Get a better understanding of the current market, gather consumer input, and explore forces that shape their behavior.<\/p>\n

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Themes generated during the discovery phase and preexisting client ideas are used as discussion points for the ideation session. Internal teams and social media influencers spend a full day engaging in various exercises to develop ideas.<\/span><\/p>\n

Consumers and social media influencers are then shown each idea during screening, a process during which they evaluate ideas using a specially designed compass mapping interface.<\/span><\/p>\n

An Idea Potential Score (IPS) is calculated for each idea to measure its success potential in today\u2019s market and the future.<\/span><\/p>\n

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Experienced content writers develop the ideas that receive the highest Idea Potential Score during idea screening into mini concepts. These concepts incorporate more complete product details to better represent how a final product might appear.<\/p>\n

Consumers are shown the mini concepts to provide guidance on making the offering even stronger and to identify those with the greatest potential for engagement and purchase in the real world.<\/p>\n

[\/dsm_card_carousel_child][\/dsm_card_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#EEEEEF” custom_padding=”30px||50px||false|” custom_padding_tablet=”30px||50px||false|” custom_padding_phone=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”500a6429-ae24-487e-8201-265bdf91927e” header_font=”Aptos Bold|700|||||||” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_font=”Aptos||||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” header_2_line_height=”1em” width=”50%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|desktop” custom_margin=”||17px|||” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Success<\/span> stories<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.4″ _module_preset=”default” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||6px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_slider arrows_custom_color=”#ED1C24″ dot_nav_custom_color=”#ED1C24″ show_pagination_tablet=”” show_pagination_phone=”off” show_pagination_last_edited=”on|phone” admin_label=”EMPLOYEE TESTIMONIALS” _builder_version=”4.27.4″ _module_preset=”679c0b7a-4c7d-46b2-9661-792260f5809b” body_font=”Aptos||||||||” body_text_color=”#2E2E30″ body_font_size=”18px” background_color=”#FFFFFF” custom_padding=”||||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{%22gcid-bfa7fe62-254b-41c2-9e7c-1655cf29ea48%22:%91%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22%93}”][et_pb_slide admin_title=”EMPLOYEE 1″ _builder_version=”4.27.4″ _module_preset=”default” body_font=”Aptos||||||||” body_line_height=”1.3em” locked=”off” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

“Working closely with our clients, we identified a unique opportunity to answer a common need and develop an innovation testing offering, specifically designed to help in early-stage innovation and be more predictive. Over the past year, this has allowed our clients to move quickly and adapt to changing consumer needs.”<\/p>\n

Lacy Moore, Associate Vice President, Leger U.S.<\/strong><\/p>\n

[\/et_pb_slide][et_pb_slide admin_title=”EMPLOYEE 2″ _builder_version=”4.24.2″ _module_preset=”default” body_font=”Aptos||||||||” body_line_height=”1.3em” locked=”off” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

“We understand the importance of being future-looking, both from a client perspective and in building our research offerings. IDEAvate360 includes category influencers and predictive modeling to do just that. We are proud that this approach helps our clients to grow and stay ahead of their competition.”<\/p>\n

Tracey Berkenbush, Senior Vice-President, Leger U.S.<\/strong><\/p>\n

[\/et_pb_slide][et_pb_slide admin_title=”EMPLOYEE 3″ _builder_version=”4.24.0″ _module_preset=”default” body_font=”Aptos||||||||” body_line_height=”1.3em” locked=”off” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

\u201cAs a researcher, it\u2019s inspiring to work on modern, advanced research techniques to help our clients better prepare for the future.\u201d<\/p>\n

Jenna Varites, Research Director, Leger U.S.<\/strong><\/p>\n

[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][dsm_card_carousel slide_to_show=”1″ speed=”800″ autoplay=”off” infinite=”off” equal_height=”on” arrow_color=”#ED1C24″ dots=”off” grab=”off” stretch_image=”off” arrow_color_tablet=”” arrow_color_phone=”#EEEEEF” arrow_color_last_edited=”on|phone” admin_label=”Industries Slider” _builder_version=”4.24.3″ _module_preset=”default” badge_font=”Aptos||||||||” header_text_color=”#FFFFFF” body_font=”Aptos||||||||” body_text_color=”#000000″ custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”1px” button_font=”Aptos|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”30px||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” header_font_size_tablet=”20px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” border_radii_image=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}” button_text_color__hover=”#ED1C24″ button_text_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_color__hover_enabled=”on|hover” button_border_width__hover=”1px” button_border_width__hover_enabled=”on|hover” button_border_color__hover=”#ED1C24″ button_border_color__hover_enabled=”on|hover” button_icon_color__hover=”#000000″ button_icon_color__hover_enabled=”on|hover”][dsm_card_carousel_child admin_label=”pet products” title=”Major pet product manufacturer launches new product” image=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/Pet-product-manufacturer-case-study.jpg” image_background_position=”top” image_width=”100%” badge_custom_position=”on” badge_background_color=”#2E2E30″ badge_padding=”15px|15px|15px|15px|true|false” button_text=”Learn more” button_url=”\/wp-content\/uploads\/2024\/01\/Case-study-Supporting-a-major-pet-product-manufacturer-with-a-new-product-launch.pdf” button_url_new_window=”on” image_width_tablet=”100%” image_width_phone=”100%” image_width_last_edited=”on|phone” badge_left_position_tablet=”2.5rem” badge_left_position_phone=”2.5rem” badge_left_position_last_edited=”on|desktop” content_padding_tablet=”” content_padding_phone=”” content_padding_last_edited=”on|desktop” _builder_version=”4.24.0″ _module_preset=”default” badge_font=”Aptos||||||||” badge_text_color=”#FFFFFF” header_font=”Aptos||||||||” header_text_color=”#000000″ header_font_size=”28px” body_text_color=”#000000″ subhead_text_color=”#000000″ custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”1px” button_border_color=”#000000″ button_font=”Aptos|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_alignment=”left” button_custom_margin=”20px|||0px|false|false” button_custom_margin_tablet=”||||false|false” button_custom_margin_phone=”||||false|false” button_custom_margin_last_edited=”on|phone” button_custom_padding=”10px||10px||true|false” button_custom_padding_tablet=”||||false|false” button_custom_padding_phone=”||||false|false” button_custom_padding_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”||||false|false” filter_saturate=”74%” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_text_color__hover=”#ED1C24″ button_text_color__hover_enabled=”on|hover” button_border_width__hover=”1px” button_border_width__hover_enabled=”on|hover” button_border_color__hover=”#ED1C24″ button_border_color__hover_enabled=”on|hover” button_icon_color__hover=”#000000″ button_icon_color__hover_enabled=”on|hover” parent_button=”on” parent_button_icon=”$” parent_header_level=”h4″ parent_stretch_image=”off”]<\/p>\n

See how we leveraged pet influencer feedback to provide innovative insights and recommendations on product selection.<\/span><\/p>\n

[\/dsm_card_carousel_child][dsm_card_carousel_child admin_label=”hotel” title=”International hotel chain redefines luxury offerings” image=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/Luxury-hotel-case-study.jpg” image_width=”100%” badge_custom_position=”on” badge_background_color=”#2E2E30″ badge_padding=”15px|15px|15px|15px|true|false” button_text=”Learn more” button_url=”\/wp-content\/uploads\/2024\/01\/Case-study-Guiding-an-international-hotel-chain-to-lead-the-luxury-service-sector.pdf” button_url_new_window=”on” image_width_tablet=”100%” image_width_phone=”100%” image_width_last_edited=”on|phone” badge_left_position_tablet=”2.5rem” badge_left_position_phone=”2.5rem” badge_left_position_last_edited=”on|desktop” content_padding_tablet=”” content_padding_phone=”” content_padding_last_edited=”on|desktop” _builder_version=”4.24.0″ _module_preset=”default” badge_font=”Aptos||||||||” badge_text_color=”#FFFFFF” header_font=”Aptos||||||||” header_text_color=”#000000″ header_font_size=”28px” body_text_color=”#000000″ subhead_text_color=”#000000″ custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”1px” button_border_color=”#000000″ button_font=”Aptos|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_alignment=”left” button_custom_margin=”20px|||0px|false|false” button_custom_margin_tablet=”||||false|false” button_custom_margin_phone=”||||false|false” button_custom_margin_last_edited=”on|phone” button_custom_padding=”10px||10px||true|false” button_custom_padding_tablet=”||||false|false” button_custom_padding_phone=”||||false|false” button_custom_padding_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”||||false|false” filter_saturate=”74%” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_text_color__hover=”#ED1C24″ button_text_color__hover_enabled=”on|hover” button_border_width__hover=”1px” button_border_width__hover_enabled=”on|hover” button_border_color__hover=”#ED1C24″ button_border_color__hover_enabled=”on|hover” button_icon_color__hover=”#000000″ button_icon_color__hover_enabled=”on|hover” parent_button=”on” parent_button_icon=”$” parent_header_level=”h4″ parent_stretch_image=”off”]<\/p>\n

See how we armed the hotel chain with social media influencer insights and validated results through data modeling.<\/span><\/p>\n

[\/dsm_card_carousel_child][dsm_card_carousel_child admin_label=”frozen” title=”Fortune 500 Company Builds Million-Dollar Idea” image=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/Frozen-Food.jpg” image_width=”100%” badge_custom_position=”on” badge_background_color=”#2E2E30″ badge_padding=”15px|15px|15px|15px|true|false” button_text=”Learn more” button_url=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/Case-Study-CPG-Helping-Build-the-Roadmap-to-a-Million-Dollar-Frozen-Food-Idea.pdf” button_url_new_window=”on” image_width_tablet=”100%” image_width_phone=”100%” image_width_last_edited=”on|phone” badge_left_position_tablet=”2.5rem” badge_left_position_phone=”2.5rem” badge_left_position_last_edited=”on|desktop” content_padding_tablet=”” content_padding_phone=”” content_padding_last_edited=”on|desktop” _builder_version=”4.24.0″ _module_preset=”default” badge_font=”Aptos||||||||” badge_text_color=”#FFFFFF” header_font=”Aptos||||||||” header_text_color=”#000000″ header_font_size=”28px” body_text_color=”#000000″ subhead_text_color=”#000000″ custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”1px” button_border_color=”#000000″ button_font=”Aptos|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ED1C24″ button_on_hover=”off” button_alignment=”left” button_custom_margin=”20px|||0px|false|false” button_custom_margin_tablet=”||||false|false” button_custom_margin_phone=”||||false|false” button_custom_margin_last_edited=”on|phone” button_custom_padding=”10px||10px||true|false” button_custom_padding_tablet=”||||false|false” button_custom_padding_phone=”||||false|false” button_custom_padding_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”||||false|false” filter_saturate=”74%” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_text_color__hover=”#ED1C24″ button_text_color__hover_enabled=”on|hover” button_border_width__hover=”1px” button_border_width__hover_enabled=”on|hover” button_border_color__hover=”#ED1C24″ button_border_color__hover_enabled=”on|hover” button_icon_color__hover=”#000000″ button_icon_color__hover_enabled=”on|hover” parent_button=”on” parent_button_icon=”$” parent_header_level=”h4″ parent_stretch_image=”off”]<\/p>\n

See how we leveraged innovative methodologies to help the company fill its new product pipeline for 3-5 years.<\/span><\/p>\n

[\/dsm_card_carousel_child][\/dsm_card_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”35px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”29px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.23.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ header_font=”Aptos Bold|700|||||||” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_font=”Aptos||||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” width=”100%” width_tablet=”68%” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||35px|||” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” border_color_all=”#1a0a38″ border_color_bottom=”#000000″ locked=”off” global_colors_info=”{}”]<\/p>\n

Redefining innovation <\/span>across industries<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.4″ _module_preset=”default” custom_margin=”3px|auto|4px|auto||” custom_padding=”4px||6px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Data-driven” image=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/Data-Driven-Icon.svg” icon_placement=”left” image_icon_width=”200%” _builder_version=”4.24.0″ _module_preset=”default” header_font_size=”26px” image_icon_custom_margin=”|||-40px|false|false” global_colors_info=”{}”]<\/p>\n

Rely on data and validated research at every stage of the innovation process. We synthesize consumer and influencer insights using a validated success model to help you confidently launch new products or services.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Trendsetting ideas” image=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/Trendsetting-Ideas-Icon.svg” icon_placement=”left” image_icon_width=”200%” _builder_version=”4.24.0″ _module_preset=”default” header_font_size=”26px” image_icon_custom_margin=”|||-40px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Keep your finger on the pulse of current trends, stay ahead of the curve, and become a trailblazer in your industry.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Streamlined success” image=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/Streamlined-Success-Icon.svg” icon_placement=”left” image_icon_width=”200%” _builder_version=”4.24.0″ _module_preset=”default” header_font_size=”26px” image_icon_custom_margin=”|||-40px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

IDEAvate<\/span>360 <\/span>minimizes risks while maximizing success so you can adapt and thrive in the ever-changing marketplace.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Personalized journey” image=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/Personalized-Innovation-Journey-Icon.svg” icon_placement=”left” image_icon_width=”200%” _builder_version=”4.24.0″ _module_preset=”default” header_font_size=”26px” image_icon_custom_margin=”|||-40px|false|false” custom_margin=”-1px||||false|false” custom_margin_tablet=”-1px||||false|false” custom_margin_phone=”-1px||||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

We recognize that your innovation journey is unique.
Our integrated team leverages years of innovation, research experience, and influencers within your specific category to help you bring your concepts from inception to impactful realization.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/01\/Industries.svg” title_text=”Industries” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”75px|5px||||” custom_margin_tablet=”75px|5px||||” custom_margin_phone=”50px|5px|||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|70px||||” custom_padding_tablet=”|70px||||” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|22|50|50|4|0|-4″ scroll_fade_enable=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.4″ _module_preset=”default” background_color=”#2E2E30″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” background_position=”top_center” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_text_align=”center” header_2_font=”Aptos||||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” custom_margin=”10px||20px||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Future-proof your ideas<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”28cfcf78-1bee-4815-a9d5-6caa8f7a4b47″ text_font=”Aptos||||||||” text_text_color=”#FFFFFF” text_font_size=”28px” text_line_height=”1.3em” text_orientation=”center” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||35px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Innovate boldly and propel your brand forward.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_text=”Get a demo” button_alignment=”center” module_class=”hs-cta-trigger-button hs-cta-trigger-button-152654486603″ _builder_version=”4.24.2″ _module_preset=”default” button_text_color=”#FFFFFF” button_bg_color=”#ED1C24″ button_border_color=”#ED1C24″ button_icon_color=”#FFFFFF” custom_margin=”|||5px|false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”10px|30px|10px|15px|false|false” custom_padding_tablet=”10px|30px|10px|15px|false|false” custom_padding_phone=”10px|30px|10px|15px|false|false” custom_padding_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” button_custom_margin_tablet=”0px||||false|false” button_custom_margin_phone=”0px||||false|false” button_custom_margin_last_edited=”on|desktop” button_bg_color__hover=”#C8E1F4″ button_bg_enable_color__hover=”on” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop” button_border_color__hover=”#C8E1F4″ button_text_color__hover=”#000000″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Innovate beyond tomorrowInnovate boldly with IDEAvate360, a modern research solution that unites consumer, influencer, and AI insights.

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  • \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t^<\/span><\/span>Future-proof your ideas<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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    • \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t^<\/span><\/span>Set new trends <\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
      \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
      \n\t\t\t\t\t
      • \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t^<\/span><\/span>Propel your brand forward<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>How does IDEAvate360\u00a0work?Custom-built by researchers and innovation experts, IDEAvate360 leverages feedback from consumers and established social media\/category influencers to understand current trends and see what\u2019s next. Depending on your needs, the system can develop, refine, or validate new ideas at any stage of the innovation process.Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.Get well-rounded, successful ideas at every stage of your innovation journey with the help of our collaborative team of qualitative, quantitative, and creative experts.We offer a tailored experience based on your current ideation phase. Whether you\u2019re testing existing ideas or uncovering new opportunities, our goal is to provide the support […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-4888","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nInnovate with IDEAvate360 - Leger<\/title>\n<meta name=\"description\" content=\"Innovate boldly with IDEAvate360, Leger\u2019s modern research solution that unites consumer, influencer, and AI insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/ideavate-360\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ideavate360\" \/>\n<meta property=\"og:description\" content=\"Innovate boldly with IDEAvate360, Leger\u2019s modern research solution that unites consumer, influencer, and AI insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/ideavate-360\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T20:54:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/leger-feature-img-home.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/ideavate-360\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/ideavate-360\\\/\",\"name\":\"Innovate with IDEAvate360 - 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