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It\u2019s no surprise that when people think about health and wellness, things like vitamins and supplements quickly come to mind. But how about technology? Or a simple water bottle or even sunshine? Are those things that most brands consider? A new study by Leger suggests that it\u2019s time for brands to take a fresh look at what health and wellness means and potentially consider innovating for today\u2019s consumer.<\/p>\n
Consumer attitudes toward health and wellness have evolved. In 2023, the reasons consumers want to maintain their health and wellness \u2013 and the resources they use \u2013 are more holistic than ever. Instead of simply thinking about diet and exercise, today\u2019s consumers are thinking about wearables, water bottles, and anything plant-based, stress-relieving or sleep-supporting.<\/p>\n
As part of our 2023 Health and Wellness Tool Kit<\/a>, we asked members of our proprietary 360 Health and Wellness Community to tell us about their evolving attitudes toward health and wellness. The results might surprise you.<\/p>\n 75% of consumers are focused on their physical health. But nearly half or more are also focused on other areas of health.\u00a0 Consumers\u2019 goals for 2023 reflect these wider areas of focus. 53% are looking for better sleep and 52% want to relax and re-center. These findings indicate that brands should appeal to consumer\u2019s goals of practicing daily \u201cwhole health\u201d.\u00a0<\/p>\n We asked what resources or tools consumers plan to use to maintain their overall health and wellbeing in the upcoming weeks or months. \u00a0Interestingly, everyday items and habits topped the list:<\/p>\n Vitamins and supplements also remain popular, with 71% of consumers saying they incorporate vitamins into their routine, and 42% are using supplements.<\/p>\n Sleep support and stress-relieving properties have been popular for a few years, and these trends continue to gain momentum. This is a shift from consumers wondering what is in products to instead asking how the product promotes greater health benefits. Take for example Confidence<\/a>, a drink that is claimed to be \u201ca sugar-free, zero-calorie beverage infused with scientifically proven adaptogens formulated to give users confidence.\u201d This was just one of many beverages at this year\u2019s Natural Products Expo West that uses supplements or vitamins to promote mood or improve stress relief.<\/p>\n What\u2019s trending for supplements is also evolving. Collagen, magnesium, mushrooms and gummies<\/a> are all gaining popularity and consumers are seeking vegan ingredients and sustainable packaging. Magnesium and mushrooms are good examples of the consumer trend to seek aids to promote stress relief and sleep support.<\/p>\n Our study found that 41% of consumers plan to purchase a tech device to support their health and wellbeing in the next 12 months. While it is no surprise that 45% say they plan to add wearable wristwear such as an Apple Watch or Fitbit, other tech items are also gaining in popularity. For example, consider these more out-of-the-box health tech items that consumers say they plan to use this year:<\/p>\n Cooking, hiking, and reading are all activities that our study found that consumers regularly participate in, and more than \u00be feel they live and work in a healthy environment. With that in mind, it\u2019s no wonder that \u201csmart\u201d technology is becoming a part of those daily healthy habits that support mental, social and emotional health.<\/p>\n Since 2012, Leger has been leading brands in the natural, organic, health and wellness industries. Leger\u2019s research solutions include the proprietary 360 Health and Wellness Community.<\/span><\/span><\/p>\n The 360 Health and Wellness Community is comprised of pre-qualified respondents with varied interests in better-for-you products. The advantage of leveraging our 360 Health and Wellness community is quicker field times at a lesser cost and the ability to access your target health-minded consumers. Over the past ten years, this resource has saved Leger\u2019s clients tens of thousands of dollars on primary research studies, and it supports both quantitative and qualitative methods. To learn how to leverage the 360 Health and Wellness Community for your brand, contact us at solutions@leger360.com<\/a>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" It\u2019s no surprise that when people think about health and wellness, things like vitamins and supplements quickly come to mind. But how about technology? Or a simple water bottle or even sunshine? Are those things that most brands consider? A new study by Leger suggests that it\u2019s time for brands to take a fresh look at what health and wellness means and potentially consider innovating for today\u2019s consumer. Consumer attitudes toward health and wellness have evolved. In 2023, the reasons consumers want to maintain their health and wellness \u2013 and the resources they use \u2013 are more holistic than ever. Instead of simply thinking about diet and exercise, today\u2019s consumers are thinking about wearables, water bottles, and anything plant-based, stress-relieving or sleep-supporting. As part of our 2023 Health and Wellness Tool Kit, we asked members of our proprietary 360 Health and Wellness Community to tell us about their evolving attitudes toward health and wellness. The results might surprise you. Promoting physical health is not enough, as consumers\u2019 goals focus more on \u201cwhole health\u201d. 75% of consumers are focused on their physical health. But nearly half or more are also focused on other areas of health.\u00a0\u2022 \u00a0 \u00a065% are focused on […]<\/p>\n","protected":false},"author":2,"featured_media":18119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":" It\u2019s no surprise that when people think about health and wellness, things like vitamins and supplements quickly come to mind. But how about technology? Or a simple water bottle or even sunshine? Are those things that most brands consider? A new study by Leger suggests that it\u2019s time for brands to take a fresh look at what health and wellness means and potentially consider innovating for today\u2019s consumer. Consumer attitudes toward health and wellness have evolved. In 2023, the reasons consumers want to maintain their health and wellness \u2013 and the resources they use \u2013 are more holistic than ever. Instead of simply thinking about diet and exercise, today\u2019s consumers are thinking about wearables, water bottles, and anything plant-based, stress-relieving or sleep-supporting.<\/p> As part of our 2023 Health and Wellness Tool Kit<\/a>, we asked members of our proprietary 360 Health and Wellness Community to tell us about their evolving attitudes toward health and wellness. The results might surprise you.<\/p> 75% of consumers are focused on their physical health. But nearly half or more are also focused on other areas of health. We asked what resources or tools consumers plan to use to maintain their overall health and wellbeing in the upcoming weeks or months. Interestingly, everyday items and habits topped the list:<\/p> Vitamins and supplements also remain popular, with 71% of consumers saying they incorporate vitamins into their routine, and 42% are using supplements.<\/p> Sleep support and stress-relieving properties have been popular for a few years, and these trends continue to gain momentum. This is a shift from consumers wondering what is in products to instead asking how the product promotes greater health benefits. Take for example Confidence<\/a>, a drink that is claimed to be \u201ca sugar-free, zero-calorie beverage infused with scientifically proven adaptogens formulated to give users confidence.\u201d This was just one of many beverages at this year\u2019s Natural Products Expo West that uses supplements or vitamins to promote mood or improve stress relief.<\/p> Promoting physical health is not enough, as consumers\u2019 goals focus more on \u201cwhole health\u201d.<\/h2>\n
\u2022 \u00a0 \u00a065% are focused on emotional health.
\u2022 \u00a0 \u00a054% are focused on spiritual health.
\u2022 \u00a0 \u00a049% are focused on their social health.<\/p>\nThe most popular health and wellness tools and resources are very \u201ceveryday\u201d.<\/h2>\n
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![\"vitamins-supplements-wellness\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/vitamins-supplements-wellness.jpg\")
<\/p>\nFood, beverages and supplements are increasingly \u201cmedicine\u201d as part of the daily health and wellness routine.<\/h2>\n
Technology is here to stay as part of routine health and wellness practices.<\/h2>\n
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![\"smartwatch\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/smartwatch.jpg\")
<\/p>\nAbout the 360 Health and Wellness Community<\/h2>\n
{{cta('68f7d028-ba4d-4bf4-8be4-e8d944c2c47a','justifycenter')}}<\/p> Promoting physical health is not enough, as consumers\u2019 goals focus more on \u201cwhole health\u201d.<\/h2>
\u2022 65% are focused on emotional health.
\u2022 54% are focused on spiritual health.
\u2022 49% are focused on their social health.
Consumers\u2019 goals for 2023 reflect these wider areas of focus. 53% are looking for better sleep and 52% want to relax and re-center. These findings indicate that brands should appeal to consumer\u2019s goals of practicing daily \u201cwhole health\u201d. <\/p> The most popular health and wellness tools and resources are very \u201ceveryday\u201d.<\/h2>
<\/p> Food, beverages and supplements are increasingly \u201cmedicine\u201d as part of the daily health and wellness routine.<\/h2>