{"id":18133,"date":"2023-04-11T09:00:00","date_gmt":"2023-04-11T09:00:00","guid":{"rendered":"https:\/\/leger360.com\/us-consumer-perspectives-ai-tools-2024-election\/"},"modified":"2024-02-27T20:05:12","modified_gmt":"2024-02-27T20:05:12","slug":"us-consumer-perspectives-ai-tools-2024-election","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/us-consumer-perspectives-ai-tools-2024-election\/","title":{"rendered":"U.S. Consumers\u2019 Perspectives on AI Tools and the 2024 Presidential Election"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\"US<\/p>\n

Are U.S. consumers optimistic or pessimistic about the future? What do they think about AI tools? And are they leaning Democrat or Republican for the 2024 presidential election? Leger\u2019s latest North American Tracker has the answers. <\/p>\n

Sentiment is a primary driver when it comes to U.S. consumers\u2019 behavior. Leger\u2019s North American Tracker provides a pulse check on U.S. consumers\u2019 overall perspectives on their lives, health, finances, and current events. This edition explores their perspectives on AI (artificial intelligence) tools and the 2024 presidential election.<\/p>\n

So, what do the findings reveal? From a research perspective, Ervin Murga, Research Director, noted, \u201cWhen we last published our results in 2022, inflation was hitting an all-time high, consumers were going through a rollercoaster ride with gas prices, and the COVID pandemic was getting closer to its final chapter.\u00a0 For the past few months this has become the norm, but the outlook is largely positive as most Americans feel 2023 will be the same or better than 2022, with consumer sentiment higher in Q1.<\/p>\n

Early in 2023, consumers are facing even more challenges. Higher inflation\/interest rates\/prices and economic recession are the top 2 greatest worries for 2023. Consumers have also had to face the repercussions of cryptocurrency as some banks face hardships while understanding the pros and cons of the newest wave of artificial intelligence through Chat GPT, Jenni AI, and other platforms. And then there\u2019s the 2024 presidential election as candidates start their campaigns. With so much going on and many things changing, it\u2019s important to keep a pulse on our consumers.\u201d<\/p>\n

About the Study<\/h2>\n

Leger\u2019s North American Tracker is a monthly quantitative survey of 1,000+ U.S. (and Canadian) consumers aged 18 or over. Our team of market researchers evaluates and analyzes the data from the North American Tracker to reveal the most current consumer sentiments and behaviors.<\/p>\n

When considering your strategies for 2023, it is important to take overall consumer sentiment into account, as it will influence how and where consumers spend their money, especially during times when they need to tighten their budgets and consider what is most important.<\/p>\n

Consumer Sentiment Highlights: The Future Is Mostly Bright\u00a0<\/h2>\n

In Q1 2023, U.S. consumers\u2019 overall optimism persists, as does optimism with their mental and physical health. However, personal finances bring about less optimism, especially for lower-income groups, which makes sense given recent inflation and rising interest rates and prices.<\/p>\n