{"id":18155,"date":"2023-03-28T08:00:00","date_gmt":"2023-03-28T08:00:00","guid":{"rendered":"https:\/\/leger360.com\/new-study-explores-player-motivations-for-gaming\/"},"modified":"2024-04-17T08:09:08","modified_gmt":"2024-04-17T12:09:08","slug":"new-study-explores-player-motivations-for-gaming","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/new-study-explores-player-motivations-for-gaming\/","title":{"rendered":"As lottery jackpots soar, a new study explores player motivations for gaming."},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]It\u2019s no secret that gaming has become a part of everyday life. Anyone keeping up with the news has seen that record-setting lottery jackpots have become commonplace. In fact, most of the largest payouts in history<\/a> have been in recent years, including 2022\u2019s $2 billion prize claimed in California. But it\u2019s not just the lottery. Casinos are booming also. Both Nevada<\/a> and Ohio<\/a> saw record casino sales in 2022. Chicago and New York are planning new metropolitan casino experiences. Texas and other states are expanding their casino laws. What is motivating players and these trends? A new study for Leger finds that convenience tops the list of factors that motivate gaming with players.<\/p>\n

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For most types of gaming, convenience is king.<\/h2>\n

In the past year, 85% of American adults have participated in gaming. Convenience is a key motivator in most gaming, but not all.
\nScratch lottery and lottery draw players have two of the three top reasons to play in common: time spent and convenience with one very important difference drawing players to one type versus the other. Among scratch lottery players top reasons for playing are convenience, entertainment and time spent. Lottery draw player top reasons are for regular play, convenience and time spent.<\/p>\n

Half of lottery players also are casino players. This is good news for professionals in the gaming industry. There is clear interest for new and easy ways to enjoy gaming. For gaming professionals, knowing how your type of betting maximizes percent of play is important.
\nWhat does \u201cconvenience\u201d mean in the modern gaming landscape? This is an area of opportunity for gaming professionals to explore to make gaming even more relevant in daily life.<\/p>\n

Take for example a recent story from the Michigan State Lottery<\/a>. A 44-year-old woman was having a really bad day at work. She admits that to take a break and \u201crelax\u201d, she began scrolling through the different games conveniently through her lottery app. \u00a0As a distraction, she played several spins on a game. She ultimately won $100,000.<\/p>\n

Certainly, convenience is apparent now more than ever in online and app play. But it\u2019s also evident in how gaming is becoming more interwoven with non-gaming behaviors for a more convenient and fun lifestyle. For example, The New York Gaming Commission has indicated that non-gaming amenities<\/a> are very much a part of their plans for more casinos in the state of New York. Resort themes with planned outdoor spaces, concerts\/sports and dining are all a part of making gaming more convenient for players at new casino complexes.<\/p>\n

Spending on gaming varies by generation.<\/h2>\n

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While convenience is a dominate factor of what drives game play, spend varies by generation. For example,<\/p>\n