![\"SportsBetting-1200x628\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/SportsBetting-1200x628-2.jpg\")
<\/p>\n[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]It\u2019s a whole new ball game with sports betting. Gaming professionals are racing to appeal to sports betters, but they may be missing out on ways to appeal to some segments, according to a new study from Leger. As March Madness approaches, sports betting professionals should consider the study\u2019s findings, so they don\u2019t \u201cleave money on the table.\u201d<\/p>\n
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\u201cThe fight for the legal sports bettor is still raging in more than half of the states in the U.S., with the big players, Bet MGM, Caesars, Fan Duel, DraftKings, and more all still fighting for new players on a week-to-week basis, mostly based on enticing marketing offers.\u201d said Simon Jaworski, EVP for Leger, and lead researcher for the 2023 Player Value Gaming Study.<\/p>\n
Legal sports betting was very limited up until 2018, but the number of states who have some form of legalized sports betting has grown rapidly and continues to grow. These changes have altered the stigma around sports betting.<\/p>\n
At present, 10 states offer only in-person sports betting, 20 states offer full mobile betting, 4 states offer limited mobile betting. States including Kentucky and Maine are considering efforts to pass loosened sports betting laws. Other states such as Massachusetts recently allowed sports betting in early 2023.<\/a><\/p>\n As gaming has become more digitized, convenient, and entertaining, popularity for all forms of gaming has soared<\/a>. With sports betting, the volume of bets is reaching a frenzy. Consider these examples:<\/p>\n Leger\u2019s new 2023 Player Value Gaming Study found that the primary motivators for sports betting vary by spend.<\/p>\n \u201cThere are very strong differences between heavy, medium, and light spenders. Entertainment, Luck and Winning Odds drive future play, with the last two especially prominent for heavy spenders.<\/p>\n As the competition heats up, sports betting professionals now have more options than ever to gain a competitive advantage through better odds, and the companies that win that battle have the best chance of financial success.\u201d said Jaworski.<\/p>\n For more casual, low spending betters, they want to bet regularly and with an emphasis of spending time watching the game they wagered on. This is clearly different than heavy spenders who are more motivated by \u201cWinning Odds\u201d and \u201cLuck\u201d.<\/p>\n The marketing offers from major gamers tend to offer are dollars-off deals such as \u201cUp to $200 back on a $5 bet\u201d or, \u201cfirst bet up to $100 is free\u201d. Overall, based on the findings of Leger\u2019s study, there is opportunity for gaming professionals to move to a more segmented approach.<\/p>\n In Leger\u2019s new Player Value Gaming Study, nine factors were studied as a \u201cPlayer Value Index\u201d for each generation of gamers and for various segments of gaming spend. The findings of the study deliver insight into how each segment may be influenced to play in the future. You can also see full player profiles by types of game play and by generation. You will learn the similarities and differences between each profile, and you can see the findings for all generations and levels of spend.[\/et_pb_text][et_pb_button button_text=”Get the report” _builder_version=”4.24.3″ _module_preset=”default” theme_builder_area=”post_content” module_class=”hs-cta-trigger-button hs-cta-trigger-button-164672859654″ hover_enabled=”0″ sticky_enabled=”0″ button_alignment=”center”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" It\u2019s a whole new ball game with sports betting. Gaming professionals are racing to appeal to sports betters, but they may be missing out on ways to appeal to some segments, according to a new study from Leger. As March Madness approaches, sports betting professionals should consider the study\u2019s findings, so they don\u2019t \u201cleave money on the table.\u201d The field has changed. \u201cThe fight for the legal sports bettor is still raging in more than half of the states in the U.S., with the big players, Bet MGM, Caesars, Fan Duel, DraftKings, and more all still fighting for new players on a week-to-week basis, mostly based on enticing marketing offers.\u201d said Simon Jaworski, EVP for Leger, and lead researcher for the 2023 Player Value Gaming Study. Legal sports betting was very limited up until 2018, but the number of states who have some form of legalized sports betting has grown rapidly and continues to grow. These changes have altered the stigma around sports betting. At present, 10 states offer only in-person sports betting, 20 states offer full mobile betting, 4 states offer limited mobile betting. States including Kentucky and Maine are considering efforts to pass loosened sports betting laws. Other […]<\/p>\n","protected":false},"author":2,"featured_media":18189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"It\u2019s a whole new ball game with sports betting. Gaming professionals are racing to appeal to sports betters, but they may be missing out on ways to appeal to some segments, according to a new study from Leger. As March Madness approaches, sports betting professionals should consider the study\u2019s findings, so they don\u2019t \u201cleave money on the table.\u201d\n\n\nSports betting is reaching increased \u201cfan fever\u201d volumes.<\/h2>\n
![\"BasketballGaming-1200x628\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/BasketballGaming-1200x628-1.jpg\")
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As competition intensifies, gaming professionals should up their game.<\/h2>\n
![\"image001\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/image001.png\")
<\/h2>\nGet Leger\u2019s full report for even more insights about the future of game play.<\/h2>\n
The field has changed.<\/h2>\n
\n\n\u201cThe fight for the legal sports bettor is still raging in more than half of the states in the U.S., with the big players, Bet MGM, Caesars, Fan Duel, DraftKings, and more all still fighting for new players on a week-to-week basis, mostly based on enticing marketing offers.\u201d said Simon Jaworski, EVP for Leger, and lead researcher for the 2023 Player Value Gaming Study.\n\nLegal sports betting was very limited up until 2018, but the number of states who have some form of legalized sports betting has grown rapidly and continues to grow. These changes have altered the stigma around sports betting.\n\nAt present, 10 states offer only in-person sports betting, 20 states offer full mobile betting, 4 states offer limited mobile betting. States including Kentucky and Maine are considering efforts to pass loosened sports betting laws. Other states such as Massachusetts recently allowed sports betting in early 2023.<\/a>\nSports betting is reaching increased \u201cfan fever\u201d volumes.<\/h2>\n
\n\nAs gaming has become more digitized, convenient, and entertaining, popularity for all forms of gaming has soared<\/a>. With sports betting, the volume of bets is reaching a frenzy. Consider these examples:\n\n \t
As competition intensifies, gaming professionals should up their game.<\/h2>\nLeger\u2019s new 2023 Player Value Gaming Study found that the primary motivators for sports betting vary by spend.\n\n\u201cThere are very strong differences between heavy, medium, and light spenders. Entertainment, Luck and Winning Odds drive future play, with the last two especially prominent for heavy spenders.\n\nAs the competition heats up, sports betting professionals now have more options than ever to gain a competitive advantage through better odds, and the companies that win that battle have the best chance of financial success.\u201d said Jaworski.\n\nFor more casual, low spending betters, they want to bet regularly and with an emphasis of spending time watching the game they wagered on. This is clearly different than heavy spenders who are more motivated by \u201cWinning Odds\u201d and \u201cLuck\u201d.\n\nThe marketing offers from major gamers tend to offer are dollars-off deals such as \u201cUp to $200 back on a $5 bet\u201d or, \u201cfirst bet up to $100 is free\u201d. Overall, based on the findings of Leger\u2019s study, there is opportunity for gaming professionals to move to a more segmented approach.\n
<\/h2>\nGet Leger\u2019s full report for even more insights about the future of game play.<\/h2>\nIn Leger\u2019s new Player Value Gaming Study, nine factors were studied as a \u201cPlayer Value Index\u201d for each generation of gamers and for various segments of gaming spend. The findings of the study deliver insight into how each segment may be influenced to play in the future. You can also see full player profiles by types of game play and by generation. You will learn the similarities and differences between each profile, and you can see the findings for all generations and levels of spend.","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[38],"class_list":["post-18188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-us-en-market-intelligence"],"acf":[],"yoast_head":"\n