Our recent\u00a02022 Holiday Shopper Study<\/span><\/strong>\u00a0<\/span>uncovered attitudes that consumers have when shopping for health & wellness gifts.<\/span>\u00a0<\/span><\/p>\n We explored what makes health & wellness consumers buy <\/span>for others<\/span><\/strong>? Here\u2019s what we discovered:\u00a0<\/span>\u00a0<\/span><\/p>\n Below, we explore these key findings further.<\/span> <\/span><\/p>\n 63% of consumers will shop for excellence when buying a health & wellness gift.<\/span>\u00a0<\/span><\/p>\n What does \u201cvalue\u201d mean?<\/span>\u00a0<\/span><\/p>\n In <\/span>a 2016 study published in Harvard Business Review<\/span><\/a>, Bain & Company discovered that the concept of value consists of 30 different elements. It also breaks down the five most important parts of \u201cvalue\u201d in 10 different industries. While each industry has a different list, the #1 element is consistent across the board: <\/span>Quality<\/span><\/strong>.\u00a0<\/span>\u00a0<\/span><\/p>\n Bain asserts that <\/span>perceived<\/span><\/i> quality is more important to a purchasing decision than actual quality.<\/span>\u00a0<\/span>In other words, a valuable way to appeal to holiday shoppers looking for gifts in the health & wellness vertical is to <\/span>showcase its quality<\/span><\/strong>.\u00a0<\/span>\u00a0<\/span><\/p>\n Design, packaging, and claims can all play into this concept.\u00a0<\/span><\/p>\n Beyond value, other elements of the product health & wellness shoppers consider.\u00a0<\/span> <\/span><\/p>\n 48% of consumers say they look for health & wellness gifts that use the \u201cbest\u201d ingredients.<\/span><\/p>\n \u201cBest\u201d is a subjective term that can vary tremendously from consumer to consumer.\u00a0<\/span>\u00a0<\/span><\/p>\n The Greater Goods points out<\/span><\/a> that high-quality ingredients often include concepts like freshness, locality, and minimal processing in terms of food.\u00a0<\/span>\u00a0<\/span><\/p>\n For beauty, these perceptions are different. \u201cBest ingredients\u201d may include specific names, like hyaluronic acid or ceramides, <\/span>as listed by Dr. Amy Zaoshi Yuan of Proven Skincare<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n Beyond that, the concept of best ingredients can extend to any part of the health & wellness vertical, perhaps even to the cleaning solutions that someone wants to use on fitness equipment or the composition of a pre-workout mix.\u00a0<\/span>\u00a0<\/span><\/p>\n Because \u201cbest\u201d is a variable concept, it\u2019s important for brands to consider the perceptions of their own products or services in the context of what they do and what goes into it. This is especially important to consider when trying to drive holiday sales.<\/span>\u00a0<\/span><\/p>\n 43% <\/span>say that \u201cclean\u201d ingredients are important when buying a health & wellness gift.<\/span><\/a><\/p>\n According to the International Food Information Council<\/span><\/a>, consumers pay attention to ingredients far more than in previous years including:<\/span><\/p>\n As a result, the impression of \u201cclean\u201d ingredients comes from a variety of informational sources, including a product\u2019s label and a consumer\u2019s own knowledge (or even impression) of what different ingredients may mean.\u00a0<\/span>\u00a0<\/span><\/p>\n The concept of \u201cclean beauty\u201d is also gaining momentum among consumers, as <\/span>Harper\u2019s Bazaar discusses<\/span><\/a>. In this context, cleanliness can refer to organic ingredients or even cruelty-free business practices, such as not testing products on animals.\u00a0<\/span>\u00a0<\/span><\/p>\n While different categories may observe the concept of \u201cclean\u201d ingredients differently, they all share two major commonalities.\u00a0<\/span>\u00a0<\/span><\/p>\n These are two promising qualities that can help a holiday shopper feel confident in purchasing a gift this year.\u00a0<\/span>\u00a0<\/span><\/p>\n 24% of consumers say that they look for sustainable packaging. <\/span>\u00a0<\/span><\/a><\/p>\n Sustainable packaging has been a priority for numerous health & wellness brands\u00a0over the past few years, and its popularity has been growing over time. Brands are continuously introducing more environmentally-friendly initiatives for their business, and consumers are responding this holiday season. A quarter of consumers are prioritizing sustainable packaging when it comes to health & wellness holiday shopping.\u00a0<\/span>\u00a0<\/span><\/p>\n Creating a packaging solution from recyclable or biodegradable materials may be enough to show consumers that a brand is conscious of its impact on the world at large, or it could be a starting point to become an industry leader in sustainable packaging within the health & wellness vertical.\u00a0<\/span>\u00a0<\/span><\/p>\n Either way, brands can use this idea to tip the scales in their favor and perhaps even stand out on a crowded shelf when appealing to holiday shoppers.\u00a0<\/span>\u00a0<\/span><\/p>\n Don’t miss all of the holiday shopping insights from our quantitative study.\u00a0Download the full, free report to share with your team.<\/span><\/span><\/p>\n [\/et_pb_text][et_pb_button button_text=”Download the report” button_alignment=”center” module_class=”hs-cta-trigger-button hs-cta-trigger-button-164671637371″ _builder_version=”4.24.3″ _module_preset=”default” custom_margin=”40px||40px||true|false” custom_margin_tablet=”40px||40px||true|false” custom_margin_phone=”40px||40px||true|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” locked=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Health & wellness consumers are known for their passion for products they want and the ways in which those products are sourced, made, and packaged.\u00a0\u00a0 Our recent\u00a02022 Holiday Shopper Study\u00a0uncovered attitudes that consumers have when shopping for health & wellness gifts.\u00a0 We explored what makes health & wellness consumers buy for others? Here\u2019s what we discovered:\u00a0\u00a0 63% want value\u00a0 48% expect the \u201cbest\u201d ingredients\u00a0 43% consider \u201cclean\u201d ingredients\u00a0 24% look for sustainable packaging\u00a0 Below, we explore these key findings further. 63% of consumers will shop for excellence when buying a health & wellness gift.\u00a0 What does \u201cvalue\u201d mean?\u00a0 In a 2016 study published in Harvard Business Review, Bain & Company discovered that the concept of value consists of 30 different elements. It also breaks down the five most important parts of \u201cvalue\u201d in 10 different industries. While each industry has a different list, the #1 element is consistent across the board: Quality.\u00a0\u00a0 Bain asserts that perceived quality is more important to a purchasing decision than actual quality.\u00a0In other words, a valuable way to appeal to holiday shoppers looking for gifts in the health & wellness vertical is to showcase its quality.\u00a0\u00a0 Design, packaging, and claims can all play into this […]<\/p>\n","protected":false},"author":2,"featured_media":18245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":" Health & wellness consumers are known for their passion for products they want and the ways in which those products are sourced, made, and packaged. <\/span> <\/span><\/p> Our recent 2022 Holiday Shopper Study<\/span><\/strong> <\/span>uncovered attitudes that consumers have when shopping for health & wellness gifts.<\/span> <\/span><\/p> {{cta('a6ba161b-0d84-45bf-a0e1-7ff02c4660ca','justifycenter')}}<\/span><\/p> We explored what makes health & wellness consumers buy <\/span>for others<\/span><\/strong>? Here\u2019s what we discovered: <\/span> <\/span><\/p> Below, we explore these key findings further.<\/span> <\/span><\/p> <\/a><\/a> What does \u201cvalue\u201d mean?<\/span> <\/span><\/p> In <\/span>a 2016 study published in Harvard Business Review<\/span><\/a>, Bain & Company discovered that the concept of value consists of 30 different elements. It also breaks down the five most important parts of \u201cvalue\u201d in 10 different industries. While each industry has a different list, the #1 element is consistent across the board: <\/span>Quality<\/span><\/strong>. <\/span> <\/span><\/p> Bain asserts that <\/span>perceived<\/span><\/i> quality is more important to a purchasing decision than actual quality.<\/span> <\/span>In other words, a valuable way to appeal to holiday shoppers looking for gifts in the health & wellness vertical is to <\/span>showcase its quality<\/span><\/strong>. <\/span> <\/span><\/p> Design, packaging, and claims can all play into this concept. <\/span><\/p> Beyond value, other elements of the product health & wellness shoppers consider. <\/span> <\/span><\/p> \u201cBest\u201d is a subjective term that can vary tremendously from consumer to consumer. <\/span> <\/span><\/p> The Greater Goods points out<\/span><\/a> that high-quality ingredients often include concepts like freshness, locality, and minimal processing in terms of food. <\/span> <\/span><\/p> For beauty, these perceptions are different. \u201cBest ingredients\u201d may include specific names, like hyaluronic acid or ceramides, <\/span>as listed by Dr. Amy Zaoshi Yuan of Proven Skincare<\/span><\/a>. <\/span> <\/span><\/p> Beyond that, the concept of best ingredients can extend to any part of the health & wellness vertical, perhaps even to the cleaning solutions that someone wants to use on fitness equipment or the composition of a pre-workout mix. <\/span> <\/span><\/p> Because \u201cbest\u201d is a variable concept, it\u2019s important for brands to consider the perceptions of their own products or services in the context of what they do and what goes into it. This is especially important to consider when trying to drive holiday sales.<\/span> <\/span><\/p> <\/a> \n
![\"Screen](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Screen-Shot-2022-09-28-at-1.37.57-PM.png\")
<\/span><\/p>\n![\"ingredients](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/ingredients-cropped_.jpg\")
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63% of consumers will shop for excellence when buying a health & wellness gift. <\/span><\/h3> <\/li> <\/ol>
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48% of consumers say they look for health & wellness gifts that use the \u201cbest\u201d ingredients.<\/h3> <\/li> <\/ol>
<\/span> <\/span> <\/span><\/p> 3. 43% <\/span>say that \u201cclean\u201d ingredients are important when buying a health & wellness gift.<\/span><\/h3>