1. Match their passion for the holidays.<\/span><\/h3>\nGen Z possesses a passion for the holidays that stands out against the older generations.\u00a0 They are looking forward to spending time with friends and family, but they\u2019re also looking to give meaningful gifts to those they love.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\nAccording to our<\/span> 2022 Holiday Shopper study, <\/span>72% of Gen Z says they\u2019re looking forward to holiday shopping<\/span><\/strong>.\u00a0 Their excitement for holiday shopping is coupled with a pragmatic approach to spending. <\/span>\u00a0<\/span><\/p>\nThey are planning to spend within their means and not go \u201call out\u201d, expecting to spend an average of $478 which is the lowest spending budget of all the generations.<\/span>\u00a0<\/span><\/p>\n![](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/undefined-1.png\")
<\/span><\/span>
<\/span><\/p>\nOverall, Gen Z is being intentional with their finances this holiday season, as well as, with the products they plan to gift to their friends and family. <\/span>Gen Z is also more likely to want to browse and get out of the house than older cohorts.<\/span>\u00a0<\/span>
<\/span><\/p>\n2. Learn the categories of gifts that Gen Z wants to shop this year<\/span><\/h3>\nGen Zers are motivated to shop smart and within their budget. The top categories Gen Zs plan to gift this holiday season include:<\/span><\/p>\n\n- Apparel (73%)\u00a0<\/span>\u00a0<\/span><\/li>\n
- Video games \/ toys (64%)\u00a0<\/span>\u00a0<\/span><\/li>\n
- Gift cards (54%)\u00a0<\/span>\u00a0<\/span><\/li>\n
- Electronics (48%)\u00a0<\/span>\u00a0<\/span><\/li>\n
- Beauty (42%)<\/span>\u00a0<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n
![](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/undefined-3.png\")
<\/span><\/span>
<\/span><\/p>\nDesigner apparel, video game consoles, and electronics of all types can retail for more than $100 each \u2014 about 1\/5 of each Gen Zer\u2019s budget.<\/span>\u00a0<\/span><\/p>\n3. Use deals to earn their attention<\/span><\/h3>\nDeals have struck a major chord with Gen Z this holiday season, as <\/span>92% of Gen Z says they will take advantage of a deal day like Black Friday or Cyber Monday <\/span><\/strong>(vs. 79% of Gen X and 75% of Boomers).\u00a0This may be, in part, because Gen Z is also more likely to indicate feelings of financial insecurity, versus older cohorts.<\/span>\u00a0<\/span><\/p>\nOffering significant deals in the categories that Gen Z wants can be the perfect way to get them shopping with your brand instead of a competitor.\u00a0<\/span>\u00a0<\/span><\/p>\nAside from deals, Gen Z is also the generation most likely to shop at dollar stores and outlet stores.<\/span>\u00a0<\/span><\/p>\nRetailers can attempt a similar strategy of too-good-to-miss sales that get a Gen Z shopper in the door (or on the website) before showcasing other products.\u00a0While this idea may not be new in the context of holiday shopping, it\u2019s important to note that data indicates it\u2019ll be most powerful with Gen Z.\u00a0<\/span>\u00a0<\/span><\/p>\nBrands looking to engage Gen Z can start with a big sale on products in Gen Z\u2019s preferred categories while catering to their $478 budget.\u00a0<\/span>\u00a0<\/span><\/p>\nThe holidays will be here soon \u2013 get your holiday report now.<\/span><\/h3>\n82% of consumers say they\u2019re going to have their holiday shopping done by the start of December,<\/span><\/strong> with 54% saying they\u2019re going to do it in November.\u00a0<\/span>\u00a0<\/span><\/p>\nThat time is coming up quickly! Download your free report today so your business can plan, execute, and enjoy the holiday shopping season knowing that you\u2019re meeting your consumers\u2019 expectations.<\/span><\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Gen Z is the rising generation with its older members at the advent of their careers and claiming their share of spending power. While we\u2019ve discussed Gen Z\u2019s values before, we wondered about their buying decisions and motivations related to the holiday season. Recently, we uncovered three key themes as part of our quantitative 2022 Holiday Shopper Study. \u00a0 1. Match their passion for the holidays. Gen Z possesses a passion for the holidays that stands out against the older generations.\u00a0 They are looking forward to spending time with friends and family, but they\u2019re also looking to give meaningful gifts to those they love.\u00a0\u00a0\u00a0 According to our 2022 Holiday Shopper study, 72% of Gen Z says they\u2019re looking forward to holiday shopping.\u00a0 Their excitement for holiday shopping is coupled with a pragmatic approach to spending. \u00a0 They are planning to spend within their means and not go \u201call out\u201d, expecting to spend an average of $478 which is the lowest spending budget of all the generations.\u00a0 Overall, Gen Z is being intentional with their finances this holiday season, as well as, with the products they plan to gift to their friends and family. Gen Z is also more likely to […]<\/p>\n","protected":false},"author":2,"featured_media":18256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"Gen Z is the rising generation with its older members at the advent of their careers and claiming their share of spending power. <\/span>While we\u2019ve discussed Gen Z\u2019s values<\/a> <\/span>before<\/span><\/a>, we wondered about their buying decisions and motivations related to the holiday season. Recently, we uncovered three key themes as part of our quantitative <\/span>2022 Holiday Shopper Study.<\/span><\/a> <\/span>
{{cta('a6ba161b-0d84-45bf-a0e1-7ff02c4660ca','justifycenter')}}<\/span><\/h3> 1. Match their passion for the holidays.<\/span><\/h3> <\/span> Gen Z possesses a passion for the holidays that stands out against the older generations. They are looking forward to spending time with friends and family, but they\u2019re also looking to give meaningful gifts to those they love. <\/span> <\/span><\/p> According to our<\/span> 2022 Holiday Shopper study, <\/span>72% of Gen Z says they\u2019re looking forward to holiday shopping<\/span><\/strong>. Their excitement for holiday shopping is coupled with a pragmatic approach to spending. <\/span> <\/span><\/p> They are planning to spend within their means and not go \u201call out\u201d, expecting to spend an average of $478 which is the lowest spending budget of all the generations.<\/span> <\/span><\/p> <\/span><\/span>
<\/span><\/p> Overall, Gen Z is being intentional with their finances this holiday season, as well as, with the products they plan to gift to their friends and family. <\/span>Gen Z is also more likely to want to browse and get out of the house than older cohorts.<\/span> <\/span>
<\/span><\/p> 2. Learn the categories of gifts that Gen Z wants to shop this year<\/span><\/h3> Gen Zers are motivated to shop smart and within their budget. The top categories Gen Zs plan to gift this holiday season include:<\/span><\/p> - Apparel (73%) <\/span> <\/span><\/li>
- Video games \/ toys (64%) <\/span> <\/span><\/li>
- Gift cards (54%) <\/span> <\/span><\/li>
- Electronics (48%) <\/span> <\/span><\/li>
- Beauty (42%)<\/span> <\/span><\/span><\/span><\/span><\/li> <\/ul>
<\/span><\/span>
<\/span><\/p> Designer apparel, video game consoles, and electronics of all types can retail for more than $100 each \u2014 about 1\/5 of each Gen Zer\u2019s budget.<\/span> <\/span><\/p> 3. Use deals to earn their attention<\/span><\/h3> <\/span> Deals have struck a major chord with Gen Z this holiday season, as <\/span>92% of Gen Z says they will take advantage of a deal day like Black Friday or Cyber Monday <\/span><\/strong>(vs. 79% of Gen X and 75% of Boomers). This may be, in part, because Gen Z is also more likely to indicate feelings of financial insecurity, versus older cohorts.<\/span> <\/span><\/p> Offering significant deals in the categories that Gen Z wants can be the perfect way to get them shopping with your brand instead of a competitor. <\/span> <\/span><\/p> Aside from deals, Gen Z is also the generation most likely to shop at dollar stores and outlet stores.<\/span> <\/span><\/p> Retailers can attempt a similar strategy of too-good-to-miss sales that get a Gen Z shopper in the door (or on the website) before showcasing other products. While this idea may not be new in the context of holiday shopping, it\u2019s important to note that data indicates it\u2019ll be most powerful with Gen Z. <\/span> <\/span><\/p> Brands looking to engage Gen Z can start with a big sale on products in Gen Z\u2019s preferred categories while catering to their $478 budget. <\/span> <\/span><\/p> The holidays will be here soon \u2013 get your holiday report now.<\/span><\/h3> 82% of consumers say they\u2019re going to have their holiday shopping done by the start of December,<\/span><\/strong> with 54% saying they\u2019re going to do it in November. <\/span> <\/span><\/p> That time is coming up quickly! Download your free report today so your business can plan, execute, and enjoy the holiday shopping season knowing that you\u2019re meeting your consumers\u2019 expectations.<\/span><\/p> <\/p>
{{cta('e9ab610b-ba29-4a4d-b19e-d4de0c263402')}}<\/span><\/p>","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[38],"class_list":["post-18248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-us-en-market-intelligence"],"acf":[],"yoast_head":"\nHow to Sell to Gen Z during the Holidays (2022) - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell to Gen Z during the Holidays (2022)\" \/>\n<meta property=\"og:description\" content=\"Gen Z is the rising generation with its older members at the advent of their careers and claiming their share of spending power. While we\u2019ve discussed Gen Z\u2019s values before, we wondered about their buying decisions and motivations related to the holiday season. Recently, we uncovered three key themes as part of our quantitative 2022 Holiday Shopper Study. \u00a0 1. Match their passion for the holidays. Gen Z possesses a passion for the holidays that stands out against the older generations.\u00a0 They are looking forward to spending time with friends and family, but they\u2019re also looking to give meaningful gifts to those they love.\u00a0\u00a0\u00a0 According to our 2022 Holiday Shopper study, 72% of Gen Z says they\u2019re looking forward to holiday shopping.\u00a0 Their excitement for holiday shopping is coupled with a pragmatic approach to spending. \u00a0 They are planning to spend within their means and not go \u201call out\u201d, expecting to spend an average of $478 which is the lowest spending budget of all the generations.\u00a0 Overall, Gen Z is being intentional with their finances this holiday season, as well as, with the products they plan to gift to their friends and family. Gen Z is also more likely to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T14:37:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_143395665-1-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason Anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/how-to-sell-to-gen-z-during-the-holidays-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/how-to-sell-to-gen-z-during-the-holidays-2022\\\/\"},\"author\":{\"name\":\"Jason Anthony\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\"},\"headline\":\"How to Sell to Gen Z during the Holidays (2022)\",\"datePublished\":\"2022-10-18T08:00:00+00:00\",\"dateModified\":\"2024-02-28T14:37:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/how-to-sell-to-gen-z-during-the-holidays-2022\\\/\"},\"wordCount\":645,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/how-to-sell-to-gen-z-during-the-holidays-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/AdobeStock_143395665-1-scaled.jpeg\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/how-to-sell-to-gen-z-during-the-holidays-2022\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/how-to-sell-to-gen-z-during-the-holidays-2022\\\/\",\"name\":\"How to Sell to Gen Z during the Holidays (2022) - Leger\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/how-to-sell-to-gen-z-during-the-holidays-2022\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/how-to-sell-to-gen-z-during-the-holidays-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/AdobeStock_143395665-1-scaled.jpeg\",\"datePublished\":\"2022-10-18T08:00:00+00:00\",\"dateModified\":\"2024-02-28T14:37:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/how-to-sell-to-gen-z-during-the-holidays-2022\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leger360.com\\\/en\\\/how-to-sell-to-gen-z-during-the-holidays-2022\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/how-to-sell-to-gen-z-during-the-holidays-2022\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/AdobeStock_143395665-1-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/AdobeStock_143395665-1-scaled.jpeg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/how-to-sell-to-gen-z-during-the-holidays-2022\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leger360.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Sell to Gen Z during the Holidays (2022)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/\",\"name\":\"Leger\",\"description\":\"Market Research | Data Analytics\",\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leger360.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\",\"name\":\"Leger\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"contentUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"width\":1195,\"height\":686,\"caption\":\"Leger\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/leger360\\\/\",\"https:\\\/\\\/x.com\\\/leger360\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/leger360\\\/\"],\"description\":\"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies.\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\",\"name\":\"Jason Anthony\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g\",\"caption\":\"Jason Anthony\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Sell to Gen Z during the Holidays (2022) - Leger","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/","og_locale":"en_US","og_type":"article","og_title":"How to Sell to Gen Z during the Holidays (2022)","og_description":"Gen Z is the rising generation with its older members at the advent of their careers and claiming their share of spending power. While we\u2019ve discussed Gen Z\u2019s values before, we wondered about their buying decisions and motivations related to the holiday season. Recently, we uncovered three key themes as part of our quantitative 2022 Holiday Shopper Study. \u00a0 1. Match their passion for the holidays. Gen Z possesses a passion for the holidays that stands out against the older generations.\u00a0 They are looking forward to spending time with friends and family, but they\u2019re also looking to give meaningful gifts to those they love.\u00a0\u00a0\u00a0 According to our 2022 Holiday Shopper study, 72% of Gen Z says they\u2019re looking forward to holiday shopping.\u00a0 Their excitement for holiday shopping is coupled with a pragmatic approach to spending. \u00a0 They are planning to spend within their means and not go \u201call out\u201d, expecting to spend an average of $478 which is the lowest spending budget of all the generations.\u00a0 Overall, Gen Z is being intentional with their finances this holiday season, as well as, with the products they plan to gift to their friends and family. Gen Z is also more likely to […]","og_url":"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/","og_site_name":"Leger","article_publisher":"https:\/\/www.facebook.com\/leger360\/","article_published_time":"2022-10-18T08:00:00+00:00","article_modified_time":"2024-02-28T14:37:29+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_143395665-1-scaled.jpeg","type":"image\/jpeg"}],"author":"Jason Anthony","twitter_card":"summary_large_image","twitter_creator":"@leger360","twitter_site":"@leger360","twitter_misc":{"Written by":"Jason Anthony","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/#article","isPartOf":{"@id":"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/"},"author":{"name":"Jason Anthony","@id":"https:\/\/leger360.com\/en\/#\/schema\/person\/34dfccb7aa46dcd4085221008ca51ac9"},"headline":"How to Sell to Gen Z during the Holidays (2022)","datePublished":"2022-10-18T08:00:00+00:00","dateModified":"2024-02-28T14:37:29+00:00","mainEntityOfPage":{"@id":"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/"},"wordCount":645,"publisher":{"@id":"https:\/\/leger360.com\/en\/#organization"},"image":{"@id":"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_143395665-1-scaled.jpeg","articleSection":["Market intelligence"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/","url":"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/","name":"How to Sell to Gen Z during the Holidays (2022) - Leger","isPartOf":{"@id":"https:\/\/leger360.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/#primaryimage"},"image":{"@id":"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_143395665-1-scaled.jpeg","datePublished":"2022-10-18T08:00:00+00:00","dateModified":"2024-02-28T14:37:29+00:00","breadcrumb":{"@id":"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/#primaryimage","url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_143395665-1-scaled.jpeg","contentUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_143395665-1-scaled.jpeg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/leger360.com\/en\/how-to-sell-to-gen-z-during-the-holidays-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leger360.com\/en\/"},{"@type":"ListItem","position":2,"name":"How to Sell to Gen Z during the Holidays (2022)"}]},{"@type":"WebSite","@id":"https:\/\/leger360.com\/en\/#website","url":"https:\/\/leger360.com\/en\/","name":"Leger","description":"Market Research | Data Analytics","publisher":{"@id":"https:\/\/leger360.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leger360.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/leger360.com\/en\/#organization","name":"Leger","url":"https:\/\/leger360.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leger360.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","contentUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","width":1195,"height":686,"caption":"Leger"},"image":{"@id":"https:\/\/leger360.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/leger360\/","https:\/\/x.com\/leger360","https:\/\/www.linkedin.com\/company\/leger360\/"],"description":"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies."},{"@type":"Person","@id":"https:\/\/leger360.com\/en\/#\/schema\/person\/34dfccb7aa46dcd4085221008ca51ac9","name":"Jason Anthony","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g","caption":"Jason Anthony"}}]}},"_links":{"self":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/posts\/18248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/comments?post=18248"}],"version-history":[{"count":0,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/posts\/18248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/media\/18256"}],"wp:attachment":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/media?parent=18248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/categories?post=18248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/tags?post=18248"},{"taxonomy":"post_language_cat","embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/post_language_cat?post=18248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
According to our<\/span> 2022 Holiday Shopper study, <\/span>72% of Gen Z says they\u2019re looking forward to holiday shopping<\/span><\/strong>.\u00a0 Their excitement for holiday shopping is coupled with a pragmatic approach to spending. <\/span>\u00a0<\/span><\/p>\n They are planning to spend within their means and not go \u201call out\u201d, expecting to spend an average of $478 which is the lowest spending budget of all the generations.<\/span>\u00a0<\/span><\/p>\n Overall, Gen Z is being intentional with their finances this holiday season, as well as, with the products they plan to gift to their friends and family. <\/span>Gen Z is also more likely to want to browse and get out of the house than older cohorts.<\/span>\u00a0<\/span> Gen Zers are motivated to shop smart and within their budget. The top categories Gen Zs plan to gift this holiday season include:<\/span><\/p>\n Designer apparel, video game consoles, and electronics of all types can retail for more than $100 each \u2014 about 1\/5 of each Gen Zer\u2019s budget.<\/span>\u00a0<\/span><\/p>\n Deals have struck a major chord with Gen Z this holiday season, as <\/span>92% of Gen Z says they will take advantage of a deal day like Black Friday or Cyber Monday <\/span><\/strong>(vs. 79% of Gen X and 75% of Boomers).\u00a0This may be, in part, because Gen Z is also more likely to indicate feelings of financial insecurity, versus older cohorts.<\/span>\u00a0<\/span><\/p>\n Offering significant deals in the categories that Gen Z wants can be the perfect way to get them shopping with your brand instead of a competitor.\u00a0<\/span>\u00a0<\/span><\/p>\n Aside from deals, Gen Z is also the generation most likely to shop at dollar stores and outlet stores.<\/span>\u00a0<\/span><\/p>\n Retailers can attempt a similar strategy of too-good-to-miss sales that get a Gen Z shopper in the door (or on the website) before showcasing other products.\u00a0While this idea may not be new in the context of holiday shopping, it\u2019s important to note that data indicates it\u2019ll be most powerful with Gen Z.\u00a0<\/span>\u00a0<\/span><\/p>\n Brands looking to engage Gen Z can start with a big sale on products in Gen Z\u2019s preferred categories while catering to their $478 budget.\u00a0<\/span>\u00a0<\/span><\/p>\n 82% of consumers say they\u2019re going to have their holiday shopping done by the start of December,<\/span><\/strong> with 54% saying they\u2019re going to do it in November.\u00a0<\/span>\u00a0<\/span><\/p>\n That time is coming up quickly! Download your free report today so your business can plan, execute, and enjoy the holiday shopping season knowing that you\u2019re meeting your consumers\u2019 expectations.<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Gen Z is the rising generation with its older members at the advent of their careers and claiming their share of spending power. While we\u2019ve discussed Gen Z\u2019s values before, we wondered about their buying decisions and motivations related to the holiday season. Recently, we uncovered three key themes as part of our quantitative 2022 Holiday Shopper Study. \u00a0 1. Match their passion for the holidays. Gen Z possesses a passion for the holidays that stands out against the older generations.\u00a0 They are looking forward to spending time with friends and family, but they\u2019re also looking to give meaningful gifts to those they love.\u00a0\u00a0\u00a0 According to our 2022 Holiday Shopper study, 72% of Gen Z says they\u2019re looking forward to holiday shopping.\u00a0 Their excitement for holiday shopping is coupled with a pragmatic approach to spending. \u00a0 They are planning to spend within their means and not go \u201call out\u201d, expecting to spend an average of $478 which is the lowest spending budget of all the generations.\u00a0 Overall, Gen Z is being intentional with their finances this holiday season, as well as, with the products they plan to gift to their friends and family. Gen Z is also more likely to […]<\/p>\n","protected":false},"author":2,"featured_media":18256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"Gen Z is the rising generation with its older members at the advent of their careers and claiming their share of spending power. <\/span>While we\u2019ve discussed Gen Z\u2019s values<\/a> <\/span>before<\/span><\/a>, we wondered about their buying decisions and motivations related to the holiday season. Recently, we uncovered three key themes as part of our quantitative <\/span>2022 Holiday Shopper Study.<\/span><\/a> <\/span> Gen Z possesses a passion for the holidays that stands out against the older generations. They are looking forward to spending time with friends and family, but they\u2019re also looking to give meaningful gifts to those they love. <\/span> <\/span><\/p> According to our<\/span> 2022 Holiday Shopper study, <\/span>72% of Gen Z says they\u2019re looking forward to holiday shopping<\/span><\/strong>. Their excitement for holiday shopping is coupled with a pragmatic approach to spending. <\/span> <\/span><\/p> They are planning to spend within their means and not go \u201call out\u201d, expecting to spend an average of $478 which is the lowest spending budget of all the generations.<\/span> <\/span><\/p> Overall, Gen Z is being intentional with their finances this holiday season, as well as, with the products they plan to gift to their friends and family. <\/span>Gen Z is also more likely to want to browse and get out of the house than older cohorts.<\/span> <\/span> Gen Zers are motivated to shop smart and within their budget. The top categories Gen Zs plan to gift this holiday season include:<\/span><\/p> Designer apparel, video game consoles, and electronics of all types can retail for more than $100 each \u2014 about 1\/5 of each Gen Zer\u2019s budget.<\/span> <\/span><\/p> Deals have struck a major chord with Gen Z this holiday season, as <\/span>92% of Gen Z says they will take advantage of a deal day like Black Friday or Cyber Monday <\/span><\/strong>(vs. 79% of Gen X and 75% of Boomers). This may be, in part, because Gen Z is also more likely to indicate feelings of financial insecurity, versus older cohorts.<\/span> <\/span><\/p> Offering significant deals in the categories that Gen Z wants can be the perfect way to get them shopping with your brand instead of a competitor. <\/span> <\/span><\/p> Aside from deals, Gen Z is also the generation most likely to shop at dollar stores and outlet stores.<\/span> <\/span><\/p> Retailers can attempt a similar strategy of too-good-to-miss sales that get a Gen Z shopper in the door (or on the website) before showcasing other products. While this idea may not be new in the context of holiday shopping, it\u2019s important to note that data indicates it\u2019ll be most powerful with Gen Z. <\/span> <\/span><\/p> Brands looking to engage Gen Z can start with a big sale on products in Gen Z\u2019s preferred categories while catering to their $478 budget. <\/span> <\/span><\/p> 82% of consumers say they\u2019re going to have their holiday shopping done by the start of December,<\/span><\/strong> with 54% saying they\u2019re going to do it in November. <\/span> <\/span><\/p> That time is coming up quickly! Download your free report today so your business can plan, execute, and enjoy the holiday shopping season knowing that you\u2019re meeting your consumers\u2019 expectations.<\/span><\/p> <\/p> {{cta('e9ab610b-ba29-4a4d-b19e-d4de0c263402')}}<\/span><\/p>","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[38],"class_list":["post-18248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-us-en-market-intelligence"],"acf":[],"yoast_head":"\n<\/span><\/span>
<\/span><\/p>\n
<\/span><\/p>\n2. Learn the categories of gifts that Gen Z wants to shop this year<\/span><\/h3>\n
\n
<\/span><\/span>
<\/span><\/p>\n3. Use deals to earn their attention<\/span><\/h3>\n
The holidays will be here soon \u2013 get your holiday report now.<\/span><\/h3>\n
{{cta('a6ba161b-0d84-45bf-a0e1-7ff02c4660ca','justifycenter')}}<\/span><\/h3>
1. Match their passion for the holidays.<\/span><\/h3> <\/span>
<\/span><\/span>
<\/span><\/p>
<\/span><\/p> 2. Learn the categories of gifts that Gen Z wants to shop this year<\/span><\/h3>
<\/span><\/span>
<\/span><\/p> 3. Use deals to earn their attention<\/span><\/h3> <\/span>
The holidays will be here soon \u2013 get your holiday report now.<\/span><\/h3>