Consequently, that also means they\u2019re looking to do a lot of gift shopping. <\/span> <\/p>\n This year, consumers show every sign of embracing the holidays, complete with buying gifts, diversifying how they shop, and even their level of enthusiasm.<\/span><\/p>\n You\u2019ll discover the data and details that can help your business prepare for a holiday shopping season rich with opportunity and \u2014 of course \u2014 the holiday spirit. Our key data points are: <\/span><\/p>\n We\u2019ll start with our most promising discovery: most consumers are ready to buy holiday gifts!<\/span><\/p>\n The most important detail we learned from consumers is that 95% of them say they\u2019re buying gifts this year<\/strong>. <\/span><\/p>\n With a near-total percentage of consumers ready with their credit cards, the question isn\u2019t whether consumers are going to buy \u2014 it\u2019s what<\/strong>. <\/span><\/p>\n To start, the average consumer is going to spend $746 during the holiday season. However, this budget varies widely across generations, with Gen Z reporting the lowest budget and Gen X reporting the highest: <\/span><\/p>\n Consumers also know how they\u2019re going to allocate their gift budgets when they start buying. In our study, we found that: <\/span><\/p>\n According to our study, consumers have not only planned their budgets, but also identified where they plan to buy these gifts.<\/span><\/p>\n <\/a><\/p>\n Consumers are saying that they\u2019re increasingly comfortable shopping in-store. <\/span><\/p>\n This is perhaps one of several reasons why 79% of consumers say they\u2019ll shop both in-store and online this holiday season<\/strong>, as opposed to exclusively shopping with one or the other. <\/span><\/p>\n The decision of where<\/em> to shop may also help explain how a consumer plans to get holiday gifts on their budgets.<\/span><\/p>\n Consumers tell us that they\u2019ll patronize the following types of stores: <\/span><\/p>\n Mass merchandisers are the ubiquitous choice among consumers, and it makes sense given the prevalence of retailers like Walmart, Target, and the like. <\/span><\/p>\n However, the other three options on this list speak to shoppers looking to make their budget go the furthest. <\/span><\/p>\n Discount department stores are conducive with the 72% of consumers who say they\u2019ll be shopping for apparel this holiday season, allowing them to (in theory) get more apparel for less money. <\/span><\/p>\n Club stores, like Sam\u2019s Club and Costco, could offer an array of consumers\u2019 high-priority gifts at lower prices than mass merchandisers as well. <\/span><\/p>\n Finally, dollar stores \u2014 which are especially prevalent among Gen Z \u2014 could also offer lower-priority gifts that consumers say they\u2019d like to buy, such as home goods and affordable cosmetics. <\/span><\/p>\n It\u2019s also possible that the popularity of Black Friday plays a role in the popularity of mass merchandisers, as 68% of consumers say they\u2019re looking forward to Black Friday for deal opportunities as well. <\/span><\/p>\n Consumers tell us that they\u2019ll look to the following types of businesses for online purchases: <\/span><\/p>\n Online retailers like Amazon or Etsy, dominate consumers\u2019 online shopping plans<\/span>\u00a0<\/span> when it comes to where they\u2019ll shop. In fact, the appeal of online only stores draws so much attention that it appears to pull attention away<\/em>from discount department stores and club stores, in particular. <\/span><\/p>\n Next, mass merchandisers websites<\/span>\u00a0<\/span> engage nearly 75% of consumers, showing that these retail industry giants have an undeniable \u2014 though slightly less powerful \u2014 presence online and offline. <\/span><\/p>\n Part of the popularity of online stores \u2014 and a possible reason they eclipse other kinds of retailers \u2014 is the observation of Cyber Monday, which 69% of consumers say they\u2019d like to use as an opportunity to buy.<\/span><\/p>\n Altogether, the holiday season is shaping up to be a celebration of gift-buying and gift-giving. But there\u2019s one element of the holidays that we haven\u2019t mentioned yet \u2014 its spirit.<\/span><\/p>\n 67% of consumers say that they\u2019re \u201clooking forward\u201d to buying gifts this year<\/span><\/strong>. Gen Z leads the pack with enthusiasm, as 72% of that generation is excited to buy and give gifts this year. <\/span><\/p>\n This coincides with 81% of consumers who say they\u2019re planning to spend as much or more this year, compared to 2021. <\/span><\/p>\n While these data points may not speak directly to purchasing power or what consumers want from brands this holiday season, they show an undeniable power that\u2019s re-emerging in 2022: Enthusiasm<\/strong>. <\/span>\u00a0<\/span><\/p>\n 66% of holiday shoppers are not only planning to spend, but they\u2019re planning to spend joyfully and energetically. They\u2019re going to make their holidays happy, regardless of the year they\u2019ve had, and they\u2019re going to share that happiness in the form of gifts. <\/span><\/p>\n If your brand can meet them where they are, your business won\u2019t just sell products this holiday season \u2014 you\u2019ll spread joy. <\/span><\/p>\n More than 82% of consumers want to have their holiday shopping done by the end of November, and some have already started. <\/span>[\/et_pb_text][et_pb_button button_text=”Download the report” button_alignment=”center” module_class=”hs-cta-trigger-button hs-cta-trigger-button-164671637371″ _builder_version=”4.24.3″ _module_preset=”default” custom_margin=”40px||40px||true|false” custom_margin_tablet=”40px||40px||true|false” custom_margin_phone=”40px||40px||true|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” locked=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Consumers are looking forward to winter holidays full of gift-giving and having a happy holiday. Consequently, that also means they\u2019re looking to do a lot of gift shopping. This year, consumers show every sign of embracing the holidays, complete with buying gifts, diversifying how they shop, and even their level of enthusiasm. You\u2019ll discover the data and details that can help your business prepare for a holiday shopping season rich with opportunity and \u2014 of course \u2014 the holiday spirit. Our key data points are: 95% of consumers are buying gifts 79% of consumers are shopping online & in-store 67% of consumers are looking forward to holiday shopping We\u2019ll start with our most promising discovery: most consumers are ready to buy holiday gifts! 1. 95% of Consumers Are Buying Gifts The most important detail we learned from consumers is that 95% of them say they\u2019re buying gifts this year. With a near-total percentage of consumers ready with their credit cards, the question isn\u2019t whether consumers are going to buy \u2014 it\u2019s what. To start, the average consumer is going to spend $746 during the holiday season. However, this budget varies widely across generations, with Gen Z reporting the lowest budget […]<\/p>\n","protected":false},"author":2,"featured_media":18260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":" Consequently, that also means they\u2019re looking to do a lot of gift shopping. <\/span><\/p> This year, consumers show every sign of embracing the holidays, complete with buying gifts, diversifying how they shop, and even their level of enthusiasm.<\/span><\/p> {{cta('a6ba161b-0d84-45bf-a0e1-7ff02c4660ca','justifycenter')}}<\/span><\/p> You\u2019ll discover the data and details that can help your business prepare for a holiday shopping season rich with opportunity and \u2014 of course \u2014 the holiday spirit. Our key data points are: <\/span><\/p> We\u2019ll start with our most promising discovery: most consumers are ready to buy holiday gifts!<\/span><\/p> The most important detail we learned from consumers is that 95% of them say they\u2019re buying gifts this year<\/strong>. <\/span><\/p> With a near-total percentage of consumers ready with their credit cards, the question isn\u2019t whether consumers are going to buy \u2014 it\u2019s what<\/strong>. <\/span><\/p> To start, the average consumer is going to spend $746 during the holiday season. However, this budget varies widely across generations, with Gen Z reporting the lowest budget and Gen X reporting the highest: <\/span><\/p> Consumers also know how they\u2019re going to allocate their gift budgets when they start buying. In our study, we found that: <\/span><\/p> According to our study, consumers have not only planned their budgets, but also identified where they plan to buy these gifts.<\/span><\/p> <\/a> Consumers are saying that they\u2019re increasingly comfortable shopping in-store. <\/span><\/p> This is perhaps one of several reasons why 79% of consumers say they\u2019ll shop both in-store and online this holiday season<\/strong>, as opposed to exclusively shopping with one or the other. <\/span><\/p> The decision of where<\/em> to shop may also help explain how a consumer plans to get holiday gifts on their budgets.<\/span><\/p> \n
![\"Holiday-Shopper-2022-featimg\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Holiday-Shopper-2022-featimg-1.jpeg\")
1. 95% of Consumers Are Buying Gifts<\/span><\/h2>\n\n
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2. 79% of Consumers Are Shopping Online and In-Store<\/span><\/h2>\n
![\"Rblack](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Rblack-friday-scaled.jpg\")
<\/span><\/p>\nWhere Consumers Will Shop In-Store <\/span><\/h3>\n
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Where Consumers Will Shop Online<\/span><\/h3>\n
![\"Ronline\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Ronline-scaled.jpg\")
<\/span><\/p>\n\n
3. 67% of Consumers Are Looking Forward to Holiday Shopping<\/span><\/h2>\n
Prepare for the Holiday Shopping Season with Our Study<\/span><\/h2>\n
Consumers are looking forward to winter holidays full of gift-giving and having a happy holiday<\/span>. <\/span><\/h2>
1. 95% of Consumers Are Buying Gifts<\/span><\/h2>
2. 79% of Consumers Are Shopping Online and In-Store<\/span><\/h2>