{"id":18281,"date":"2022-09-01T09:00:00","date_gmt":"2022-09-01T09:00:00","guid":{"rendered":"https:\/\/leger360.com\/labor-day-travel-2022\/"},"modified":"2024-02-28T14:41:41","modified_gmt":"2024-02-28T14:41:41","slug":"labor-day-travel-2022","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/labor-day-travel-2022\/","title":{"rendered":"Labor Day Travel 2022: Are Consumers Ready to Get up and Go?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span data-contrast=\"none\">Traveling on Labor Day weekend is a long-held tradition among Americans. But every year, the scope of that tradition can change in a variety of ways.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <!--more--><\/p>\n<p><span data-contrast=\"none\">That&#8217;s why we conducted an online survey to explore Labor Day travel plans among US adults aged 18+ within the 360 Travel Community.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">We discovered that travelers ages 18-39 have dramatically different travel tendencies for Labor Day weekend compared to travelers ages 40-54.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Here\u2019s what we found in our community:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">1. To Go or Not to Go&#8230;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Our first point of interest comes from whether these two age brackets choose to travel at all.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">While we discovered that 58% of travelers are planning to head out from home over Labor Day weekend, we also discovered that average skews heavily toward the younger generations.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">More specifically, 74% of 18-39-year-olds are planning to travel, while only 42% of 40-54-year-olds plan to do the same.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<img decoding=\"async\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/1.2-planning-to-travel-labor-day.jpg\" alt=\"1.2-planning-to-travel-labor-day\" width=\"1500\" loading=\"lazy\" style=\"width: 1500px; margin-left: auto; margin-right: auto; display: block;\" \/><\/span><\/p>\n<p><span data-contrast=\"none\">Even with this difference between age demographics, the total percentage of those planning to travel this year is still higher than it was in 2021 (53%), <\/span><a href=\"https:\/\/thevacationer.com\/labor-day-travel-survey-2021\/\"><span data-contrast=\"none\">according to a report from The Vacationer<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For those who are planning to travel, there\u2019s also a broader question to answer \u2014 how will they do it?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">2. Hitting the Road or Taking to the Skies?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\"><\/span><\/h2>\n<p><span data-contrast=\"none\">In our survey, we discovered that 65% of consumers plan to travel in a personal car over Labor Day weekend with only 33% saying their travel plans included a plane.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This time, we discovered that 18-39-year-olds appear significantly more comfortable with the idea of air travel (41%) than their 40-54-year-old counterparts (19%).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<img decoding=\"async\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/2.2-how-are-you-traveling-labor-day.jpg\" alt=\"2.2-how-are-you-traveling-labor-day\" width=\"1500\" loading=\"lazy\" style=\"width: 1500px; margin-left: auto; margin-right: auto; display: block;\" \/><\/span><\/p>\n<p><span data-contrast=\"none\">Rental cars were the third most-popular choice, with trains, RVs, and cruises trailing distantly behind.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">These findings presented us with another question \u2014 if members of both age brackets planned to travel, why did their preferred methods of travel vary so widely?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">One contributing factor could be the places they want to go.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">3. Is It about the Journey or the Destination?<\/span><\/h2>\n<p><span data-contrast=\"none\">In our study, we discovered a significant difference in the destinations that 18-39-year-olds planned to visit when compared to 40-54-year-olds.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Our younger age bracket has a much more varied list of destinations, while the older age demographic focuses on road trips in particular.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<img decoding=\"async\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/5.1-traveler-differences.jpg\" alt=\"5.1-traveler-differences\" width=\"1500\" loading=\"lazy\" style=\"width: 1500px; margin-left: auto; margin-right: auto; display: block;\" \/><\/span><\/p>\n<p><span data-contrast=\"none\">While the younger generation may be looking to go far-and-wide to find the perfect destinations, the older demographic appears happier to pack up the car, hit the road, and enjoy the journey.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">4. Roaming Together or Going It Alone<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Though we discovered several data points that showed differences in both of our age brackets, there were also some areas of overlap.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The younger generations may have different ideas about whether to travel, how to travel, and where they\u2019re going, but they also align with their older counterparts when it comes to the people with whom they travel.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Most notably, 76% of all travelers say they\u2019re traveling with a spouse \/ partner over Labor Day weekend with 56% saying they\u2019re traveling with children younger than 18.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/3.1-who-traveling-labor-day.jpg\" alt=\"3.1-who-traveling-labor-day\" width=\"1500\" loading=\"lazy\" style=\"width: 1500px; margin-left: auto; margin-right: auto; display: block;\" \/><\/p>\n<p><span data-contrast=\"none\">Interestingly, 11% of travelers say they would be heading out solo for Labor Day weekend. While that may sound high as the third most-popular answer in our survey, other studies strongly support this data.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/trends.google.com\/trends\/explore?date=today%205-y&amp;geo=US&amp;q=travel%20solo\"><span data-contrast=\"none\">Google Trends shows<\/span><\/a><span data-contrast=\"none\"> that search engine queries for \u201ctravel solo\u201d jumped significantly in 2022, hitting their peak in the beginning of July.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<img decoding=\"async\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/google-trends-travel-solo.jpg\" alt=\"google-trends-travel-solo\" width=\"1416\" loading=\"lazy\" style=\"width: 1416px; margin-left: auto; margin-right: auto; display: block;\" \/><\/span><\/p>\n<p><span data-contrast=\"none\">While interest has somewhat declined as summer comes to a close, interest in \u201ctravel solo\u201d shows a minor leap in the last few weeks of August \u2014 just before Labor Day.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Such high interest could show that potential travelers are researching their abilities to travel solo, but not booking trips quite yet. There may also be people who dream of taking a trip by themselves, but they may not get around to it for some time.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><span data-contrast=\"none\">Regardless, the trend of traveling alone is something to watch going into 2023.\u00a0<\/span><\/strong><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">5. Oh, the (Top 5) Places You\u2019ll Go!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\"><\/span><\/h2>\n<p><span data-contrast=\"none\">The graphic below features the most popular travel plans among all consumers planning to travel for Labor Day weekend.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The dominant destination is an adventure or outdoor experience, with 43% of all travelers saying that\u2019s on their docket for the weekend.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">While not mutually exclusive from the other options on our list, it\u2019s followed by social gatherings, cultural experiences, road trips, and beach escapes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<img decoding=\"async\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/4.1-top-5-travel-plans.jpg\" alt=\"4.1-top-5-travel-plans\" width=\"1500\" loading=\"lazy\" style=\"width: 1500px; margin-left: auto; margin-right: auto; display: block;\" \/><\/span><\/p>\n<p><span data-contrast=\"none\">While we know that plans for these destinations may vary based on a traveler\u2019s age, they paint a picture of travelers in 2022 who are ready to leave home and enjoy themselves in whatever way they feel best.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">And for those who don\u2019t plan to travel at all, their home may be the destination they\u2019ve wanted all along.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Discover What the 360 Travel Community Can Do for You<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">This study is just one example of what companies like yours can learn from the travelers in our proprietary 360 Travel Community.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">We built this community from the ground up to ensure companies can get the forward-thinking insights they need to thoroughly understand their audience.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Best of all, working with the 360 Travel Community, our dedicated travel industry research expert understands how to conduct the best studies, parse the resulting data, and show you the significant takeaways that your business needs to make its next moves.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traveling on Labor Day weekend is a long-held tradition among Americans. But every year, the scope of that tradition can change in a variety of ways.\u00a0\u00a0 That&#8217;s why we conducted an online survey to explore Labor Day travel plans among US adults aged 18+ within the 360 Travel Community.\u00a0\u00a0 We discovered that travelers ages 18-39 have dramatically different travel tendencies for Labor Day weekend compared to travelers ages 40-54.\u00a0\u00a0 Here\u2019s what we found in our community:\u00a0\u00a0 1. To Go or Not to Go&#8230; Our first point of interest comes from whether these two age brackets choose to travel at all.\u00a0\u00a0 While we discovered that 58% of travelers are planning to head out from home over Labor Day weekend, we also discovered that average skews heavily toward the younger generations.\u00a0\u00a0 More specifically, 74% of 18-39-year-olds are planning to travel, while only 42% of 40-54-year-olds plan to do the same.\u00a0\u00a0 \u00a0 Even with this difference between age demographics, the total percentage of those planning to travel this year is still higher than it was in 2021 (53%), according to a report from The Vacationer.\u00a0 For those who are planning to travel, there\u2019s also a broader question to answer \u2014 how will they [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p><span data-contrast=\"none\">Traveling on Labor Day weekend is a long-held tradition among Americans. But every year, the scope of that tradition can change in a variety of ways.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <!--more--> <p><span data-contrast=\"none\">That's why we conducted an online survey to explore Labor Day travel plans among US adults aged 18+ within the 360 Travel Community.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">We discovered that travelers ages 18-39 have dramatically different travel tendencies for Labor Day weekend compared to travelers ages 40-54.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">Here\u2019s what we found in our community:&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <h2><span data-contrast=\"none\">1. To Go or Not to Go...<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\"><\/span><\/h2> <p><span data-contrast=\"none\">Our first point of interest comes from whether these two age brackets choose to travel at all.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">While we discovered that 58% of travelers are planning to head out from home over Labor Day weekend, we also discovered that average skews heavily toward the younger generations.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">More specifically, 74% of 18-39-year-olds are planning to travel, while only 42% of 40-54-year-olds plan to do the same.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<img src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/1.2-planning-to-travel-labor-day.jpg\" alt=\"1.2-planning-to-travel-labor-day\" width=\"1500\" loading=\"lazy\" style=\"width: 1500px; margin-left: auto; margin-right: auto; display: block;\"><\/span><\/p> <p><span data-contrast=\"none\">Even with this difference between age demographics, the total percentage of those planning to travel this year is still higher than it was in 2021 (53%), <\/span><a href=\"https:\/\/thevacationer.com\/labor-day-travel-survey-2021\/\"><span data-contrast=\"none\">according to a report from The Vacationer<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">For those who are planning to travel, there\u2019s also a broader question to answer \u2014 how will they do it?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <h2><span data-contrast=\"none\">2. Hitting the Road or Taking to the Skies?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\"><\/span><\/h2> <p><span data-contrast=\"none\">In our survey, we discovered that 65% of consumers plan to travel in a personal car over Labor Day weekend with only 33% saying their travel plans included a plane.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">This time, we discovered that 18-39-year-olds appear significantly more comfortable with the idea of air travel (41%) than their 40-54-year-old counterparts (19%).&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<img src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/2.2-how-are-you-traveling-labor-day.jpg\" alt=\"2.2-how-are-you-traveling-labor-day\" width=\"1500\" loading=\"lazy\" style=\"width: 1500px; margin-left: auto; margin-right: auto; display: block;\"><\/span><\/p> <p><span data-contrast=\"none\">Rental cars were the third most-popular choice, with trains, RVs, and cruises trailing distantly behind.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">These findings presented us with another question \u2014 if members of both age brackets planned to travel, why did their preferred methods of travel vary so widely?&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">One contributing factor could be the places they want to go.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <h2><span data-contrast=\"none\">3. Is It about the Journey or the Destination?<\/span><\/h2> <p><span data-contrast=\"none\">In our study, we discovered a significant difference in the destinations that 18-39-year-olds planned to visit when compared to 40-54-year-olds.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">Our younger age bracket has a much more varied list of destinations, while the older age demographic focuses on road trips in particular.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<img src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/5.1-traveler-differences.jpg\" alt=\"5.1-traveler-differences\" width=\"1500\" loading=\"lazy\" style=\"width: 1500px; margin-left: auto; margin-right: auto; display: block;\"><\/span><\/p> <p><span data-contrast=\"none\">While the younger generation may be looking to go far-and-wide to find the perfect destinations, the older demographic appears happier to pack up the car, hit the road, and enjoy the journey.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <h2><span data-contrast=\"none\">4. Roaming Together or Going It Alone<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\"><\/span><\/h2> <p><span data-contrast=\"none\">Though we discovered several data points that showed differences in both of our age brackets, there were also some areas of overlap.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">The younger generations may have different ideas about whether to travel, how to travel, and where they\u2019re going, but they also align with their older counterparts when it comes to the people with whom they travel.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">Most notably, 76% of all travelers say they\u2019re traveling with a spouse \/ partner over Labor Day weekend with 56% saying they\u2019re traveling with children younger than 18.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><img src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/3.1-who-traveling-labor-day.jpg\" alt=\"3.1-who-traveling-labor-day\" width=\"1500\" loading=\"lazy\" style=\"width: 1500px; margin-left: auto; margin-right: auto; display: block;\"><\/p> <p><span data-contrast=\"none\">Interestingly, 11% of travelers say they would be heading out solo for Labor Day weekend. While that may sound high as the third most-popular answer in our survey, other studies strongly support this data.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><a href=\"https:\/\/trends.google.com\/trends\/explore?date=today%205-y&amp;geo=US&amp;q=travel%20solo\"><span data-contrast=\"none\">Google Trends shows<\/span><\/a><span data-contrast=\"none\"> that search engine queries for \u201ctravel solo\u201d jumped significantly in 2022, hitting their peak in the beginning of July.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<img src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/google-trends-travel-solo.jpg\" alt=\"google-trends-travel-solo\" width=\"1416\" loading=\"lazy\" style=\"width: 1416px; margin-left: auto; margin-right: auto; display: block;\"><\/span><\/p> <p><span data-contrast=\"none\">While interest has somewhat declined as summer comes to a close, interest in \u201ctravel solo\u201d shows a minor leap in the last few weeks of August \u2014 just before Labor Day.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">Such high interest could show that potential travelers are researching their abilities to travel solo, but not booking trips quite yet. There may also be people who dream of taking a trip by themselves, but they may not get around to it for some time.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><strong><span data-contrast=\"none\">Regardless, the trend of traveling alone is something to watch going into 2023.&nbsp;<\/span><\/strong><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <h2><span data-contrast=\"none\">5. Oh, the (Top 5) Places You\u2019ll Go!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\"><\/span><\/h2> <p><span data-contrast=\"none\">The graphic below features the most popular travel plans among all consumers planning to travel for Labor Day weekend.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">The dominant destination is an adventure or outdoor experience, with 43% of all travelers saying that\u2019s on their docket for the weekend.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">While not mutually exclusive from the other options on our list, it\u2019s followed by social gatherings, cultural experiences, road trips, and beach escapes.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<img src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/4.1-top-5-travel-plans.jpg\" alt=\"4.1-top-5-travel-plans\" width=\"1500\" loading=\"lazy\" style=\"width: 1500px; margin-left: auto; margin-right: auto; display: block;\"><\/span><\/p> <p><span data-contrast=\"none\">While we know that plans for these destinations may vary based on a traveler\u2019s age, they paint a picture of travelers in 2022 who are ready to leave home and enjoy themselves in whatever way they feel best.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">And for those who don\u2019t plan to travel at all, their home may be the destination they\u2019ve wanted all along.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <h2 aria-level=\"2\"><span data-contrast=\"none\">Discover What the 360 Travel Community Can Do for You<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2> <p><span data-contrast=\"none\">This study is just one example of what companies like yours can learn from the travelers in our proprietary 360 Travel Community.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">We built this community from the ground up to ensure companies can get the forward-thinking insights they need to thoroughly understand their audience.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">Best of all, working with the 360 Travel Community, our dedicated travel industry research expert understands how to conduct the best studies, parse the resulting data, and show you the significant takeaways that your business needs to make its next moves.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p><span data-contrast=\"none\">Are you ready to learn more? Click the button below to discover how you can work with the <\/span><a href=\"https:\/\/legerusa.com\/travel-market-research\/\" rel=\"noopener\"><span data-contrast=\"none\">360 Travel Community<\/span><\/a><span data-contrast=\"none\"> and the companies who have used it in the past!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p> <p>{{cta('746ec1a7-f4c7-43ef-ba18-84e732d2737a')}}<\/p>","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[38],"class_list":["post-18281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-us-en-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Labor Day Travel 2022: Are Consumers Ready to Get up and Go? - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/labor-day-travel-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Labor Day Travel 2022: Are Consumers Ready to Get up and Go?\" \/>\n<meta property=\"og:description\" content=\"Traveling on Labor Day weekend is a long-held tradition among Americans. But every year, the scope of that tradition can change in a variety of ways.\u00a0\u00a0 That&#039;s why we conducted an online survey to explore Labor Day travel plans among US adults aged 18+ within the 360 Travel Community.\u00a0\u00a0 We discovered that travelers ages 18-39 have dramatically different travel tendencies for Labor Day weekend compared to travelers ages 40-54.\u00a0\u00a0 Here\u2019s what we found in our community:\u00a0\u00a0 1. To Go or Not to Go... Our first point of interest comes from whether these two age brackets choose to travel at all.\u00a0\u00a0 While we discovered that 58% of travelers are planning to head out from home over Labor Day weekend, we also discovered that average skews heavily toward the younger generations.\u00a0\u00a0 More specifically, 74% of 18-39-year-olds are planning to travel, while only 42% of 40-54-year-olds plan to do the same.\u00a0\u00a0 \u00a0 Even with this difference between age demographics, the total percentage of those planning to travel this year is still higher than it was in 2021 (53%), according to a report from The Vacationer.\u00a0 For those who are planning to travel, there\u2019s also a broader question to answer \u2014 how will they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/labor-day-travel-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-01T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T14:41:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/labor-day-travel-header-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason Anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/labor-day-travel-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/labor-day-travel-2022\\\/\"},\"author\":{\"name\":\"Jason Anthony\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\"},\"headline\":\"Labor Day Travel 2022: Are Consumers Ready to Get up and Go?\",\"datePublished\":\"2022-09-01T09:00:00+00:00\",\"dateModified\":\"2024-02-28T14:41:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/labor-day-travel-2022\\\/\"},\"wordCount\":961,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/labor-day-travel-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/labor-day-travel-header-1.jpg\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/labor-day-travel-2022\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/labor-day-travel-2022\\\/\",\"name\":\"Labor Day Travel 2022: Are Consumers Ready to Get up and Go? 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