Travel companies are looking to Gen Z to grow revenue and market share. Young, adventurous individuals with disposable income are prime customers for travel products and services.\u00a0<\/span>\u00a0<\/span><\/p>\n But there\u2019s one big question that underlines this idea \u2014 <\/span>what travel trends are emerging among Gen Z<\/span><\/strong>?<\/span>\u00a0<\/span><\/p>\n As part of our <\/span>omnichannel generational study,<\/span><\/a> an online quantitative study that was conducted among 2,000 participants who are 18+, we discovered three big answers to this question:<\/span>\u00a0<\/span><\/p>\n Now, let\u2019s jump into the data.\u00a0<\/span>\u00a0<\/span><\/p>\n The majority of Gen Z<\/span> say they like to explore and experience new things when they travel<\/span><\/strong>.\u00a0<\/span>\u00a0<\/span><\/p>\n \u00a0Considering the age range of Gen Z \u2014 late teens to mid-20s \u2014 individuals in this generation may have lost some of their most social and adventurous years to the COVID pandemic, including the ability to try new things and experience new locations. <\/span>\u00a0<\/span><\/p>\n Now, as the generation enters the workforce and builds its overall economic spending power, this sense of wanderlust is showing itself in more and more places in 2022, including the concept of <\/span>revenge travel<\/span><\/a> where people are trying to \u201cmake up\u201d for travel time they lost during COVID restrictions.<\/span>\u00a0<\/span><\/p>\n It\u2019s also important to note the word \u201cexplore\u201d in this context as well. While \u201cexperiencing new things\u201d could account for a wide variety of activities from eating a new food to snowboarding for the first time, the concept of \u201cexploration\u201d is much more open-ended.\u00a0<\/span>\u00a0<\/span><\/p>\n Some in Gen Z may prioritize urban exploration. Others may take to the rural countryside to explore areas that have little to no human impact. Still others might consider meeting new groups of people from different cultures to be it\u2019s own form of exploration.\u00a0<\/span>\u00a0<\/span><\/p>\n Regardless, it\u2019s important to note these possibilities from the perspective of the travel industry. It could point to the idea that travelers \u2014 especially young travelers \u2014 are seeking more organic experiences than the guided tours of the past.\u00a0<\/span>\u00a0<\/span><\/p>\n Gen Z is looking to spread their wings and see what the world has to offer.\u00a0<\/span>\u00a0<\/span><\/p>\n Second, <\/span>three-quarters said they were willing to spend money when it comes to travel<\/span><\/strong>.\u00a0<\/span>\u00a0<\/span><\/p>\n \u201cSpend money\u201d is a key phrase in this statement because it\u2019s generally understood that travel of any kind will cost money at some point. This points to the idea that Gen Z is not only prepared to \u201cspend money\u201d to travel \u2014 because they know they would have to do that anyway \u2014 but that they\u2019re also prepared to spend <\/span>more<\/span><\/i> than usual.\u00a0<\/span>\u00a0<\/span><\/p>\n Again, this idea aligns with the concept of <\/span>revenge travel<\/span><\/a>, where 2022\u2019s travelers are looking forward to their travel so much that they\u2019re willing to spend more than they usually would.\u00a0<\/span>\u00a0<\/span><\/p>\n This makes Gen Z an excellent demographic of travelers overall. Not only are they looking to experience new things, but they\u2019re also willing to spend more for those experiences.\u00a0<\/span>\u00a0<\/span><\/p>\n Finally, <\/span>67% said they liked to travel at least once per year<\/span><\/strong>.\u00a0<\/span>\u00a0<\/span><\/p>\n Insider Intelligence estimates that Gen Z comprises about 67.8 million Americans.<\/span><\/a> Combined with our research, this would give the travel industry a promising pool of 45.4 million potential customers who plan to travel at least once per year \u2014 if not more. This discovery also aligns with our findings in a brief revenge travel study where we saw that <\/span>half said they planned to travel two or more times in 2022<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n As Gen Z continues to start their careers and claim their share of the economy, their positive sentiment toward travel (and spending during travel) paints an optimistic future for the industry as a whole, especially as COVID restrictions fall away.\u00a0<\/span>\u00a0<\/span><\/p>\n Whether they take one trip per year or 10, Gen Z is in a prime position to help the travel industry recover from COVID hardships and supporting it in the future.\u00a0<\/span>\u00a0<\/span><\/p>\n These three statistics are just snapshots of a much larger study we conducted across Gen Z, Millennials, Gen X, and Boomers+ to understand how they buy.\u00a0<\/span>\u00a0<\/span><\/p>\n In addition to learning how Gen Z values travel, we also investigated ideas like how Millennials view wellness and how Gen X likes to learn product information.\u00a0<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Gen Z is the up-and-coming generation comprised of young people who are eagerly earning more and spending more as they enter their late teens and early adulthood. This makes their buying habits, interests, values, and trends some of the biggest areas of interest for brands looking to grow, especially when it comes to earning the brand loyalty of Gen Z early in their lives.\u00a0\u00a0 Travel companies are looking to Gen Z to grow revenue and market share. Young, adventurous individuals with disposable income are prime customers for travel products and services.\u00a0\u00a0 But there\u2019s one big question that underlines this idea \u2014 what travel trends are emerging among Gen Z?\u00a0 As part of our omnichannel generational study, an online quantitative study that was conducted among 2,000 participants who are 18+, we discovered three big answers to this question:\u00a0 75% like to explore and experience new things when traveling\u00a0 73% are willing to spend money when it comes to travel\u00a0 67% like to travel somewhere at least once a year\u00a0 Now, let\u2019s jump into the data.\u00a0\u00a0 1. Exploring & Experiencing New Things The majority of Gen Z say they like to explore and experience new things when they travel.\u00a0\u00a0 \u00a0Considering the age […]<\/p>\n","protected":false},"author":2,"featured_media":18488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":" Gen Z is the up-and-coming generation comprised of young people who are eagerly earning more and spending more as they enter their late teens and early adulthood. This makes their buying habits, interests, values, and trends some of the biggest areas of interest for brands looking to grow, especially when it comes to earning the brand loyalty of Gen Z early in their lives. <\/span> <\/span><\/p> Travel companies are looking to Gen Z to grow revenue and market share. Young, adventurous individuals with disposable income are prime customers for travel products and services. <\/span> <\/span><\/p> But there\u2019s one big question that underlines this idea \u2014 <\/span>what travel trends are emerging among Gen Z<\/span><\/strong>?<\/span> <\/span><\/p> As part of our <\/span>omnichannel generational study,<\/span><\/a> an online quantitative study that was conducted among 2,000 participants who are 18+, we discovered three big answers to this question:<\/span> <\/span><\/p> Now, let\u2019s jump into the data. <\/span> <\/span><\/p> The majority of Gen Z<\/span> say they like to explore and experience new things when they travel<\/span><\/strong>. <\/span> <\/span><\/p> Considering the age range of Gen Z \u2014 late teens to mid-20s \u2014 individuals in this generation may have lost some of their most social and adventurous years to the COVID pandemic, including the ability to try new things and experience new locations. <\/span> <\/span><\/p> Now, as the generation enters the workforce and builds its overall economic spending power, this sense of wanderlust is showing itself in more and more places in 2022, including the concept of <\/span>revenge travel<\/span><\/a> where people are trying to \u201cmake up\u201d for travel time they lost during COVID restrictions.<\/span> <\/span><\/p> It\u2019s also important to note the word \u201cexplore\u201d in this context as well. While \u201cexperiencing new things\u201d could account for a wide variety of activities from eating a new food to snowboarding for the first time, the concept of \u201cexploration\u201d is much more open-ended. <\/span> <\/span><\/p> Some in Gen Z may prioritize urban exploration. Others may take to the rural countryside to explore areas that have little to no human impact. Still others might consider meeting new groups of people from different cultures to be it\u2019s own form of exploration. <\/span> <\/span><\/p> Regardless, it\u2019s important to note these possibilities from the perspective of the travel industry. It could point to the idea that travelers \u2014 especially young travelers \u2014 are seeking more organic experiences than the guided tours of the past. <\/span> <\/span><\/p> Gen Z is looking to spread their wings and see what the world has to offer. <\/span> <\/span><\/p> Second, <\/span>three-quarters said they were willing to spend money when it comes to travel<\/span><\/strong>. <\/span> <\/span><\/p> \u201cSpend money\u201d is a key phrase in this statement because it\u2019s generally understood that travel of any kind will cost money at some point. This points to the idea that Gen Z is not only prepared to \u201cspend money\u201d to travel \u2014 because they know they would have to do that anyway \u2014 but that they\u2019re also prepared to spend <\/span>more<\/span><\/i> than usual. <\/span> <\/span><\/p> Again, this idea aligns with the concept of <\/span>revenge travel<\/span><\/a>, where 2022\u2019s travelers are looking forward to their travel so much that they\u2019re willing to spend more than they usually would. <\/span> <\/span><\/p> This makes Gen Z an excellent demographic of travelers overall. Not only are they looking to experience new things, but they\u2019re also willing to spend more for those experiences. <\/span> <\/span><\/p> Finally, <\/span>67% said they liked to travel at least once per year<\/span><\/strong>. <\/span> <\/span><\/p> Insider Intelligence estimates that Gen Z comprises about 67.8 million Americans.<\/span><\/a> Combined with our research, this would give the travel industry a promising pool of 45.4 million potential customers who plan to travel at least once per year \u2014 if not more. This discovery also aligns with our findings in a brief revenge travel study where we saw that <\/span>half said they planned to travel two or more times in 2022<\/span><\/a>.<\/span> <\/span><\/p> As Gen Z continues to start their careers and claim their share of the economy, their positive sentiment toward travel (and spending during travel) paints an optimistic future for the industry as a whole, especially as COVID restrictions fall away. <\/span> <\/span><\/p> Whether they take one trip per year or 10, Gen Z is in a prime position to help the travel industry recover from COVID hardships and supporting it in the future. <\/span> <\/span><\/p> Download your free copy of our generational marketing study! <\/span> <\/span><\/p> These three statistics are just snapshots of a much larger study we conducted across Gen Z, Millennials, Gen X, and Boomers+ to understand how they buy. <\/span> <\/span><\/p> In addition to learning how Gen Z values travel, we also investigated ideas like how Millennials view wellness and how Gen X likes to learn product information. <\/span>\n
1. Exploring & Experiencing New Things<\/span><\/span><\/h2>\n
![\"01-exploring-and-experiencing-new-things\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/01-exploring-and-experiencing-new-things.jpeg\")
<\/span><\/p>\n2. Spending to Travel & When Traveling<\/span><\/span><\/h2>\n
![\"02-spending-to-travel-and-when-traveling\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/02-spending-to-travel-and-when-traveling.jpeg\")
<\/span><\/p>\n3. Traveling at Least Once Every Year<\/span><\/span><\/h2>\n
![\"03-traveling-at-least-once-per-year\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/03-traveling-at-least-once-per-year.jpeg\")
<\/span><\/p>\nWant to Learn More about Gen Z\u2019s Travel Priorities?<\/span>\u00a0<\/span><\/h2>\n
1. Exploring & Experiencing New Things<\/span><\/span><\/h2>
<\/span><\/p> 2. Spending to Travel & When Traveling<\/span><\/span><\/h2>
<\/span><\/p> 3. Traveling at Least Once Every Year<\/span><\/span><\/h2>
<\/span><\/p> Want to Learn More about Gen Z\u2019s Travel Priorities?<\/span> <\/span><\/h2>