{"id":18548,"date":"2022-05-17T09:00:00","date_gmt":"2022-05-17T09:00:00","guid":{"rendered":"https:\/\/leger360.com\/q2-2022-consumer-sentiment-announcement\/"},"modified":"2024-02-28T15:29:28","modified_gmt":"2024-02-28T15:29:28","slug":"q2-2022-consumer-sentiment-announcement","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/q2-2022-consumer-sentiment-announcement\/","title":{"rendered":"Leaving the Nest: Second Quarter Consumer Sentiment 2022"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.24.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Summer 2022 is on the horizon, and US consumers are eagerly looking forward to a season of travel, safety, and predictability. <\/span>\u00a0<\/span><\/p>\n

As COVID has become more manageable and predictable than the last two years, consumers have started looking toward new experiences and opportunities. They\u2019re anticipating the ability to travel relatively freely, complete with the chance to \u201cmake up\u201d for the lost travel time from the pandemic.\u00a0<\/span>\u00a0<\/span><\/p>\n

The travel industry is anticipating this growth as well,<\/span><\/a> according to Axios, complete with industry leaders concerned that there may not be enough staff to accommodate the sudden influx in bookings for June, July, and August this year.\u00a0<\/span>\u00a0<\/span><\/p>\n

But this is just the beginning. In addition to the anticipation of travel, experience, and escape, US consumers are looking for more from their brands in Q2 2022. More importantly, they\u2019re feeling good about where they are and what\u2019s to come.\u00a0<\/span>\u00a0<\/span><\/p>\n

Here\u2019s what you should know about US consumer sentiment in Q2 2022 so you and your business can stay agile in a year of significant change.\u00a0<\/span>\u00a0<\/span><\/p>\n

Consumer Sentiment Study Overview<\/span><\/span>\u00a0<\/span><\/h2>\n

Our research team began performing a quarterly study of consumer sentiment to provide guidance to brands that wanted to know what to expect from consumers next.\u00a0<\/span>\u00a0<\/span><\/p>\n

Each study includes 1,000 consumers aged 18 and older. They participate in a 10-minute online survey that asks how they\u2019re feeling in different categories. From their answers, our expert researchers then look for patterns and trending stories that we can share with you. <\/span>\u00a0<\/span><\/p>\n

This quarter, we\u2019ve learned that consumers are<\/span> generally feeling confident and optimistic about where they are in life and what\u2019s to come<\/span><\/strong>. We\u2019ll keep checking back with consumers throughout 2022 to see if and how that feeling changes, and we\u2019ll report back with our next consumer sentiment study in Q3.\u00a0<\/span>\u00a0<\/span><\/p>\n

Key Findings on Sentiment, Health & Wellness, & Travel<\/span>\u00a0<\/span><\/h2>\n

\"q2-2022-sentiment-study-findings\"<\/span><\/p>\n

Some of the first questions we ask consumers focus on how they feel overall in their life, health & wellness, and travel.\u00a0<\/span>\u00a0<\/span><\/p>\n

Oh Yeah \u2014 Life Is Good<\/span>\u00a0<\/span><\/h3>\n