COVID, travel restrictions, inflation, and the rising cost of commercial flights all played into one common denominator \u2014 people were staying home. <\/span>\u00a0<\/span><\/p>\n Now, as some of those obstacles begin to ebb away, consumers stand on the cusp of another surge in \u201c<\/span>revenge travel<\/span><\/a>.\u201d<\/span>\u00a0<\/span><\/p>\n Revenge travel<\/span><\/strong> is the act of making plans for a trip to make up for lost or cancelled trips in the past. <\/span>\u00a0<\/span><\/p>\n However, there\u2019s a difference between \u201crevenge travel\u201d and \u201cdelayed travel.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n Revenge travel has a certain set of characteristics. They include:\u00a0<\/span>\u00a0<\/span><\/p>\n These characteristics are reflected in the data we collected from a recent survey conducted with our <\/span>360 Trave<\/span>l Community<\/span><\/a>. According to our survey: <\/span>\u00a0<\/span><\/p>\n Overall, these statistics show that travelers are indeed getting back out there<\/span> and, in some cases, willing to spend more to make up for the time they lost to travel restrictions. <\/span>\u00a0<\/span><\/p>\n Aside from the sheer scale of revenge travel, there are several other reasons why it\u2019s important to the travel industry. <\/span>\u00a0<\/span><\/p>\n According to the World Travel & Tourism Council<\/span><\/a>, the travel industry lost roughly 50% of its total economic impact in 2020, dipping to $4.7 trillion from $8.9 trillion the year prior.\u00a0<\/span>\u00a0<\/span><\/p>\n Revenge travel is important because it can bring that revenue back to\u00a0individual travel businesses. Instead of\u00a0engaging with a\u00a0small number of travelers who are spending less than usual, the travel industry can now engage with a greater quantity of travelers who are ready to spend <\/span>more<\/span><\/i> than they usually would. <\/span>\u00a0<\/span><\/p>\n This sentiment and the resulting revenue could have a major impact on the travel industry. In fact, this impact is already happening in some sectors. <\/span>\u00a0<\/span><\/p>\n For example, vacation rental bookings are skyrocketing. 85% of vacation rental owners and managers are reporting increased bookings over the previous year, <\/span>as reported by Xplorie<\/span><\/a>. <\/span>\u00a0<\/span><\/p>\n Anecdotally, car rentals are also experiencing a leap in bookings. Matt Landau, CEO of VRBM, <\/span>made headlines in MarketWatch<\/span><\/a> when he rented a U-Haul truck\u00a0for transportation on vacation. According to Landau, the scarcity of available rental cars led to an increase in the price of each rental, and it was more sensible to\u00a0rent a U-Haul. <\/span>\u00a0<\/span><\/p>\n Beyond these statistics and stories, revenge travel can represent another mix of changes coming to the travel industry. While COVID mandated that significant changes happen for the safety of travelers, those same changes are now reverting as COVID becomes a more manageable concern. <\/span>\u00a0<\/span><\/p>\n This is why we asked our travel community about what they\u2019ve started doing differently when they tr<\/span>avel. Even though travel restrictions may be falling away, travelers are still taking certain precautions to stay safe during their time away from home. <\/span>\u00a0<\/span><\/p>\n The top responses from our community include: <\/span>\u00a0<\/span><\/p>\n The aversion to public transportation and places could also indicate that the implication of \u201ctravel\u201d has changed for some travelers, as some they may be more prone to drive and visit local attractions instead of making plans for long-range and long-term trips. <\/span>\u00a0<\/span><\/p>\n In other words, the restrictions on travel may be dissipating in 2022, but travelers are still taking similar (or the same) precautions to stay safe. <\/span>\u00a0<\/span><\/p>\n In terms of demographics, revenge travelers could be almost anyone with any level of income and any interest in travel. <\/span>\u00a0<\/span><\/p>\n As reported by Axios<\/span><\/a>, 85% of Americans are expecting to travel this summer, and the CEO of Expedia Group has predicted that Summer 2022 will be the \u201cbusiest travel season ever\u201d <\/span>in an interview with <\/span>Bloomberg<\/span><\/a>. <\/span>\u00a0<\/span><\/p>\n We discovered that this trend persists across all kinds of social circles and family compositions as well. Our respondents said that they planned at least one trip this year with: <\/span>\u00a0<\/span><\/p>\n Overall, this data paints a picture of 2022\u2019s travelers as a vibrant and diverse audience who are eager to leave home. Couples\u2019 getaways, family excursions, independent trips \u2014 every kind of travel group has eager travelers within it. <\/span>\u00a0<\/span><\/p>\n Again, this is a promising indicator for the travel industry at large. With such a diverse audience of eager travelers, nearly every business in the travel industry has a chance to recoup the losses that they may have experienced during COVID restrictions. <\/span>\u00a0<\/span><\/p>\n When it comes to attracting\u00a0travelers, it\u2019s important to remember that they have some different expectations around their trips after COVID. <\/span><\/p>\n Respondents indicate that they\u2019ve started wearing masks, keeping hand sanitizer with them, asking about a facility\u2019s cleaning procedures, and even choosing to eat in their accommodations instead of going out in public. <\/span>\u00a0<\/span><\/p>\n While these ideas may not be the selling points that\u00a0ultimately make\u00a0someone choose you over\u00a0a competitor, they could still help this year\u2019s health-conscious customers feel comfortable: <\/span>\u00a0<\/span><\/p>\n These ideas are aligned with those sentiments in one way or another. With 52% of our community saying that they\u2019re planning two or more trips this year, additional amenities and options\u00a0could help cater to both new and returning travelers. <\/span>\u00a0<\/span><\/p>\n We work with the 360 Travel Community to help clients understand the sentiment of their consumers and provide data to help them achieve their goals. <\/span>\u00a0<\/span><\/p>\n We\u2019ve worked with organizations like <\/span>the U.S. Travel Association<\/span><\/a> in the past for those reasons (and more). The results were specific to their interests as a business, including deep data on their consumers.<\/span>\u00a0<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Between 2020 and 2022, the travel industry faced an enormous range of challenges.\u00a0\u00a0 COVID, travel restrictions, inflation, and the rising cost of commercial flights all played into one common denominator \u2014 people were staying home. \u00a0 Now, as some of those obstacles begin to ebb away, consumers stand on the cusp of another surge in \u201crevenge travel.\u201d\u00a0 What Is Revenge Travel?\u00a0 Revenge travel is the act of making plans for a trip to make up for lost or cancelled trips in the past. \u00a0 However, there\u2019s a difference between \u201crevenge travel\u201d and \u201cdelayed travel.\u201d\u00a0\u00a0 Revenge travel has a certain set of characteristics. They include:\u00a0\u00a0 Going somewhere previously inaccessible\u00a0 Spending more money than someone would on a regular trip\u00a0 Visiting more than one destination per trip\u00a0 Taking more time to experience one or more destinations\u00a0 These characteristics are reflected in the data we collected from a recent survey conducted with our 360 Travel Community. According to our survey: \u00a0 84% of respondents plan on visiting a \u201cnew\u201d destination\u00a0 32% of respondents plan to spend \u201cmore\u201d on trips\u00a0 52%\u00a0of respondents plan to travel two or more times this year\u00a0 Overall, these statistics show that travelers are indeed getting back out there and, […]<\/p>\n","protected":false},"author":2,"featured_media":18570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":" Between 2020 and 2022, the travel industry faced an enormous range of challenges. <\/span> <\/span><\/p> COVID, travel restrictions, inflation, and the rising cost of commercial flights all played into one common denominator \u2014 people were staying home. <\/span> <\/span><\/p> Now, as some of those obstacles begin to ebb away, consumers stand on the cusp of another surge in \u201c<\/span>revenge travel<\/span><\/a>.\u201d<\/span> <\/span><\/p> Revenge travel<\/span><\/strong> is the act of making plans for a trip to make up for lost or cancelled trips in the past. <\/span> <\/span><\/p> However, there\u2019s a difference between \u201crevenge travel\u201d and \u201cdelayed travel.\u201d <\/span> <\/span><\/p> Revenge travel has a certain set of characteristics. They include: <\/span> <\/span><\/p> These characteristics are reflected in the data we collected from a recent survey conducted with our <\/span>360 Trave<\/span>l Community<\/span><\/a>. According to our survey: <\/span>What Is Revenge Travel?<\/span>\u00a0<\/span><\/h2>\n
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Why Is Revenge Travel Important?<\/span>\u00a0<\/span><\/h2>\n
![\"why-is-revenge-travel-important\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/why-is-revenge-travel-important.jpeg\")
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Who Takes Part in Revenge Travel?<\/span>\u00a0<\/span><\/h2>\n
![\"who-takes-part-in-revenge-travel\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/who-takes-part-in-revenge-travel.jpeg\")
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How Can You Cater to Revenge Travel?<\/span>\u00a0<\/span><\/span><\/h2>\n
![\"how-can-you-cater-to-revenge-travel\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/how-can-you-cater-to-revenge-travel.jpg\")
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Want to Learn More?<\/span>\u00a0<\/span><\/h2>\n
What Is Revenge Travel?<\/span> <\/span><\/h2>
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