![\"cs\"](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/cs.jpeg\")
2022 is a new year. After 2 years of uncertainty and a rapidly shifting landscape, consumers are ready for something different, as we all are. Much of what they\u2019re looking for are products and services that not only meet needs, but help them feel better and safer, particularly when it comes to travel. Consumers, it seems, are seeking out kindness<\/a>, hope, and, along with that, new products, brands, and services. Now, more than ever, consumers are willing to try new brands and new products as they try to adapt to this new world and, thankfully, many businesses are innovating to meet the demands.\u00a0 <\/p>\n
Strategic product development and innovation are essential to business growth and, in the current landscape, success. In order to get a strong sense of what consumers want and need, businesses can get a solid start by understanding consumer sentiment and tracking it, as we do, throughout the year, so they can remain agile.\u00a0<\/p>\n
Quick Links<\/p>\n
- \n
- Our Consumer Sentiment Study<\/span><\/a><\/li>\n
- Our Consumer Sentiment Study Overview<\/span><\/a><\/li>\n
- Key Findings on Overall Sentiment, Health and Wellness, Travel and Tourism<\/span><\/a><\/li>\n
- Sentiment Watch: Stories to Follow<\/span><\/a><\/li>\n<\/ul>\n
Our Consumer Sentiment Study<\/h2>\n
The goal of 360 Market Reach’s (now Leger) U.S. consumer sentiment study<\/a> is to focus on understanding consumer attitudes and behavior and to assess how consumers feel while navigating everyday life. With that understanding, we can provide valuable insights to our clients helping them strategize everything from messaging<\/a> to innovation and product development<\/a>.<\/p>\n
One of the things that sets our team apart is our researchers, their expertise, and the lens through which they see accumulated research over the years. Over the last few years, as we have ridden out the rollercoaster of COVID-19, those insights are more valuable than ever.<\/p>\n
Leading into our first quarter consumer sentiment study, one of our Senior Researchers, Ervin Murga, noted that \u201cTowards the end of 2020, it was clear that the pandemic was not going away. 2021 brought a different stage, and people were hopeful. There was increased optimism with greater access to COVID-19 testing and vaccines on the horizon. During the first half of 2021, optimism grew as restrictions started being lifted and vaccination rates were rising, but the new variant hit the U.S. by the summer of 2021 and things changed a bit. Things changed again in the winter of 2021 when another variant swept the nation.\u201d<\/a><\/p>\n
Here we are in 2022, having conducted our first of four consumer sentiment studies for the year<\/a>, and finding that, much like the start of 2021, consumers are mostly optimistic heading into the new year. As with previous years, and as we move through 2022, we\u2019ll continue to check the pulse and gauge consumer sentiment in a few key areas including life overall, health and wellness, travel and tourism, and financial futures.<\/p>\n
Our Consumer Sentiment Study Overview<\/h2>\n
Our quarterly study is conducted among 1,000 U.S. consumers, 18 and older. The online 10-minute survey gauges consumer sentiment in the categories we\u2019ve discussed.<\/span> From that data, we can begin to identify patterns as well as trending stories which we share with you.<\/p>\n
Our first study of 2022 revealed some interesting threads which we\u2019ll continue to follow throughout the year. Thus far, Murga observed, \u201cAs we enter into a new year, overall optimism for the end of 2022 is high; most likely linked to the high levels of optimism on health and wealth. However, consumers are less optimistic about traveling safely. As the new variants spread across the country, consumers are concerned about their health and ability to travel. They recognize it as a time of uncertainty, and feel their health and ability to travel is at risk.\u201d<\/p>\n
As we\u2019ll discuss below, one of the primary responses to the volatility and sometimes rapidly changing situation is that consumers seem to be eager to take control where they can, placing responsibility for their health and wellness, financial futures, and more in their own hands. Further, a majority of them seem to understand that adaptability is key to weathering the future, and businesses will likely find that true as well.<\/p>\n
<\/a><\/p>\n
![\"young](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_259041090.jpeg\")
Key Findings on Overall Sentiment, Health and Wellness, Travel and Tourism<\/h2>\nOne of the questions we ask participants, regarding the three primary categories of life overall, health and wellness, and travel asks them to select how they best feel overall from a provided array of answers. From those questions, we can begin to gauge overall sentiment in that category.<\/p>\n
Life Overall<\/h3>\n
In response to how they feel about life overall, 65% of consumers answered optimistically<\/span>. If we break down those responses, we start to see that the optimism for a number of those individuals comes from adapting and feeling some control over their future. In fact, when given an array of possible answers, 29% of consumers chose \u201cWe need to keep changing, learning to adapt, and finding new, better ways to live.\u201d<\/span><\/p>\n
Of the consumers who were not optimistic, the largest number expressed concerns regarding uncertainty. 26% of consumers, given an option, selected a response stating \u201cThe uncertainty feels like it\u2019s never going to end.\u201d<\/span><\/p>\n
Health and Wellness<\/h3>\n
As with life overall, 85% of consumers answered optimistically when asked about their health and wellness<\/span> over the next year. Only 15% feel their health is worse off or a lower priority than it has been in the past.<\/span><\/p>\n
Again, among the optimistic consumers, many of them are looking for ways to take control over their health. In fact, a full 42% answered that they \u201clike to practice healthy habits in order to have peace with themselves and others.\u201d<\/span> Further, in response to that same question, an additional 25% believe it\u2019s \u201cimportant to stay up to date on the latest health and wellness trends so I can find new ways to live a healthy lifestyle.”<\/span><\/p>\n
To see more details, download our key findings<\/a>.<\/p>\n
![\"woman](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_339963805.jpeg\")
Travel and Tourism<\/h3>\nIn this category, consumers seem a bit more split than elsewhere. Most seem concerned about traveling safely, though 62% of consumers answered optimistically, when given an array of answers, regarding how they feel about travel<\/span>. In this category, we again see consumers accepting their roles in keeping themselves safe. In fact, 30% selected \u201cWe have to learn to adapt to the new travel protocols and safety requirements in order to keep society safe.\u201d<\/span><\/span><\/p>\n
In contrast, 23% stated they were \u201cunsure when they would feel confident making travel plans.\u201d<\/span> Still, 17% of consumers noted that traveling is what \u201ckeeps them connected with family and friends\u201d<\/span> and enables them to meet new people around the world. A further 10% believe the travel industry is recovering and they are beginning to feel safe traveling again.<\/span><\/p>\n
To see more details, download our key findings<\/a>.<\/p>\n
<\/a><\/p>\n
![\"Coins](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_295048993.jpeg\")
Sentiment Watch: Stories to Follow<\/h2>\nIn addition to our questions regarding sentiment for overall life outlook, health and wellness, and travel and tourism, our team will be following 3 stories that appear to be impacting consumer sentiment and are, therefore, of interest to our research team, our clients, and more.<\/p>\n
As Murga observed, the last few years have been largely shaped by the pandemic. As such, it\u2019s also important that we look at how new variants, like Omicron, are shaping sentiment. When it comes to this latest variant:<\/p>\n
- \n
- 48% don\u2019t believe it\u2019s responsible to travel right now<\/li>\n
- 48% are uneasy about travel as they view it as a risk to their health<\/li>\n
- 37% believe that, in terms of travel planning and health, the worst is yet to come\u00a0<\/li>\n<\/ul>\n
As noted, the pandemic has also shifted consumer focus onto themselves and the ways that they can best care for themselves given the circumstances. As a result, they are quite focused on personal rejuvenation as well as improving their overall health\u2013 mind, body, and soul.<\/p>\n
- \n
- 63% believe they need to re-evaluate their current lifestyle and include healthier habits<\/li>\n
- 87% believe eating healthy food will improve their quality of life<\/li>\n
- 81% are interested in a vacation that focuses on relaxation<\/li>\n<\/ul>\n
Finally, for many, the search for stability in a world that seems to be uncertain and constantly changing has resulted in a focus on their financial futures.<\/p>\n
- \n
- 60% are concerned about their future and plan to change how they approach financial stability<\/li>\n
- 62% are researching how to take better control over their finances<\/li>\n
- 74% are preparing to be financially secure for the near future<\/li>\n<\/ul>\n
In summary, it seems, as of now, that consumers are looking for ways to establish certainty, security, and stability in their lives, particularly when it comes to their overall well-being, from health to finances. Businesses and brands that can find ways to help consumers establish, strengthen, or simplify those habits, will likely find success over the next year. In fact, our research on minimalism in the marketplace<\/a> and the prioritization of health and wellness<\/a>\u00a0 both suggest these trends will continue, and strengthen, through the year.<\/p>\n
As our research continues over the year in these areas, we\u2019ll be asking these questions and more. We\u2019re driven by our love of research, our desire to understand what motivates consumers, and our curiosity. \u201cI personally am intrigued to learn how consumers continue to adapt to what we now call the \u2018new normal.\u2019 Will we start thinking of this as just \u2018normal\u2019 and think of life pre-COVID as the old days? And how will consumers accept the new normal? How optimistic will people be?\u201d Murga finds himself asking.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
2022 is a new year. After 2 years of uncertainty and a rapidly shifting landscape, consumers are ready for something different, as we all are. Much of what they\u2019re looking for are products and services that not only meet needs, but help them feel better and safer, particularly when it comes to travel. Consumers, it seems, are seeking out kindness, hope, and, along with that, new products, brands, and services. Now, more than ever, consumers are willing to try new brands and new products as they try to adapt to this new world and, thankfully, many businesses are innovating to meet the demands.\u00a0 Strategic product development and innovation are essential to business growth and, in the current landscape, success. In order to get a strong sense of what consumers want and need, businesses can get a solid start by understanding consumer sentiment and tracking it, as we do, throughout the year, so they can remain agile.\u00a0 Quick Links Our Consumer Sentiment Study Our Consumer Sentiment Study Overview Key Findings on Overall Sentiment, Health and Wellness, Travel and Tourism Sentiment Watch: Stories to Follow Our Consumer Sentiment Study The goal of 360 Market Reach’s (now Leger) U.S. consumer sentiment study is […]<\/p>\n","protected":false},"author":2,"featured_media":18651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"
2022 is a new year. After 2 years of uncertainty and a rapidly shifting landscape, consumers are ready for something different, as we all are. Much of what they\u2019re looking for are products and services that not only meet needs, but help them feel better and safer, particularly when it comes to travel. Consumers, it seems, are seeking out kindness<\/a>, hope, and, along with that, new products, brands, and services. Now, more than ever, consumers are willing to try new brands and new products as they try to adapt to this new world and, thankfully, many businesses are innovating to meet the demands. <\/p>Strategic product development and innovation are essential to business growth and, in the current landscape, success. In order to get a strong sense of what consumers want and need, businesses can get a solid start by understanding consumer sentiment and tracking it, as we do, throughout the year, so they can remain agile. <\/p>
Quick Links<\/p> <\/a>
- Our Consumer Sentiment Study<\/span><\/a><\/li>
- Our Consumer Sentiment Study Overview<\/span><\/a><\/li>
- Key Findings on Overall Sentiment, Health and Wellness, Travel and Tourism<\/span><\/a><\/li>
- Sentiment Watch: Stories to Follow<\/span><\/a><\/li> <\/ul>
Our Consumer Sentiment Study<\/h2>
The goal of 360 Market Reach's (now Leger) U.S. consumer sentiment study<\/a> is to focus on understanding consumer attitudes and behavior and to assess how consumers feel while navigating everyday life. With that understanding, we can provide valuable insights to our clients helping them strategize everything from messaging<\/a> to innovation and product development<\/a>.<\/p>
One of the things that sets our team apart is our researchers, their expertise, and the lens through which they see accumulated research over the years. Over the last few years, as we have ridden out the rollercoaster of COVID-19, those insights are more valuable than ever.
Leading into our first quarter consumer sentiment study, one of our Senior Researchers, Ervin Murga, noted that \u201cTowards the end of 2020, it was clear that the pandemic was not going away. 2021 brought a different stage, and people were hopeful. There was increased optimism with greater access to COVID-19 testing and vaccines on the horizon. During the first half of 2021, optimism grew as restrictions started being lifted and vaccination rates were rising, but the new variant hit the U.S. by the summer of 2021 and things changed a bit. Things changed again in the winter of 2021 when another variant swept the nation.\u201d<\/p> <\/a>Here we are in 2022, having conducted our first of four consumer sentiment studies for the year<\/a>, and finding that, much like the start of 2021, consumers are mostly optimistic heading into the new year. As with previous years, and as we move through 2022, we\u2019ll continue to check the pulse and gauge consumer sentiment in a few key areas including life overall, health and wellness, travel and tourism, and financial futures.<\/p>
Our Consumer Sentiment Study Overview<\/h2>
Our quarterly study is conducted among 1,000 U.S. consumers, 18 and older. The online 10-minute survey gauges consumer sentiment in the categories we\u2019ve discussed.<\/span> From that data, we can begin to identify patterns as well as trending stories which we share with you.
Our first study of 2022 revealed some interesting threads which we\u2019ll continue to follow throughout the year. Thus far, Murga observed, \u201cAs we enter into a new year, overall optimism for the end of 2022 is high; most likely linked to the high levels of optimism on health and wealth. However, consumers are less optimistic about traveling safely. As the new variants spread across the country, consumers are concerned about their health and ability to travel. They recognize it as a time of uncertainty, and feel their health and ability to travel is at risk.\u201d
As we\u2019ll discuss below, one of the primary responses to the volatility and sometimes rapidly changing situation is that consumers seem to be eager to take control where they can, placing responsibility for their health and wellness, financial futures, and more in their own hands. Further, a majority of them seem to understand that adaptability is key to weathering the future, and businesses will likely find that true as well.<\/p> <\/a>Key Findings on Overall Sentiment, Health and Wellness, Travel and Tourism<\/h2> One of the questions we ask participants, regarding the three primary categories of life overall, health and wellness, and travel asks them to select how they best feel overall from a provided array of answers. From those questions, we can begin to gauge overall sentiment in that category.<\/p>
Life Overall<\/h3>
In response to how they feel about life overall, 65% of consumers answered optimistically<\/span>. If we break down those responses, we start to see that the optimism for a number of those individuals comes from adapting and feeling some control over their future. In fact, when given an array of possible answers, 29% of consumers chose \u201cWe need to keep changing, learning to adapt, and finding new, better ways to live.\u201d<\/span>
Of the consumers who were not optimistic, the largest number expressed concerns regarding uncertainty. 26% of consumers, given an option, selected a response stating \u201cThe uncertainty feels like it\u2019s never going to end.\u201d<\/span>
To see more details, download our key findings<\/a>.<\/p>Health and Wellness<\/h3>
As with life overall, 85% of consumers answered optimistically when asked about their health and wellness<\/span> over the next year. Only 15% feel their health is worse off or a lower priority than it has been in the past.<\/span>
Again, among the optimistic consumers, many of them are looking for ways to take control over their health. In fact, a full 42% answered that they \u201clike to practice healthy habits in order to have peace with themselves and others.\u201d<\/span> Further, in response to that same question, an additional 25% believe it\u2019s \u201cimportant to stay up to date on the latest health and wellness trends so I can find new ways to live a healthy lifestyle.\"<\/span><\/p>To see more details, download our key findings<\/a>.<\/p>
Travel and Tourism<\/h3> In this category, consumers seem a bit more split than elsewhere. Most seem concerned about traveling safely, though 62% of consumers answered optimistically, when given an array of answers, regarding how they feel about travel<\/span>. In this category, we again see consumers accepting their roles in keeping themselves safe. In fact, 30% selected \u201cWe have to learn to adapt to the new travel protocols and safety requirements in order to keep society safe.\u201d<\/span><\/span><\/p>
In contrast, 23% stated they were \u201cunsure when they would feel confident making travel plans.\u201d<\/span> Still, 17% of consumers noted that traveling is what \u201ckeeps them connected with family and friends\u201d<\/span> and enables them to meet new people around the world. A further 10% believe the travel industry is recovering and they are beginning to feel safe traveling again.<\/span><\/p>
To see more details, download our key findings<\/a>.<\/p> <\/a>
Sentiment Watch: Stories to Follow<\/h2> In addition to our questions regarding sentiment for overall life outlook, health and wellness, and travel and tourism, our team will be following 3 stories that appear to be impacting consumer sentiment and are, therefore, of interest to our research team, our clients, and more.
As Murga observed, the last few years have been largely shaped by the pandemic. As such, it\u2019s also important that we look at how new variants, like Omicron, are shaping sentiment. When it comes to this latest variant:<\/p>- 48% don\u2019t believe it\u2019s responsible to travel right now<\/li>
- 48% are uneasy about travel as they view it as a risk to their health<\/li>
- 37% believe that, in terms of travel planning and health, the worst is yet to come <\/li> <\/ul>
As noted, the pandemic has also shifted consumer focus onto themselves and the ways that they can best care for themselves given the circumstances. As a result, they are quite focused on personal rejuvenation as well as improving their overall health\u2013 mind, body, and soul.<\/p>
- 63% believe they need to re-evaluate their current lifestyle and include healthier habits<\/li>
- 87% believe eating healthy food will improve their quality of life<\/li>
- 81% are interested in a vacation that focuses on relaxation<\/li> <\/ul>
Finally, for many, the search for stability in a world that seems to be uncertain and constantly changing has resulted in a focus on their financial futures.<\/p>
- 60% are concerned about their future and plan to change how they approach financial stability<\/li>
- 62% are researching how to take better control over their finances<\/li>
- 74% are preparing to be financially secure for the near future<\/li> <\/ul>
In summary, it seems, as of now, that consumers are looking for ways to establish certainty, security, and stability in their lives, particularly when it comes to their overall well-being, from health to finances. Businesses and brands that can find ways to help consumers establish, strengthen, or simplify those habits, will likely find success over the next year. In fact, our research on minimalism in the marketplace<\/a> and the prioritization of health and wellness<\/a> both suggest these trends will continue, and strengthen, through the year.
As our research continues over the year in these areas, we\u2019ll be asking these questions and more. We\u2019re driven by our love of research, our desire to understand what motivates consumers, and our curiosity. \u201cI personally am intrigued to learn how consumers continue to adapt to what we now call the \u2018new normal.\u2019 Will we start thinking of this as just \u2018normal\u2019 and think of life pre-COVID as the old days? And how will consumers accept the new normal? How optimistic will people be?\u201d Murga finds himself asking.<\/p>We\u2019ll keep our consumer sentiments page<\/a> updated as we revisit this study quarterly and encourage you to take a look, download our key findings<\/a>, and get in touch<\/a> with the 360 Market Reach (now Leger) team if you\u2019d like to discuss how we can tailor our research to answer the questions that will help your business or brand plan, pivot, and succeed.
{{cta('457af691-76a0-4509-bcae-be26d8795718','justifycenter')}}<\/p>","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[38],"class_list":["post-18637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-us-en-market-intelligence"],"acf":[],"yoast_head":"\nBound to Be Better: First Quarter Consumer Sentiment 2022 - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bound to Be Better: First Quarter Consumer Sentiment 2022\" \/>\n<meta property=\"og:description\" content=\"2022 is a new year. After 2 years of uncertainty and a rapidly shifting landscape, consumers are ready for something different, as we all are. Much of what they\u2019re looking for are products and services that not only meet needs, but help them feel better and safer, particularly when it comes to travel. Consumers, it seems, are seeking out kindness, hope, and, along with that, new products, brands, and services. Now, more than ever, consumers are willing to try new brands and new products as they try to adapt to this new world and, thankfully, many businesses are innovating to meet the demands.\u00a0 Strategic product development and innovation are essential to business growth and, in the current landscape, success. In order to get a strong sense of what consumers want and need, businesses can get a solid start by understanding consumer sentiment and tracking it, as we do, throughout the year, so they can remain agile.\u00a0 Quick Links Our Consumer Sentiment Study Our Consumer Sentiment Study Overview Key Findings on Overall Sentiment, Health and Wellness, Travel and Tourism Sentiment Watch: Stories to Follow Our Consumer Sentiment Study The goal of 360 Market Reach's (now Leger) U.S. consumer sentiment study is […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-22T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T20:16:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_417134142_w_icons-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason Anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/first-quarter-consumer-sentiment-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/first-quarter-consumer-sentiment-2022\\\/\"},\"author\":{\"name\":\"Jason Anthony\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\"},\"headline\":\"Bound to Be Better: First Quarter Consumer Sentiment 2022\",\"datePublished\":\"2022-02-22T11:00:00+00:00\",\"dateModified\":\"2024-02-28T20:16:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/first-quarter-consumer-sentiment-2022\\\/\"},\"wordCount\":1643,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/first-quarter-consumer-sentiment-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/AdobeStock_417134142_w_icons-1.jpeg\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/first-quarter-consumer-sentiment-2022\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/first-quarter-consumer-sentiment-2022\\\/\",\"name\":\"Bound to Be Better: First Quarter Consumer Sentiment 2022 - Leger\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/first-quarter-consumer-sentiment-2022\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/first-quarter-consumer-sentiment-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/AdobeStock_417134142_w_icons-1.jpeg\",\"datePublished\":\"2022-02-22T11:00:00+00:00\",\"dateModified\":\"2024-02-28T20:16:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/first-quarter-consumer-sentiment-2022\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leger360.com\\\/en\\\/first-quarter-consumer-sentiment-2022\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/first-quarter-consumer-sentiment-2022\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/AdobeStock_417134142_w_icons-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/AdobeStock_417134142_w_icons-1.jpeg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/first-quarter-consumer-sentiment-2022\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leger360.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bound to Be Better: First Quarter Consumer Sentiment 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/\",\"name\":\"Leger\",\"description\":\"Market Research | Data Analytics\",\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leger360.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\",\"name\":\"Leger\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"contentUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"width\":1195,\"height\":686,\"caption\":\"Leger\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/leger360\\\/\",\"https:\\\/\\\/x.com\\\/leger360\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/leger360\\\/\"],\"description\":\"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies.\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\",\"name\":\"Jason Anthony\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g\",\"caption\":\"Jason Anthony\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bound to Be Better: First Quarter Consumer Sentiment 2022 - Leger","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/","og_locale":"en_US","og_type":"article","og_title":"Bound to Be Better: First Quarter Consumer Sentiment 2022","og_description":"2022 is a new year. After 2 years of uncertainty and a rapidly shifting landscape, consumers are ready for something different, as we all are. Much of what they\u2019re looking for are products and services that not only meet needs, but help them feel better and safer, particularly when it comes to travel. Consumers, it seems, are seeking out kindness, hope, and, along with that, new products, brands, and services. Now, more than ever, consumers are willing to try new brands and new products as they try to adapt to this new world and, thankfully, many businesses are innovating to meet the demands.\u00a0 Strategic product development and innovation are essential to business growth and, in the current landscape, success. In order to get a strong sense of what consumers want and need, businesses can get a solid start by understanding consumer sentiment and tracking it, as we do, throughout the year, so they can remain agile.\u00a0 Quick Links Our Consumer Sentiment Study Our Consumer Sentiment Study Overview Key Findings on Overall Sentiment, Health and Wellness, Travel and Tourism Sentiment Watch: Stories to Follow Our Consumer Sentiment Study The goal of 360 Market Reach's (now Leger) U.S. consumer sentiment study is […]","og_url":"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/","og_site_name":"Leger","article_publisher":"https:\/\/www.facebook.com\/leger360\/","article_published_time":"2022-02-22T11:00:00+00:00","article_modified_time":"2024-02-28T20:16:50+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_417134142_w_icons-1.jpeg","type":"image\/jpeg"}],"author":"Jason Anthony","twitter_card":"summary_large_image","twitter_creator":"@leger360","twitter_site":"@leger360","twitter_misc":{"Written by":"Jason Anthony","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/#article","isPartOf":{"@id":"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/"},"author":{"name":"Jason Anthony","@id":"https:\/\/leger360.com\/en\/#\/schema\/person\/34dfccb7aa46dcd4085221008ca51ac9"},"headline":"Bound to Be Better: First Quarter Consumer Sentiment 2022","datePublished":"2022-02-22T11:00:00+00:00","dateModified":"2024-02-28T20:16:50+00:00","mainEntityOfPage":{"@id":"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/"},"wordCount":1643,"publisher":{"@id":"https:\/\/leger360.com\/en\/#organization"},"image":{"@id":"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_417134142_w_icons-1.jpeg","articleSection":["Market intelligence"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/","url":"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/","name":"Bound to Be Better: First Quarter Consumer Sentiment 2022 - Leger","isPartOf":{"@id":"https:\/\/leger360.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/#primaryimage"},"image":{"@id":"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_417134142_w_icons-1.jpeg","datePublished":"2022-02-22T11:00:00+00:00","dateModified":"2024-02-28T20:16:50+00:00","breadcrumb":{"@id":"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/#primaryimage","url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_417134142_w_icons-1.jpeg","contentUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_417134142_w_icons-1.jpeg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/leger360.com\/en\/first-quarter-consumer-sentiment-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leger360.com\/en\/"},{"@type":"ListItem","position":2,"name":"Bound to Be Better: First Quarter Consumer Sentiment 2022"}]},{"@type":"WebSite","@id":"https:\/\/leger360.com\/en\/#website","url":"https:\/\/leger360.com\/en\/","name":"Leger","description":"Market Research | Data Analytics","publisher":{"@id":"https:\/\/leger360.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leger360.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/leger360.com\/en\/#organization","name":"Leger","url":"https:\/\/leger360.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leger360.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","contentUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","width":1195,"height":686,"caption":"Leger"},"image":{"@id":"https:\/\/leger360.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/leger360\/","https:\/\/x.com\/leger360","https:\/\/www.linkedin.com\/company\/leger360\/"],"description":"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies."},{"@type":"Person","@id":"https:\/\/leger360.com\/en\/#\/schema\/person\/34dfccb7aa46dcd4085221008ca51ac9","name":"Jason Anthony","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8d3134f69c631184566a5436407f9384b5e28c50ff3915e13c50c0c730b64f8?s=96&d=mm&r=g","caption":"Jason Anthony"}}]}},"_links":{"self":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/posts\/18637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/comments?post=18637"}],"version-history":[{"count":0,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/posts\/18637\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/media\/18651"}],"wp:attachment":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/media?parent=18637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/categories?post=18637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/tags?post=18637"},{"taxonomy":"post_language_cat","embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/post_language_cat?post=18637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Our Consumer Sentiment Study Overview<\/span><\/a><\/li>
- Our Consumer Sentiment Study<\/span><\/a><\/li>
- Our Consumer Sentiment Study Overview<\/span><\/a><\/li>\n