![\"man](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_254761012-1.jpeg\")
While alternative shopping methods were demonstrating substantial growth before 2020, that growth nearly doubled<\/a> and research, like ours, suggests the spike will have staying power.\u00a0
From empty shelves to fears of COVID-19 exposure, 2021 saw online shopping surge<\/a>.\u00a0
<\/p>\n
How businesses respond to these shifts requires, in part, understanding the nuances of e-commerce, how it factors into both traditional and digital marketing strategies, how shoppers of various generations adopt technology and adapt to shifts, and how technology factors into consumer behavior. From meeting demands to exceeding consumer expectations, there\u2019s opportunity in every aspect from marketing messaging<\/a> and customer touchpoints to additional amenities and improved services.<\/p>\n The insights provided by our market research team<\/a> enable us to provide not just the emerging consumer trends<\/a> that will shape the coming year but to work with our client partners on how to leverage those trends. Over the coming year, the shift to online and mobile shopping will continue to shape the retail landscape, and understanding those trends can help your business stay ahead of the curve.<\/p>\n The online shopping spike retailers saw due to the pandemic is significant. As a retail channel, especially in some industries like grocery shopping<\/a>, consumers were slow to adopt online options. The widespread acceptance of online shopping likely took longer than most people know. E-commerce and online shopping existed well before the modern internet. While the juggernaut that is Amazon was a few years off, Book Stacks Unlimited beat them to the punch with the first products sold via a bulletin board system. <\/p>\n Then, Amazon made its debut in 2005, the same year that brought us CyberMonday. Much like online shopping itself, CyberMonday didn\u2019t gain real traction until other services facilitated both payments and deliveries. <\/p>\n In 1998, three years after Amazon arrived on the scene, PayPal entered, facilitating online payments and paving the way for safer online payments and, later, contactless or touchless payment methods. Over the next few years, the online world saw the introduction of Google AdWords (followed by Google Wallet), e-commerce platforms like Shopify, Stripe, ApplePay, and social media advertising linking right to shops for quick sales.<\/p>\n In short, it took about a decade for payment technology to speed up<\/a> the pace of online and mobile shopping and help foster consumer adoption. The role of electronic payment methods is essential and integral to how shoppers engage with retailers, especially when it comes to digital shopping opportunities. We\u2019ll discuss later how that trend is prevalent even today.<\/p>\n Before COVID-19, online shopping enjoyed steady growth, and, as we\u2019ve discussed, that growth really spiked in 2021. In fact, our recent survey of holiday shoppers<\/a> found significant interest in online shopping as it provided time savings, easy comparison shopping, and more convenient gift delivery. Our more recent research also supports increased interest and shows that half of consumers reported shopping more online than they had in the past.<\/p>\n Growth is expected to continue<\/a> as well and likely because the advantages of online shopping benefit both businesses and consumers. More specifically, retailers should be investing in the research that informs their digital commerce strategies because mobile shopping can:<\/p>\n Among the technological evolutions, our research revealed the inclusion of mobile shopping, a shift away from traditional online shopping.<\/p>\n There\u2019s an important distinction to be made here, especially as it plays into the overall shopping trends we\u2019re seeing emerge for 2022. <\/p>\n Online shopping has, traditionally, meant shopping remotely via a laptop or desktop computer.<\/p>\n In contrast, mobile shopping is on the go or on the fly. It can include mobile phones, tablets, and\/or voice-activated technology as might also be found on smart home devices and appliances. Essentially, wider adoption of mobile technology and of \u00a0Internet of Things<\/a> (IoT) capable devices will change how and where consumers interact with brands and retailers.<\/p>\n Over the past few weeks, we\u2019ve covered some of the consumer trends we\u2019re anticipating for 2022 including a look at how minimalism will factor into consumer <\/a>choices, the prioritization of health and wellness<\/a>, and how corporate social responsibility<\/a> can impact consumer behavior. The final trend we see emerging impacts all of these other aspects and that\u2019s how consumers will be doing their shopping over the next year and beyond.<\/p>\n Of course one of the biggest changes in our culture<\/a> and daily lives over the past decade is the widespread adoption of mobile devices. From how we manage work, home, and our social lives, mobile devices are ubiquitous and that usage is expected to increase in 2022.\u00a0 When it comes to online shopping, we anticipate increases in the following devices:<\/p>\n Given those increases, it\u2019s more important than ever for brands and retailers to adjust marketing and messaging to reach consumers through the technology they rely on. Further, strategies will need to reflect differences in shopping methods across generations. It is imperative for brands to understand that while all generations are expected to increase their online shopping behaviors in 2022, there are a few key differences.<\/p>\n As noted above, the arrival of COVID-19 drove the growth of delivery services. The greatest change here, however, seems to be consumer expectations regarding speed of delivery. That said, delivery speed expectations vary by category.\u00a0<\/p>\n Given the rise in mobile purchasing and leniency in social media delivery times, retailers who struggle with meeting customer expectations can leverage a strategy that considers both these factors.<\/p>\n There\u2019s no doubt that one of the biggest delivery winners of 2021 were any services that could offer instant delivery. While Amazon has been around the delivery game for a while, and is, in many ways, setting the mark and consumer expectations, many of the other applications seeing significant growth are newer to the marketplace.<\/p>\n Given consumer demand and the arrival of similar businesses, there may be new competitors in this space coming soon.<\/p>\n Finally, with an increased demand for contactless payments, many retailers and restaurants eschewed cash payments<\/a>, speeding up the adoption of the technology and services that facilitate the process. For example, more retailers are offering Apple, Android, Google Pay, QR code, and biometric purchase methods, all of which enable contactless payment. As with other technology, adoption rates vary across the generations:<\/p>\n There\u2019s little doubt that some of the consumer demands we saw arise during COVID-19 will continue to impact the retail landscape. Similarly, technology will continue to play a significant role. Only through tracking and monitoring these trends can you stay ahead of the curve, develop the marketing strategies, and create the products that will help you leverage the trends and connect with consumers. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" While alternative shopping methods were demonstrating substantial growth before 2020, that growth nearly doubled and research, like ours, suggests the spike will have staying power.\u00a0 From empty shelves to fears of COVID-19 exposure, 2021 saw online shopping surge.\u00a0 How businesses respond to these shifts requires, in part, understanding the nuances of e-commerce, how it factors into both traditional and digital marketing strategies, how shoppers of various generations adopt technology and adapt to shifts, and how technology factors into consumer behavior. From meeting demands to exceeding consumer expectations, there\u2019s opportunity in every aspect from marketing messaging and customer touchpoints to additional amenities and improved services.The insights provided by our market research team enable us to provide not just the emerging consumer trends that will shape the coming year but to work with our client partners on how to leverage those trends. Over the coming year, the shift to online and mobile shopping will continue to shape the retail landscape, and understanding those trends can help your business stay ahead of the curve. The Rise of Online Shopping The online shopping spike retailers saw due to the pandemic is significant. As a retail channel, especially in some industries like grocery shopping, consumers […]<\/p>\n","protected":false},"author":2,"featured_media":18655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":" How businesses respond to these shifts requires, in part, understanding the nuances of e-commerce, how it factors into both traditional and digital marketing strategies, how shoppers of various generations adopt technology and adapt to shifts, and how technology factors into consumer behavior. From meeting demands to exceeding consumer expectations, there\u2019s opportunity in every aspect from marketing messaging<\/a> and customer touchpoints to additional amenities and improved services. The online shopping spike retailers saw due to the pandemic is significant. As a retail channel, especially in some industries like grocery shopping<\/a>, consumers were slow to adopt online options. The widespread acceptance of online shopping likely took longer than most people know. E-commerce and online shopping existed well before the modern internet. While the juggernaut that is Amazon was a few years off, Book Stacks Unlimited beat them to the punch with the first products sold via a bulletin board system. Before COVID-19, online shopping enjoyed steady growth, and, as we\u2019ve discussed, that growth really spiked in 2021. In fact, our recent survey of holiday shoppers<\/a> found significant interest in online shopping as it provided time savings, easy comparison shopping, and more convenient gift delivery. Our more recent research also supports increased interest and shows that half of consumers reported shopping more online than they had in the past. Among the technological evolutions, our research revealed the inclusion of mobile shopping, a shift away from traditional online shopping.<\/p> There\u2019s an important distinction to be made here, especially as it plays into the overall shopping trends we\u2019re seeing emerge for 2022. In contrast, mobile shopping is on the go or on the fly. It can include mobile phones, tablets, and\/or voice-activated technology as might also be found on smart home devices and appliances. Essentially, wider adoption of mobile technology and of Internet of Things<\/a> (IoT) capable devices will change how and where consumers interact with brands and retailers.<\/p> Over the past few weeks, we\u2019ve covered some of the consumer trends we\u2019re anticipating for 2022 including a look at how minimalism will factor into consumer <\/a>choices, the prioritization of health and wellness<\/a>, and how corporate social responsibility<\/a> can impact consumer behavior. The final trend we see emerging impacts all of these other aspects and that\u2019s how consumers will be doing their shopping over the next year and beyond.<\/p> Of course one of the biggest changes in our culture<\/a> and daily lives over the past decade is the widespread adoption of mobile devices. From how we manage work, home, and our social lives, mobile devices are ubiquitous and that usage is expected to increase in 2022. When it comes to online shopping, we anticipate increases in the following devices:<\/p> Given those increases, it\u2019s more important than ever for brands and retailers to adjust marketing and messaging to reach consumers through the technology they rely on. Further, strategies will need to reflect differences in shopping methods across generations. It is imperative for brands to understand that while all generations are expected to increase their online shopping behaviors in 2022, there are a few key differences.<\/p> As noted above, the arrival of COVID-19 drove the growth of delivery services. The greatest change here, however, seems to be consumer expectations regarding speed of delivery. That said, delivery speed expectations vary by category. <\/p> Given the rise in mobile purchasing and leniency in social media delivery times, retailers who struggle with meeting customer expectations can leverage a strategy that considers both these factors.<\/p> There\u2019s no doubt that one of the biggest delivery winners of 2021 were any services that could offer instant delivery. While Amazon has been around the delivery game for a while, and is, in many ways, setting the mark and consumer expectations, many of the other applications seeing significant growth are newer to the marketplace.<\/p> Given consumer demand and the arrival of similar businesses, there may be new competitors in this space coming soon.<\/p> Finally, with an increased demand for contactless payments, many retailers and restaurants eschewed cash payments<\/a>, speeding up the adoption of the technology and services that facilitate the process. For example, more retailers are offering Apple, Android, Google Pay, QR code, and biometric purchase methods, all of which enable contactless payment. As with other technology, adoption rates vary across the generations:<\/p> There\u2019s little doubt that some of the consumer demands we saw arise during COVID-19 will continue to impact the retail landscape. Similarly, technology will continue to play a significant role. Only through tracking and monitoring these trends can you stay ahead of the curve, develop the marketing strategies, and create the products that will help you leverage the trends and connect with consumers. The Rise of Online Shopping<\/h2>\n
\n
Online Vs Mobile Shopping<\/h2>\n
![\"woman](\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/AdobeStock_410323473.jpeg\")
<\/h2>\nConsumer Trends: Overall ShoppingTrends<\/h2>\n
Mobile Shopping Trends<\/h3>\n
\n
\n
Delivery Methods and Expectations<\/h3>\n
\n
\n
Instant Delivery<\/h3>\n
\n
Payment Methods<\/h3>\n
\n
\n
360 Market Reach Can Help You Leverage Consumer Trends to Build Your Business<\/h2>\n
While alternative shopping methods were demonstrating substantial growth before 2020, that growth nearly doubled<\/a> and research, like ours, suggests the spike will have staying power.
From empty shelves to fears of COVID-19 exposure, 2021 saw online shopping surge<\/a>.
<\/p>
The insights provided by our market research team<\/a> enable us to provide not just the emerging consumer trends<\/a> that will shape the coming year but to work with our client partners on how to leverage those trends. Over the coming year, the shift to online and mobile shopping will continue to shape the retail landscape, and understanding those trends can help your business stay ahead of the curve.<\/p> The Rise of Online Shopping<\/h2>
Then, Amazon made its debut in 2005, the same year that brought us CyberMonday. Much like online shopping itself, CyberMonday didn\u2019t gain real traction until other services facilitated both payments and deliveries.
In 1998, three years after Amazon arrived on the scene, PayPal entered, facilitating online payments and paving the way for safer online payments and, later, contactless or touchless payment methods. Over the next few years, the online world saw the introduction of Google AdWords (followed by Google Wallet), e-commerce platforms like Shopify, Stripe, ApplePay, and social media advertising linking right to shops for quick sales.
In short, it took about a decade for payment technology to speed up<\/a> the pace of online and mobile shopping and help foster consumer adoption. The role of electronic payment methods is essential and integral to how shoppers engage with retailers, especially when it comes to digital shopping opportunities. We\u2019ll discuss later how that trend is prevalent even today.<\/p>
Growth is expected to continue<\/a> as well and likely because the advantages of online shopping benefit both businesses and consumers. More specifically, retailers should be investing in the research that informs their digital commerce strategies because mobile shopping can:<\/p>
Online Vs Mobile Shopping<\/h2>
Online shopping has, traditionally, meant shopping remotely via a laptop or desktop computer.<\/p> <\/h2> Consumer Trends: Overall ShoppingTrends<\/h2>
Mobile Shopping Trends<\/h3>
Delivery Methods and Expectations<\/h3>
Instant Delivery<\/h3>
Payment Methods<\/h3>
360 Market Reach Can Help You Leverage Consumer Trends to Build Your Business<\/h2>
360 Market Reach<\/a> (now Leger) is ready to help your brand do both. With tailored research and years of experience, we provide the insights that help you prepare for your future. Download our yearly consumer trend study below, and reach out to our team<\/a>.{{cta('430bf7ab-8fe1-4037-84c2-85b978eac0a3','justifycenter')}}<\/p>","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[38],"class_list":["post-18654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-us-en-market-intelligence"],"acf":[],"yoast_head":"\n