{"id":18662,"date":"2022-02-08T11:00:00","date_gmt":"2022-02-08T11:00:00","guid":{"rendered":"https:\/\/leger360.com\/2022-shopping-insights-personal-impact\/"},"modified":"2024-02-28T20:21:31","modified_gmt":"2024-02-28T20:21:31","slug":"2022-shopping-insights-personal-impact","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/2022-shopping-insights-personal-impact\/","title":{"rendered":"2022 Shopping Insights Research: Personally Impacted by Trends"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Pat_Image-1.png\" alt=\"360 Market Reach Co-Ceo\/Co-founder Pat DePietto\" width=\"446\" loading=\"lazy\" style=\"width: 446px; margin-left: auto; margin-right: auto; display: block;\" \/><br \/>We just released our annual <a href=\"\/blog\/2022-consumer-trends-minimalism-hits-the-market?_ga=2.174867873.2083119136.1643303549-1834344605.1643303549\" rel=\"noopener\" target=\"_blank\"><span><i>Top 5 Consumer Trends to Watch<\/i><\/span><\/a> ebook for 2022. In it, we share our findings related to specific industries and wider trends to help businesses like yours prepare for the year ahead. In this year\u2019s report, we\u2019ve highlighted some of the outcomes of pandemic-driven shopping behaviors that have significantly changed since Covid-19 and new habits that are forming. <!--more--><\/p>\n<p>One of the trends we identified involves a buzzword that took root before the pandemic thanks to influencers like Marie Kondo: <strong>minimalism<\/strong>. Across nearly every market segment and market category, consumers are beginning to explore their desire to not just do more with less stuff, but also buy higher-quality items that endure longer or of which they can use more.<\/p>\n<p>I was not surprised that shoppers are willing to spend more on these items. However, it was interesting that a sub-trend emerged which is <strong>the urge to prioritize experiences over material goods \u2013 not surprising after two years of often being shut indoors due to the pandemic.<\/strong><\/p>\n<ul>\n<li><span><\/span>60% of the travel consumers we polled for our research are interested in trips focused on enjoying the experience, prioritizing meaningful interactions like amazing customer service and thoughtful approaches over luxury decor and amenities.<\/li>\n<\/ul>\n<p>I\u2019ve personally experienced the fusion of these two trends in my own life recently.<\/p>\n<p><i><img decoding=\"async\" src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/IMG_3594-1.jpeg\" alt=\"Pat DePietto and her sister wine tasting\" width=\"1201\" loading=\"lazy\" style=\"width: 1201px;\" \/><br \/>I have a sister who loves to shop. So, this past holiday season, I purchased a bunch of VISA gift cards so she could enjoy the thrill of the hunt for a new item or deal. As we crept into January, I fully expected to hear about the purchases my sister had made with the gift cards. <\/i><\/p>\n<p><i>But instead, I got a text from my sister at the end of January that read, \u201cI\u2019m using your Christmas gift to do fun things\u2026I am planning one thing a month for the next couple of months.\u201d During a phone call with my sister, she told me that after two years of staying home because of COVID, she just didn\u2019t love shopping like she used to. Now, she just wanted to spend time connecting with people. <\/i><\/p>\n<p>With that conversation, the reality of all the shopper insights research we\u2019ve been conducting hit home. We have helped many clients navigate through emerging shopper segments and map significant changes in shopper journeys. While I have been seeing trends like minimalism for months in our research, this was my most significant personal experience. It was the moment in which I wasn\u2019t just helping a brand find its place, but personally modifying my own expectations.<\/p>\n<p>As you experience shifts in your own shopping behavior and your brand navigates through these new consumer journeys, I\u2019d love to hear your experiences, as both a brand and a consumer. Let\u2019s talk about this new world and determine the right path to either re-igniting old passions or finding new ones, both for our customers and ourselves.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We just released our annual Top 5 Consumer Trends to Watch ebook for 2022. In it, we share our findings related to specific industries and wider trends to help businesses like yours prepare for the year ahead. In this year\u2019s report, we\u2019ve highlighted some of the outcomes of pandemic-driven shopping behaviors that have significantly changed since Covid-19 and new habits that are forming. One of the trends we identified involves a buzzword that took root before the pandemic thanks to influencers like Marie Kondo: minimalism. Across nearly every market segment and market category, consumers are beginning to explore their desire to not just do more with less stuff, but also buy higher-quality items that endure longer or of which they can use more. I was not surprised that shoppers are willing to spend more on these items. However, it was interesting that a sub-trend emerged which is the urge to prioritize experiences over material goods \u2013 not surprising after two years of often being shut indoors due to the pandemic. 60% of the travel consumers we polled for our research are interested in trips focused on enjoying the experience, prioritizing meaningful interactions like amazing customer service and thoughtful approaches over [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p><img src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Pat_Image-1.png\" alt=\"360 Market Reach Co-Ceo\/Co-founder Pat DePietto\" width=\"446\" loading=\"lazy\" style=\"width: 446px; margin-left: auto; margin-right: auto; display: block;\"><br>We just released our annual <a href=\"\/blog\/2022-consumer-trends-minimalism-hits-the-market?_ga=2.174867873.2083119136.1643303549-1834344605.1643303549\" rel=\"noopener\" target=\"_blank\"><span><i>Top 5 Consumer Trends to Watch<\/i><\/span><\/a> ebook for 2022. In it, we share our findings related to specific industries and wider trends to help businesses like yours prepare for the year ahead. In this year\u2019s report, we\u2019ve highlighted some of the outcomes of pandemic-driven shopping behaviors that have significantly changed since Covid-19 and new habits that are forming.<\/p> <!--more--> <p>One of the trends we identified involves a buzzword that took root before the pandemic thanks to influencers like Marie Kondo: <strong>minimalism<\/strong>. Across nearly every market segment and market category, consumers are beginning to explore their desire to not just do more with less stuff, but also buy higher-quality items that endure longer or of which they can use more.<\/p> <p>I was not surprised that shoppers are willing to spend more on these items. However, it was interesting that a sub-trend emerged which is <strong>the urge to prioritize experiences over material goods \u2013 not surprising after two years of often being shut indoors due to the pandemic.<\/strong><\/p> <ul> <li><span><\/span>60% of the travel consumers we polled for our research are interested in trips focused on enjoying the experience, prioritizing meaningful interactions like amazing customer service and thoughtful approaches over luxury decor and amenities.<\/li> <\/ul> <p>I\u2019ve personally experienced the fusion of these two trends in my own life recently.<\/p> <p><i><img src=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/IMG_3594-1.jpeg\" alt=\"Pat DePietto and her sister wine tasting\" width=\"1201\" loading=\"lazy\" style=\"width: 1201px;\"><br>I have a sister who loves to shop. So, this past holiday season, I purchased a bunch of VISA gift cards so she could enjoy the thrill of the hunt for a new item or deal. As we crept into January, I fully expected to hear about the purchases my sister had made with the gift cards. <\/i><\/p> <p><i>But instead, I got a text from my sister at the end of January that read, \u201cI\u2019m using your Christmas gift to do fun things\u2026I am planning one thing a month for the next couple of months.\u201d During a phone call with my sister, she told me that after two years of staying home because of COVID, she just didn\u2019t love shopping like she used to. Now, she just wanted to spend time connecting with people. <\/i><\/p> <p>With that conversation, the reality of all the shopper insights research we\u2019ve been conducting hit home. We have helped many clients navigate through emerging shopper segments and map significant changes in shopper journeys. While I have been seeing trends like minimalism for months in our research, this was my most significant personal experience. It was the moment in which I wasn\u2019t just helping a brand find its place, but personally modifying my own expectations.<\/p> <p>As you experience shifts in your own shopping behavior and your brand navigates through these new consumer journeys, I\u2019d love to hear your experiences, as both a brand and a consumer. Let\u2019s talk about this new world and determine the right path to either re-igniting old passions or finding new ones, both for our customers and ourselves.<\/p> <p>{{cta('430bf7ab-8fe1-4037-84c2-85b978eac0a3','justifycenter')}}<\/p>","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[38],"class_list":["post-18662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence","post_language_cat-us-en-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2022 Shopping Insights Research: Personally Impacted by Trends - Leger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/2022-shopping-insights-personal-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2022 Shopping Insights Research: Personally Impacted by Trends\" \/>\n<meta property=\"og:description\" content=\"We just released our annual Top 5 Consumer Trends to Watch ebook for 2022. In it, we share our findings related to specific industries and wider trends to help businesses like yours prepare for the year ahead. In this year\u2019s report, we\u2019ve highlighted some of the outcomes of pandemic-driven shopping behaviors that have significantly changed since Covid-19 and new habits that are forming. One of the trends we identified involves a buzzword that took root before the pandemic thanks to influencers like Marie Kondo: minimalism. Across nearly every market segment and market category, consumers are beginning to explore their desire to not just do more with less stuff, but also buy higher-quality items that endure longer or of which they can use more. I was not surprised that shoppers are willing to spend more on these items. However, it was interesting that a sub-trend emerged which is the urge to prioritize experiences over material goods \u2013 not surprising after two years of often being shut indoors due to the pandemic. 60% of the travel consumers we polled for our research are interested in trips focused on enjoying the experience, prioritizing meaningful interactions like amazing customer service and thoughtful approaches over [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/2022-shopping-insights-personal-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-08T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T20:21:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Pat_Image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"446\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jason Anthony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Anthony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/2022-shopping-insights-personal-impact\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/2022-shopping-insights-personal-impact\\\/\"},\"author\":{\"name\":\"Jason Anthony\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/person\\\/34dfccb7aa46dcd4085221008ca51ac9\"},\"headline\":\"2022 Shopping Insights Research: Personally Impacted by Trends\",\"datePublished\":\"2022-02-08T11:00:00+00:00\",\"dateModified\":\"2024-02-28T20:21:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/2022-shopping-insights-personal-impact\\\/\"},\"wordCount\":596,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/2022-shopping-insights-personal-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Pat_Image-1.png\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/2022-shopping-insights-personal-impact\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/2022-shopping-insights-personal-impact\\\/\",\"name\":\"2022 Shopping Insights Research: Personally Impacted by Trends - 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In it, we share our findings related to specific industries and wider trends to help businesses like yours prepare for the year ahead. In this year\u2019s report, we\u2019ve highlighted some of the outcomes of pandemic-driven shopping behaviors that have significantly changed since Covid-19 and new habits that are forming. One of the trends we identified involves a buzzword that took root before the pandemic thanks to influencers like Marie Kondo: minimalism. Across nearly every market segment and market category, consumers are beginning to explore their desire to not just do more with less stuff, but also buy higher-quality items that endure longer or of which they can use more. I was not surprised that shoppers are willing to spend more on these items. However, it was interesting that a sub-trend emerged which is the urge to prioritize experiences over material goods \u2013 not surprising after two years of often being shut indoors due to the pandemic. 60% of the travel consumers we polled for our research are interested in trips focused on enjoying the experience, prioritizing meaningful interactions like amazing customer service and thoughtful approaches over [&hellip;]","og_url":"https:\/\/leger360.com\/en\/2022-shopping-insights-personal-impact\/","og_site_name":"Leger","article_publisher":"https:\/\/www.facebook.com\/leger360\/","article_published_time":"2022-02-08T11:00:00+00:00","article_modified_time":"2024-02-28T20:21:31+00:00","og_image":[{"width":446,"height":435,"url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Pat_Image-1.png","type":"image\/png"}],"author":"Jason Anthony","twitter_card":"summary_large_image","twitter_creator":"@leger360","twitter_site":"@leger360","twitter_misc":{"Written by":"Jason Anthony","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leger360.com\/en\/2022-shopping-insights-personal-impact\/#article","isPartOf":{"@id":"https:\/\/leger360.com\/en\/2022-shopping-insights-personal-impact\/"},"author":{"name":"Jason Anthony","@id":"https:\/\/leger360.com\/en\/#\/schema\/person\/34dfccb7aa46dcd4085221008ca51ac9"},"headline":"2022 Shopping Insights Research: Personally Impacted by Trends","datePublished":"2022-02-08T11:00:00+00:00","dateModified":"2024-02-28T20:21:31+00:00","mainEntityOfPage":{"@id":"https:\/\/leger360.com\/en\/2022-shopping-insights-personal-impact\/"},"wordCount":596,"publisher":{"@id":"https:\/\/leger360.com\/en\/#organization"},"image":{"@id":"https:\/\/leger360.com\/en\/2022-shopping-insights-personal-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/Pat_Image-1.png","articleSection":["Market intelligence"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/leger360.com\/en\/2022-shopping-insights-personal-impact\/","url":"https:\/\/leger360.com\/en\/2022-shopping-insights-personal-impact\/","name":"2022 Shopping Insights Research: Personally Impacted by Trends - 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