{"id":20895,"date":"2024-05-13T13:27:21","date_gmt":"2024-05-13T17:27:21","guid":{"rendered":"https:\/\/leger360.com\/?p=20895"},"modified":"2024-05-13T17:00:41","modified_gmt":"2024-05-13T21:00:41","slug":"how-travel-brands-can-enhance-sober-travel-options","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/how-travel-brands-can-enhance-sober-travel-options\/","title":{"rendered":"How Travel Brands Can Enhance Sober Travel Options"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Travel is often synonymous with indulgence\u2014as highlighted by the ample opportunities to consume alcohol at airports, on planes, in hotels or resorts, and, obviously, at your final destination. <\/span>Increasingly, sober travel is becoming both a wellness trend AND a travel trend\u2014even for those who might still drink, an important signal for brands.<\/span> According to <\/span>a 2023 report by Expedia<\/span><\/a>, 40% of travelers are likely to book a booze-free trip this year. The reasons are numerous, from wanting to be present and truly experience and remember the journey they diligently planned and spent money on to maintaining safety in a foreign location or as a solo female traveler.\u00a0<\/span>\u00a0<\/span><\/p>\n

This aligns with Leger\u2019s recent study on the sober curious movement, in which 36% of our survey respondents said they do not drink alcohol, and 31% of drinkers plan to cut back in 2024 to spend their money on other things\u2014potentially travel. <\/span>\u00a0<\/span><\/p>\n

Here are some ways your brand can capitalize specifically on the travel element of the sober curious movement.\u00a0<\/span>\u00a0<\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_text=”DOWNLOAD BEYOND THE BUZZ: DEFINING THE SOBER CURIOUS MOVEMENT ” module_class=”hs-cta-trigger-button hs-cta-trigger-button-164641112068″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

<\/span><\/span><\/h2>\n

<\/span><\/span><\/h2>\n

The \u201cPlane\u201d Truth of Sober Air Travel<\/span><\/span>\u00a0<\/span><\/span><\/span><\/h2>\n

Certain airlines lead the way in offering NA beverages. In December 2023, <\/span>Alaska Airlines began offering craft non-alcoholic beer<\/span><\/a> in partnership with Best Day Brewing. JetBlue carries Athletic Brewing NA beer, and Emirates offers craft mocktails to first- or business-class passengers. <\/span>Qantas offers mocktails<\/span><\/a> in its Los Angeles Airport lounge.\u00a0<\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/05\/shutterstock_1223327866-scaled.jpg” title_text=”Modern,Passenger,Jet,Engine,Airplane,In,Red,White,Color,Scheme” _builder_version=”4.25.1″ _module_preset=”default” width=”100%” module_alignment=”left” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n


In a separate study we ran on Leger\u2019s 360 Travel Community, we unearthed some interesting results related to drinking alcohol-free beverages on flights. Among\u202fleisure travelers\u202f(N=249) who have\u202ftraveled by airplane in the past 12 months:<\/span>\u00a0<\/span><\/p>\n