{"id":22547,"date":"2024-11-25T16:38:08","date_gmt":"2024-11-25T21:38:08","guid":{"rendered":"https:\/\/leger360.com\/?p=22547"},"modified":"2024-11-25T17:04:10","modified_gmt":"2024-11-25T22:04:10","slug":"holiday-eating-and-drinking","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/holiday-eating-and-drinking\/","title":{"rendered":"\u2018Tis the Season: Holiday Eating and Drinking Habits"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

As the holiday season approaches, households across the country are preparing to welcome loved ones into their home to spend quality time together. But what\u2019s the top priority when getting ready for a holiday gathering? If your first thought was food<\/em>, you\u2019re absolutely right!<\/p>\n

To better understand how health and wellness goals are shaping food and beverage choices this season, we\u2019re excited to introduce our newest study, \u2018Tis the Season: Holiday Eating and Drinking Habits<\/strong>! Our team gathered insights from U.S. residents to explore healthy eating and drinking habits during the holidays.<\/p>\n

Curious about what\u2019s on the menu? Dig into some of our key findings below!<\/p>\n

[\/et_pb_text][et_pb_button button_text=”Download the full report” button_alignment=”left” module_class=”hs-cta-trigger-button hs-cta-trigger-button-183198827682 ” _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2024\/11\/Holiday-Drinking-Cover.png” alt=”Holiday Eating and Drinking Habits 2024″ title_text=”Holiday Drinking Cover” align=”center” module_class=”hs-cta-trigger-button hs-cta-trigger-button-183198827682 ” _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”10px||||false|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”10px||||false|false” global_colors_info=”{}”]<\/p>\n

Holiday Eating\u2014But Make it Healthy<\/strong><\/h2>\n

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The holiday season is no longer just about indulgence\u2014it\u2019s also about balance. A growing number of people are prioritizing healthy eating, even during festive gatherings. In fact, nearly two in five respondents (39%) emphasize the importance of having low-calorie or diet-conscious options at holiday celebrations.<\/p>\n

But why the shift toward healthy eating and drinking? According to the World Health Organization (WHO<\/a>), maintaining a healthy diet can significantly reduce the risk of chronic noncommunicable diseases like heart disease, diabetes, and cancer. With increased awareness of these benefits, many are adopting mindful eating habits\u2014even amid the holiday cheer. But that\u2019s not all\u2014many shift toward healthy eating and drinking to increase their self-confidence and self-esteem. As WebMD<\/a> highlights, \u201cEating healthy foods can boost your confidence because you\u2019re taking care of yourself, which leads to a more positive self-image and better mental health.\u201d<\/p>\n

This can be shown through our findings about holiday eating as well: over one-quarter (26%) of respondents plan to eat smaller portions, while one in five (20%) say they\u2019ll skip second servings altogether.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”10px||||false|false” global_colors_info=”{}”]<\/p>\n

How About Drinking?<\/strong><\/h2>\n

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The growing trend toward healthy eating habits is not the only one\u2014drinking habits are shifting too. The rise of the Sober Curious<\/em> movement highlights a growing trend toward mindful drinking or abstaining from alcohol altogether. Our Sober Curious Study<\/strong><\/a> dives deeper into this phenomenon, exploring which demographics are less likely to consume alcoholic beverages, the motivations, as well as the alternatives they\u2019re opting for instead.<\/p>\n

This healthy drinking trend is also expected to be apparent during the holiday season, as many prepare for a health-focused start to the New Year. For instance, Dry January<\/em> has become a popular initiative, with nearly half (47%) of respondents pledging to abstain from alcohol throughout the month. The same number of respondents mention that they will abstain from drinking during the holiday season as well.<\/p>\n

But why are so many people choosing to drink less? According to our Sober Curious study<\/a> <\/span>conducted earlier this year, top reasons include:<\/p>\n

    \n
  1. Health and wellbeing (50%)<\/li>\n
  2. Fitness goals (27%)<\/li>\n
  3. Mental health (15%)<\/li>\n<\/ol>\n

    These motivations also carry over during the holiday season, as people seek balance and intentionality in their celebrations. Popular alternatives to alcohol include mocktails, cannabis-infused beverages, and non-alcoholic ciders\u2014perfect for enjoying festive vibes without the buzz!<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”10px||||false|false” global_colors_info=”{}”]<\/p>\n

    In Conclusion<\/strong><\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    The holiday season is all about joy, love, and celebration\u2014but it\u2019s also taking on a healthy twist. Whether it\u2019s holiday eating<\/em> or holiday drinking<\/em>, this season is shifting toward a balance of indulgence and mindfulness.<\/p>\n

    From low-calorie dishes to alcohol-free alternatives, these behaviors reflect a growing focus on health and wellness. Offering healthy options, enjoying smaller portions, or sipping on a festive mocktail are just a few ways to create a holiday experience that prioritizes both tradition and health goals.<\/p>\n

    To stay ahead of the curve in the food and beverage industry or to simply better understand consumption habits, download our report \u2018Tis the Season: Holiday Eating and Drinking Habits<\/strong>.<\/p>\n

    [\/et_pb_text][et_pb_button button_text=”Download the full report” module_class=”hs-cta-trigger-button hs-cta-trigger-button-183198827682 ” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    As the holiday season approaches, households across the country are preparing to welcome loved ones into their home to spend quality time together. But what\u2019s the top priority when getting ready for a holiday gathering? If your first thought was food, you\u2019re absolutely right! To better understand how health and wellness goals are shaping food and beverage choices this season, we\u2019re excited to introduce our newest study, \u2018Tis the Season: Holiday Eating and Drinking Habits! Our team gathered insights from U.S. residents to explore healthy eating and drinking habits during the holidays. Curious about what\u2019s on the menu? Dig into some of our key findings below!Holiday Eating\u2014But Make it HealthyThe holiday season is no longer just about indulgence\u2014it\u2019s also about balance. A growing number of people are prioritizing healthy eating, even during festive gatherings. In fact, nearly two in five respondents (39%) emphasize the importance of having low-calorie or diet-conscious options at holiday celebrations. But why the shift toward healthy eating and drinking? According to the World Health Organization (WHO), maintaining a healthy diet can significantly reduce the risk of chronic noncommunicable diseases like heart disease, diabetes, and cancer. With increased awareness of these benefits, many are adopting mindful eating […]<\/p>\n","protected":false},"author":15,"featured_media":22548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-22547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"\n\u2018Tis the Season: Holiday Eating and Drinking Habits - Leger<\/title>\n<meta name=\"description\" content=\"Learn how health and wellness goals shape holiday food and drink choices in the U.S. with insights from our latest study, \u2018Tis the Season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/holiday-eating-and-drinking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Tis the Season: Holiday Eating and Drinking Habits\" \/>\n<meta property=\"og:description\" content=\"Learn how health and wellness goals shape holiday food and drink choices in the U.S. with insights from our latest study, \u2018Tis the Season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/holiday-eating-and-drinking\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-25T21:38:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-25T22:04:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/11\/Holiday-Drinking-Cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1289\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tommy Pham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tommy Pham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/holiday-eating-and-drinking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/holiday-eating-and-drinking\\\/\"},\"author\":{\"name\":\"Tommy Pham\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/person\\\/c48a33785d08e26757acf0bb4979a8f9\"},\"headline\":\"\u2018Tis the Season: Holiday Eating and Drinking Habits\",\"datePublished\":\"2024-11-25T21:38:08+00:00\",\"dateModified\":\"2024-11-25T22:04:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/holiday-eating-and-drinking\\\/\"},\"wordCount\":886,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/holiday-eating-and-drinking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Holiday-Drinking-Cover.png\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/holiday-eating-and-drinking\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/holiday-eating-and-drinking\\\/\",\"name\":\"\u2018Tis the Season: Holiday Eating and Drinking Habits - 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