{"id":22993,"date":"2025-02-06T06:00:00","date_gmt":"2025-02-06T11:00:00","guid":{"rendered":"https:\/\/leger360.com\/?p=22993"},"modified":"2025-06-26T16:32:35","modified_gmt":"2025-06-26T20:32:35","slug":"market-intelligence-transformative-travel","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/market-intelligence-transformative-travel\/","title":{"rendered":"Transformative Travel: Discovering Connections, Wellness, and Hidden Wonders\u202f\u00a0"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"none\">Travel is more than just moving from one place to another: it is an opportunity to transform how we see the world, connect with others, and discover ourselves. As time goes by, motivations behind travel evolve, shaped by a desire for deeper experiences and meaningful moments.\u00a0<\/span><span><br \/><\/span><\/p>\n<p><span data-contrast=\"none\">We recently surveyed U.S. consumers about their travel plans for 2025, consequently revealing three essential themes that define the future of traveling: <\/span><b><span data-contrast=\"none\">connections, wellness, and discovery. <\/span><\/b><span data-contrast=\"none\">This blog will explore each pillar and explain the motives for traveling in 2025.\u00a0 <\/span><span>\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Download the full report here for more information on our Transformative Travel study.\u00a0 <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Download the report&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-185777247628&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/02\/2025-Transformative-Travel-1.png&#8221; alt=&#8221;2025 Transformative Travle&#8221; title_text=&#8221;2025 Transformative Travel&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;10px||||false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-185777247628&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_heading title=&#8221;Connection: Keep Touch with Nature, Ourselves, and Others&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;|600|||||||&#8221; custom_padding=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">One of the most profound aspects of travel is its ability to create connections, whether with nature, ourselves, or the people around us. Natural phenomena, such as the northern lights, majestic waterfalls, and remote landscapes, offer awe-inspiring experiences that foster a sense of unity and introspection.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our study discovered that nearly three-quarters (71%) of travelers are interested in taking a trip to see a natural phenomenon in 2025, with top destinations including waterfalls (60%), northern lights (58%), and unique beaches and unique rock formations (46%). <\/span><span data-ccp-props=\"{}\"><\/span><\/p>\n<p><span data-contrast=\"auto\" style=\"font-size: 16px;\">Beyond connecting with nature, many travelers are seeking opportunities to reconnect with themselves and others. In fact:\u00a0<\/span><span data-ccp-props=\"{}\" style=\"font-size: 16px;\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">83% plan to travel with friends or family.<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">56% want to immerse themselves in nature.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">47% are looking for unique experiences that provide self-reflection.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>As travelers seek meaningful moments with their surroundings, the appeal of nature connection-driven travel will continue to rise.<span data-ccp-props=\"{}\" style=\"font-size: 16px;\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/02\/Diapositive1.png&#8221; title_text=&#8221;71%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-185777247628&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_heading title=&#8221;Wellness: Travel as a Path to Renewal &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;|600|||||||&#8221; custom_padding=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"none\">More than ever, travelers are prioritizing wellness-focused trips, which are not just for relaxation but also for mental well-being, rejuvenation, and a holistic sense of balance. In fact, a recent Health and Wellness study found that the U.S. is the leading wellness economy, twice the size of China. (Source: Global Wellness Institute)<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As a result, these wellness trips allow travelers to disconnect from stress, recharge, and return home feeling refreshed and inspired. Our study found that:\u00a0\u00a0<\/span><span><br \/><\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">57% of travelers want to visit a wellness spa or retreat in 2025.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">74% say their primary motivation is relaxation.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">57% seek mental well-being benefits.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">52% want to rejuvenate and recover.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">Wellness traveling is not only about luxury resorts: it is about the immersive experiences that focus on self-care, balance, and inner peace. T<\/span><span data-contrast=\"none\">o discover more about emerging trends in the health and wellness industry, learn more about our <a href=\"https:\/\/leger360.com\/en\/health-and-wellness-trends-2024-toolkit\/\">Health and Wellness toolkit<\/a>. (Our newest version of the study will be released soon, so stay tuned!)<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Discovery: The Rise of Off-the-Beaten-Path Adventures &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;|600|||||||&#8221; custom_padding=&#8221;5px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">In 2025, travelers are venturing beyond traditional tourist hubs, seeking authentic, off-the-beaten-path experiences that ignite their curiosity and sense of wonder. Social media and online reviews play a key role in shaping their travel choices:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">71% of travelers say that photos and videos shared by friends and family influence their decision-making.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">70% rely on online reviews and ratings to discover new destinations.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">64% use images and videos from official tourism accounts as inspiration when selecting their next destination.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-CA\" lang=\"EN-CA\" class=\"TextRun SCXW85110900 BCX0\"><span class=\"NormalTextRun SCXW85110900 BCX0\">As digital content continues to shape travel trends, visual storytelling<\/span><span class=\"NormalTextRun SCXW85110900 BCX0\">, <\/span><span class=\"NormalTextRun SCXW85110900 BCX0\">and peer recommendations will be powerful drivers in 2025\u2019s evolving travel landscape.<\/span><\/span><span class=\"EOP SCXW85110900 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;To Conclude\u2026 Pack Your Things!&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;|600|||||||&#8221; custom_padding=&#8221;5px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">As these trends continue to shape the travel industry, one thing is clear: the future of travel is about experiencing the world with purpose, curiosity, and intention. Our <\/span><span data-contrast=\"auto\">Transformative Travel study<\/span><span data-contrast=\"auto\"> delves into these evolving travel motivations, providing valuabl<\/span><span data-contrast=\"auto\">e insights into connections, wellness, and discovery. If you&#8217;re looking to better understand consumer travel behavior, preferences, and trends to plan for 2025 tourism, trips, or wellness experiences, our research team can help.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Download the report and contact us today to explore how we can support your travel and tourism research needs!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Download the report&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-185777247628&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/02\/2025-Transformative-Travel-1.png&#8221; alt=&#8221;2025 Transformative Travle&#8221; title_text=&#8221;2025 Transformative Travel&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-185777247628&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Travel is more than just moving from one place to another: it is an opportunity to transform how we see the world, connect with others, and discover ourselves. As time goes by, motivations behind travel evolve, shaped by a desire for deeper experiences and meaningful moments.\u00a0 We recently surveyed U.S. consumers about their travel plans for 2025, consequently revealing three essential themes that define the future of traveling: connections, wellness, and discovery. This blog will explore each pillar and explain the motives for traveling in 2025.\u00a0 \u00a0\u00a0 Download the full report here for more information on our Transformative Travel study.\u00a0 One of the most profound aspects of travel is its ability to create connections, whether with nature, ourselves, or the people around us. Natural phenomena, such as the northern lights, majestic waterfalls, and remote landscapes, offer awe-inspiring experiences that foster a sense of unity and introspection.\u00a0 Our study discovered that nearly three-quarters (71%) of travelers are interested in taking a trip to see a natural phenomenon in 2025, with top destinations including waterfalls (60%), northern lights (58%), and unique beaches and unique rock formations (46%). Beyond connecting with nature, many travelers are seeking opportunities to reconnect with themselves and others. 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