{"id":23332,"date":"2025-03-11T16:24:16","date_gmt":"2025-03-11T20:24:16","guid":{"rendered":"https:\/\/leger360.com\/?p=23332"},"modified":"2025-06-26T16:33:58","modified_gmt":"2025-06-26T20:33:58","slug":"market-intelligence-alcohol-consumption-and-cancer-risk","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/market-intelligence-alcohol-consumption-and-cancer-risk\/","title":{"rendered":"From Glass to Risk: What Do Americans Know About Alcohol Consumption and Cancer Risk?\u00a0"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">Alcohol has long been associated with various health risks, such as liver disease or impaired judgment, but a new advisory from the U.S. Surgeon General has brought renewed attention to its link with cancer. (Source: <\/span><a href=\"https:\/\/www.hhs.gov\/surgeongeneral\/reports-and-publications\/alcohol-cancer\/index.html\"><span data-contrast=\"none\">U.S. Department of Health and Human Services<\/span><\/a><span data-contrast=\"auto\">)\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Despite increasing public health discussions, awareness of the connection between alcohol and cancer remains inconsistent. To better understand public perception, we conducted an online survey among 1,002 U.S. adults (18+) to shed light on what Americans know\u2014and don\u2019t know\u2014about alcohol\u2019s potential dangers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Download the report&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-187183872172&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/03\/Alcohol-Consumption-and-Cancer-Risk.png&#8221; title_text=&#8221;Alcohol Consumption and Cancer Risk&#8221; align=&#8221;center&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-187183872172&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_heading title=&#8221;How Much Do Americans Know About Alcohol and Cancer? &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Half of Americans acknowledge the alcohol and cancer link<\/span><\/b><span data-contrast=\"auto\">: Following the Surgeon General\u2019s announcement, nearly half of participants said they believe alcohol consumption increases cancer risk.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Liver cancer is the most commonly recognized risk<\/span><\/b><span data-contrast=\"auto\">: Among those who believe in the connection, most associate alcohol with liver cancer, while fewer recognize its link to other associated cancers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">News sources play a major role<\/span><\/b><span data-contrast=\"auto\">: Most people first learn about the alcohol and cancer connection from the news, with secondary sources including healthcare providers, social media, and conversations with friends or family.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Should Alcohol Carry a Cancer Warning Label? &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW217505942 BCX0\"><span class=\"NormalTextRun SCXW217505942 BCX0\">Tobacco products have carried health warnings for decades, but should alcohol? According to <\/span><span class=\"NormalTextRun SCXW217505942 BCX0\">our <\/span><span class=\"NormalTextRun SCXW217505942 BCX0\">survey, <\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW217505942 BCX0\"><span class=\"NormalTextRun SCXW217505942 BCX0\">three in five Americans believe alcoholic beverages should display a Surgeon General\u2019s warning about cancer risks.<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW217505942 BCX0\"><span class=\"NormalTextRun SCXW217505942 BCX0\"> This suggests strong public support for greater transparency about alcohol\u2019s health effects.<\/span><\/span><span class=\"EOP SCXW217505942 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Will People Change Their Drinking Habits? &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">Despite increased awareness, nearly <\/span><b><span data-contrast=\"auto\">half of alcohol consumers (21+ years old) remain unconcerned<\/span><\/b><span data-contrast=\"auto\"> about the associated cancer risks and do not intend to change their drinking habits. Only a small portion of drinkers\u2014about one in ten\u2014say they would quit alcohol entirely based on this information.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, around 33% of alcohol consumers (21+) are exploring the &#8220;sober curious&#8221; movement, questioning their relationship with alcohol and considering sobriety without full commitment\u2014an indication that growing awareness of alcohol and cancer risks may encourage more consumers to embrace moderation and mindful drinking rather than complete abstinence. To learn more about this trend, check out our upcoming 2025 Beyond the Buzz: Understanding Sober Curious Movement study.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/03\/Alcohol-and-Cancer-Sober-Curious.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; alt=&#8221;Alcohol and Cancer &#8211; Sober Curious&#8221; title_text=&#8221;Alcohol and Cancer &#8211; Sober Curious&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_heading title=&#8221;The Bottom Line &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">While awareness of alcohol&#8217;s link to cancer is rising, there\u2019s still a gap in understanding. Public health initiatives, clearer labeling, and more education could help bridge this divide\u2014ensuring that Americans have the knowledge they need to make informed choices about their drinking habits.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Download the report and contact us today to explore your research needs!\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Download the report&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-187183872172&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alcohol has long been associated with various health risks, such as liver disease or impaired judgment, but a new advisory from the U.S. Surgeon General has brought renewed attention to its link with cancer. (Source: U.S. Department of Health and Human Services)\u00a0\u00a0 Despite increasing public health discussions, awareness of the connection between alcohol and cancer remains inconsistent. To better understand public perception, we conducted an online survey among 1,002 U.S. adults (18+) to shed light on what Americans know\u2014and don\u2019t know\u2014about alcohol\u2019s potential dangers.\u00a0 Half of Americans acknowledge the alcohol and cancer link: Following the Surgeon General\u2019s announcement, nearly half of participants said they believe alcohol consumption increases cancer risk.\u00a0 Liver cancer is the most commonly recognized risk: Among those who believe in the connection, most associate alcohol with liver cancer, while fewer recognize its link to other associated cancers.\u00a0 News sources play a major role: Most people first learn about the alcohol and cancer connection from the news, with secondary sources including healthcare providers, social media, and conversations with friends or family.\u00a0 Tobacco products have carried health warnings for decades, but should alcohol? According to our survey, three in five Americans believe alcoholic beverages should display a Surgeon General\u2019s [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":23346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-23332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alcohol and Cancer: Understanding the Risks - Leger<\/title>\n<meta name=\"description\" content=\"Explore the connection between alcohol and cancer and understand the risks associated with alcohol consumption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/market-intelligence-alcohol-consumption-and-cancer-risk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Glass to Risk: What Do Americans Know About Alcohol Consumption and Cancer Risk?\u00a0\" \/>\n<meta property=\"og:description\" content=\"Explore the connection between alcohol and cancer and understand the risks associated with alcohol consumption.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/market-intelligence-alcohol-consumption-and-cancer-risk\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T20:24:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T20:33:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2025\/03\/shutterstock_2149067141-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tommy Pham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tommy Pham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-alcohol-consumption-and-cancer-risk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-alcohol-consumption-and-cancer-risk\\\/\"},\"author\":{\"name\":\"Tommy Pham\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/person\\\/c48a33785d08e26757acf0bb4979a8f9\"},\"headline\":\"From Glass to Risk: What Do Americans Know About Alcohol Consumption and Cancer Risk?\u00a0\",\"datePublished\":\"2025-03-11T20:24:16+00:00\",\"dateModified\":\"2025-06-26T20:33:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-alcohol-consumption-and-cancer-risk\\\/\"},\"wordCount\":788,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-alcohol-consumption-and-cancer-risk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/shutterstock_2149067141-scaled.jpg\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-alcohol-consumption-and-cancer-risk\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-alcohol-consumption-and-cancer-risk\\\/\",\"name\":\"Alcohol and Cancer: Understanding the Risks - 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