[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
We are pleased to announce the addition of four new team members within our Leger USA team. This team expansion supports Leger\u2019s strategic objective to deepen our presence and impact in market research, while also delivering more robust insights, and reinforce its position as a leading research partner across North America.\u00a0<\/p>\n
\u201cStrengthening our foothold is a key pillar of Leger\u2019s long-term strategy,\u201d said Dave Scholz, Executive Vice-President at Leger. \u201cBy growing our presence, we are not only enhancing our research and analytics capabilities but also positioning ourselves as a leading force in the industry, delivering unparalleled insights to our clients across North America.\u201d<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2025\/03\/Leger-USA.png” alt=”Leger USA” title_text=”Leger USA” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”10px||10px||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Meet Our New Team Members” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ title_font=”|600|||||||” custom_padding=”10px||||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Mukul Aggarwal, Research Director” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ title_font=”|600|||||||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Mukul is a seasoned research professional with over eight years of experience translating consumer behaviors, attitudes, and motivations into strategic insights. His work is grounded in a deep understanding of how people think, feel, and make decisions\u2014empowering brands to build stronger connections with their audiences.<\/p>\n
Skilled in both qualitative and quantitative methodologies, Mukul has led a wide range of research initiatives including brand tracking, U&A studies, segmentation, and product testing. He is passionate about delivering insights that don\u2019t just inform but inspire action, helping clients uncover growth opportunities and shape smarter business strategies. Mukul has also successfully managed multimillion-dollar research portfolios, ensuring every project delivers clear, consumer-driven value.<\/p>\n
[\/et_pb_text][et_pb_heading title=”Jordan Gollup, Senior Research Director” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ title_font=”|600|||||||” custom_padding=”10px||||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Jordan brings deep expertise in consumer insights, with a focus on packaging and retail, telecommunications, financial services, and technology. Throughout his career, he has prioritized being more than a research provider\u2014acting instead as a true partner to clients by delivering actionable insights and strategic guidance. He\u2019s known for navigating complex business challenges and driving outcomes that matter.<\/span><\/p>\n Jordan previously held senior roles at top research organizations, including GfK (now NielsenIQ), where he served as a Senior Research Manager and Senior Project Management Expert. Before that, he was a Project Director at PRS (now Behaviorally). Across these roles, he\u2019s demonstrated a consistent ability to lead high-impact research and deliver meaningful results.<\/span><\/p>\n [\/et_pb_text][et_pb_heading title=”Munish Joshi, Director, Business Development” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ title_font=”|600|||||||” custom_padding=”10px||||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Munish Joshi is a leader in market research and digital strategy professional with over 20 years of experience helping organizations uncover insights and drive business success. With a consultative, solutions-oriented mindset, Munish brings a deep understanding of both the art and science of research to every engagement.<\/p>\n His career spans a wide range of industries, where he has partnered with clients to navigate complex challenges through tailored research approaches. From quantitative and qualitative to mixed-modal methodologies, Munish leverages the full spectrum of tools to uncover actionable insights that fuel strategic decision-making.<\/p>\n [\/et_pb_text][et_pb_heading title=”Jeff McKenna, Data Scientist” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ title_font=”|600|||||||” custom_padding=”10px||||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Jeff is a pragmatic researcher who understands the requirements and application of a range of research methodologies, such as: latent class, clustering, and CART techniques (often used in market segmentation projects), conjoint and experimental choice designs (often used in messaging & product development and optimization), and correlation and regression analyses (often used in satisfaction and brand driver studies).\u00a0 Finally, he is an advanced user of SPSS Statistics, Excel and Tableau for data mining, analytics and visualization.<\/p>\n Over his 25 years in market research, Jeff has had direct hands-on experience in all stages of market research, including research design, advanced analytics, business intelligence, and strategic planning. This has enabled him to bring pragmatism and expertise when assisting organizations to drive positive changes through data and analytics. Jeff has delivered strategic and actionable solutions to clients at all levels in client organizations (from market researchers to CEOs), including complex customer experience, segmentation, brand tracking and integrated EFM programs.\u00a0\u00a0<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”10px||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n \u201cOur team expansion brings a wealth of expertise in high-quality research and advanced analytics, which are crucial for smart decision-making,\u201d said Tracey Berkenbush, Senior Vice President of Leger USA. \u201cBy leveraging cutting-edge methodologies and deep market knowledge, they will empower our clients with data-driven strategies that fuel growth, innovation, and a sustainable competitive advantage.\u201d<\/em><\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_heading title=”About Leger” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ title_font=”|600|||||||” custom_padding=”10px||||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Leger is one of North America\u2019s fastest-growing market research companies, with a significant presence in North America. Leger USA specializes in delivering high-quality research, insights, and strategic advice, powered by AI-driven technology. Through innovative methodologies and cutting-edge analytics, Leger provides solutions that span sectors, including CPG, retail, health and wellness, and travel. Leger\u2019s commitment to accuracy enables clients to navigate the complexities of their industry and niche, across all generations. For more information, visit leger360.com.<\/p>\n To learn more about our services or connect with our U.S. team, contact us here.<\/p>\n [\/et_pb_text][et_pb_button button_text=”Speak with an expert” module_class=”hs-cta-trigger-button hs-cta-trigger-button-152654486603″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" We are pleased to announce the addition of four new team members within our Leger USA team. This team expansion supports Leger\u2019s strategic objective to deepen our presence and impact in market research, while also delivering more robust insights, and reinforce its position as a leading research partner across North America.\u00a0 \u201cStrengthening our foothold is a key pillar of Leger\u2019s long-term strategy,\u201d said Dave Scholz, Executive Vice-President at Leger. \u201cBy growing our presence, we are not only enhancing our research and analytics capabilities but also positioning ourselves as a leading force in the industry, delivering unparalleled insights to our clients across North America.\u201dMukul is a seasoned research professional with over eight years of experience translating consumer behaviors, attitudes, and motivations into strategic insights. His work is grounded in a deep understanding of how people think, feel, and make decisions\u2014empowering brands to build stronger connections with their audiences. Skilled in both qualitative and quantitative methodologies, Mukul has led a wide range of research initiatives including brand tracking, U&A studies, segmentation, and product testing. He is passionate about delivering insights that don\u2019t just inform but inspire action, helping clients uncover growth opportunities and shape smarter business strategies. Mukul has also successfully managed […]<\/p>\n","protected":false},"author":15,"featured_media":23494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[412],"tags":[],"post_language_cat":[],"class_list":["post-23486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news"],"acf":[],"yoast_head":"\n\n