{"id":23568,"date":"2025-04-03T17:28:15","date_gmt":"2025-04-03T21:28:15","guid":{"rendered":"https:\/\/leger360.com\/?p=23568"},"modified":"2025-06-26T16:38:53","modified_gmt":"2025-06-26T20:38:53","slug":"market-intelligence-why-transformative-travel-will-reshape-how-you-do-business","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/market-intelligence-why-transformative-travel-will-reshape-how-you-do-business\/","title":{"rendered":"Why Transformative Travel Will Reshape How You Do Business"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span data-contrast=\"auto\">In recent years, the purpose of traveling has been redefined beyond going from point A to point B. With the rise of travel for connections, wellness, and discovery, brands must understand this untapped market to better connect with consumers and, ultimately, stay ahead of the curve.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this blog, we will explore some of these trends, including why experience-focused traveling matters so much more today and how generations have different travel behaviors. Our complete Transformative Travel report deep dives into these growing trends and can assist you in your next business decision. Access the full report now.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Download here&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-185777247628&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/02\/2025-Transformative-Travel-1.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; alt=&#8221;2025 Transformative Travle&#8221; title_text=&#8221;2025 Transformative Travel&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; custom_padding=&#8221;10px||||false|false&#8221;][\/et_pb_image][et_pb_heading title=&#8221;The Psychology Behind Transformative Travel: Why Experiences Matter More Than Ever&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; custom_padding=&#8221;10px||||false|false&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span data-contrast=\"auto\">In today\u2019s fast-paced society, where societal and financial pressures weigh heavily on many, anxiety has become the most prevalent mental health disorder in the United States. In fact, 43% of adults report feeling more anxious than they did a year ago, up from 37% in 2023. Reasons for feeling increasingly anxious are related to current events (70%), which encompass the economy (77%), the political environment (73%), and gun violence (69%). (<\/span><a href=\"https:\/\/www.psychiatry.org\/news-room\/news-releases\/annual-poll-adults-express-increasing-anxiousness\"><span data-contrast=\"none\">Source: American Psychiatry Association<\/span><\/a><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As a result, many consumers seek an outlet to relieve their stress, and nothing tops a 9-to-5-less vacation in another part of the world. <\/span><span data-contrast=\"none\">According to our Transformative Travel report, nearly half of individuals who want to visit a natural phenomenon (47%) intend to do so to connect with themselves, unwind, and escape everyday stress.<\/span> <span data-contrast=\"auto\">Additionally, wellness-focused travel comprises those interested in serene spas in tropical areas or yoga sessions by the beach. These trips, which mainly concentrate on physical and mental rejuvenation from the societal strain, are also increasing in popularity to alleviate the stress of daily life back home. According to our Transformative Travel report, 57% of respondents are interested in visiting a wellness spa or retreat, primarily for:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Relaxation and stress relief (74%)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Improving mental health and well-being (57%)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Rejuvenation and recovery (52%)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As wellness becomes a core travel driver, businesses that integrate health and wellness-focused experiences into their offerings will be better positioned to meet consumer demand. To explore how your brand can tap into this growing industry, check out our Health and Wellness report.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;How Social Media Propels the Popularization of Transformative Travel&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; custom_padding=&#8221;10px||||false|false&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span data-contrast=\"auto\">Interestingly, while transformative travel is about disconnecting, its rise is fueled by the very thing people often try to escape from: social media. Platforms like TikTok, Instagram, and YouTube aren\u2019t just shaping how people discover destinations; they\u2019re also influencing why they travel, introducing travelers to emerging hotspots like the cyberpunk-inspired city of Chongqing, China, or the breathtaking glaciers, waterfalls, and northern lights of Iceland.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What starts as mindless scrolling often turns into intentional travel planning. Seeing others embrace self-care through travel reinforces the idea that these experiences aren\u2019t just indulgences: they\u2019re necessary for mental well-being.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In fact, 43% of consumers won\u2019t even consider a destination unless they find it on social media first. This trend is further reinforced by the sheer volume of travel-related content online: the hashtag #travel has amassed over 74.4 billion views on TikTok, while Instagram features more than 624 million travel-related posts (Source: InterGlobe). These numbers highlight the undeniable influence of social media on consumer decision-making when it comes to choosing a destination.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This digital influence extends beyond adventure travel. According to our Transformative Travel report,<\/span> <span data-contrast=\"none\">52% say social media has previously inspired travel to a destination that was not considered.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/04\/Transformative-Travel-2025-Post-2-1.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; title_text=&#8221;Transformative Travel 2025 Post 2 (1)&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; custom_padding=&#8221;10px||10px||false|false&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span data-contrast=\"auto\">So, what does this all mean for you? As a brand, it\u2019s a major opportunity. Those who integrate wellness-focused experiences into their offerings will be better positioned to capture today\u2019s experience-driven travelers. Whether it\u2019s hotels offering digital detox packages or retreats incorporating mental wellness programs, the demand for healing travel is growing, with social media fueling this movement.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;In Conclusion\u2026 &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; custom_padding=&#8221;10px||||false|false&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span data-contrast=\"auto\">As consumers navigate rising anxiety and societal pressures, transformative travel has become more than just an escape\u2014it\u2019s a necessity for mental and emotional well-being. Whether through solo trips to natural wonders, immersive wellness retreats, or mindful getaways, travelers are actively seeking ways to disconnect from daily stress and reconnect with themselves.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Social media plays a crucial role in this shift, shaping how travelers discover and choose their destinations. Platforms like TikTok and Instagram inspire millions to explore new wellness-focused experiences, making digital influence a key driver in the rise of transformative travel.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With all these new trends in the travel industry becoming the norm, it is clear that organizations must pivot their strategies to cater to the new needs of these travelers. Leger USA can support you at any stage of your decision-making. Download the full report to learn more about this new wave and how our team of experts can support you. <\/span><span>\u00a0<br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Contact Us&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-152654486603&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/02\/2025-Transformative-Travel-1.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; alt=&#8221;2025 Transformative Travle&#8221; title_text=&#8221;2025 Transformative Travel&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; custom_padding=&#8221;10px||||false|false&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, the purpose of traveling has been redefined beyond going from point A to point B. With the rise of travel for connections, wellness, and discovery, brands must understand this untapped market to better connect with consumers and, ultimately, stay ahead of the curve.\u00a0\u00a0 In this blog, we will explore some of these trends, including why experience-focused traveling matters so much more today and how generations have different travel behaviors. Our complete Transformative Travel report deep dives into these growing trends and can assist you in your next business decision. Access the full report now.\u00a0\u00a0In today\u2019s fast-paced society, where societal and financial pressures weigh heavily on many, anxiety has become the most prevalent mental health disorder in the United States. In fact, 43% of adults report feeling more anxious than they did a year ago, up from 37% in 2023. Reasons for feeling increasingly anxious are related to current events (70%), which encompass the economy (77%), the political environment (73%), and gun violence (69%). (Source: American Psychiatry Association)\u00a0 As a result, many consumers seek an outlet to relieve their stress, and nothing tops a 9-to-5-less vacation in another part of the world. According to our Transformative Travel report, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":22997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-23568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Transformative Travel Will Reshape How You Do Business - Leger<\/title>\n<meta name=\"description\" content=\"Transformative travel is changing how consumers think about experiences. Discover key insights on wellness, connection, and discovery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/market-intelligence-why-transformative-travel-will-reshape-how-you-do-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Transformative Travel Will Reshape How You Do Business\" \/>\n<meta property=\"og:description\" content=\"Transformative travel is changing how consumers think about experiences. 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