{"id":23842,"date":"2025-04-22T14:40:28","date_gmt":"2025-04-22T18:40:28","guid":{"rendered":"https:\/\/leger360.com\/?p=23842"},"modified":"2025-08-04T17:28:16","modified_gmt":"2025-08-04T21:28:16","slug":"market-intelligence-data-to-decisions-how-one-mroc-can-influence-brand-strategy","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/market-intelligence-data-to-decisions-how-one-mroc-can-influence-brand-strategy\/","title":{"rendered":"Data to Decisions: How One MROC Can Influence Brand Strategy\u00a0"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW234283969 BCX0\"><span class=\"NormalTextRun SCXW234283969 BCX0\">S<\/span><span class=\"NormalTextRun SCXW234283969 BCX0\">taying ahead of the competition means understanding your customers better than ever. <\/span><a href=\"https:\/\/leger360.com\/en\/market-research-online-communities-mrocs\/?utm_source=leger360.com&amp;utm_medium=text-link&amp;utm_campaign=mrocs_blog_1&amp;utm_content=2025\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW234283969 BCX0\">Market Research Online Communities (MROCs) <\/span><\/a><span class=\"NormalTextRun CommentHighlightPipeRest SCXW234283969 BCX0\">have become a powerful tool for brands to connect with their audiences, gather insights, and translate data into actionable strategies. These online communities provide a unique blend of qualitative and quantitative research opportunities, allowing brands to make informed decisions grounded in real-time customer feedback.<\/span><\/span><span class=\"EOP SCXW234283969 BCX0\" data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;What Is an MROC? &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW77253558 BCX0\"><span class=\"NormalTextRun SCXW77253558 BCX0\">MROCs are private, online platforms where brands can engage directly with their target audience. Members of these communities\u2014typically pre-screened participants who fit the brand\u2019s target demographics\u2014provide feedback through surveys, discussion boards, focus groups, polls, and other interactive activities. Unlike traditional research methods, MROCs allow for continuous engagement, offering brands a dynamic view of customer preferences and behaviors.<\/span><\/span><span class=\"EOP SCXW77253558 BCX0\" data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/04\/Diapositive4.png&#8221; title_text=&#8221;Diapositive4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;The Four Dimensions of MROCs&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_heading title=&#8221;The Role of an MROC in Shaping Brand Strategy&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW181791696 BCX0\"><span class=\"NormalTextRun SCXW181791696 BCX0\">MROCs are more than just a tool for collecting data\u2014they are a strategic asset that empowers brands with in-depth consumer insights. By fostering continuous engagement, MROCs help businesses refine their products, marketing, and customer experiences to stay competitive in an ever-evolving marketplace.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;   1. Product Development and Innovation&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; custom_padding=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">MROCs are a goldmine for identifying unmet customer needs and testing new ideas. Through open discussions, concept tests, and in-home usage tests, brands can:<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Gauge customer reactions to new product ideas or prototypes<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Refine existing products based on user feedback<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Identify gaps in the market that competitors might overlook<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;2. Marketing and Messaging&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; custom_padding=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">Effective marketing hinges on understanding your audience\u2019s preferences, motivations, and pain points. Through packaging tests and claims tests, brands can:<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Test marketing campaigns and messaging before launch<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Identify the language and visuals that resonate most with customers<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Uncover emerging trends to stay relevant in the marketplace<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;3. Customer Experience Enhancement&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; custom_padding=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">Understanding the customer journey is critical for delivering exceptional experiences and building loyalty. Through journey mapping, discussion forums, and focus groups, MROCs provide a platform to:<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Collect feedback on customer service interactions<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Identify pain points in the purchasing process<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Uncover opportunities for personalized experiences<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/04\/heather-hart-1.png&#8221; title_text=&#8221;heather hart&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||30px||false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;MROCs are much more than research tools; they are strategic assets that bridge the gap between brands and their customers. Quote by Heather Hart, Associate VP, Leger USA. &#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">By leveraging the insights gathered from communities, companies can develop products, craft marketing campaigns, and create experiences that truly resonate with their audiences. In a world where customer expectations are constantly evolving, MROCs provide the clarity and direction brands need to thrive.<\/span><\/p>\n<p><span data-contrast=\"auto\">Contact us today to stay ahead of the competition with MROCs.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Get in touch&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-152654486603&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Staying ahead of the competition means understanding your customers better than ever. Market Research Online Communities (MROCs) have become a powerful tool for brands to connect with their audiences, gather insights, and translate data into actionable strategies. These online communities provide a unique blend of qualitative and quantitative research opportunities, allowing brands to make informed decisions grounded in real-time customer feedback.\u00a0MROCs are private, online platforms where brands can engage directly with their target audience. Members of these communities\u2014typically pre-screened participants who fit the brand\u2019s target demographics\u2014provide feedback through surveys, discussion boards, focus groups, polls, and other interactive activities. Unlike traditional research methods, MROCs allow for continuous engagement, offering brands a dynamic view of customer preferences and behaviors.\u00a0MROCs are more than just a tool for collecting data\u2014they are a strategic asset that empowers brands with in-depth consumer insights. By fostering continuous engagement, MROCs help businesses refine their products, marketing, and customer experiences to stay competitive in an ever-evolving marketplace.MROCs are a goldmine for identifying unmet customer needs and testing new ideas. Through open discussions, concept tests, and in-home usage tests, brands can:\u00a0 Gauge customer reactions to new product ideas or prototypes\u00a0 Refine existing products based on user feedback\u00a0 Identify gaps in [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":23865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-23842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data to Decisions: How One MROC Can Influence Brand 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