{"id":23924,"date":"2025-05-06T12:41:28","date_gmt":"2025-05-06T16:41:28","guid":{"rendered":"https:\/\/leger360.com\/?p=23924"},"modified":"2025-06-26T16:47:17","modified_gmt":"2025-06-26T20:47:17","slug":"market-intelligence-how-americans-are-traveling-in-summer-2025-trends-to-watch","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/market-intelligence-how-americans-are-traveling-in-summer-2025-trends-to-watch\/","title":{"rendered":"How Americans Are Traveling in Summer 2025: Trends to Watch"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||30px||false|false” global_colors_info=”{}”]<\/p>\n

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As we approach the peak travel season, the latest U.S. Travel Insights: Summer 2025 report reveals a clear message for the travel industry: travelers are still packing their bags\u2014but they\u2019re doing it smarter, more strategically, and with their wallets front of mind.<\/p>\n<\/div>\n

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If you work in travel, whether in hospitality, tour operations, marketing, or destination planning, this data offers crucial insights into where consumer behavior is holding steady, and where it’s quietly evolving.<\/div>\n

[\/et_pb_text][et_pb_button button_text=”Download the report” module_class=”hs-cta-trigger-button hs-cta-trigger-button-189805175698″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2025\/05\/Summer-Travel-2025.png” title_text=”Summer Travel 2025″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Travel demand is steady, especially among younger adults and families” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Despite economic uncertainty, Americans aren\u2019t staying home. Half plan to take at least one leisure trip this summer, and one in five will likely travel for business, both consistent with 2024 levels. What\u2019s notable this year is who\u2019s showing the strongest travel intent.<\/p>\n

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  • Households with children are much more likely to be planning a trip compared to those without kids.<\/li>\n
  • Younger generations, particularly Millennials and Gen Z, are leading the charge, while Boomers and Gen X are showing more hesitation.<\/li>\n<\/ul>\n

    \ud83d\udccc What it means: Travel businesses should tailor offers to meet the needs of families and younger travelers. Promote multi-room accommodations, flexible booking policies, and kid-friendly amenities, and emphasize stress-free logistics and togetherness. For Millennials and Gen Z, a strong online presence and value add-ons like local tips, wellness perks, or curated experiences can make a difference in booking decisions.<\/p>\n

    [\/et_pb_text][et_pb_heading title=”Adventure travel remains a top pick for purposeful getaways” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”10px||||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    While visiting friends and family (45%) and city trips (25%) top the list of vacation types, adventure travel remains a strong third, chosen by 17% of travelers. These trips aren’t just about adrenaline \u2014 they\u2019re about well-being, nature, and disconnecting from everyday stress.<\/p>\n

    Hiking and camping lead among planned adventure activities this summer. For those booking with a provider, cost (39%), local guide expertise (31%), and equipment availability (30%) are key decision drivers.<\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2025\/05\/Image42.png” title_text=”Image42″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

    \ud83d\udccc What it means: The appetite for meaningful, outdoor-centered experiences remains strong. Travel brands can meet this demand by offering accessible, well-guided, and wellness-oriented packages. Simple additions \u2014 like gear rentals, mindfulness-focused itineraries, or local guides \u2014 can help adventure seekers feel supported without overcomplicating the offer.<\/p>\n

    [\/et_pb_text][et_pb_heading title=”Travelers are budgeting wisely ” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”10px||||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Even though the majority of travelers affected by economic concerns are adjusting their plans, most aren\u2019t backing out of travel altogether. Instead, they\u2019re choosing cheaper accommodations (31%), cutting dining costs (29%), and staying with friends or family (25%).<\/p>\n

    With an average summer travel budget of $4,670, Americans are planning their vacations with budget awareness and spending limits in mind:<\/p>\n

      \n
    • Millennials are planning to spend the most, with an average budget of $6,380 \u2014 reflecting their strong presence in the market and willingness to invest in meaningful experiences.<\/li>\n
    • Boomers ($3,360) and Gen Z ($3,560) report the lowest budgets, pointing to more cautious or limited spending power.<\/li>\n
    • Families with children also show high intent, budgeting $6,330 on average, compared to just $3,820 among those without kids, highlighting their desire to create memories through shared experiences.<\/li>\n<\/ul>\n

      \ud83d\udccc What it means: This is a highly strategic travel audience. They\u2019re deliberate with their spending, not frugal. Brands that position themselves as value-smart, and offer perks, rewards, and meaningful experiences are best positioned to connect. Transparent pricing, flexible options, and tiered offerings (basic-to-premium) will help match diverse budgets without compromising on perceived quality.<\/p>\n

      [\/et_pb_text][et_pb_heading title=”Want more data?” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”10px||||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

      The U.S. Travel Insights: Summer 2025 report is packed with data on demographics, spending behaviors, motivations, and barriers. Whether you’re designing packages, adjusting marketing strategy, or looking to better understand what matters most to today\u2019s traveler, this is essential reading.<\/p>\n

      [\/et_pb_text][et_pb_button button_text=”Download the report” module_class=”hs-cta-trigger-button hs-cta-trigger-button-189805175698″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2025\/05\/Summer-Travel-2025.png” title_text=”Summer Travel 2025″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      As we approach the peak travel season, the latest U.S. Travel Insights: Summer 2025 report reveals a clear message for the travel industry: travelers are still packing their bags\u2014but they\u2019re doing it smarter, more strategically, and with their wallets front of mind. If you work in travel, whether in hospitality, tour operations, marketing, or destination planning, this data offers crucial insights into where consumer behavior is holding steady, and where it’s quietly evolving.Despite economic uncertainty, Americans aren\u2019t staying home. Half plan to take at least one leisure trip this summer, and one in five will likely travel for business, both consistent with 2024 levels. What\u2019s notable this year is who\u2019s showing the strongest travel intent. Households with children are much more likely to be planning a trip compared to those without kids. Younger generations, particularly Millennials and Gen Z, are leading the charge, while Boomers and Gen X are showing more hesitation. \ud83d\udccc What it means: Travel businesses should tailor offers to meet the needs of families and younger travelers. Promote multi-room accommodations, flexible booking policies, and kid-friendly amenities, and emphasize stress-free logistics and togetherness. For Millennials and Gen Z, a strong online presence and value add-ons like local tips, […]<\/p>\n","protected":false},"author":10,"featured_media":23930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-23924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"\nHow Americans Are Traveling in Summer 2025: Trends to Watch - Leger<\/title>\n<meta name=\"description\" content=\"Our Summer 2025 U.S. Travel Insights report shows Americans are still packing their bags\u2014just more strategically and budget-consciously.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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