{"id":24242,"date":"2025-06-04T16:54:31","date_gmt":"2025-06-04T20:54:31","guid":{"rendered":"https:\/\/leger360.com\/?p=24242"},"modified":"2025-08-04T17:06:19","modified_gmt":"2025-08-04T21:06:19","slug":"market-intelligence-mroc-unstructured-conversations-innovation-innovations","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/","title":{"rendered":"Unscripted Moments in MROCs"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>The most groundbreaking ideas often emerge from authentic, unscripted conversations. Market Research Online Communities (MROCs) have become invaluable for capturing these moments, offering brands a raw, unfiltered look into their customers&#8217; minds. Unlike structured surveys or interviews, unstructured discussions encourage spontaneity, creativity, and unexpected insights that can spark innovation.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;The Power of Unstructured Conversations in MROCs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;|600|||||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Unstructured conversations in MROCs happen naturally, free from rigid guidelines or pre-planned questions, and are often sparked by open-ended prompts, spontaneous feedback, or member-to-member exchanges. These interactions offer invaluable insights by providing contextual richness that reveals the reasons behind participants&#8217; thoughts and feelings and emotional depth that uncovers their genuine sentiments about a product, service, or idea.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/shutterstock_2170978427.jpg&#8221; alt=&#8221;Group discussion MROC&#8221; title_text=&#8221;Group,Of,People,Listening,To,Each,Other,About,Their,Mental&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_heading title=&#8221;Unstructured Conversations Drive Innovation&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;|600|||||||&#8221; custom_padding=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Innovation thrives on fresh perspectives and diverse viewpoints. Here\u2019s why unscripted moments in MROCs are so effective in sparking creativity:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;1. Captures the %22Voice of the Customer%22 in MROCs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;|600|||||||&#8221; custom_padding=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>When people speak freely, their insights are more authentic, nuanced, and actionable. <\/span><\/p>\n<p><span>This raw feedback can:<\/span><\/p>\n<ul>\n<li><span>Highlight pain points that structured surveys might miss<\/span><\/li>\n<li><span>Reveal new use cases for products or services<\/span><\/li>\n<li><span>Offer unique phrasing or terminology that resonates with the audience<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;2. Encourages Co-Creation Through MROC engagement&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;|600|||||||&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>When participants are given the freedom to share ideas, they often become co-creators in the innovation process by:<\/span><\/p>\n<ul>\n<li><span>Suggesting improvements to existing products<\/span><\/li>\n<li><span>Brainstorming solutions to common challenges<\/span><\/li>\n<li><span>Sharing ideas for entirely new offerings<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;3. Reflects Real-World Contexts Through MROC Insights&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;|600|||||||&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Unscripted moments provide insights grounded in the realities of participants&#8217; lives. Brands can use this information to:<\/span><\/p>\n<ul>\n<li><span>Tailor products to fit real-world scenarios<\/span><\/li>\n<li><span>Understand how cultural, social, or environmental factors influence customer behavior<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Unstructured Conversations Drive Innovation&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;|600|||||||&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em><span>\u201cUnscripted conversations can be the starting point of an IDEAvate360 journey\u2014 the first puzzle piece that fuels the innovation pipeline.&#8221; \u2013 Lacy Moore, Associate Vice-President<\/span><\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/07\/ideavate_linkedin_statique_2.png&#8221; alt=&#8221;Ideavate360 Interface Illustration&#8221; title_text=&#8221;ideavate_linkedin_statique_2&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Start your innovation journey with ideas for new products or improvements from unscripted discussions and validate them with IDEAvate360. Our cutting-edge research solution combines consumer feedback with influencer insights to develop, refine, and validate ideas that drive progress.<\/span><\/p>\n<p><span>Contact us today to speak with an expert on the combined power of MROCs and IDEAvate360.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Contact us&#8221; module_id=&#8221;hs-cta-trigger-button hs-cta-trigger-button-152654486603&#8243; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-152654486603&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most groundbreaking ideas often emerge from authentic, unscripted conversations. Market Research Online Communities (MROCs) have become invaluable for capturing these moments, offering brands a raw, unfiltered look into their customers&#8217; minds. Unlike structured surveys or interviews, unstructured discussions encourage spontaneity, creativity, and unexpected insights that can spark innovation.Unstructured conversations in MROCs happen naturally, free from rigid guidelines or pre-planned questions, and are often sparked by open-ended prompts, spontaneous feedback, or member-to-member exchanges. These interactions offer invaluable insights by providing contextual richness that reveals the reasons behind participants&#8217; thoughts and feelings and emotional depth that uncovers their genuine sentiments about a product, service, or idea.Innovation thrives on fresh perspectives and diverse viewpoints. Here\u2019s why unscripted moments in MROCs are so effective in sparking creativity:When people speak freely, their insights are more authentic, nuanced, and actionable. This raw feedback can: Highlight pain points that structured surveys might miss Reveal new use cases for products or services Offer unique phrasing or terminology that resonates with the audience When participants are given the freedom to share ideas, they often become co-creators in the innovation process by: Suggesting improvements to existing products Brainstorming solutions to common challenges Sharing ideas for entirely new offerings Unscripted [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":24243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-24242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unscripted Moments in MROCs - Leger<\/title>\n<meta name=\"description\" content=\"Discover how unscripted conversations in MROCs spark customer-led innovation, reveal real insights, and drive product co-creation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unscripted Moments in MROCs\" \/>\n<meta property=\"og:description\" content=\"Discover how unscripted conversations in MROCs spark customer-led innovation, reveal real insights, and drive product co-creation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T20:54:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T21:06:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/shutterstock_2021639273-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1299\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tommy Pham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tommy Pham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\\\/\"},\"author\":{\"name\":\"Tommy Pham\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/person\\\/c48a33785d08e26757acf0bb4979a8f9\"},\"headline\":\"Unscripted Moments in MROCs\",\"datePublished\":\"2025-06-04T20:54:31+00:00\",\"dateModified\":\"2025-08-04T21:06:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\\\/\"},\"wordCount\":797,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/shutterstock_2021639273-scaled.jpg\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\\\/\",\"name\":\"Unscripted Moments in MROCs - Leger\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/shutterstock_2021639273-scaled.jpg\",\"datePublished\":\"2025-06-04T20:54:31+00:00\",\"dateModified\":\"2025-08-04T21:06:19+00:00\",\"description\":\"Discover how unscripted conversations in MROCs spark customer-led innovation, reveal real insights, and drive product co-creation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/shutterstock_2021639273-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/shutterstock_2021639273-scaled.jpg\",\"width\":2560,\"height\":1299,\"caption\":\"Online and in-person focus group\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leger360.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unscripted Moments in MROCs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/\",\"name\":\"Leger\",\"description\":\"Market Research | Data Analytics\",\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leger360.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\",\"name\":\"Leger\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"contentUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/2022-Logo-Leger-Blackred-g.png\",\"width\":1195,\"height\":686,\"caption\":\"Leger\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/leger360\\\/\",\"https:\\\/\\\/x.com\\\/leger360\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/leger360\\\/\"],\"description\":\"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies.\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/person\\\/c48a33785d08e26757acf0bb4979a8f9\",\"name\":\"Tommy Pham\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/82a12f501a5aaed0ba4be722633ab0e1dd011289a0661bff783a7f549be45b52?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/82a12f501a5aaed0ba4be722633ab0e1dd011289a0661bff783a7f549be45b52?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/82a12f501a5aaed0ba4be722633ab0e1dd011289a0661bff783a7f549be45b52?s=96&d=mm&r=g\",\"caption\":\"Tommy Pham\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Unscripted Moments in MROCs - Leger","description":"Discover how unscripted conversations in MROCs spark customer-led innovation, reveal real insights, and drive product co-creation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/","og_locale":"en_US","og_type":"article","og_title":"Unscripted Moments in MROCs","og_description":"Discover how unscripted conversations in MROCs spark customer-led innovation, reveal real insights, and drive product co-creation.","og_url":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/","og_site_name":"Leger","article_publisher":"https:\/\/www.facebook.com\/leger360\/","article_published_time":"2025-06-04T20:54:31+00:00","article_modified_time":"2025-08-04T21:06:19+00:00","og_image":[{"width":2560,"height":1299,"url":"https:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/shutterstock_2021639273-scaled.jpg","type":"image\/jpeg"}],"author":"Tommy Pham","twitter_card":"summary_large_image","twitter_creator":"@leger360","twitter_site":"@leger360","twitter_misc":{"Written by":"Tommy Pham","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/#article","isPartOf":{"@id":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/"},"author":{"name":"Tommy Pham","@id":"https:\/\/leger360.com\/en\/#\/schema\/person\/c48a33785d08e26757acf0bb4979a8f9"},"headline":"Unscripted Moments in MROCs","datePublished":"2025-06-04T20:54:31+00:00","dateModified":"2025-08-04T21:06:19+00:00","mainEntityOfPage":{"@id":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/"},"wordCount":797,"publisher":{"@id":"https:\/\/leger360.com\/en\/#organization"},"image":{"@id":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/#primaryimage"},"thumbnailUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/shutterstock_2021639273-scaled.jpg","articleSection":["Market intelligence"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/","url":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/","name":"Unscripted Moments in MROCs - Leger","isPartOf":{"@id":"https:\/\/leger360.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/#primaryimage"},"image":{"@id":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/#primaryimage"},"thumbnailUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/shutterstock_2021639273-scaled.jpg","datePublished":"2025-06-04T20:54:31+00:00","dateModified":"2025-08-04T21:06:19+00:00","description":"Discover how unscripted conversations in MROCs spark customer-led innovation, reveal real insights, and drive product co-creation.","breadcrumb":{"@id":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/#primaryimage","url":"https:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/shutterstock_2021639273-scaled.jpg","contentUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2025\/06\/shutterstock_2021639273-scaled.jpg","width":2560,"height":1299,"caption":"Online and in-person focus group"},{"@type":"BreadcrumbList","@id":"https:\/\/leger360.com\/en\/market-intelligence-mroc-unstructured-conversations-innovation-innovations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leger360.com\/en\/"},{"@type":"ListItem","position":2,"name":"Unscripted Moments in MROCs"}]},{"@type":"WebSite","@id":"https:\/\/leger360.com\/en\/#website","url":"https:\/\/leger360.com\/en\/","name":"Leger","description":"Market Research | Data Analytics","publisher":{"@id":"https:\/\/leger360.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leger360.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/leger360.com\/en\/#organization","name":"Leger","url":"https:\/\/leger360.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leger360.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","contentUrl":"https:\/\/leger360.com\/wp-content\/uploads\/2024\/04\/2022-Logo-Leger-Blackred-g.png","width":1195,"height":686,"caption":"Leger"},"image":{"@id":"https:\/\/leger360.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/leger360\/","https:\/\/x.com\/leger360","https:\/\/www.linkedin.com\/company\/leger360\/"],"description":"Leger is one of North America\u2019s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies."},{"@type":"Person","@id":"https:\/\/leger360.com\/en\/#\/schema\/person\/c48a33785d08e26757acf0bb4979a8f9","name":"Tommy Pham","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/82a12f501a5aaed0ba4be722633ab0e1dd011289a0661bff783a7f549be45b52?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/82a12f501a5aaed0ba4be722633ab0e1dd011289a0661bff783a7f549be45b52?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/82a12f501a5aaed0ba4be722633ab0e1dd011289a0661bff783a7f549be45b52?s=96&d=mm&r=g","caption":"Tommy Pham"}}]}},"_links":{"self":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/posts\/24242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/comments?post=24242"}],"version-history":[{"count":0,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/posts\/24242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/media\/24243"}],"wp:attachment":[{"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/media?parent=24242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/categories?post=24242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/tags?post=24242"},{"taxonomy":"post_language_cat","embeddable":true,"href":"https:\/\/leger360.com\/en\/wp-json\/wp\/v2\/post_language_cat?post=24242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}