{"id":24963,"date":"2025-07-23T15:48:31","date_gmt":"2025-07-23T19:48:31","guid":{"rendered":"https:\/\/leger360.com\/?p=24963"},"modified":"2025-08-04T17:25:17","modified_gmt":"2025-08-04T21:25:17","slug":"mapping-the-gut-health-opportunity-and-embracing-the-gut-microbiome-revolution","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/mapping-the-gut-health-opportunity-and-embracing-the-gut-microbiome-revolution\/","title":{"rendered":"Mapping the Gut Health Opportunity and Embracing the Gut Microbiome Revolution"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">Consumers are no longer approaching gut health as a one-time fix. They\u2019re building it into their everyday lives through supplements, foods, beverages, and personal care products that support their overall well-being.<\/span><\/p>\n<p><span data-contrast=\"auto\"><\/span><span data-contrast=\"auto\">Our previous report, <\/span><b><span data-contrast=\"auto\">The Gut Shift: The Rise of Holistic Digestive Wellness<\/span><\/b><span data-contrast=\"auto\">, found that seven in ten consumers say they\u2019re familiar with the term gut microbiome \u2014 a sign that this once-niche concept has entered the mainstream.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our new publication, <\/span><i><span data-contrast=\"auto\">Inside Out: Embracing the Gut Microbiome Revolution<\/span><\/i><span data-contrast=\"auto\">, explores this transformation from a one-off interest in probiotics and digestive relief to a series of intentional, recurring behaviors that are now part of everyday habits. <\/span><span data-contrast=\"auto\">Gut health isn\u2019t just something consumers think about \u2013\u00a0 it\u2019s becoming something they do.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Download the report&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-192770586753&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/07\/Embracing_Microbiome_2025_banniere_courriel_600x200.png&#8221; title_text=&#8221;Embracing_Microbiome_2025_banniere_courriel_600x200&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;Inside Out; Embracing the Gut Microbiome Revolution&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_heading title=&#8221;From Moment to Ritual: How Gut Health Shapes Daily Life &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">From morning supplements to afternoon sodas and evening teas, microbiome-supportive choices are becoming embedded in daily routines. These emerging rituals are reshaping expectations across the entire CPG landscape.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Morning:<\/span><\/b><span data-contrast=\"auto\"> Products like Seed\u2019s DS-01 Daily Synbiotic and Ritual Synbiotic+ are designed to kickstart digestive support as part of a consistent morning supplement ritual.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Midday:<\/span><\/b><span data-contrast=\"auto\"> Brands like <\/span><a href=\"https:\/\/www.poppidrink.com\/\"><span data-contrast=\"none\">Poppi<\/span><\/a><span data-contrast=\"auto\"> and <\/span><a href=\"https:\/\/drinkolipop.com\/\"><span data-contrast=\"none\">Olipop<\/span><\/a><span data-contrast=\"auto\"> are redefining the soda experience with prebiotic sodas that make gut health an appealing, accessible lunchtime habit.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Evening:<\/span><\/b><span data-contrast=\"auto\"> Options like Traditional Medicinals\u2019 Probiotic Teas and <\/span><a href=\"https:\/\/drinkculturepop.com\/\"><span data-contrast=\"none\">Culture Pop<\/span><\/a><span data-contrast=\"auto\"> bring calming, gut-friendly ingredients into wind-down routines.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\"> Additionally, skincare brands such as Gallin\u00e9e and TULA Skincare are incorporating prebiotics and probiotics into cleansers, serums, and moisturizers, positioning skin health as an extension of the gut-skin connection.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As functional intent blends into lifestyle, brands have a clear opportunity: move from delivering benefits to becoming part of consumers\u2019 wellness rituals.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;The Supplement Surge&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">Gut health supplementation is quickly evolving from reactive use to proactive routine. 53% of consumers currently take supplements for gut health, and an additional 35% express interest but have not yet entered the category, highlighting a sizable opportunity to engage the <\/span><i><span data-contrast=\"auto\">gut health curious<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Consumers are navigating the space through a combination of self-education and trusted recommendations. Key decision drivers include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Online research and reviews<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Medical recommendations<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Friends or family recommendations<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">This behavior signals that gut health is being built into the foundation of broader wellness routines, moving beyond occasional symptom relief to daily, preventative care.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Eating and Drinking for Inner Wellness&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW27939101 BCX0\"><span class=\"NormalTextRun SCXW27939101 BCX0\">As gut health becomes more deeply woven into wellness culture, consumers are expanding how and where they expect support. Increasingly, <\/span><span class=\"NormalTextRun SCXW27939101 BCX0\">they<\/span><span class=\"NormalTextRun SCXW27939101 BCX0\"> seek<\/span><span class=\"NormalTextRun SCXW27939101 BCX0\"> out food and beverage options that nourish the microbiome in ways that feel natural, enjoyable, and easy to integrate into everyday routines.<\/span><\/span><span class=\"EOP SCXW27939101 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/07\/MROCs-x-Gut-Shift-Blog-2-Post-2.jpg&#8221; title_text=&#8221;MROCs x Gut Shift Blog 2 Post 2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;79%&#8221; custom_padding=&#8221;20px||||false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;65% of consumers actively seek out foods and beverages that support a healthy gut, and 47% already consume microbiome-supportive beverages in their routine.&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW43862048 BCX0\"><span class=\"NormalTextRun SCXW43862048 BCX0\">From fermented snacks and fiber-rich bowls to sparkling herbal tonics, gut wellness is no longer a trend<\/span><span class=\"NormalTextRun SCXW43862048 BCX0\"> \u2013 <\/span><span class=\"NormalTextRun SCXW43862048 BCX0\">it\u2019s<\/span><span class=\"NormalTextRun SCXW43862048 BCX0\"> becoming a lifestyle standard. For brands, this shift creates a growing opportunity to deliver functional benefits in craveable, convenient formats that align with modern routines.<\/span><\/span><span class=\"EOP SCXW43862048 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, true understanding and engagement remain limited. Most of those who claim familiarity report only surface-level knowledge, and 30% acknowledge they \u201cdon\u2019t know much\u201d about it at all. This gap between recognition and real comprehension is shaping how consumers navigate the space, and where they hesitate to act.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This surface-level familiarity is reflected in how few consumers are actively engaging with the space. Take microbiome testing: while it can offer varying levels of analysis on diet, digestion, inflammation, and overall gut balance, very few people are using it. According to our study, among those who are aware of the microbiome, only 25% know that testing exists, and just 4% have tried it. This is a space that has captured attention but hasn\u2019t yet earned meaningful action. For many consumers, it may feel scientific, abstract, or simply out of reach. For brands, this is the moment to help bridge that gap and move people from recognition to action by making science approachable and the experience personal.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;A Market Ready for Innovation&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">This is a moment for brands to lead with innovation. By simplifying the science, offering intuitive and personalized solutions, and connecting with both gut health loyalists deepening their daily rituals and the gut health curious seeking credible, accessible entry points, brands can make gut health feel more approachable. This shift can help consumers move from curiosity to meaningful action.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/leger360.com\/en\/ideavate-360\/\">IDEAvate360<\/a> helps brands test early-stage ideas with real consumers and influencers, quickly and efficiently. Whether you&#8217;re exploring new gut health products, positioning or refining your value proposition, IDEAvate360 provides rapid feedback to shape solutions that resonate in a fast-moving category.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><strong><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW227389353 BCX0\"><span class=\"NormalTextRun SCXW227389353 BCX0\">Ready to move faster on your next gut health innovation?<\/span><\/span><\/strong><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW227389353 BCX0\"><span class=\"NormalTextRun SCXW227389353 BCX0\"> Contact our experts today about IDEAvate360.<\/span><\/span><span class=\"EOP SCXW227389353 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Contact us&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-152654486603&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2025\/07\/Ideavate_blog_influencers_testimonial_9876.png&#8221; title_text=&#8221;Ideavate_blog_influencers_testimonial_9876&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; custom_padding=&#8221;20px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; alt=&#8221;We understand the importance of being future-looking, both from a client perspective and in building our research offerings. IDEAvate360 includes category influencers and predictive modeling to do just that. We are rpoud that this approach helps our clients to grow and stay ahead of their competition. Quote by Tracey Berkenbush, SVP at Leger USA.&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers are no longer approaching gut health as a one-time fix. They\u2019re building it into their everyday lives through supplements, foods, beverages, and personal care products that support their overall well-being. Our previous report, The Gut Shift: The Rise of Holistic Digestive Wellness, found that seven in ten consumers say they\u2019re familiar with the term gut microbiome \u2014 a sign that this once-niche concept has entered the mainstream.\u00a0 Our new publication, Inside Out: Embracing the Gut Microbiome Revolution, explores this transformation from a one-off interest in probiotics and digestive relief to a series of intentional, recurring behaviors that are now part of everyday habits. Gut health isn\u2019t just something consumers think about \u2013\u00a0 it\u2019s becoming something they do.\u00a0From morning supplements to afternoon sodas and evening teas, microbiome-supportive choices are becoming embedded in daily routines. These emerging rituals are reshaping expectations across the entire CPG landscape.\u00a0 Morning: Products like Seed\u2019s DS-01 Daily Synbiotic and Ritual Synbiotic+ are designed to kickstart digestive support as part of a consistent morning supplement ritual.\u00a0 Midday: Brands like Poppi and Olipop are redefining the soda experience with prebiotic sodas that make gut health an appealing, accessible lunchtime habit.\u00a0 Evening: Options like Traditional Medicinals\u2019 Probiotic Teas and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":24964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-24963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mapping the Gut Health Opportunity and Embracing the Gut Microbiome Revolution - Leger<\/title>\n<meta name=\"description\" content=\"Explore how consumers are embracing the gut microbiome revolution by turning daily choices in food, supplements, and personal care into lasting wellness rituals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/mapping-the-gut-health-opportunity-and-embracing-the-gut-microbiome-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mapping the Gut Health Opportunity and Embracing the Gut Microbiome Revolution\" \/>\n<meta property=\"og:description\" content=\"Explore how consumers are embracing the gut microbiome revolution by turning daily choices in food, supplements, and personal care into lasting wellness rituals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/mapping-the-gut-health-opportunity-and-embracing-the-gut-microbiome-revolution\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" 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