{"id":27060,"date":"2026-01-21T21:39:42","date_gmt":"2026-01-22T02:39:42","guid":{"rendered":"https:\/\/leger360.com\/?p=27060"},"modified":"2026-01-21T21:50:13","modified_gmt":"2026-01-22T02:50:13","slug":"market-intelligence-inside-the-artificial-intelligence-enabled-hotel-experience","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/market-intelligence-inside-the-artificial-intelligence-enabled-hotel-experience\/","title":{"rendered":"Inside the\u00a0Artificial Intelligence\u00a0Enabled Hotel Experience\u00a0"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">The hotel industry is\u00a0beginning to explore how\u00a0artificial intelligence\u00a0can enhance the guest experience, from simplifying routine interactions to offering more tailored support during a stay. As travelers grow more comfortable with technology in other parts of their lives, many are starting to look for similar convenience and guidance when they check into a hotel.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">The\u00a0<\/span><b><i><span data-contrast=\"auto\">Uncharted Territory Exploring Travel Behaviors in an AI World<\/span><\/i><\/b><span data-contrast=\"auto\">\u00a0Report offers a clear view of how travelers perceive AI enabled hotel features and what they find most useful.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Download the report&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-204394438970&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/Uncharted-Territory-Exploring-Travel-Behaviors-in-an-AI-World_Page_01-scaled.jpg&#8221; alt=&#8221;Uncharted Territory Exploring Travel Behaviors in an AI World report cover&#8221; title_text=&#8221;Uncharted Territory Exploring Travel Behaviors in an AI World_Page_01&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW99666486 BCX8\"><span class=\"NormalTextRun SCXW99666486 BCX8\">Nearly four<\/span><span class=\"NormalTextRun SCXW99666486 BCX8\"><span>\u00a0<\/span>in ten travelers say they are likely to stay at a hotel that offers AI powered services. Many travelers see these features as an extension of the digital tools they already rely on in other parts of daily life. When hotels provide simple, intuitive AI support, it can help guests feel more confident navigating new environments and reduce the amount of effort<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW99666486 BCX8\">required<\/span><span class=\"NormalTextRun SCXW99666486 BCX8\"><span>\u00a0<\/span>during their stay.<\/span><\/span><span class=\"EOP SCXW99666486 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/blog-2-visual-1.png&#8221; alt=&#8221;39% are likely to stay in an AI-enabled hotel.&#8221; title_text=&#8221;39% are likely to stay in an AI-enabled hotel.&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">When travelers consider AI-enabled hotel services, they tend to gravitate toward features that offer practical\u00a0assistance\u00a0and\u00a0real-time\u00a0guidance. The most appealing hotel features include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Real time recommendations for meals, activities, or events (24%)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">A smart app that keeps your travel plans, check-in times, and local reservations all in one place (24%)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Quick, contactless check-in and check-out using facial or voice recognition (22%)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Real time local tips and activity ideas (21%)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Instant help in emergencies or travel disruptions (20%)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Automatic room upgrades or personalized offers (20%)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">These preferences point to a consistent theme. Travelers want tools that help them navigate unfamiliar places, stay informed, and reduce friction throughout their trip. AI is not seen as a replacement for staff but as an\u00a0additional\u00a0layer of support that can make the experience feel smoother and more aligned with individual needs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;How AI Can Improve the Hotel Experience &#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">AI has the potential to address several common pain points in the hotel journey. Guests often want faster check in, clearer communication, and quick answers to simple questions. AI powered tools can help by delivering\u00a0real-time\u00a0updates, offering immediate support through messaging, and reducing wait times at key touchpoints.<\/span><\/p>\n<p><span data-contrast=\"auto\">Some hotel brands are already experimenting with these ideas in ways that give travelers a clearer sense of what AI\u00a0assisted\u00a0service can look like in practice.\u00a0<a href=\"https:\/\/www.hotelmanagement.net\/tech\/hilton-expands-property-messaging\">Hilton, for example, has expanded the use of AI supported guest messaging tools\u00a0<\/a>across many of its properties, allowing guests to ask questions, request items, or receive updates without waiting at the front desk. These systems help staff respond more quickly to routine needs while giving guests a smoother, more flexible way to communicate during their stay.\u00a0<a href=\"https:\/\/www.hoteldive.com\/news\/marriott-renaissance-hotels-ai-powered-virtual-concierge\">Marriott has also explored AI driven concierge support<\/a>, including virtual concierge tools that offer recommendations, highlight local experiences, and\u00a0provide\u00a0quick answers to\u00a0common questions. These early efforts are not meant to replace traditional service but to fill in the moments where travelers\u00a0benefit\u00a0from\u00a0timely\u00a0guidance or faster responses. Together, they show how AI can complement hotel operations by reducing friction, supporting staff workflows, and helping guests feel more supported throughout their stay.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/AI-Chat-Hotels.png&#8221; alt=&#8221;AI travel assistant chat showing hotel booking options in Miami.&#8221; title_text=&#8221;AI Chat Hotels&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_heading title=&#8221;What This Means for the Hotel Industry Moving Forward &#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span data-contrast=\"auto\">As hotels explore new applications for AI, the most successful solutions will be those that align with traveler needs and comfort levels. AI works best when it supports the guest relationship by making key moments easier, more personalized, or more efficient. Hotels that use AI to strengthen service,\u00a0anticipate\u00a0needs, and improve communication will be well positioned to stand out in a competitive market.<\/span><\/p>\n<p><span data-contrast=\"auto\">To learn more about how travelers view AI enabled hotel experiences and how your brand can develop offerings that resonate, subscribe to our newsletter.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Subscribe to our newsletter&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-152654486624&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The hotel industry is\u00a0beginning to explore how\u00a0artificial intelligence\u00a0can enhance the guest experience, from simplifying routine interactions to offering more tailored support during a stay. As travelers grow more comfortable with technology in other parts of their lives, many are starting to look for similar convenience and guidance when they check into a hotel.\u00a0\u00a0 \u00a0The\u00a0Uncharted Territory Exploring Travel Behaviors in an AI World\u00a0Report offers a clear view of how travelers perceive AI enabled hotel features and what they find most useful.\u00a0Nearly four\u00a0in ten travelers say they are likely to stay at a hotel that offers AI powered services. Many travelers see these features as an extension of the digital tools they already rely on in other parts of daily life. When hotels provide simple, intuitive AI support, it can help guests feel more confident navigating new environments and reduce the amount of effort\u00a0required\u00a0during their stay.\u00a0When travelers consider AI-enabled hotel services, they tend to gravitate toward features that offer practical\u00a0assistance\u00a0and\u00a0real-time\u00a0guidance. The most appealing hotel features include:\u00a0 Real time recommendations for meals, activities, or events (24%)\u00a0 A smart app that keeps your travel plans, check-in times, and local reservations all in one place (24%)\u00a0 Quick, contactless check-in and check-out using facial or voice [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":27108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-27060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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