{"id":27149,"date":"2026-01-20T09:25:28","date_gmt":"2026-01-20T14:25:28","guid":{"rendered":"https:\/\/leger360.com\/leger-creates-an-artificial-intelligence-scientific-committee\/"},"modified":"2026-01-22T15:31:15","modified_gmt":"2026-01-22T20:31:15","slug":"leger-creates-an-artificial-intelligence-scientific-committee","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/leger-creates-an-artificial-intelligence-scientific-committee\/","title":{"rendered":"Leger Creates an Artificial Intelligence Scientific Committee"},"content":{"rendered":"

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Leger, the largest Canadian-owned polling, marketing research, and analytics firm, announced today the creation of its Artificial Intelligence Scientific Committee<\/a>. This marks an important milestone in Leger’s evolution of its approach to AI. Through this initiative, Leger reaffirms its commitment to the rigorous, thoughtful, and responsible use of AI. <\/span> <\/span><\/p>\n

Composed of internationally recognized experts, Leger\u2019s AI Scientific Committee<\/a> will support the organization in its reflections and decisions related to artificial intelligence. The committee will inform, challenge, and guide Leger\u2019s AI-related decisions. Acting as an external advisory body, the committee will ensure that AI initiatives remain relevant and aligned with industry best practices. <\/span> <\/span><\/p>\n

An AI Scientific Committee as a Cornerstone of Leger\u2019s Approach<\/span><\/b> <\/span><\/h2>\n

Committee members will provide critical and constructive input on ongoing projects, contribute to strategic thinking, and support the development of internal capabilities. <\/span> <\/span><\/p>\n

\u201cSurrounding ourselves with independent experts is essential to fully understand both local and global challenges and making informed decisions,\u201d said <\/span>Sarah Mottet<\/span><\/b>, Vice President, Transformation and AI at Leger. \u201cThis committee will help us structure and optimize our use of AI in a thoughtful, methodical and practical way, while remaining fully aligned with our mission.\u201d <\/span> <\/span><\/p>\n

Chaired by Jacques Nantel, Professor Emeritus at HEC Montr\u00e9al, the committee brings together specialists from academia, research and technological innovation.<\/span> <\/span><\/span><\/span> <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” column_structure=”1_4,1_4,1_4,1_4″ module_alignment=”left” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/Jacques-N.png” _builder_version=”4.27.5″ _module_preset=”default” alt=”Jacques Nantel” title_text=”Jacques N.” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/Maxime-C.png” _builder_version=”4.27.5″ _module_preset=”default” title_text=”Maxime C.” hover_enabled=”0″ sticky_enabled=”0″ alt=”Maxime Cohen” max_width=”98%”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/Ray-P.png” _builder_version=”4.27.5″ _module_preset=”default” alt=”Ray Poynter” title_text=”Ray P.” hover_enabled=”0″ sticky_enabled=”0″ max_width=”95%”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/Sarah-M.png” _builder_version=”4.27.5″ _module_preset=”default” alt=”Sarah Mjidou” title_text=”Sarah M.” max_width=”95%” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” column_structure=”1_4,1_4,1_4,1_4″ module_alignment=”left” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

\n
Jacques Nantel<\/strong><\/div>\n
Professor Emeritus, HEC Montr\u00e9al, Canada<\/span><\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Maxime Cohen<\/strong><\/div>\n
Professor and Chairholder, Scale AI Research Chair, McGill University, Canada<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Ray Poynter<\/strong><\/div>\n
Co-Founder, Research Wise AI; Founder, NewMR, United Kingdom<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Sarah Mjidou<\/strong><\/div>\n
President and Founder, ALNIXIA, Canada<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” column_structure=”1_4,1_4,1_4,1_4″ module_alignment=”left” hover_enabled=”0″ sticky_enabled=”0″ locked=”off”][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/Dharmendra-Jain.png” _builder_version=”4.27.5″ _module_preset=”default” alt=”Dharmendra Jain” title_text=”Dharmendra Jain” hover_enabled=”0″ sticky_enabled=”0″ max_width=”95%”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/No-background-pictures-400-x-500-px-10.png” _builder_version=”4.27.5″ _module_preset=”default” title_text=”No background pictures (400 x 500 px) (10)” hover_enabled=”0″ sticky_enabled=”0″ alt=”Jean-Marc L\u00e9ger” max_width=”94%”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/leger360.com\/wp-content\/uploads\/2026\/01\/No-background-pictures-400-x-500-px-9.png” _builder_version=”4.27.5″ _module_preset=”default” alt=”Sarah Mottet” title_text=”No background pictures (400 x 500 px) (9)” hover_enabled=”0″ sticky_enabled=”0″ max_width=”100%”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” column_structure=”1_4,1_4,1_4,1_4″ module_alignment=”left” hover_enabled=”0″ sticky_enabled=”0″ locked=”off”][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

\n
\n
Dharmendra Jain<\/strong><\/div>\n
President, Actnable AI, Kenya<\/span><\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

\n
Jean-Marc L\u00e9ger<\/strong><\/div>\n
President and Founder, Leger, Canada<\/span><\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

\n
\n
Sarah Mottet<\/strong><\/div>\n
Vice President, Transformation and AI, Leger, Canada<\/span><\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.5″ _module_preset=”default” type=”1_4″][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” locked=”off” module_alignment=”left” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” locked=”off” sticky_enabled=”0″]<\/p>\n

Artificial Intelligence, Guided by the Science of People<\/span><\/b> <\/span><\/h2>\n

At Leger, artificial intelligence is first and foremost a means of amplifying the strengths that have defined the firm for decades: the most reliable data in the market, recognized expertise, and a unique ability to understand the world around us. We use AI to strengthen human expertise by enabling faster, large-scale analysis without ever replacing human reasoning or judgment. <\/span> <\/span><\/p>\n

Instead, AI frees up analysts’ time for essential tasks such as interpretation, insight generation, and transforming data into actionable insights, all while maintaining strict methodological rigor.<\/span> <\/span><\/p>\n

\u201cArtificial intelligence does not replace human intelligence; it strengthens it,\u201d said <\/span>Jean-Marc L\u00e9ger<\/span><\/b>, CEO and Founder of Leger. \u201cOur objective is clear: to integrate AI in a way that improves our offerings without compromising the rigor and excellence that define our reputation.\u201d <\/span> <\/span><\/p>\n

For Leger, AI is not just an abstract promise. It is grounded in two pillars: high-quality data and proven expertise. With its unmatched panel of more than 320 professionals, Leger believes it has the foundation necessary to develop useful, reliable, and applicable AI-powered solutions. <\/span> <\/span><\/p>\n

Ultimately, Leger believes that artificial intelligence is most effective when guided by human intelligence.<\/span> <\/span><\/p>\n

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Leger, the largest Canadian-owned polling, marketing research, and analytics firm, announced today the creation of its Artificial Intelligence Scientific Committee. This marks an important milestone in Leger’s evolution of its approach to AI. Through this initiative, Leger reaffirms its commitment to the rigorous, thoughtful, and responsible use of AI. Composed of internationally recognized experts, Leger\u2019s AI Scientific Committee will support the organization in its reflections and decisions related to artificial intelligence. The committee will inform, challenge, and guide Leger\u2019s AI-related decisions. Acting as an external advisory body, the committee will ensure that AI initiatives remain relevant and aligned with industry best practices. An AI Scientific Committee as a Cornerstone of Leger\u2019s Approach Committee members will provide critical and constructive input on ongoing projects, contribute to strategic thinking, and support the development of internal capabilities. \u201cSurrounding ourselves with independent experts is essential to fully understand both local and global challenges and making informed decisions,\u201d said Sarah Mottet, Vice President, Transformation and AI at Leger. \u201cThis committee will help us structure and optimize our use of AI in a thoughtful, methodical and practical way, while remaining fully aligned with our mission.\u201d Chaired by Jacques Nantel, Professor Emeritus at HEC Montr\u00e9al, the committee […]<\/p>\n","protected":false},"author":28,"featured_media":27064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[412],"tags":[],"post_language_cat":[],"class_list":["post-27149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news"],"acf":[],"yoast_head":"\nLeger Creates an Artificial Intelligence Scientific Committee - Leger<\/title>\n<meta name=\"description\" content=\"Leger, the largest Canadian-owned polling, marketing research, and analytics firm, announced today the creation of its AI Scientific Committee.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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