{"id":27355,"date":"2026-02-09T17:26:36","date_gmt":"2026-02-09T22:26:36","guid":{"rendered":"https:\/\/leger360.com\/?p=27355"},"modified":"2026-02-09T17:43:00","modified_gmt":"2026-02-09T22:43:00","slug":"market-intelligence-what-travelers-want-from-ai-in-air-travel","status":"publish","type":"post","link":"https:\/\/leger360.com\/en\/market-intelligence-what-travelers-want-from-ai-in-air-travel\/","title":{"rendered":"What Travelers Want\u00a0From\u00a0AI in Air Travel"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||70px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW266264049 BCX8\"><span class=\"NormalTextRun SCXW266264049 BCX8\">Air travel is often the most unpredictable part of a trip, and many travelers are open to tools that can help make the process smoother. The<span>\u00a0<\/span><\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW266264049 BCX8\"><span class=\"NormalTextRun SCXW266264049 BCX8\">Uncharted Territory: Exploring Travel Behaviors in an AI World<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW266264049 BCX8\"><span class=\"NormalTextRun SCXW266264049 BCX8\"><span>\u00a0<\/span><\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW266264049 BCX8\"><span class=\"NormalTextRun SCXW266264049 BCX8\">Report<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW266264049 BCX8\">provides<\/span><span class=\"NormalTextRun SCXW266264049 BCX8\"><span>\u00a0<\/span>a clear view of how travelers perceive AI-enabled airline features and where they see the greatest benefit. As airlines introduce<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW266264049 BCX8\">new technology<\/span><span class=\"NormalTextRun SCXW266264049 BCX8\"><span>\u00a0<\/span>across the<span>\u00a0<\/span><\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW266264049 BCX8\">traveler<\/span><span class=\"NormalTextRun SCXW266264049 BCX8\"><span>\u00a0<\/span>journey, understanding these preferences is essential.<\/span><\/span><span class=\"EOP SCXW266264049 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Download the report&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-204394438970&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW235621953 BCX8\"><span class=\"NormalTextRun SCXW235621953 BCX8\">More than one-third of travelers say they are likely to book or fly with an airline that offers AI powered services. This openness reflects a growing interest in tools that reduce uncertainty, offer<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW235621953 BCX8\">timely<\/span><span class=\"NormalTextRun SCXW235621953 BCX8\"><span>\u00a0<\/span>information, and help travelers navigate disruptions or unfamiliar airports with greater confidence.<\/span><\/span><span class=\"EOP SCXW235621953 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2026\/02\/Diapositive1-1.jpg&#8221; alt=&#8221;37% are likely to book or fly with AI-enabled airline experiences&#8221; title_text=&#8221;Diapositive1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;73%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_heading title=&#8221;What Travelers Want From AI-Enabled Airlines&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">When travelers consider AI-enabled airline services, they prioritize features that offer practical guidance and reduce the stress of air travel. The most appealing features include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Real-time flight updates and rebooking suggestions if there are delays or cancellations (37%)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Smart notifications to help with airport navigation (e.g., gate changes, shortest security line) (30%)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Automatic compensation or travel credits for disruptions (25%)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Automatic baggage tracking and alerts through an app (24%)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Personalized recommendations for seats, upgrades, or meals (20%)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">These preferences point to the parts of flying where travelers feel AI can offer the most relief. Air travel often involves rapid updates, shifting timelines, and decisions that need to be made quickly. Travelers see AI as a way to stay ahead of changes, manage unexpected disruptions, and move through the airport with greater confidence. Rather than replacing airline staff, AI is viewed as a tool that can help travelers navigate a fast-moving environment more smoothly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;How AI Can Improve the Air Travel Journey&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">AI has the potential to address several common pressure points in air travel. Delays, gate changes, and long lines often require fast and clear communication, and AI supported tools can help by delivering\u00a0timely\u00a0updates, offering personalized guidance, and helping travelers make decisions in real time.<\/span><\/p>\n<p><span data-contrast=\"auto\">Some airlines are already putting these ideas into practice and testing how AI can improve the parts of air travel that matter most to passengers.\u00a0<a href=\"https:\/\/www.inc.com\/jason-aten\/delta-just-announced-its-plan-to-use-ai-to-solve-the-worst-thing-about-traveling\/91104346\">Delta Air Lines<\/a>, for example, recently introduced \u201cDelta Concierge,\u201d an AI powered assistant within the Fly Delta app that offers real time updates, personalized journey guidance, and natural language support to help travelers stay informed throughout their trip. This tool is designed to reduce uncertainty and make information easier to access when plans\u00a0shift\u00a0or travelers need quick answers.<\/span><\/p>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.oag.com\/blog\/three-smart-ways-airlines-are-using-ai-to-improve-operations-in-august-2025\">American Airlines has implemented a generative AI rebooking system<\/a>\u00a0that allows travelers to automatically secure a new flight during disruptions without waiting in customer service lines or navigating complex rebooking processes. This approach helps reduce stress during delays or cancellations and\u00a0demonstrates\u00a0how AI can meaningfully improve moments of high pressure for travelers.<\/span><\/p>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.phocuswire.com\/airlines-generative-ai-future-predictions-lufthansa-finnair-sabre-ibs-united\">United Airlines is also exploring AI <\/a>to strengthen communication during operational changes. The airline now uses generative AI tools to send more timely and relevant messages when delays or schedule adjustments occur, helping travelers stay updated and make informed decisions while moving through the airport. This type of proactive communication is especially valuable in fast-moving environments where information often changes quickly.<\/span><\/p>\n<p><span data-contrast=\"auto\">Together, these examples show how airlines are beginning to use AI not to overhaul the travel experience, but to make it more predictable, responsive, and manageable for passengers navigating a complex journey.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/leger360.com\/wp-content\/uploads\/2026\/02\/AdobeStock_18879207652.png&#8221; alt=&#8221;Robot in an Airport&#8221; title_text=&#8221;AdobeStock_18879207652&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_heading title=&#8221;What This Means for Airlines Moving Forward &#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; custom_padding=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">As airlines explore new applications of AI, the most successful solutions will be those that meet real traveler needs. AI works best when it supports the journey by providing clearer information, faster responses, and more consistent guidance. Airlines that use AI to reduce stress,\u00a0anticipate\u00a0disruptions, and strengthen communication will be well positioned to improve satisfaction and loyalty.<\/span><\/p>\n<p><span data-contrast=\"auto\">To understand how travelers view AI-enabled airline experiences and where your brand can create meaningful improvements, connect with Leger USA for deeper insights and custom research support.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Contact us&#8221; module_class=&#8221;hs-cta-trigger-button hs-cta-trigger-button-152654486603&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Air travel is often the most unpredictable part of a trip, and many travelers are open to tools that can help make the process smoother. The\u00a0Uncharted Territory: Exploring Travel Behaviors in an AI World\u00a0Report\u00a0provides\u00a0a clear view of how travelers perceive AI-enabled airline features and where they see the greatest benefit. As airlines introduce\u00a0new technology\u00a0across the\u00a0traveler\u00a0journey, understanding these preferences is essential.\u00a0More than one-third of travelers say they are likely to book or fly with an airline that offers AI powered services. This openness reflects a growing interest in tools that reduce uncertainty, offer\u00a0timely\u00a0information, and help travelers navigate disruptions or unfamiliar airports with greater confidence.\u00a0When travelers consider AI-enabled airline services, they prioritize features that offer practical guidance and reduce the stress of air travel. The most appealing features include:\u00a0 Real-time flight updates and rebooking suggestions if there are delays or cancellations (37%)\u00a0 Smart notifications to help with airport navigation (e.g., gate changes, shortest security line) (30%)\u00a0 Automatic compensation or travel credits for disruptions (25%)\u00a0 Automatic baggage tracking and alerts through an app (24%)\u00a0 Personalized recommendations for seats, upgrades, or meals (20%)\u00a0 These preferences point to the parts of flying where travelers feel AI can offer the most relief. Air travel often involves [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":27359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"post_language_cat":[],"class_list":["post-27355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Travelers Want\u00a0From\u00a0AI in Air Travel - Leger<\/title>\n<meta name=\"description\" content=\"See how AI-powered services are shaping air travel and what travelers expect from airlines when it comes to updates, rebooking, and guidance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leger360.com\/en\/market-intelligence-what-travelers-want-from-ai-in-air-travel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Travelers Want\u00a0From\u00a0AI in Air Travel\" \/>\n<meta property=\"og:description\" content=\"See how AI-powered services are shaping air travel and what travelers expect from airlines when it comes to updates, rebooking, and guidance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leger360.com\/en\/market-intelligence-what-travelers-want-from-ai-in-air-travel\/\" \/>\n<meta property=\"og:site_name\" content=\"Leger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leger360\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-09T22:26:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T22:43:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leger360.com\/wp-content\/uploads\/2026\/02\/AdobeStock_18879207652.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Camille Gervais\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leger360\" \/>\n<meta name=\"twitter:site\" content=\"@leger360\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camille Gervais\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-what-travelers-want-from-ai-in-air-travel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-what-travelers-want-from-ai-in-air-travel\\\/\"},\"author\":{\"name\":\"Camille Gervais\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#\\\/schema\\\/person\\\/40b00a3a42463f66d882f0c93af258c7\"},\"headline\":\"What Travelers Want\u00a0From\u00a0AI in Air Travel\",\"datePublished\":\"2026-02-09T22:26:36+00:00\",\"dateModified\":\"2026-02-09T22:43:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-what-travelers-want-from-ai-in-air-travel\\\/\"},\"wordCount\":967,\"publisher\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-what-travelers-want-from-ai-in-air-travel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leger360.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/AdobeStock_18879207652.png\",\"articleSection\":[\"Market intelligence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-what-travelers-want-from-ai-in-air-travel\\\/\",\"url\":\"https:\\\/\\\/leger360.com\\\/en\\\/market-intelligence-what-travelers-want-from-ai-in-air-travel\\\/\",\"name\":\"What Travelers Want\u00a0From\u00a0AI in Air Travel - 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