2019 Corporate LoyalT Study Reveal

Everyone is talking brand and loyalty.  Reserve your spot and join the conversation today!

Please join Leger and our distinguished speakers Alan Middleton, Paul Lafortune and Hans Laroche as we discuss new findings from Canada’s most extensive study on LoyalT.

Brand and retailer loyalty practices are changing faster than ever. The growth of the millennial market, intensifying customer expectations, new technologies and digital players are forcing companies to develop more dynamic loyalty programs; programs that are relevant, adaptive and which make ongoing use of transactional data.

Join us for a hot breakfast and learn about the latest brand and retail trends:

  • Learn what factors drive brand and loyalty program performance
  • See how your loyalty programs compare against the best in Canada
  • Discover how PC Optimum and Triangle Rewards are changing behaviours
  • Discuss the future for co-branded credit cards and other coalition programs
  • Examine how fee-based/premium programs (like Amazon Prime) will affect traditional retailers
Alan C. Middleton, MBA, PhD, BSc, Distinguished Adjunct Professor of Marketing; Executive Director Schulich Executive Education Centre
Michelle Carter, Senior Vice President, Leger
Paul Lafortune and Hans Laroche, Associates, R3 Marketing


June 20, 2019


7:30 AM to 9:00 AM


One King West (The King Gallery)

1 King Street West

Toronto, MH5 1A1


7:30 – 8:00 AM: Arrival & Hot breakfast

8:00 – 9:00 AM: Unveiling of the results

9:00 AM: Conclusion


No charge