In this webinar, Leger and R3 Marketing presented the results of the 4th edition of LoyalT: the most comprehensive annual study on loyalty program performance and trends in Canada.
Back after 2 years, the LoyalT ranking lists the 20 best loyalty programs in Canada.
New this year, the study explores Canadians’ intentions for using loyalty programs in the wake of the COVID-19 pandemic.
Also, discover the following results, based on the answers of more than 5,000 Canadians:
- The programs that have progressed and regressed in recent years
- The impact of premium programs (Amazon Prime, PC Optimum Insiders, Plum + and Costco) on traditional retailers, and members’ interest in joining these types of programs
- The effectiveness of co-branded credit cards
- The comparative performance of different types of programs
- Future loyalty trends
This webinar was presented by
Hans Laroche and Paul Lafortune, partners at R3 Marketing
Luc Dumont, Vice-President, CPG at Leger